Accounts on the Move
Monday, March 23, 2015
  • The Maine State Lottery
    Fuseideas
    The Maine State Lottery tapped Fuseideas as its advertising agency of record. NL Partners of Portland, Maine, previously handled the account. Work will be handled out of the Fuseideas' Portland office and include broadcast, print, out-of-home, point-of-purchase, digital and social media programs for the lottery. The agency will also handle media buying and planning duties. New work debuts in the spring. The Maine State Lottery spent $655,000 on measured media in 2013 and $565,000 in 2014, according to Kantar Media.
  • Safelite AutoGlass
    Havas Media North America

    Havas Media North America was named media agency of record for Safelite AutoGlass, part of Safelite Group. The agency will provide strategic guidance and performance marketing campaign management across traditional (TV, radio, print and OOH) and emerging digital channels (desktop, mobile, video, audio, display, search and paid social). This new business win strengthens an existing partnership between Havas Media Group and Safelite's parent company, Belron, which includes business in several European markets. "Havas brings world-class tools and talent to the table to both craft and measure the effectiveness of our media buys," said Renee Cacchillo, Vice President of Customer & Brand Strategy at Safelite. "Their expertise will allow us to further differentiate Safelite as a leader in the automotive industry and help to fuel profitable growth for the company." Additional Havas Media clients include LVMH, Sears, DISH, Fidelity Investments and Reynolds Consumer Products.

  • Soffe
    The Variable
    The Variable was named agency of record for Soffe, an athletic apparel brand, following a competitive pitch. The Winston-Salem based agency will lead all strategic and creative work, from brand positioning and planning to creative and media, across paid, earned and owned channels. "The Variable is helping us to tell our story in a way that's far beyond an advertising campaign, and authentically reflects who our core consumers really are and what they really want," said Paul Anderson, marketing director, Soffe. "The agency is helping us launch a completely re-imagined narrative for our brand."
  • Connecticut Green Bank
    Cronin and Company
    Cronin and Company added Connecticut Green Bank to its roster of clients. Connecticut Green Bank is a full-scale green bank that leverages public and private funds to drive investment and scale up clean energy deployment across the state. The agency will handle advertising, media and interactive work. As its first assignment, Cronin and Company will create and produce the 2014 annual report for the company, which is formerly known as the Clean Energy Finance and Investment Authority. "We're excited about the opportunity to work with Connecticut Green Bank," said Kim Manning, Principal and Chief Operating Officer at Cronin. "Our agency has a real depth of knowledge and industry experience related to clean energy and financial services, and we look forward to creating powerful and compelling work that will resonate with people in the state of Connecticut." The Connecticut Green Bank offers incentives and innovative low-cost financing to encourage homeowners, companies, municipalities, and other institutions to support renewable energy and energy efficiency.
  • UFC
    Pinta
    Pinta was named Hispanic agency of record for UFC, charged with handling marketing efforts, public relations, social media, fighter promotions and event support. "The sport has made great strides and grown in popularity across the country, with Hispanic being a key driver," said Mike Valdes-Fauli, President & CEO of Pinta. "This partnership is a major sign of UFC's increased commitment to the Latin community... and of big things to come!" The UFC spent $13.7 million on measured media in 2013 and $6.2 million the first nine months of 2014, according to Kantar Media.