Friday, October 24, 2014
Karl Greenberg, Yesterday, 9:48 AM
  • Daimler Says Its Mercedes Unit Set To Hit Record SalesDetroit Bureau

    Daimler AG used a surge in sales of new Mercedes-Benz models to boost its revenue by 10% in the third quarter despite the soft global economy, which the company expects to slow further by the end of the year. Daimler Group AG net earnings also increased significantly to 2.82 billion euros compared with 1.89 billion euros in the third quarter of last year and Mercedes-Benz cars is on its way to record sales this year. Read the whole story...

  • Q&A: At 'B-Dubs', Winning Fans Is The Name Of The GameNYSportsJournalism.com

    With a new naming rights deal for college football's Citrus Bowl in place, Buffalo Wild Wings is in a great position to support and enhance its motto, 'Wings. Beer. Sports." But as Bob Ruhland, VP of marketing, explains in this Q&A, in a category filled with restaurants using a bevy of messages to attract sports fans, Buffalo Wild Wings works hard to differentiate itself by keeping its customers connected to each other and their favorite teams. Read the whole story...

  • Why To Market To Millennials While They Have MoneyUSA Today

    Middle-class Americans have only $20,000 saved for retirement, just a tad less than the $250,000 they think they'll need during their golden years, per a new Harris Poll study performed by Wells Fargo. A third (34%) of working middle-class adults aren't contributing anything to a 401(k), IRA or other retirement savings plan, per the survey of 1,001 adults, ages 25 to 75, with a median household income of $63,000. Read the whole story...

  • Wearable Health? Still Just A NoveltySan Francisco Chronicle

    Consumers have not yet embraced wearable health technology, but they could be persuaded to if given the right incentives, a new PwC report predicts. The report says wearable devices are still novelties. One-third of surveyed consumers who bought such a device more than a year prior said they use it infrequently or no longer at all. More than 80% were concerned the technology would invade their privacy and make them more vulnerable to security breaches. Read the whole story...

  • Target Aims To Inspire ShoppersSupermarket News

    Target's partnership with Joy Cho exemplifies the retailer's mission to provide shoppers with inspiration, said Rick Gomez, the retailer's SVP of brand and category marketing. "We've invested significant resources to better understand our guests," Gomez said during a keynote presentation Wednesday at the Shopper Marketing Conference & Expo in Minneapolis. Read the whole story...