Thursday, July 2, 2015
Karl Greenberg, July 2, 2015, 9:08 AM
  • 'Harbingers Of Failure' Predict A Product's Downfall Consumerist

    If you love failed products like Zima malt beverage, or Zune MP3 player, or Crystal Pepsi your shopping habits might be the crystal ball of doom. In a study published in the Journal of Marketing Research, researchers identified particular kinds of consumers whose preferences can predict products that will flop, calling those folks "harbingers of failure." Researchers looked at 130,000 consumers at a national convenience store chain, and found that 13% of them had buying habits that predicted a product would survive less than three years. Read the whole story...

  • Restaurant Ad Spending DownBurger Business

    Total U.S. advertising spending declined 4% in the first quarter of 2015, but restaurant spending dropped 4.9%, according to data from Kantar Media. Restaurants were the fifth-largest category during the quarter, spending $1.601 billion, down from $1.684 billion a year earlier. Restaurant industry ad spending peaked in Q3 of 2013. During that quarter, restaurants spent $1.733 billion, more than 8% above category spending in the most recent quarter. Read the whole story...

  • June's Hot For CarsDetroit Bureau

    New vehicle sales continued strong in the U.S. in June, helping the auto industry finished up the best six months in a decade with a slew of automakers posting sales increases or logging manufacturers sales records. General Motors, FCA US, Ford, Nissan, Toyota, Audi, Volkswagen and Mazda all reported sales increases in the market lifted by strong demand for trucks and utility vehicles. Read the whole story...

  • Evans Cycles Upshifts Digital MarketingMobile Marketing

    U.K. cycling retailer Evans Cycles is reaching out to seasonal cyclists with a digital marketing strategy that aims for people who may not actually be on cycling websites or doing digital shopping for two wheeled, human-powered transport. The company is running a programmatic digital campaign, via Turn, targeting prospects at sites like eBay and news sites like The Guardian. Read the whole story...