Thursday, March 5, 2015
Karl Greenberg, Yesterday, 10:25 AM
  • Mini Goes Upscale With Countryman Park LaneDetroit Bureau

    Mini makes good money on its model variants (such as the John Cooper Works). Now it is hoping to get a piece of the booming compact luxury segment with its Countryman Park Lane. Adding a luxury model to the Countryman line-up makes sense as it had its best sales year on record. The Park Lane is a new look for the Mini portfolio. While it's a new look, it's not entirely new to the brand. Park Lane is one of London's most prestigious address located in the borough of Mayfair. Read the whole story...

  • Study Says You Shop Differently When You Look Up At ProductConsumerist

    Should your product be on a higher shelf or a lower? A new study in the Journal of Consumer Research, by researchers at Ghent University in Belgium, finds that, well, it depends. But vertical positioning on a shelf does influence purchasing decisions: When we look down, we seek out more concrete information; when up, we take a more generalized look. Established brands, say the researchers, may benefit from shelf positions that require the consumer to look down a bit. It seems subjects more often selected their most preferred brands when looking down. Read the whole story...

  • Uber Getting Pressured In Japan, TooBloomberg

    The Rodney Dangerfield of the sharing economy, Uber can't get no respect. The latest place to love it about as much as an infection, Japan, ordered Uber to stop a ride-sharing pilot program in southern Fukuoka city. The San Francisco-based company was told by Japan's transport ministry to kill Everyone's Uber, a program that allows users in Fukuoka to share rides, as soon as possible because it violates the nation's road transportation law. Read the whole story...

  • More Women, Minorities In Fidelity's 'MIllionaires In The Making' CategoryUSA Today

    Chronically underpaid women, take heart. The millionaires-in-the-making include more women and minorities than today's millionaires, according to the survey of 1,064 investors with $50,000 to more than $10 million in total investable assets. The survey was conducted by Bellomy Research for Fidelity Investments to try to pinpoint affluent investors' attitudes and behaviors. Read the whole story...

  • Bounty, Budweiser And Secret Ads Paired With ISIS RecruitingFox News

    Sometimes you can't help where your chips land when you make a programmatic buy. Unfortunately for some major brands, their ads ran on an ISIS recruitment video. Said a YouTube spokesperson (to CNN), "We have stringent advertising guidelines, and work to prevent ads appearing against any video, channel or page once we determine that the content is not appropriate for our advertising partners." The ISIS video flagged to YouTube has been removed. Read the whole story...