Thursday, March 26, 2015
Karl Greenberg, Yesterday, 9:40 AM
  • Valspar In Color Blindness EffortChicago Tribune

    Valspar Paint and ad agency FCB Chicago have launched a website about color blindness, and how you can cure it with a pair of $349 glasses. The campaign includes a four-minute video where those affected by the inherited condition tell their stories and then don the specs, made by California-based EnChroma. There's a social #ColorForAll element, where people affected by color blindness can share their stories. Some get the EnChroma glasses. Read the whole story...

  • NFL Sees Gold In Season-Long Super Bowl 50 CelebrationNYSportsJournalism.com

    The Super Bowl has long been a bottomless pot of gold for the NFL, but the league is taking the gold theme literally with a year-long ramp-up for the game's golden anniversary next February in Levi's Stadium. Marketing partners, players and coaches are activating in a multi-layer platform that will begin at the NFL Draft on April 30 and culminating at the Pro Bowl and then Super Bowl 50. It includes merchandising, ad campaigns, and gold highlights on uniforms, balls, and the playing field. Read the whole story...

  • Peet's Coffee & Tea Launches Iced Coffee Made From Fresh, Brewed CoffeeSan Francisco Chronicle

    On Wednesday, Peet's Coffee & Tea, the company that introduced America to dark roasts, began selling a new crushed-ice coffee drink it calls Javiva. The company will tout the drink as made from fresh, brewed coffee. The marketing is meant to distinguish the beverage from the category-typical "blended iced coffee," made made from coffee power, syrups, extracts and sweeteners. The company is touting its difference as it concentrates on expanding into major urban markets like Chicago and Washington. Read the whole story...

  • New Balance introduces 'Fastah' Shoe For Boston MarathonBoston.com

    New Balance has unveiled a Fresh Foam Zante shoe for the Boston Marathon. The shoe has "Fastah" written across its outsole and an insole featuring the city's skyline. "We take a lot of pride in being a Boston-based company, this is our hometown," said Claire Wood, senior product manager for performance running at New Balance. Read the whole story...

  • Hostess Makes A ComebackUSA Today

    Reports of the death of Twinkies were very exaggerated. Hostess Brands, created from the ashes of its predecessor in 2013, is making a comeback. The new management team, says S&P, which has upgraded its rating to a B from B-, "Is now focused on growing its sales base through new products and continued expansion into channels where it historically has not maintained a significant presence, such as dollar stores and vending." Read the whole story...