Wednesday, October 1, 2014
Karl Greenberg, 10 hours ago
  • Kia Takes Over Paris Auto ShowDetroit Bureau

    Kia will have no fewer than 23 vehicles on its stand in Paris this year, which starts Oct. 4. Among them is the new Rio, which hasn’t been updated since 2011. “The Kia Rio was our best-selling vehicle nameplate worldwide in 2013, with a total of 471,000 sales, and among our top-three sellers here in Europe with 56,821 units delivered. Improvements to this model are of major significance for our brand,” said Michael Cole, chief operating officer, Kia Motors Europe. Read the whole story...

  • Turner Sports Comes To Bat With MLB Playoff CampaignNYSportsJournalism.com

    TBS is backing its broadcast of the American League Wild Card Game, AL Division Series, and AL Championship Series with a marketing campaign starring actor Bryan Cranston humorously re-enacting iconic post-season events featuring the music of AC/DC. Craig Barry, SVP of production and executive creative director for Turner Sports, says the key is using tactics that get both core and casual baseball fans to tune in. Read the whole story...

  • How 'Share a Coke' Boosted SalesAdweek

    Coca-Cola’s "Share a Coke" personalized-bottle and can campaign, which came to the U.S. this summer, helped turn around a decade-long sales decline. Coke sales are up more than 2.5%. Though the campaign is ending, executives are strongly considering bringing it back next summer. The packaging started in Australia in 2011, and people have hunted on eBay for cans with names. One couple even used it to announce a new family member. Read the whole story...

  • Ballantine's Teams Up With Musician Black CoffeeBrand Republic

    Ballantine's Scotch whiskey has released the latest episode in its series "Stay True Stories" with musician and DJ, Black Coffee. The series, via M&C Saatchi Sport and Entertainment and M&C Saatchi London, was shot in various global locations and features people who embody the "Stay true, leave an impression" brand mantra. Read the whole story...

  • This Is The Perfectly Executed AdvertisementConsumerist

    Using Jeff Goldblum, a great storyline, hilarious hijinks...and Jeff Goldblum, we have the best ad of the year if for no other reason than it manages to make the least  emotionally compelling product on Earth, lightbults (GE) completely memorable. View at the link. It includes a piano where the bench is a hot tub. Enough said. Read the whole story...