This week, we profile APPY Award entrant the Match.com android app. This is what the team behind the app shared with us. 1. What percentage of your subscribers use the app? Based on your estimates, how much time do they spend on mobile devices vs desktop. Nearly 50% of all of our subscribers access mobile through our Match apps, and our members spend about 65% of their time accessing Match on their phones (vs. desktop). 2. What's principally new about the new version?  Our reimagined Match Android app took a huge leap …

This week, we profile APPY Award entrant The Tonight Show with Jimmy Fallon App, created by CP+B. In 2014, CP+B partnered with NBC to launch The Tonight Show Starring Jimmy Fallon digital experience, website and mobile app. For the app, the objective was to mirror not only the sprit of Jimmy Fallon’s personality and vision of The Tonight Show, but the relationship he has with his most ardent fans, his FALPAL’s. Jimmy Fallon is an avid, sophisticated user of social media, and his fans are more than just passive viewers of …

This week, we profile APPY Award entrant Sunnycomb, created by the award-winning app developers at Fuel. Sunnycomb is the first social weather app that makes weather forecasts personal, by including the emotions of thousands of users from around the world by bringing the benefits of crowd-sourced data, scientific analysis, and personalized weather reports together under one roof. MP:  How does the Sunnycomb app work?Sunnycomb is an innovative app that makes weather both a personal and social experience. You use Sunnycomb just as you would your average weather app to …

This week’s profile is APPY entrant Experian for their Experian Credit Tracker. This app, available to existing Experian Credit TrackerSM members in the United States, provides a quick, up to the minute overview of a customer’s credit status. As data breaches become increasingly more common, monitoring and accessing credit information through a secure app is an essential shield in the fight against identity theft. This app keeps one on top of one’s credit history and sensitive to any potential compromise in personal data. MP: How does the …

Today, we profile APPY entrant “Preggers” by MobileSmith. The company provides simple, cutting-edge app development experiences, enabling the integration of data onto a mobile app development platform without writing any code. MobileSmith identified healthcare as an industry that could benefit from such a service. One resulting app, “Preggers”, fulfills an industry need and provides the end user an informative and engaging way to track her pregnancy.  MP: How did the idea for this app came about? MS: Less than 5% percent of U.S. healthcare providers offer branded apps to their patients.  While …