Friday, May 27, 2016
Tanya Gazdik, May 27, 2016, 8:51 AM
  • VW, Toyota Jump On Ride-Sharing Bandwagon Brand Channel

    With Toyota and Volkswagen following General Motors' lead, now all three of the world's biggest automakers are actively building a presence in the ride-sharing business and even taking stakes in it via their partnerships with Uber, Gett and Lyft, respectively. Read the whole story...

  • Red Bull, GoPro Partner B&T

    GoPro's product and brand will have access to more than 1800 Red Bull events across more than 100 countries, the companies will share content rights on co-productions, and related content will be distributed across both Red Bull and GoPro's digital distribution networks. Read the whole story...

  • Online Alcohol Marketing Leads To Teen Drinking In Europe Reuters

    Adolescents in Europe may be just as susceptible to online alcohol marketing as their counterparts elsewhere, according to a recent study in four countries that links the ads with kids' likelihood of drinking and of binge drinking. Read the whole story...

  • 'Fast And The Furious' Back In First Gear For 15th Anniversary NYSportsJournalism.com

    As Vin Diesel, playing Dom Toretto, said in 2001's 'The Fast and the Furious,' "Let's go for a little ride." Universal Pictures is doing exactly that by re-releasing in theaters the original film on the same day, June 22, it was released 15 years ago, with multi-media marketing support. Read the whole story...

  • Kia Brings Back Hamsters Adweek

    In agency David&Goliath's latest pop culture-infused campaign, a lone guitar player kicks off the melody to "Dueling Banjos." A cherry red Kia Soul pulls up alongside him, and his tune is joined by a banjo, played by a country-clad hamster with an easy grin. Read the whole story...