- GEM Advertising
New Haven, CT-based GEM Advertising was named agency of record for Griffin Health, a 160-bed hospital serving more than 130,000 residents of Lower Naugatuck Valley in Connecticut.The agency will create a marketing campaign to increase the hospital's visibility. Work will include media planning (traditional and digital media), website redesign, social media marketing and public relations duties. The agency will also promote specific areas of service offered at the hospital.
"Here at GEM, we are thrilled to be in the position to both clarify and sharpen the Griffin Health brand," said Chris Bartlett, CEO of GEM Advertising. "With their philosophy of advocating for preventative healthcare and treating the patient first regardless of their clinical diagnosis, Griffin Health represents both a leading position and the highest of quality standards in the healthcare field right now."
- Young & Laramore
Young & Laramore was named creative agency of record for two Trane, a residential heating, ventilation and air conditioning brand, and American Standard Heating and Air Conditioning. Both brands are part of Ingersoll Rand's portfolio of consumer and industrial products.Trane and American Standard tapped the agency to refine its brand strategy and will be responsible for brand strategy, creative, social media, media planning and buying, analytics and measurement. Havas Formula will handle public relations.
First work for Trane and American Standard will launch in Q3 and include broadcast, digital, social and out of home elements.
"We're thrilled to be working with another great set of brands in the home category," said Tom Denari, president of Young & Laramore. "Our team did a great job of demonstrating our understanding of homeowners, leveraging our experience with brands including Brizo, KraftMaid, Angie's List, Stanley Steamer, Hillman and Scotts Lawn Service. We're very excited about this partnership and look forward to our work together."
- LMO
LMO was awarded three challenger brand accounts, tasked with growing their business. The brands include: Nutshell, a customer relationship manager software; DuPont Fabros Technology (DFT), a data center for large companies; and Carleton V, a luxury fabrics brand.LMO recently redesigned Nutshell's website and is now working to increase conversion optimization and overall marketing efficiencies.
The agency will handle creative for DFT and strategic marketing initiatives for Carleton V.
"We are thrilled to add these challenger brands to our portfolio and look forward to assisting with their marketing challenges as they seek continued growth and innovation," said Mike Kapetanovic, president of LMO. "We've recently tackled our own repositioning and are suited more than ever to help challenger brands, companies seeking growth and expanded market share, tackle their marketing and communications pain points."
- Primary Design
Primary Design was tapped by Bluewater Farms to refresh the cranberry company's brand design on its expanding line of consumer products. The agency is creating new branding and packaging for Bluewater Farms' line of five juice flavors, fresh cranberries, and sauces across 13 SKUs."Primary is excited to work with Bluewater Farms to help them reach new customers via inviting branding and packaging that touches all its products, as well as product photography, and a social media strategy that builds awareness," said John Schroeder, president and CEO of Primary Design.
- Karbo Communications
Internet of Things component manufacturer, TDK, named San Francisco-based Karbo Communications as its marketing and PR agency of record.The agency will be responsible for all marketing, branding and PR, including messaging, media and analyst relations, content development, events and social media activities.
