Friday, June 3, 2016
Tanya Gazdik, June 3, 2016, 9:05 AM
  • Coke CEO: People Still Love Soda USA Today

    Coca-Cola CEO Muhtar Kent is pushing back against the narrative that's come to define the soda industry in recent years: that customers are shunning the sugary drinks over health concerns. Kent was adamant on an earnings call with media that soda lovers are still out there, they're just consuming smaller amounts of the syrupy beverages. Read the whole story...

  • Harley-Davidson Reduces Bike Shipments Milwaukee Wisconsin Journal Sentinel

    With U.S. motorcycle sales not expected to improve much anytime soon, Harley-Davidson Inc. on Thursday said it would reduce bike shipments for the year and remain cautious in its sales outlook. The Milwaukee company said its profit fell 6.4% in the recent fiscal quarter, from $299.8 million a year ago to $280.4 million in the three-month period ended June 30. Read the whole story...

  • Chinese Communist Party's TV Ad Asks: 'Who Am I?' The New York Times

    In a TV ad marking 95 years since the party was founded, the question is used to promote it as a community of humble do-gooders who quietly hold China together. It includes a series of vignettes that show Communist Party members as the hardworking backbone of Chinese society. Read the whole story...

  • Mondelez Takes Its Chocolate To China Chicago Tribune

    Mondelez, maker of iconic brands including Cadbury and Nabisco, will start selling its Milka brand chocolate in China in September, hoping to capture a slice of a still-small market the company believes is ripe for opportunity. The company already sells items from its biscuit and gum categories in China. Brands under those umbrellas include Oreo, Ritz and Trident. Read the whole story...

  • Marketers Say Olympics Marketing Rules Too Strict Bloomberg

    Companies can still feature Olympians they've backed, but they can't make any reference to the Games, and can't use words including "Rio," "gold" or "summer" in any marketing. The IOC aggressively restricts use to companies like Nike Inc., Visa Inc. and McDonald's Corp., which pay hundreds of millions to use those words and images in ad campaigns. Read the whole story...

  • Victoria's Secret Expands To Athleisure Brand Channel

    The brand's sexy models appear in the Victoria Sports ads but they aren't showing off their come-hither looks. Instead, they are pulling their hair back and showcasing their workouts. These women have plenty to say about bras and none of it is about how attractive they might be wearing them. Read the whole story...

  • Staples Brings Bots To Easy Button Internet Retailer

    Many retailers are likely familiar with and perhaps even own a Staples Easy Button. The office supplies retailer is testing the incorporation of technology into the button to enable shoppers to press the button to order or reorder a product by voice, or to ask common order-related questions, such as when an order will be delivered or the status of a return. Read the whole story...

  • Coke's Profit Rises, But Revenues Continue To Slide The Drum

    Coca-Cola's strategy of pushing smaller cans and bottles at premium prices to lift margins in North America has saved the drinks giant after it reported a 1% rise in volumes in the region, which helped off-set flat volumes globally and falling revenues. Read the whole story...

  • Can Verizon Unlock Yahoo's 'Hidden Value'? Knowledge@Wharton

    Yahoo CEO Marissa Mayer said the deal represents a "great outcome" for the company and "it is also a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising and social." To grow, Yahoo hopes to leverage Verizon's vast base of more than 100 million wireless users. Read the whole story...

  • Target Ends Indy Car Sponsorship Minneapolis Star Tribune

    For 27 years, Target's bull's-eye has been a triumphant fixture on the IndyCar scene, connected to more than 101 victories including four Indianapolis 500 wins. But not for much longer. The Minneapolis-based retailer is ending its longest-running sports sponsorship and one of the longest-running in all of motor racing. Read the whole story...

  • Fiat Chrysler Revises Sales Numbers The Wall Street Journal

    Fiat Chrysler Automobiles says its longstanding streak of year-over-year sales gains actually ended in 2013 instead of continuing into 2016, a change that reflects a new accounting method it has adopted amid a federal investigation into allegations related to the way it reports U.S. sales numbers. http://www.wsj.com/articles/fiat-chrysler-revising-sales-reporting-process-amid-federal-investigations-1469552654 Read the whole story...

  • Gwyneth Paltrow, Mario Batali Partner With Cadillac Women's Wear Daily

    If Gwyneth Paltrow is backing a car brand, it might as well be Cadillac. Alongside chef Mario Batali, the actress and Goop founder hosted the first in a series of "Road to Table" dinners in New York at Batali's newest restaurant, La Sirena, as part of a partnership between Paltrow's Goop and the car brand. Read the whole story...

  • Foot Locker Enlists James Harden Footwear News

    Is NBA superstar James Harden hearing voices? Yes, according to a Foot Locker commercial. The new spot, created by BBDO, promotes the retailer's back-to-school marketing push. During the 60-second ad, Harden talks about the power of trusting the voices in his head - in this case, that's the voice of actor Colin Farrell. Read the whole story...

  • Financial Advisers Use Tech To Attract Millennials CNBC

    Just 29% of Millennials have sought the advice of a financial professional, a figure that hasn't gone unnoticed by the industry. After all, millennials stand to inherit $30 trillion as part of the great transfer of wealth in the next three decades. To stay relevant, financial advisors are recognizing that technology has to be a big piece of their pitch to this generation. Read the whole story...

  • Twitter Launches Campaign To Attract Users, Brands TechCrunch

    Twitter is kicking off a marketing campaign that aims to get the word out about what Twitter really is: a source for news, entertainment and politics - from "big events to everyday interests." This is not the first time that Twitter has tried to explain itself to potential users. The fall TV commercial, however, failed to capture users' interest. Read the whole story...

  • Tesla, Solar City Close To Merger Reuters

    Tesla Motors and SolarCity Corp have made progress in putting together a deal that will merge the electric car maker and the solar panel installer, people familiar with the matter said. The two companies, which count billionaire Elon Musk as a major shareholder, are in the final stages of carrying out due diligence on each other. Read the whole story...

  • All-Day Breakfast May Not Be Enough For McDonald's Seeking Alpha

    McDonald's had a huge win when it made breakfast available all day long. It was a surprise to some that it took so long to make this decision and that it was so well received. But breakfast won't be enough to keep the excitement going. It's getting close to the time when McDonald's will need a second act. Read the whole story...

  • SunTrust Marketing Exec Talks About Moving 'On Up' Brand Channel

    "We've actually achieved more than 300,000 individuals joining the movement," Corinne Cuthbertson, senior vice president of brand advertising and digital marketing for SunTrust, told Brandchannel. "We're really providing people with the information and resources to start their financial journey and be able to do it in small steps." Read the whole story...

  • Sponsored Content Is Becoming King In A Facebook World The New York Times

    In recent years, publications large and small have invested in teams to make sponsored content - written stories, videos or podcasts that look and feel like journalistic content - hoping to make up for declines in conventional advertising. To varying degrees, they have succeeded. Read the whole story...

  • Rio Olympics Hits Marketing Snags International Business Times

    The International Olympic Committee is going to have a hard time tamping down unauthorized marketing that happens around the games, putting at risk the fastest-growing source of revenue for the Games: the billions that the IOC and host cities reap from "official" Olympics sponsors that pay tens of millions apiece for that privilege. Read the whole story...

  • Planned Parenthood Turns To Tumblr To Reach The Young The New York Times

    To connect with those who were born after Roe v. Wade, the organization and its advertising agency, Kraftworks, turned to the microblogging social network Tumblr. The campaign features stories of patients, staff members and volunteers told through text, photos and video to create a series of vignettes done in the style of Humans of New York. Read the whole story...

  • Apple Car Arrival Pushed Back A Year USA Today

    It appears Apple's long-rumored electric car project will stay in the garage an extra year. The delayed rollout could be connected to reports earlier this year Steve Zadesky, who spearheaded the Apple car dubbed Project Titan, left the company for personal reasons. A separate report claims Apple design chief Jony Ive is not pleased with progress. Read the whole story...

  • NBA Builds Audience On Twitter NYSportsJournalism.com

    Calling it "the fastest way to find out what's happening in the NBA and to have a discussion about it," Twitter has signed what was called "an expanded content partnership" with the league that will bring exclusive NBA original live programming and more video to Twitter, Vine and Periscope. Read the whole story...

  • More Restaurants Do Double Duty Chicago Tribune

    Sit-down restaurants want more of the stand-up crowd. Restaurants in Chicago are adding bakeries, cafes and markets to fill in the gaps between breakfast, lunch and dinner. The markets, which offer grab-and-go items like gourmet sandwiches, salads and baked goods, are usually housed near (or even in) the restaurant. Read the whole story...

  • Tesla, GMC Favorite Brands Among New Vehicle Owners Detroit Bureau

    Despite a recent series of high-profile problems, Tesla captured the hearts and minds of its owner group to earn top brand honors on AutoPacific's Ideal Vehicle Awards. The EV maker scored the 2016 Most Ideal Brand Overall while GMC took this year's Most Ideal Popular Brand title. The top vehicle in the survey was the 2016 Volvo XC70. Read the whole story...

  • Hendrick's Gin Offers Booze Bus Tour Campaign

    Visitors to the double-decker bus, which is disguised as a giant cucumber, will be offered a selection of Hendrick's cocktails as they tour London. The bus, named "Hendrick's extraordinary roving bus for exceptionally refined travel" (or H.E.R.B.E.R.T for short), is designed to offer Londoners an alternative option to the sticky summer commute. Read the whole story...

  • Amazon Launches New Literary Offering San Francisco Chronicle

    Your selection of potential reading material on Amazon just got a little larger. This week the company launched Singles Classics, a new place to purchase fiction and non-fiction stories and essays from celebrated authors such as Norman Mailer and Gloria Steinem. The program is an extension of Amazon's existing Kindle Singles program. Read the whole story...

  • NBA Yanks All-Star Game Due to Anti-LGBT Law CBS News

    The NBA has been very transparent about the league's feelings regarding the House Bill 2 in North Carolina: Change the law, or the NBA will pull the 2017 All-Star Game from Charlotte. In response, North Carolina adjusted the law ever-so slightly, but the NBA still felt like the necessary changes weren't made. Read the whole story...

  • McDonald's Nabs Pokemon Go Integration Brand Channel

    Brands are eager to have a piece of the exploding Pokemon Go phenomenon, so it comes as no surprise that McDonald's has struck the first branded integration with the Nintendo/Niantic Labs augmented reality game with a deal to create "sponsored locations" in Japan, where Pokemon Go launched on Thursday. Read the whole story...

  • Chivas Regal Supports Social Entrepreneurs Brand Channel

    Chivas Regal's The Venture-an international contest open to social entrepreneurs using their business as a force for good-recently announced the winners. With $1 million to allocate, five finalists were selected to pitch in front of a live audience and a jury that included actress Eva Longoria and Pernod Ricard chairman and CEO Alexandre Ricard. Read the whole story...

  • With Selina, Coke Remains America's Most Powerful Brand NYSportsJournalism.com

    For the ninth consecutive year, Coca-Cola has been named the 'most powerful brand' in the U.S., topping a list of 100 companies that include Hershey (No. 2), Disney (No. 4), Apple (No. 5), and Microsoft (No. 6), according to Tenet Partners. Coke retains the lead position thanks in part to Selina Gomez, who has been a key spokesperson for the brand. Read the whole story...

  • Millennials Not Game Changers After All, Per Study Urban Daily

    Much has been made of the Millennial, the generation of Americans born between the early 1980s and early 2000s, and the different way they do things. They seem to prioritize a mobile, urban life over the picture of settled suburbia. But are Millennials really so different from the generations before them? Read the whole story...

  • Why Prime Day Was a Win For Amazon, Other Retailers Knowledge@Wharton

    Amazon's self-created sales holiday on July 12 - Prime Day - set records for the two-year old event, and offered cues to longer-term shifts in retailing trends. Amazon's success with Prime Day is a testament to the stickiness of its customers, whose growing numbers reveal the huge distance rival Walmart has to cover, according to experts. Read the whole story...

  • Glitch Takes Down Southwest Website USA Today

    Southwest Airlines flights were being disrupted across the nation and the company's website was down Wednesday because of "technical systems" issues. Southwest confirmed the issue, saying that it "began experiencing intermittent performance issues earlier this afternoon with multiple technology systems as a result of an outage." Read the whole story...

  • Soda Drinkers Can 'Vote' Via Purchase Supermarket News

    Stew Leonard's took to Twitter to invite soda drinkers to cast their "straw" poll vote for Hillary Hooch or Trump Tonic. The premium, old-fashioned soda is locally produced by Avery's Soda of New Britain, Conn. Read the whole story...

  • Rule 40: Olympics Advertising Explained Paste Magazine

    Little in this world is outside the influence of the almighty dollar. The Olympic Games, for all the International Olympic Committee's high falutin' rhetoric around the purity of sport, are no exception. In order to provide some clarity on how the image of the games can be used for profit, the IOC has attached a bylaw to Rule 40 of the Olympic Charter. Read the whole story...

  • PacSun Aims to Attract 'Cool Teens' Complex

    PacSun's quest to attract every cool teen in the universe and ensnare their allowances in the process continues with a campaign starring two teen icons. The new campaign for PacSun denim features "the Internet's coolest teenager" Luka Sabbat and Kate Moss' little sister Lottie. Read the whole story...

  • Jack In The Box Embraces Virtual Reality Ads Mobile Marketing Watch

    Jack in the Box is now harnessing the power of virtual reality to engage with patrons in an immersive new way. Executives at the fast food restaurant said they wanted to think outside the box when it came to promoting its new Jack's Brewhouse Bacon Burger. So the fast food giant produced a short VR film giving patrons "an immersive experience." Read the whole story...

  • Swatch Watches Take Financial Hit Brand Channel

    Living the life of luxury has become a bit more difficult around the world-and luxury brands are feeling the pain. Swiss watchmaker Swatch, which creates higher-end timepieces from its Tissot and Omega brands, is the latest to take the hit. Its shares fell off a cliff after CEO Nick Hayek let it be known that earnings in the first half of the year were down 50% to 60%. Read the whole story...

  • GM's Trash Talk Ad Fails To Deliver Sales CarConnection

    General Motors launched a series of ads suggesting that the Ford F-150 wasn't what it used to be, and that GM trucks were much tougher. Did the ads convince shoppers to make the switch? Not so much. Silverado sales dipped 3.7% in June, while the GMC Sierra fell 7.85%. Ford's F-Series pickups, however, saw a 29% uptick in deliveries. Read the whole story...

  • Robert Mondavi Winery Marks Milestone Anniversary Drinks Business

    An icon of Napa Valley, Robert Mondavi Winery marked its milestone 50th Anniversary with a public celebration that brought together winery staff, alums and the community-at-large. Mondavi established his winery in 1966, inspired by the belief that he could produce world-class wines to rival the best international bottles. Read the whole story...

  • Milk Life Teams With Olympic Swimmer PR Week

    The Milk Life campaign has teamed up with the U.S. Olympic Committee to show the benefits of drinking milk. The 30-second ad follows Caitlin Leverenz from childhood to competing in the Olympics. The spot focuses on how her mother's encouragement, in the form of notes attached to milk bottles, helped Leverenz become an Olympian. Read the whole story...

  • Paramount Hires Google Exec For Marketing Variety

    Paramount has named Google executive Rebecca Mall as co-president of domestic marketing and launched its first-ever brand strategy division. The hiring is part of a restructuring of the studio's marketing operations that includes six other new hires and promotions. Paramount has been attempting ramp up the number of movies it releases. Read the whole story...

  • Feds Probe Fiat Chrysler Sales Numbers CNN Money

    Fiat Chrysler is under investigation for allegedly inflating its sales figures. The automaker confirmed Monday that both the Justice Department and the Securities and Exchange Commission are conducting probes. The automaker has been reporting some of the industry's best sales growth in the seven years since it emerged from bankruptcy. Read the whole story...

  • 'Consumer Reports' Criticizes Tesla Venture Beat

    "Consumer Reports" is criticizing Tesla for its Autopilot driver-assistance software and recommending that its automatic steering function be disabled. The crux of its argument is that the name of the system, Autopilot, and some of its marketing around the launch of software it still deems a beta-test version, "create potential for driver confusion." Read the whole story...

  • Jeter Is Back As 'Captain' For Nike's Jordan Brand NYSportsJournalism.com

    Derek Jeter, former captain for the New York Yankees, is reclaiming his title thanks to a renewed and expanded alliance with Jordan Brand. "Captain" Jeter will have a hands-on role in the training and baseball categories, assisting in defining new styles and designs while also appearing in marketing to support products from his signature Re2pect line. Read the whole story...

  • Organic Valley Traces Milk's Origins The New York Times

    Organic Valley bills itself as the largest cooperative of organic farmers in the United States. Call it table-to-farm marketing. Initiatives, which include a new website, are meant to cater to what the Organic Trade Association describes as people's increasing interest in "transparency in the supply chain and to know where food comes from." Read the whole story...

  • Fiat Chrysler Offers Hackers Cash Detroit Free Press

    Fiat Chrysler Automobiles is asking so-called white-hat hackers to take their best shot at breaking into the automaker's software to find vulnerabilities. If successful, they will get paid. Dubbed the "Bug Bounty Program," the contest could earn a hacker up to $1,500 each time he or she successfully identifies a previously unknown flaw. Read the whole story...

  • New Era Goes Hollywood, Caps Deal With L.A. Live NYSportsJournalism.com

    New Era has expanded its role in entertainment, signing a multi-year deal with global sports-entertainment firm AEG to become a founding partner and exclusive headwear provider for L.A. Live, the district that includes Staples Center, The Grammy Museum, the West Coast broadcast center for ESPN and Microsoft Theater. Read the whole story...

  • California Rejects VW's Recall Plan Fortune

    California has rejected a proposed recall plan from Volkswagen to fix 16,000 3.0-liter diesel Volkswagens, Audis and Porsches in the state equipped with devices designed to cheat emissions tests. The California Air Resources Board said the plan to fix the luxury vehicles, which range from model years 2009-2016, was insufficient. Read the whole story...

  • Lucas Watson Is New CMO At Intuit Mobile Marketing Watch

    Watson will join Intuit on Aug. 22, leading the company's global sales and marketing organization. Most recently, he worked for Google, where he served as VP, global brand solutions and innovations. Before that, he was at Procter & Gamble in sales, marketing, and digital business roles across the globe. Read the whole story...

  • Brands Shouldn't Fear Being 'Left Behind' On Social The Drum

    From live-streaming to Snapchat and near-constant Facebook algorithm changes what's a marketer to do when it comes to navigating the rapidly changing world of social media? Hollie Bennett, UK digital and community manager at Sony, says creating meaningful content with influencers is one of the biggest challenges facing brands. Read the whole story...

  • Campbell's CMO Takes Over Digital Marketing Adweek

    Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light earlier this week when Umang Shah, director of global digital marketing and innovation, announced he left the food brand a few weeks ago. Read the whole story...

  • ColorTV Aims To Bring Ads To Connected TV TechCrunch

    Unlike traditional TV advertising, where audience demographic on a certain show is as much a guess as it is based on fact, ColorTV's platform has insights that are unique to each individual audience member. This means targeting marketers' ads will be far more precise. Read the whole story...

  • Whole Foods Applies For 'World's Healthiest' Brand Channel

    A recently filed U.S. service mark application by Whole Foods Market may not only prove to be a lengthy uphill battle for health-conscious dominance, but it may also be a sign of future global endeavors for the chain. On June 23, Whole Foods filed a federal service mark application for the mark "WORLD'S HEALTHIEST GROCERY STORE." Read the whole story...

  • Cancer Hospital Ads Triple Since 2005 Fox News

    Between 2005 and 2014, U.S. cancer centers upped their spending on ads targeting the general public, with 890 centers spending $173 million on ads by 2014, according to a new analysis. Spending more than tripled since 2005 and was highly concentrated among a small number of cancer centers. Read the whole story...

  • Amazon Prime Day Tops In Sales CNBC

    So much for concerns that the second Prime Day event didn't live up to Amazon's expectations. The online retailer said Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60% compared with the previous Prime Day. In the U.S., orders rose by more than 50%. Read the whole story...

  • Nissan Unveils Its Answer To Tesla Autopilot CarConnection

    Nissan announced that its ProPILOT semi-autonomous driving software will be available in Japan next month. Like Tesla's Autopilot, ProPILOT is designed for use under very specific circumstances, specifically, on highways at speeds ranging from about 20 mph to 60 mph. Read the whole story...

  • Taylor Hill Is The New Face Of Lancome Vogue

    It's clear that the Victoria's Secret Angel is a master of easy, all-American beauty. So when Taylor Hill revealed that she was the new face of Lancome, the iconic French cosmetics house, we wondered what the ultimate girl next door would have to say on the subject of hair and makeup a la Parisienne. Read the whole story...

  • NHL's Penguins Have Loyal Fans NYSportsJournalism.com

    The Pittsburgh Penguins are not only the 2015-16 NHL Stanley Cup champs, they also are title holders of the most loyal fans in the league. The Penguins came in No. 1 in the 2016 NHL Sports Fan Loyalty Index from research, analytics and consulting firm Brand Keys, New York. Read the whole story...

  • Yelp Marketing Executive Dies At Grand Canyon New York Daily News

    A Yelp marketing executive fell to her death while hiking with friends in the Grand Canyon on Friday. Colleen Burns, 35, accidentally stepped off an edge at Ooh Aah Point, approximately one mile down the popular South Kaibab Trail, according to witnesses. Read the whole story...

  • Starbucks Offers First Espresso Drink With Coconut Milk Drinks Business

    Coffee giant Starbucks has launched its first iced espresso beverage that features coconut milk. The Iced Coconut Milk Mocha Macchiato is available in participating company-operated and licensed stores. Starbucks has also introduced a new iced tea, the Teavana Shaken Berry Sangria Herbal Tea. Read the whole story...

  • Ashley Madison Rebrands Post-Hacking Scandal USA Today

    The owner of infidelity site Ashley Madison is ditching its corporate name in a rebranding push after a devastating hacking episode last year exposed the site's database of cheaters and philanderers to the world. Toronto-based Avid Life Media said it is rebranding as Ruby Corp. Read the whole story...

  • Secret Shoppers Put Tesla Dealers In Last Place Ward's Automotive

    The electric-car maker, which has skirted the traditional dealership franchise system in favor of owning its own sales outlets, ranked dead last on this year's Pied Piper Prospect Satisfaction Index. Infiniti took the top spot (for the first time), followed by Lexus, Mercedes-Benz, Toyota and Audi. Read the whole story...

  • Millennials Spring For High-End Pet Food Boston Globe

    Millennials have supplanted baby boomers as the largest pet-owning generation in America, and, increasingly, they're feeding their pets as they feed themselves: free range, organic, and gluten-free. And despite stagnating wages and student debt, market researchers say that Millennials are more likely than their elders to spring for high-end pet food. Read the whole story...

  • Marriott Expands Millennial-Focused Moxy Hotels Brand Channel

    Hotels are no longer just for sleeping and meeting. Millennials, who hold the interest of pretty much all brands these days just as Baby Boomers did for decades before them, are all about creating and selling experiences, so hotel brands-fearing they'll lose them all to Airbnb-are attempting to up their game. Read the whole story...

  • Burberry Board Shakes Up Leadership The Guardian

    Burberry's chief executive, Christopher Bailey is to cede control of the company's day-to-day management as part of a boardroom overhaul amid criticism from investors. Marco Gobbetti will take over as chief executive in 2017, leaving his position at the helm of French luxury brand Celine. Read the whole story...

  • Denny's Reveals New Pancake Offering USA Today

    Hoping to stack the deck in its favor when it comes to the breakfast wars, Denny's unveiled a new pancake recipe Monday that replaces the just-add-water powdered mix routine with fresh buttermilk and eggs. The new hotcakes are 50% fluffier, executives say. Read the whole story...

  • Samsung Not Waterproof, Per 'Consumer Reports' Forbes

    Samsung has marketed its entire S7 line as remarkably durable, including commercials featuring rapper Lil' Wayne pouring champagne over an S7 Edge. But "Consumer Reports" has released results showing the S7 sibling pitched as the most durable may, in fact, be the least likely to survive such rough treatment. Read the whole story...

  • Childless Women To Marketers: We Buy Stuff, Too The New York Times

    According to census figures, more women in the United States are childless than at any other time since the government began keeping track in 1976. Nearly half of women between the ages of 15 and 44 did not have children in 2014. And 15.3% of women ages 40 to 44 are childless. The numbers are growing internationally as well. Read the whole story...

  • Sony Faces Marketing Challenges With 'Ghostbusters' Today.com

    The studio is trying to build up excitement for the picture by fanning nostalgia from the original 1984 classic. At the same time, the advertising campaign has downplayed the novelty of a summer action blockbuster anchored by women, in the hopes that a large percentage of tickets are sold to men. Read the whole story...

  • Chipotle Stock Drops After Author Tweets Of Food Poisoning DenverPost

    Chipotle Mexican Grill shares plunged by as much as 3.7% after Eric Van Lustbader, author of the Jason Bourne thrillers, tweeted to his more than 3,700 followers that his editor likely got food poisoning at one of its New York restaurants. Chipotle has been struggling since last fall, when the first of a series of food-borne illnesses linked to the chain were reported. Read the whole story...

  • Tesla Spends $6 Per Car On Advertising Benzinga

    In an email to investors, Global Equities Research analyst Trip Chowdhry discussed one astonishing metric about Tesla's young business that should give Tesla bulls reason for optimism. While other car companies are spending between $248 and $3,325 in advertising per car sold, Tesla is spending just $6 per car. Read the whole story...

  • McDonald's Expands Sriracha Big Mac Test Burger Business

    McDonald's has expanded the test of its mashup of Big Mac and sriracha sauces to western Washington State. Originally tried last month in San Diego as part of the continuing test of the Signature Crafted customization platform, Signature Sriracha was one of several topping combos available. Read the whole story...

  • Virgin Media Gets Bolt Up And Running For Olympics NYSportsJournalism.com

    Usain Bolt, the fastest man in the world, is preparing to compete in the Summer Games in Rio in an attempt to add to his six gold medals. He is getting timely acceleration from Virgin Media, which has unveiled a multi-platform campaign to support its broadband and other telecom options. Read the whole story...

  • Schick Brings Robot Razor To San Diego Comic-Con Brand Channel

    The brand is having fun with the Robot Razor, a character that debuted in Schick's Super Bowl 50 commercial earlier this year. In the ad, an everyday Schick razor transform into a "super razor" to battle other inferior razors. Schick is getting the party started early via social media, asking fans to tweet funny irritations of everyday life. Read the whole story...

  • Consumers Smarten Up About Loans Chicago Tribune

    Consumers appear to be disciplined about paying their loans on time, with delinquencies during the first quarter of this year falling well below the 15-year average, according to the American Bankers Association. The banking group said a broad range of loan payments show consumers are handling their loans well. Read the whole story...

  • Merck Holds Parents Accountable In Gardasil Ad FiercePharma

    On the heels of a recently renewed push by researchers and doctors to encourage HPV vaccinations, Merck is out with a new HPV awareness campaign that puts the onus of vaccination on parents. A recent spate of published studies pushes for doctors to become more assertive in recommending it to young patients. Read the whole story...

  • Pfizer Agrees To Note Addiction Risks In Opioid Marketing FiercePharma

    Pfizer and the city of Chicago have hammered out an agreement on painkiller marketing. The agreement - which publicly codifies Pfizer's internal rules - could potentially be used as a model for other drugmakers selling the highly addictive opioid drugs. Read the whole story...

  • Marvel Announces New Iron Man Will Be A Black Woman Time

    There's a new Iron Man. Well, Iron "Man" for now. She's still working on the name. The events at the end of the comic-book event series Civil War II will result in Tony Stark stepping out of the Iron Man suit and a new character, Riri Williams, taking over. Read the whole story...

  • Unilever Could Use VR In New Way The Drum

    Unilever is naturally treating virtual reality (VR) with caution but one area it thinks the medium could make a difference is using it to sell sustainability. VR is fast emerging as 2016's standout technology for marketers, with the likes of Audi and the BBC testing its long-term potential in recent months. Read the whole story...

  • Ad Heavyweights Face Off For $1 Billion McDonald's Account Chicago Tribune

    After splitting its advertising between Leo Burnett and DDB Chicago, the hamburger giant has enlisted Publicis and Omnicom, their respective parent companies, to compete. Everything from creative to digital to in-store marketing is up for grabs, with a holding company expected to be chosen by next month, sources said. The competition is winner take all. Read the whole story...

  • Cadbury Heir Launches Ethical Chocolate Brand FoodBev Media

    The great-great-grandson of George Cadbury, one of the founding fathers of the global confectionery company that bears his name, has launched a new ethical chocolate start-up offering a range of artisan chocolate bars. But the difference with Love Cocoa, founded by James Cadbury, is that the bars will be handmade in the UK. Read the whole story...

  • Big Boy Restaurant Gets A Makeover Cincinnati Enquirer

    Big Boy's mascot has looked the same since the mid-1970s and seemed overdue for a makeover "We didn't take this change lightly; we wanted to keep him recognizable but we wanted to update him," a company executive said. "He's not skinny, he doesn't have six-pack abs, but he's healthy." Read the whole story...

  • Chipotle Marketing Exec Arrested On Drug Charges USA Today

    A Chipotle marketing executive who allegedly made repeated purchases of cocaine from a Manhattan drug ring turned himself in Tuesday morning, according to his attorney. Mark Crumpacker, Chipotle's chief creative and development officer, was arrested and arraigned on seven counts of possession of a controlled substance. Read the whole story...

  • Another Tesla Crashes In Autopilot Detroit Free Press

    An art gallery owner told police his 2016 Tesla Model X was in autopilot mode when it crashed and rolled over on the Pennsylvania Turnpike last week. The crash came just one day after the National Highway Traffic Safety Administration issued a report on a fatal crash in May involving a Tesla that was in self-driving mode. Read the whole story...

  • BlackBerry Kills Smartphone As Senate Drops Brand Brand Channel

    BlackBerry Classic, the phone that launched last year to bring in mobile users who love typing on an actual keyboard rather than a digital one, is going the way of the dodo bird. The news comes as the U.S. Senate said it will switch from BlackBerry to iOS and Android devices. Read the whole story...

  • Will We Buy Budweiser As A Patriot? Chicago Tribune

    Some marketers might have hesitated, worrying a move such as this was crass or cynical or just a wee bit over the top. But with nationalistic fervor at least simmering in this election year, there's a certain logic in running America (the lager) up the flagpole to see who salutes. Read the whole story...

  • Johnnie Walker Launches Island Green Scotch Whisky Drinks Business

    Johnnie Walker has launched Island Green, a scotch whiskey for those who want to explore the world of single malt Scotch whisky. A rare blend of rich single-malt whiskies from the four corners of Scotland, Johnnie Walker Island Green provides drinkers with a distinctive flavor experience. Read the whole story...

  • Nintendo Marketing Exec To Leave gamespot

    Nintendo Executive Vice President of Sales and Marketing Scott Moffitt is leaving the company after five years. The executive, who formerly held marketing positions at PepsiCo and Henkel, will work at Nintendo through the end of July, before moving on. The position reportedly is being dissolved. Read the whole story...

  • Olympics Eases Ad Blackout The New York Times

    For years, Olympic athletes have found reasons to gripe about the ad restrictions written into the 40th rule of the Olympic Charter, which essentially dictates what can be seen and said in the days before and during the world's largest international athletic showcase. But now, thanks to a small amendment to the rule, the ad floodgates have swung open. Read the whole story...

  • Coca-Cola Invests In Aloe-Based Drink Fortune

    Coca-Cola has acquired a minority stake in an organic aloe water beverage startup, one of several investments the soda maker has recently made beyond its core business as soda sales soften in the United States. Coca-Cola bought a stake in a California-based startup called L.A. Aloe, which is known for the company's Aloe Gloe brand. Read the whole story...

  • Marketing Execs Mull Effects Of Brexit Campaign Live

    Marketers are mulling whether to change investment levels due to England's decision to leave the European Union. Some have been hit by the weakening pound and must off-set this inflation. This will be the biggest issue for those who import their stock or a big chunk of their raw materials from outside of the UK. For major exporters such as Jaguar Land Rover, the opposite could be true. Read the whole story...

  • General Mills Segments Products By Potential Minneapolis Star Tribune

    In the U.S., which accounts for about 60% of General Mills' business, the growth categories include cereal, snack bars, yogurt, pizza rolls, Mexican food and natural and organic products. They account for about three-fourths of the company's sales and operating profit. Read the whole story...

  • Walmart's Takes Aim At Amazon Prime USA Today

    Walmart is taking direct aim at Amazon when it comes to free shipping. The retailing giant announced Wednesday that it is going to offer a free 30-day trial of its ShippingPass, good for unlimited two-day shipping. ShippingPass launched last year and is similar to Amazon Prime. Read the whole story...

  • Ogilvy Exec Joins McDonald's The Drum

    Colin Mitchell will report to McDonald's global chief marketing officer Silvia Lagnado and will be tasked with articulating the fast-food chain's brand vision and positioning. He will also be charged with "impacting major pieces of the McDonald's brand, including advertising, visual identity and packaging." Read the whole story...

  • Tesla Under Investigation For Self-Driving Car Fatality Jalopnik

    One person died in a May crash in Florida involving a Tesla Model S cruising on its semi-autonomous Autopilot mode and the National Highway Traffic Safety Administration is investigating the wreck. It was in a Model S, and details of the crash are only becoming public now, thanks to a statement from Tesla and an investigation from NHTSA. Read the whole story...

  • Hershey Rejects Buyout Bid From Mondelez Chicago Tribune

    Hershey has turned down a takeover offer from Mondelez International, the Deerfield, Ill.-based maker of Oreos and other snack foods. A merger between the two companies would have formed the world's largest candy manufacturer. It's unknown whether Mondelez will up its offer. Read the whole story...

  • Metallica Becomes Face Of Brioni Luxury Menswear Loudwire

    Brioni is rebranding with the help of a heavy metal band. Bringing in Metallica is part of the overall effort to reposition Brioni as a masculine brand. The campaign is from new Brioni creative director Justin O'Shea. Read the whole story...

  • Nestle Faces Scrutiny Over Water Bottling Bloomberg

    The Nestle Waters North America facility slated for western Phoenix is nearing fruition amid a series of battles the company has faced elsewhere. Three environmental groups have sued the U.S. Forest Service for letting Nestle continue to bottle in the San Bernardino Mountains. Read the whole story...

  • Thrillist Launches Booze-Focused Site The Wall Street Journal

    Supercall is being sponsored by Diageo, but will run as an independent editorial property. The new site focuses on spirits, covering everything from how to make a proper Negroni to drinking culture in a newly West-connected Cuba. Read the whole story...

  • Angry Orchard Intros Cider Made Exclusively With N.Y. Apples Drinks Business

    Boston Beer-owned Angry Orchard has launched its first hard cider made exclusively with New York apples. Dubbed Walden Hollow, the cider is the company's fourth style of small batch craft ciders. Read the whole story...

  • Adidas, Kanye West Announce New Products, Stores Complex

    Adidas announced it will have a "long-term relationship with Kanye West in the launch of Adidas + Kanye West, a Yeezy-branded entity creating footwear, apparel, and accessories for all genders across street and sport," including retail stores. Read the whole story...

  • General Mills Gains Ground In Yogurt Category Minneapolis Star Tribune

    General Mills was a longtime leader in yogurt with its Yoplait brand, but the company was slow to catch on to the Greek yogurt trend when Chobani started to take the category mainstream in 2007. Since then, General Mills has gained ground in the Greek yogurt market with Yoplait Greek 100. Read the whole story...

  • Skechers Wins Second Round In Converse Lawsuit Complex

    An International Trade Commission judge ruled that the stripes, toe bumper, and toe cap all constituted valid trademarks that were worthy of protection. On June 23, after review by the full ITC, the decision was overturned. Read the whole story...

  • Chipotle Offers Incentives To Attract Customers USA Today

    The chain is launching a "Chiptopia" summer promotion starting Friday that rewards customers for their number of visits. Chipotle has been scrambling to regain loyalty from former fans after alienating many with several incidences of E. coli and Norovirus at stores last year. Read the whole story...

  • JetBlue Opens Book Vending Machines In Detroit WDIV

    Five new vending machines are opening up across the city of Detroit. But these aren't your average vending machines -- they contain books. The free vending machines are part of JetBlue's "Soar with Reading" program, which was created to ensure that schoolchildren have access to age-appropriate reading material, even when school is not in session. Read the whole story...

  • PepsiCo Reintroduces Diet Pepsi With Aspartame Brand Channel

    PepsiCo is hoping that Classic Diet Pepsi turns out as well as Classic Coke's reboot. A 10-month-long test of substituting sucralose for aspartame in Diet Pepsi has shown that customers prefer the original formulation, so PepsiCo is giving the people what they want and bringing back Diet Pepsi with aspartame in September. Read the whole story...

  • Stella Artois Enlists Actress Hilary Duff Brand Channel

    The Belgian AB InBev brand is kicking off its "Host One to Remember" campaign. The idea is to get people to host parties and make sure they purchase plenty of Stella Artois for potential revelers. After all, this beer has been involved in plenty of celebrations over the years. Read the whole story...

  • Bono, Ali Hewson Join Natural Beauty Juggernaut The New York Times

    Beautycounter, the California-based natural beauty line, has bought Nude, the natural beauty line founded by Bono's wife, Ali Hewson, from LVMH Moet Hennessy Louis Vuitton. Bono will become an investor in Counter Brands, the parent company of Beautycounter, and Ms. Hewson will become a board member. Read the whole story...

  • Brands Embrace Wimbledon Tennis NYSportsJournalism.com

    Wimbledon is supported by marketing partners including IBM, Jaguar, Rolex, Stella Artois, Evian, HSBC bank and Ralph Lauren. Returning to the marketing roster is Haagen-Dazs. A five-year deal includes $3.4 million marketing campaign and a limited-edition flavor, Strawberries & Cream, sold exclusively on the tournament grounds. Read the whole story...

  • Lennox Combines Art, Engineering In Exhibit Mashable

    Picture a mural transforming before your eyes. You would assume that it's digital, a projected image. But if you look closely, you see it's not. It's a painting that's being changed by air. That's how art was created at "Degrees of Perfection," presented in Los Angeles by Lennox. Read the whole story...

  • Volkswagen Faces $15 Billion Settlement Bloomberg

    Volkswagen AG's price tag to settle lawsuits in the U.S. over its rigging of diesel emissions tests has jumped to more than $15 billion -- $5 billion more than previously reported. VW will set aside up to $10.03 billion to cover costs including buying back vehicles at pre-scandal values and compensating drivers as much as $10,000 per car for their troubles. Read the whole story...

  • This Insane Car Is The Future Of Automotive Advertising TechnoBuffalo

    It looks like a vehicle Batman might drive, but it's actually being used for advertising. The Mill Blackbird is an adjustable car rig that is used as a base for photoreal CG cars, allowing companies to essentially use this in place of an actual vehicle when filming commercials. Read the whole story...

  • Finish Line CEO Credits Adidas For Recent Sales Surge Sole Collector

    The growing buzz surrounding Adidas' sneakers isn't benefiting only the sportswear brand, but its retail partners as well. According to reports, Finish Line Inc. surged the most it has in the past seven years, after surpassing first-quarter expectations. Read the whole story...

  • Uber Partners With Hertz To Expand Rental Deal Chicago Tribune

    Uber Technologies partnered with Hertz to offer short-term auto rentals to ride-hailing drivers, a move intended to court new drivers and keep current ones on the road. The partnership launches in Los Angeles and will be rolled out to other U.S. cities in the coming months. Read the whole story...

  • Stonewall Inn Declared First Monument For LGBTQ Rights Complex

    President Obama will recognize the significance of the Stonewall Inn by naming it a national monument, marking the first one dedicated to LGBT rights in the nation's history. The site of the landmark 1969 Stonewall riots against the New York Police Department has long symbolized the LGBT community's fight for visibility and progress. Read the whole story...

  • Kendall Jenner Is Unrecognizable In Marc Jacobs Campaign Huffington Post

    Marc Jacobs has a talent for transforming his models to fit the story he's trying to tell for a given collection, both in runway shows and campaigns alike. For his star-studded Fall 2016 ads, which feature the likes of Cara Delevingne, Courtney Love, Marilyn Manson, Missy Elliott, it is Kendall Jenner as a "goth goddess" who is the most unrecognizable. Read the whole story...

  • Study: Men Less Likely To Use Condom With Hot Partners Complex

    A new study reveals men are less likely to use a condom if the woman they're with is attractive. Apparently, the condom challenge to promote safe sex was a bust, as evidenced by a map of the most sexually transmitted disease-ridden cities in the U.S. Read the whole story...

  • VW To Pay More Than $10 Billion To Settle Emissions Claims The Wall Street Journal

    Volkswagen AG has agreed to pay more than $10 billion to settle claims from U.S. owners of diesel-powered vehicles affected by the automaker's emissions-cheating scandal. The deal affects 500,000 owners of diesel-powered vehicles with two-liter engines that contain software capable of duping government emissions tests. Read the whole story...

  • NFL, ESPN, Pizza Hut, Dunkin' Donuts Rate High NYSportsJournalism.com

    The NFL, ESPN, Cabela's Sporting Goods, In-N-Out Burger, Pizza Hut and Dunkin' Donuts are patting themselves on the back after having topped their respective categories in the "2016 EquiTrend Study" from The Harris Poll, which has released its entire list of leading brands as named by consumers. Read the whole story...

  • General Mills Tries To Make Brands 'Ageless' The Drum

    The company created an entire rap album for its Hamburger Helper brand in April, with tracks named "Watch the Stove" and "Feed the Streets" after initially joking about it around the time rapper Drake announced his imminent album launch. It's a ballsy move for a traditional food company and one indicative of changing attitudes to stereotypes in marketing. Read the whole story...

  • Macy's CEO Who Killed Marshall Fields To Step Down Chicago Tribune

    Macy's longtime CEO Terry Lundgren, who spearheaded a landmark acquisition that created a powerhouse national department store chain, will step down early next year, the company announced Thursday as it struggles to reinvent itself amid online competition and changing consumer habits. Read the whole story...

  • San Franciscans Most Hooked On Smartphones San Francisco Chronicle

    More so than other Americans, San Francisco residents interact with their smartphones more than they do with other human beings on any given day. Half admitted to using their phone to escape social interaction and nearly a third said they feel anxious when they don't have access to their phones. Read the whole story...

  • Stoli Tells Men To 'Drink What You Want' Campaign Live

    A campaign for Stoli Vodka from The Martin Agency encourages men to get over their fear of being judged and drink things that taste good. Despite Roger Sterling's penchant for Stolichnaya on "Mad Men," there's apparently a perception among Millennials that vodka, particularly flavored varieties, aren't "manly." Read the whole story...

  • MetLife May Axe Snoopy New York Post

    MetLife, which uses the lovable "Peanuts" pooch as its mascot, is thinking about phasing out America's most famous beagle from its marketing efforts. MetLife's licensing deal with United Media, which owns the rights to Charles Schulz's "Peanuts" gang, runs through 2020. Read the whole story...

  • Bank Cards Offer Help With Student Loans Boston Globe

    Banks offer free airline tickets and hotel stays through their rewards programs. Earning up to 1.5% cash back on purchases is a standard perk of credit card companies. Now, one local bank is offering a debit card that takes 1% of all purchases and directs it toward paying down college debt. Read the whole story...

  • Film-Food Festivals Sponsorship Spend Hits $878M NYSportsJournalism.com

    Marketers and brands are finding a fertile ground in both film and food festivals as witnessed by an anticipated record $878M in sponsorship spend for 2016, according to research firm IEG. Leading companies in spend include Anheuser-Busch, PepsiCo, Coca-Cola, Marriott and Starwood Hotels. Read the whole story...

  • CVS Pharmacy Makes Healthy Food Commitment Drug Store News

    CVS Pharmacy plans to improve its convenient food offerings with healthier foods and beverages across more than 2,900 locations, up from an initial 500 pilot stores announced last year. Stores will offer national and niche better-for-you brands that make healthier eating on-the-go, convenient and affordable. Read the whole story...

  • Sneaker Wars Pit Curry (Under Armour) Vs. James (Nike) The New York Times

    At a time when sales of basketball shoes have been sluggish, Under Armour's have taken off. They were up 95% in the fourth quarter of last year (compared with 2014's fourth quarter) and another 64% in the first quarter of this year. Read the whole story...

  • Rolls-Royce Imagines Bespoke Driving Experience Brand Channel

    The 103EX concept car offers a virtual in-car valet to personalize and create an exquisite experience: an artificial intelligence system known as "Eleanor." She will look after you, She will determine what your mood is like today, and then change the way the car drives, change the ambiance inside of it, maybe change the music. Read the whole story...

  • New Belgium Brewing, Ben & Jerry's Partner Drinks Business

    New Belgium Brewing and Ben & Jerry's are working together again to create a new ice cream-inspired beer. The new Chocolate Chip Cookie Dough Ale is due to be released this fall. The companies will donate $50,000 of the proceeds to climate change awareness group Protect Our Winters. Read the whole story...

  • Lessons On Marketing From Will Smith The Drum

    He might be better known as the Fresh Prince of Bel-Air, but actor and singer Will Smith said recently that he considers himself a marketer, and offered up the advice that brands should shift their focus "from product to people." Read the whole story...

  • New England Fishing Makes A Comeback Boston Globe

    After years of struggle in the face of a declining local fishery, the Fish Pier in Boston is again bursting with seafood businesses. But with New England fishing stocks tightly managed, the Fish Pier dealers are now more reliant on fishermen from distant oceans. Read the whole story...

  • Five Questions With Yieldmo's Lucas Piazza Brand Channel

    Yieldmo is redefining the mobile ad tech industry with its purpose-driven business model aimed at minimizing bad mobile ads through a thoughtful and innovative redesign of the medium. Its mission-to produce mobile ad formats that respect consumers' experience while maximizing ROI for advertisers and yield for publishers. Read the whole story...

  • Six Flags Adds VR To Favorite Roller Coaster Chicago Tribune

    Riders will be offered Samsung Gear VR headsets that will show virtual images during the ride, said Katy Enrique, Six Flags Great America's communications manager. Officials are still deciding what visuals the riders will see. Read the whole story...

  • Whole Foods Is Getting Destroyed By Aldi Bloomberg Businessweek

    The 365 concept is Whole Foods' response to sales declines at stores open at least a year. The parent store's focus on on organic and local has been copied elsewhere, cheaper. It's getting destroyed by Trader Joe's and Aldi, which are owned by the same German company. Read the whole story...

  • Businesses Explore Cashing In On Muhammed Ali Brand The New York Times

    Ali's increasing inability to move with his former grace or speak with his onetime loquaciousness did not bother the entrepreneur Robert F. X. Sillerman. In 2006, he paid $50 million for 80% of Ali's G.O.A.T. (Greatest of All Time) company to control Ali's name, image, likeness and publicity. Read the whole story...

  • Sam Adams Brewer Jim Koch On Consulting, 'Hamilton' Chicago Tribune

    Jim Koch, who launched Boston Beer Co., from his kitchen 30-some years ago with a 19th-century family recipe, said he had no idea that his Samuel Adams beer was name-checked in Broadway's cross-cultural megahit "Hamilton." His eyes lit up when played the playful allusion to the signature brew (named for a patriot) in a pub scene set in 1776. Read the whole story...

  • Pfizer Develops PR, Ad Campaign The [New London, Conn.] Day

    With attacks on the pharmaceutical industry having ramped up because of recent spikes in drug prices and Pfizer Inc.'s failed attempt to use a now-banned financial tactic to escape U.S. taxes, the company is fighting back with a new media campaign featuring scenes from its Groton laboratories and an interview with one of the region's top scientists. Read the whole story...

  • Kroger First-Quarter Profit Rises To $680 Million Cincinnati Enquirer

    Kroger earned a $680 million profit in its first quarter of 2016, an increase of nearly 10% from a year ago. Total sales for the Downtown Cincinnati-based grocery store chain rose 4.7% to $36 billion in the three months ended May 21. Excluding fuel, sales rose 7.8% from a year ago. Read the whole story...

  • Target Hires Former Bleacher Report Exec For Secret Tech Project Minneapolis-St. Paul Journal

    Sam Parnell's title will be vice president innovation engineering. Based in Target's office in Sunnyvale, Calif., he'll focus on building an engineering team to support Target's innovation efforts. Parnell has a background in tech and online media. He was most recently founder/CTO of podcast network Binge Media. Read the whole story...

  • Stroh's Beer Returns To Detroit Detroit Metro Times

    Brew Detroit has recently received label approval for Stroh's Bohemian-Style Pilsner. The brewery, which brews beers for Michigan brands such as Atwater Brewery and Badass American Lager, will likely brew the beer for Stroh Brewing Co., the previously Detroit-based brewery which is now owned by Milwaukee-based Pabst Brewing Co. Read the whole story...

  • Dos Equis Keeps It Interesting Brand Channel

    It's one of the toughest challenges a brand with an iconic ambassador faces-what happens after you no longer use said ambassador? That's the challenge facing Dos Equis, which parted ways in March with the actor who portrayed "The Most Interesting Man in the World." Read the whole story...

  • How High-End Brands Are Embracing The Internet Knowledge@Wharton

    Patek Philippe's online store, where customers can look but not purchase, is certainly atypical of most shopping websites. It's an excellent example of how some high-end retailers are dealing with a dilemma born of the digital age. How does a luxury brand retain its extravagant feel while catering to the growing horde of consumers who love to shop online? Read the whole story...

  • Panera Bread Boots Artificial Ingredients In Stores CNBC

    Panera Bread is ditching all artificial flavors, sweeteners, preservatives and colors from its grocery store products. The company, which has already removed antibiotics and non-naturally occurring trans fats from its food products, hopes to be free of additives by the end of this year. Read the whole story...

  • Obama Trades BlackBerry For Samsung Galaxy Arstechnica

    Barack Obama carries a secure "smartphone" that is so locked down that he compared it to an infant's toy phone. There's only one mobile device supported by the Defense Information Systems Agency-the agency that provides the White House with communications services. That phone is a "hardened" Samsung Galaxy. Read the whole story...

  • Orlando Tragedy Is Personal For Target Chain Store Age

    Target Corp. is donating $250,000 to the OneOrlando Fund in honor of the retailer's two associates and other victims killed in the nightclub massacre. Target lost two employees, Mercedes Flores and Luis Omar Ocasio-Capo, and a third employee remains in critical condition. Read the whole story...

  • Disney Donates $1 Million For Orlando Shooting Victims Complex

    OneOrlando almost immediately raised $1.75 million with $1 million coming from the Walt Disney Company. The second-biggest donation of $500,000 was from Darden Restaurants. JetBlue and AT&T were also major contributors, with $100,000 each. Read the whole story...

  • What Americans Really Do With Their Sneakers Forbes

    The NPD Group's Consumer Tracking Service asks millions of consumers product-related questions. When asked about their primary intended purpose for athletic shoes purchased, about 25% of all U.S. consumers said they would use the shoes for athletics and sports. Read the whole story...

  • Buster Posey Expands Deal With Under Armour NYSportsJournalism.com

    Baltimore-based Under Armour said it has signed Buster Posey to a multi-year extension of their partnership. As part of the renewed partnership, Posey now becomes the face of Under Armour's exclusive baseball collection in collaboration with Dick's Sporting Goods. Read the whole story...

  • Ford Fusion Named Safest Vehicle New York Daily News

    The 2017 Ford Fusion has earned the designation of Top Safety Pick+ from the Insurance Institute for Highway Safety, the highest honor given out by the well-respected non-profit. The National Highway Traffic Safety Administration has not released its test results for the 2017 Fusion. Read the whole story...

  • Allstate Focuses On Financial Domestic Abuse Bustle

    When women are stuck in abusive relationships, people who don't understand the situation often ask why they don't just leave. But many things might be keeping them captive - including, as the "Free To Walk" campaign from Allstate Foundation Purple Purse shows, money. Read the whole story...

  • Pets Before Profits: The $40 Million Gamble That Paid Off Forbes

    Lucy Postins, founder and CEO of The Honest Kitchen, will not allow pet stores that sell puppies to stock and sell her all-natural pet food products because the ASPCA estimates that 99% of those puppies come from puppy mills. Sticking to her morals from day one has proven quite valuable. Read the whole story...

  • Orlando Brands Respond to Tragedy at Pulse Nightclub Brand Channel

    While politicians and pundits began to comment on the tragedy, big brands also did the same-particularly those attached to Orlando, a city famed for its hospitality, tourist destinations and entertainment attractions. Read the whole story...

  • How China Won Keys To Disney's Magic Kingdom The New York Times

    The Shanghai park, which opens Thursday, has become mission critical for Disney as it faces business pressures in other areas like cable. It is designed to be a machine in China for the Disney brand, with a manicured Magic Kingdom-style park and"Toy Story"-themed hotel. Read the whole story...

  • Chevrolet Replaces Kid Rock With Luke Bryan Detroit News

    General Motors Co.'s Chevrolet brand is partnering with country music star Luke Bryan and ending its relationship with Michigan rocker Kid Rock. GM and Chevy were criticized for sponsoring Kid Rock's 2015 summer concert series because of the rocker's past use of the Confederate flag. Read the whole story...

  • Why Don't Mazda And Toyota Cars Have Apple CarPlay? CarConnection

    The list of cars that don't yet support Apple CarPlay is still relatively long, but the list of manufacturers who won't support it wholesale is remarkably short-with notable exceptions. Neither Toyota nor Mazda want to CarPlay right now. Read the whole story...

  • Lenovo Aims At Home Remodels San Francisco Chronicle

    Lenovo will sell an advanced smartphone in September with depth- and motion-tracking cameras that could make remodeling a home much easier. The device uses technology from Google that allows users to map out and measure areas of their home using the phone's cameras. Read the whole story...

  • Heineken Signs On As Formula One Sponsor The Guardian

    The deal is for five years. Heineken has made a point of stressing it will be bringing innovation to promote the sport, specifically in social media and expect the relationship to further increase the visibility and popularity of F1 in new markets round the world. Read the whole story...

  • Detroit Zoo's Marketing Highlights Conservation Detroit Metro Times

    The Detroit Zoo launched a new campaign this week called "A Zoo That Could" aimed at highlighting what it does beyond its 125 acres. "A Zoo That Could" aims to "provide an expanded view of the Detroit Zoo's impact on wildlife, wild places and the community." The campaign focuses on conservation, animal welfare, sustainability, education, and community. Read the whole story...

  • Target Rolls Out Connected Home Display Chain Store Age

    The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target's Ridgedale location in Minnetonka, Minn. Read the whole story...

  • London Mayor Bans Body Shaming Ads BBC

    As part of his mayoral election manifesto, Sadiq Khan pledged to ban adverts promoting "unhealthy or unrealistic" body images from public transport in London. The Advertising Standards Agency received 378 complaints in 2015 about a weight-loss advert that asked customers if they were "beach body ready?" Read the whole story...

  • WPP's Geometry, Unilever Join To Teach Marketing Crain's Detroit Business

    Shopper marketing has become a big part of many marketing budgets, but it remains largely absent from college marketing curriculum and something of a mystery even within marketing organizations. WPP's Geometry and Unilever have joined to help change that by backing an undergraduate course at Michigan State University that they believe is the first of its kind. Read the whole story...

  • When The Lone Ranger And Gracie Allen Pitched Products The New York Times

    When Gracie Allen struggled to bake a cake on "The George Burns and Gracie Allen Show" in the 1950s, an actress playing Betty Crocker stopped by to help. The Lone Ranger endorsed Cheerios, which sponsored that TV show from 1949 to 1957. Read the whole story...

  • Fiat Owner's Manual Commented On Women's Legs CarConnection

    Most startlingly, the manual assumed that cars would always be driven by men, with women only riding as "co-pilots" in the passenger's seat or back seat. It also assumed that women don't wear pants. "If a lady's skirt is too short, we recommend that she travel in the backseat to keep our concentration." Read the whole story...

  • NBA Releases Emoji App For Finals USA Today

    The NBA launched the NBAmoji App, providing fans with access to a series of Finals-related animated emojis for download. LeBron James, Stephen Curry, Draymond Green, and the rest of the players on the Golden State Warriors and Cleveland Cavaliers rosters all have their own emoji. Read the whole story...

  • Lands' End Looks To Surf, Sports, Athleisure Brand Channel

    Still searching for growth in a retail and apparel market where renaissance is proving difficult, Lands' End is taking a fresh tack-one that could prove its most significant product diversification under CEO Federica Marchionni. The company has introduced Lands' End Sport. Read the whole story...

  • Nissan Highlights Cars' Ability To 'Take On' Challenges Brand Channel

    Each spot in the ad campaign features a cherry-red version of the featured vehicle-a Sentra, Altima, Maxima, Rogue, Murano or Pathfinder-in regional and national TV commercials and digital spots that underscore the technology chops of its product offerings. Read the whole story...

  • A Truce In War On Ad Blockers Boston Globe

    Read the whole story...

  • American Apparel Tries To Restore Image The Drum

    American Apparel has launched a new campaign called "Make America Gay Again" as the troubled fashion brand continues its turn-around journey after a checkered past that has seen a six-year long history of declining sales, controversial ads and a scandal-plagued former chief exec. Read the whole story...

  • Nike Continues Sharapova Sponsorship Campaign Live

    Nike and tennis racquet brand Head have said they will stand by tennis star Maria Sharapova despite her two-year ban for failing a drugs test. Nike had initially suspended its relationship with her, saying it would monitor the investigation. Read the whole story...

  • Snapchat Beats Instagram In Time Spent In App Business Insider

    Snapchat has overtaken Instagram in the amount of time users spend in the app, according to a new report from app analytics company, App Annie. Snapchat sits above three of Facebook's premiere apps in that category (WhatsApp, Messenger, and Instagram). It now only lags behind Facebook. Read the whole story...

  • Pepsi Sued Over Super Bowl Ad Westfair Business Publications

    Betty Advertising, Norwalk, Conn., has filed a suit against PepsiCo Inc. over its 2016 Super Bowl commercial with Janelle Monae. The suit accuses Pepsi of stealing its human jukebox concept of a hero character going from room to room, with the style of music changing in each. Read the whole story...

  • The Food Marketing Myths We've All Swallowed Whole The Guardian

    Read the whole story...

  • Philly Takes First Step In Taxing Soda NBC News

    The city would become only the second municipality in America to impose a tax on sugary drinks and diet soda sold. Dozens of other local governments have attempted to implement similar taxes, but only Berkeley, Calif., has succeeded. Read the whole story...

  • GoPro, A-B, Red Bull Lead Action Sports Sponsors NYSportsJournalism.com

    When it comes to action sports, GoPro, Anheuser-Busch, Samsung, Chrysler and Red Bull are all in. These companies top the list of most active sponsors in the action sports category, with consumer electronics the most active category, according to IEG, Chicago. Read the whole story...

  • Five Questions With Mazda Marketing VP Brand Channel

    Read the whole story...

  • GM CEO Says Automaker Is 'Undervalued' Bloomberg

    Mary Barra made the case in an interview with Bloomberg Television that GM can handle a downturn and sustain profits if the economy slumps in the next few years. The company also is making investments in ride sharing and self-driving cars to ensure its long-term future. Read the whole story...

  • Consumers Vexed By Chip Cards Boston Globe

    Many chip readers don't yet work and those that do angrily beep, befuddling shoppers and exasperating cashiers. Rather than a quick side swipe of the card, customers need to insert their credit or debit card into a slot and wait for the tone that signals approval for some transactions. Read the whole story...

  • Soldiers Could Soon Wear New Balance Portland Press Herald

    New recruits receive vouchers to buy their own athletic footwear, which means many soldiers purchase sneakers made in Asia. Maine legislators would like to see those men and women buying sneakers made in Maine, where New Balance operates three factories. Read the whole story...

  • Lincoln Marketing Chief Departs For Ford Europe Detroit News

    Matt VanDyke, the director of marketing, sales and service for Lincoln Motor Co. - who helped launch the popular Matthew McConaughey ad campaign - has been named vice president of marketing for Ford of Europe. Robert Parker, president of Lincoln China, will replace VanDyke. Read the whole story...

  • AK-47 Maker Looks to Rebrand The New York Times

    A Kalashnikov-brand clothing line is being unveiled in September, and the company plans to open 60 retail stores in Russia, selling clothes and rifles. It also introduced a marketing campaign, with a new logo - a stylized letter K, with a curved ammunition magazine as one of the arms - and a slogan, "Kalashnikov: Real. Reliable." Read the whole story...

  • Verizon's 'Can You Hear Me?' Guy Now At Sprint USA Today

    The actor with the horn-rimmed glasses who delivered that famous catchphrase as Verizon's "Test Man" character has changed his allegiances. Paul Marcarelli is now a Sprint customer, and is appearing in TV spots for the nation's fourth-largest wireless carrier. Read the whole story...

  • Americans Buy Four-Millionth Hybrid Vehicle HybridCars.com

    Since the first funky-looking hybrid cars came on the U.S. scene in late 1999, Americans have now purchased over four million examples of these gas-electric fuel savers. Today there are three-dozen hybrid vehicles on offer - some which sell negligible numbers, others that pull more weight in the market. Read the whole story...

  • Tom's Of Maine Expands Clothing Line Portland Press Herald

    Ramblers Way Farm, founded by Tom's of Maine's Tom Chappell and his wife, Kate Chappell, plans to open three new retail locations in the coming months, one in Portland and two in New Hampshire. The company, which makes high-quality wool and cotton garments for men and women, opened its first store in Kennebunk in November. Read the whole story...

  • Hotels Aim To Stand Out With Local Art The New York Times

    Seeking to appeal to guests' desire for new experiences and to stand out in a competitive market, hotel brand managers are mining their local art communities. "I think it's all part of the same movement to help the guest experience something new," said Dan Vinh, vice president for global marketing of Marriott's lifestyle portfolio. Read the whole story...

  • Vernors Ginger Ale Celebrates 150th Birthday Detroit Free Press

    Deliciously different. That's the slogan James Vernor crafted for the iconic ginger ale he created in Detroit 150 years ago. The ginger ale pop (don't call it soda in Michigan) was created by Vernor, a young pharmacist employed with the Higby & Sterns drugstore, in 1866. Read the whole story...

  • Adidas Shares Video Of New Yeezy Boost 750 Complex

    The latest Boost release from Kanye West will feature a translucent rubber gum sole, perforated toe cap, reinforced stretchable Velcro strap, and is rounded out with premium leather and suede lining at the heel. Read the whole story...

  • Saks Supplies Bedding For United's Business Class Luxury Daily

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  • NFL Joins With Disney, ESPN For Pro Bowl NYSportsJournalism.com

    The NFL is moving the game in 2017 to Camping World Stadium in Orlando, with a scheduled date of Jan. 29, in keeping with the tradition of holding the event one week before the Super Bowl (being played on Feb. 5 in Houston). Read the whole story...

  • Samsung's New Earbuds Play Tunes SFGate

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  • McDonald's Opens Aussie Location That Only Serves Fries PopSugar

    The purpose of the pop-up Maccas is to get people trying out potential toppings to be added to its Loaded Fries range. Even if you can't get to Sydney, you can cast your vote for the topping you want added to the menu on McDonald's Australia's Facebook page. Read the whole story...

  • Snapchat Passes Twitter In Users Bloomberg

    Snapchat has 150 million people using the service each day, making  the four-year-old messaging app more popular than Twitter Inc. by daily active users. Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December. Read the whole story...

  • New Emojis Coming To Phones Everywhere SFGate

    Dozens of new, fun emoji are headed to phone keyboards. Following "a final determination" at a Unicode Consortium Meeting earlier this year, 72 out of 79 new emoji candidates were accepted for mobile release this month.

    Read the whole story...

  • The Marketing Guide To Reddit PR Week

    Advertising and sponsored posts have existed on Reddit for years, but the network's 234 million unique users are known for their adverse reaction to brandsViable participation options aside, Reddit has always been a network that marketers should watch.

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  • State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M NYSportsJournalism.com

    State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties report a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago. Read the whole story...

  • Former P&G Exec To Become Cooper Tire CMO Cincinnati Business Courier

    Former Procter & Gamble Co. executive Bryan Hesse has been hired as marketing chief for Cooper Tire & Rubber Co., an Ohio firm that is the fifth-largest tire maker in the United States. Read the whole story...