Audi, Visa, T-Mobile and Lufthansa are among the growing list of companies pulling their advertising from controversial alt-right website Breitbart. Thanks to a grassroots effort from Sleeping Giants, at least 1,250 advertisers no longer wish to be associated with the site. The campaign encourages Twitter users to publicly name and shame companies who advertise on the website by drawing attention to screenshots of Breitbart ads.
Cadillac is the latest marketer to take on the task of bringing together a divided nation with an ad that ran during Sunday's Academy Awards telecast. The commercial depicts street protests along side scenes of people helping other people (such as a rescue effort from a flooded neighborhood). Director of Brand Marketing Melody Lee says the ad is not a "political or social statement," but rather a "celebration of the incredible American spirit."
For five years, suburban Chicago mom Katie Driscoll has been working to persuade retailers to use more models with disabilities in their advertising. She's flown all over the country offering photo clinics for parents of children with special needs and met with dozens of corporations. Those efforts are starting to pay off, with Driscoll's daughter, who has Down syndrome featured in some Walgreen's in-store materials. Driscoll manages an advocacy site, www.changingthefaceofbeauty.org.
The e-commerce brand will be launching a new campaign in 31 U.S. cities, showing some of the reasons for loving eBay, including last-minute, onetime delivery; fast shipping and peace of mind. The advertisements feature the words "For the love of" followed by a list of features, as well as an eBay logo in the lower left corner.
Bud Light is finally moving across the pond. ABInBev is launching the brand in the UK with an eye toward appealing to a new generation of consumers. The brand has already begun rolling out in grocery stories and convenience outlets, and will soon be in on-trade outlets. The launch will be supported by a fully-integrated, multi-million-pound marketing campaign that "celebrates the brand's light-hearted personality," according to Retail Time
Late last year, it was revealed that Amazon's Echo had become a key piece of evidence in an on-going murder investigation in Arkansas dating back to 2015, as police sought access to voice recordings from the smart home assistant. Now the tech giant is firing back, arguing that both user commands and Alexa's responses constitute protected speech.
As the founder and president of Los Angeles-based Limelight Media, which specializes in securing actors, athletes and other celebrities for branded TV/film integration and ad campaigns, Wendy Dutwin has worked with some of the biggest names in entertainment. She has been involved in more than 500 campaigns to date.
Dyson is taking another stab at the personal care market. After releasing its $400 Supersonic hairdryer last April, the company may be working on its next high-tech beauty product -- a "high-velocity" hairbrush. The device will drain excess water from wet hair, speeding up drying time and untangling strands.
Can a luxury auto ad help bridge the deep political chasm in America - and, while it's at it, sell cars? General Motors' Cadillac division is about to find out. On Sunday, its new advertising campaign will make its debut during the Oscars broadcast on ABC, which is, after the Super Bowl, the biggest showcase for national television ads.
Google is planning to expand a carpool service on its Waze navigation app, setting the tech company on a collision course with companies such as Uber Technologies Inc. that have a head start in the ride-sharing industry. Google is targeting launches of its Waze carpool service in several U.S. cities and Latin America over the next several months.