Friday, June 3, 2016
Tanya Gazdik, June 3, 2016, 9:05 AM
  • Trump Picks Fast Food Exec For Labor SecretaryLos Angeles Times

    President-elect Donald Trump has named fast-food executive Andy Puzder as his choice for labor secretary. Puzder, CEO of CKE Restaurant Holdings which includes Hardee's and Carl Jr.'s, has been a vocal advocate for cutting regulations. He also is against raising the minimum wage above $9 per hour, as opposed to the $15 that labor groups have advocated. Read the whole story...

  • The Tao of Matthew McConaugheyThe New York Times

    Take the Lincoln campaign. McConaughey didn't need a free car when he began pitching the Lincoln MKC in 2014. What he did need was a platform to get his message across. His work with Lincoln made him a hot enough property in the advertising industry that Wild Turkey signed him not only as the face of its brand but also as the creative director for the commercials. Read the whole story...

  • Reebok's New HQ Coming To Boston's Seaport DistrictBoston Globe

    Reebok said it will move its corporate headquarters, and 700 jobs, to the Innovation & Design Building, a sprawling former warehouse on the edge of Boston's waterfront that is fast becoming a hub for creative firms. Reebok will move next fall into about 220,000 square feet on five floors, with office space, a two-story gym, a design lab, a retail store, and a public restaurant. Read the whole story...

  • Ford's Sheryl Connelly Is 'Looking Further'Brand Channel

    Ford has been issuing annual trend reports for five years now, but the job of putting it out only gets more challenging for Sheryl Connelly, Ford's global trend and futuring manager. This year, Connelly chose to revisit three relevant trends from her previous annual reports and to add seven new "micro trends." Read the whole story...

  • Post Preps For Cinnamon Pebbles DebutMassLive

    Pebbles lovers are sharply divided between Fruity or Cocoa versions of the cereal. Now Post Consumer Brands plans to release a new flavor into the game: Cinnamon Pebbles. Consumers can expect the classic Pebbles with a cinnamon sweet taste in January. This is not the first venture into cinnamon. For a limited time in 1998, there were "Cinna-Crunch Pebbles." Read the whole story...

  • McDonald's Reinvests In McCafe BrandBloomberg

    McDonald's Corp., losing ground in its battle for the nation's coffee drinkers, is planning to shake up its McCafe brand - part of a bid to challenge Starbucks Corp. and Dunkin' Donuts. The company will reintroduce the McCafe concept next year, about eight years after it debuted nationwide. Read the whole story...

  • Tyson Foods, Campbell Soup, Hershey Offer Dinner In A BoxThe Wall Street Journal

    Well-established food companies like Tyson, Hershey, Conagra and Campbell Soup are leveraging their CPG strength to win a share of the growing home-delivery meal kit market. "Meal kits are a tactic in the strategy needed to combat the bigger threat of e-commerce and online grocery," said Kantar Retail's Diana Sheehan. Read the whole story...

  • Oculus Rift Touch Controllers Lend Realism To VRUSA Today

    Oculus Rift blew away most of the people who donned the virtual reality head gear when it debuted just over nine months ago, except for the absence of Touch controllers that let you literally lend a virtual hand to the games and other VR experiences you engage in. Oculus' long-delayed Touch controllers have finally hit the market. Read the whole story...

  • Oreo Dives Deeper Into Online RetailChicago Tribune

    Mondelez International Inc., trying to adapt as more shoppers buy food outside of traditional grocery stores, is diving deeper into online retail with a holiday-season website that is selling tins of Oreos directly to consumers. The holiday Oreo website marks the first time Mondelez will directly handle the supply chain and shipping logistics. Read the whole story...

  • Boxing Brand Everlast Finds Fashion With Ports 1961Complex

    The history of menswear label Ports 1961 dates back to-you guessed it, internet sleuths-1961. But with their newest collaboration, the Canadian fashion house isn't relying on their own rich heritage to reach a new demographic. Instead, they're pulling some know-how from the instantly recognizable American boxing brand Everlast. Read the whole story...

  • Busch Brand Breaks Into Super Bowl StardomThe Drum

    AB InBev will use its Super Bowl marketing spend to push its Busch brand next year. It marks the brand's Super Bowl debut and is part of AB InBev's strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and Busch Light brands in August. Read the whole story...

  • Tesla Opens Store In Michigan But Can't Sell CarsDetroit Free Press

    Tesla Motors has opened a 700-foot gallery inside a Nordstrom store. The automaker appears to be abiding by a Michigan law that restricts sales of vehicles to franchised dealers. It is the automaker's first location in Michigan. There is one vehicle, a Model X, on display and a separate exhibit featuring the car's interior. Read the whole story...

  • Levi's Tells Customers: No Guns, PleaseUSA Today

    Saying that "a safe environment to work and shop is a top priority,'' the CEO of Levi Strauss & Co. is requesting that gun owners leave their weapons at home when in the company's offices, facilities or stores. In a letter posted on LinkedIn, Chip Bergh recounted how a Levi's customer recently got hurt when a gun the shopper was carrying accidentally fired. Read the whole story...

  • McDonald's Takes Direct Aim At Wendy'sBusiness Insider

    McDonald's is expanding a test of its most dramatic menu change in decades: the addition of fresh, never-frozen beef. The fast-food chain is adding fresh beef patties to 75 restaurants in Northeast Oklahoma, following a test that started earlier this year in the Dallas-Forth Worth area. The fresh patties will be used in McDonald's Quarter Pounder burgers. Read the whole story...

  • Apple's 'Think Different' Creator Says New Spot Uses Old TrickCNBC

    An ad for the new MacBook Pro has already clocked up more than 1.7 million views on YouTube. The ad features a series of light bulbs bursting, in a montage showing inventions and discoveries. One of its biggest fans is Ken Segall, who joined agency Chiat/Day as creative director back in 1997 and is credited with writing Apple's "Think Different" brand campaign. Read the whole story...

  • General Mills To Cut Jobs In Restructuring; CMO LeavesMarketing Interactive

    General Mills CMO Ann Simonds is leaving the company and it is eliminating the position of international chief operating officer and cutting up to 600 jobs. General Mill's president and COO Jeff Harmening has assumed global operations responsibilities. The company intends to name a new global CMO or marketing innovation leader, who will report to Harmening. Read the whole story...

  • Production Of Chrysler 200 Comes To An EndNBC News

    The day didn't quite last as long as expected along Fiat Chrysler Automobile's sprawling Sterling Heights Assembly Plant on Friday afternoon. As parts ran out, the suburban Detroit line quickly ground to a halt, marking the end of production of the Chrysler 200 sedan - and the start of a long layoff for 1,700 hourly employees. Read the whole story...

  • Giving Tuesday Donations Up 44%USA Today

    From cash for classrooms to socks for the homeless, #GivingTuesday broke a record this year as consumers turned their attention to helping others following the shopping frenzy of the Thanksgiving weekend. Giving Tuesday sparked $168 million in charitable donations worldwide, topping last year's tally by 44%. Read the whole story...

  • Jolly Green Giant Makes ComebackThe New York Times

    Making frozen vegetables hip is a daunting task, but B&G Foods thinks it has just the guy to do it. The company is bringing back the Jolly Green Giant after a long hiatus to introduce new recipes. But his comeback comes with a twist. The campaign will initially seek to create a sense of mystery by not showing the giant. Read the whole story...

  • Why Millennial Moms Love J.C. PenneyCNBC

    From magic mirrors to selfie walls, retailers' haphazard attempts at courting millennial shoppers have not been short on gimmicks. Perhaps that's what makes J.C. Penney's approach refreshingly simple. Instead of throwing the latest trends and technologies in the face of these shoppers, Penney's has honed in on one specific subset of the diverse generation: Millennial moms. Read the whole story...

  • Ford Recalls 680,000 VehiclesReuters

    Ford Motor Company is recalling about 680,000 of its Ford Fusion and Lincoln MKZ sedans to fix a seat belt issue. About 602,000 of the vehicles recalled are in the U.S. market and about 650,000 of them are in North America as a whole. A small number of Ford Mondeo sedans are also being recalled, but none of them are in North America. Read the whole story...

  • Monster Energy Is New NASCAR SponsorFox Sports

    Nearly two full years after Sprint announced it would pull the plug as title sponsor of the sanctioning body's Premier Series at the end of 2016, NASCAR announced Thursday in Las Vegas that Monster Energy will take over that role next year and beyond. Financial terms were not disclosed. And as of Thursday, there is no series name, logo or trophy yet. Read the whole story...

  • Breitbart Launches A Boycott Against KelloggUSA Today

    Far-right news site Breitbart is encouraging readers to boycott Kellogg's products after the company announced its decision to pull advertising from the news organization. Kellogg said it decided to end its relationship with the news organization because the views expressed on Breitbart do not align with the company's values. Read the whole story...

  • Whole Foods Doesn't Have To Be Whole PaycheckThrillist

    Whole Foods is jokingly referred to as Whole Paycheck, often by the same jokesters who still think it's clever to call Target "Tar-zhay." It ain't. It's also untrue, as there are tons of bargains in Whole Foods if you know where to look. Whole Foods team members from across the country offer suggestions on the best deals. Read the whole story...

  • Delta Bans Trump Tirade Passenger For LifeAssociated Press

    Delta is banning for life a disruptive passenger. CEO Edward Bastian says that the airline is also refunding the cost of tickets for other passengers on the Nov. 22 flight from Atlanta to Allentown, Pa. A video posted on Facebook by a passenger shows a man standing in the aisle, yelling at supporters of Democrat Hillary Clinton. The man asks loudly: ''We got some Hillary bitches on here?'' Read the whole story...

  • Nissan Connectivity Links Owners More Closely To Its Service BrandBrand Channel

    Nissan has joined the ranks of auto brands intending to use connectivity between itself and the owners of its vehicles to lock them in as service customers instead of losing them to third-party chains and other competitors. It could be a big boost to revenues because it opens up a new, largely untapped arena. Read the whole story...

  • McDonald's Deflects #FightFor15 ProtestsPR Week

    Though McDonald's didn't address the protests directly, it did present a counterargument on Twitter. Starting last week, the brand began tweeting videos advertising the perks of getting a job at the Golden Arches. At the end of each video is the tagline, "Committed to being America's best first job," which is also found on the company's careers site. Read the whole story...

  • Has Black Friday Lost Its Magic?Knowledge@Wharton

    Going with the notion that if some is good, more must be better, many retailers have taken Black Friday to the extreme in recent years by opening on Thanksgiving Day with the goal of luring even more deal-seeking shoppers. While earlier sales may boost the bottom line for some retailers, it hasn't come without a backlash. Some consumers are critical of those stores. Read the whole story...

  • NFL Considers Merits Of Thursday Night FootballCBS News

    After 10 years of "Thursday Night Football," the NFL might finally be ready to call it quits. If the NFL isn't ready to get rid of Thursday night games, there's also a chance that the league will limit the number of games in the near future. Of course, it's unlikely that anything would happen before the end of the 2017 season when its contracts with CBS and NBS end. Read the whole story...

  • Vagisil Spoofs 'Sex And The City'The Drum

    Women's health site HelloFlo has a history of creating funny and frank videos about topics like periods and bladder leakage. Now SheKnows Media, which acquired HelloFlo earlier this year, is taking a page out of the site's playbook by tackling the subject of vaginal dryness in a video for Vagisil that spoofs "Sex and the City." Read the whole story...

  • Disney Cuts Ties To China Toy ManufacturerFortune

    Walt Disney has severed ties with one Chinese toy manufacturer making products featuring its characters over reported violations of labor standards, and warned another about issues with its factories. The revelations came in a public note addressing concerns over working conditions in factories licensed by Disney to make branded toys. Read the whole story...

  • Tesla Adds Home Energy Devices To StoresAutomotive News

    Tesla has revamped "dozens" of locations to display the Powerwall home battery and informative graphics on energy storage. The additions coincide with Tesla Motors' acquisition of solar energy company SolarCity. The Powerwall home battery stores solar energy for use at night and in cases of power grid failure. Read the whole story...

  • Uber Tells Drivers To Stop Plugging Rival JunoRe/code

    Since October, Uber drivers in New York have received texts or emails from the ride-hail company that say plainly: Stop advertising for other companies or you'll be deactivated. The other company Uber is referring to? Its newest New York City competitor, Juno. The advertisement in question? Juno's home screen. Read the whole story...

  • Nintendo Brings Super Mario To LifeComplex

    Universal has inked a deal with Nintendo to bring the brand to life at theme parks across the globe. Though a specific launch date hasn't been announced, fans might be able to hit up a real-life Nintendo world earlier than the rumored 2020 grand opening at Universal Studios Japan, Universal Orlando Resort and Universal Studios Hollywood. Read the whole story...

  • Patagonia Donates $10 Million To Planet EarthBrand Channel

    Patagonia saw a record-breaking $10 million in Black Friday sales-five times its own expectations-and will donate every cent toward helping save the environment. The outdoors retailer already donates 1% of its daily global sales to environmental organizations since 1985, amounting to $7.1 million in its latest fiscal year. Read the whole story...

  • Spotify Launches National CampaignCreativity

    Spotify has kicked off its largest ever global campaign with a major, data-driven outdoor push in which it bids goodbye to 2016 with the sign-off, "Thanks 2016, it's been weird." The campaign began rolling out in the U.S. Nov. 28. It was developed in-house by Spotify's internal creative team in New York, supported by insight from its regional teams around the world. Read the whole story...

  • Heinz Baked Bean Ad Banned In UKBBC

    A Heinz beans ad showing how to beat out a song on tin cans has been banned in the UK. The Advertising Standards Authority ruled that mistakes might be made that could lead to people cutting their hands or fingers. Kraft Heinz denied that the ad posed a risk. The ASA said it was unlikely that consumers would be as proficient as the actors at twirling the cans around. Read the whole story...

  • Apple Has Stopped Disclosing Ad SpendBusiness Insider

    Apple has stopped disclosing how much it spends on advertising. The company's latest annual report, filed with the Securities and Exchange commission in October, made no mention of its ad expenses. The decision not to disclose ad spend for the full-year 2016 comes a year after Apple's advertising expenses rose 50% to a record $1.8 billion in 2015 Read the whole story...

  • Drink Company Launches Kickstarter CampaignDrinks Business

    San Francisco based beverage firm Ficks & Co has launched a Kickstarter campaign, allowing users to purchase limited edition holiday gift packs featuring their vitamin and electrolyte infused, cocktail mixers. The mixers have seen rapid growth in California's Bay Area since their summer release. This $25 variety pack is their first foray into national distribution. Read the whole story...

  • Amazon's Echo Device Rakes In SalesMarketing Land

    According to an analysis from Consumer Intelligence Research Partners, Amazon has sold sold 5.1 million Echo devices in the U.S. since its launch in 2014. The firm also states that awareness of the virtual assistant unit has dramatically increased in the past year. Roughly 70% of Amazon customers are now aware of Echo, says CIRP. Read the whole story...

  • Marketers Use Models With Down SyndromeThe New York Times

    In a new commercial for the Fisher-Price, Lili Boglarka Havasi claps and smiles as the cars zoom down the plastic raceway. It's a typical holiday toy ad except for one fact: Lili has Down syndrome. While many advertisers over the years have featured people with disabilities from time to time, models with Down syndrome recently have become more visible. Read the whole story...

  • Delta Blasted For Non-Response To Bullying Incident Philly Voice

    Delta Airlines is getting blasted across social media platforms for the crew's lack of response to an incident on a plane last week when a Trump supporter called two women "Hillary bitches" and bullied them before the flight took off. The airline has issued an apology and said the man should have been removed from the flight. Read the whole story...

  • Ford Cooks A Turkey In A MustangAutoweek

    To alleviate some of the holiday stress surrounding Thanksgiving, Vaughn Gittin Jr. shows off his new method of cooking a turkey. Sure, you could just slow roast your bird in an oven for a few hours, toss it into your grimy smoker or risk burning down your neighborhood by dumping it into a vat of hot oil, but none of those look like quite as much fun as Gittin Jr.'s new way of prepping your holiday meal. Read the whole story...

  • Barneys New York Holiday Windows Offer Good TidingsBrand Channel

    Barneys New York is partnering with celebrated artists to decorate its holiday windows for the #LovePeaceJoyProject-a crowdsourced invitation to share in seasonal festivities and support charitable causes. The artists include visual and performance artist Nick Cave and Trey Parker and Matt Stone of Comedy Central's "South Park." Read the whole story...

  • How Puma Is Changing The Sneaker Landscape Complex

    Until a few years ago, athletes were the lone stars of footwear. But times have changed. Sure, any extraordinary basketball or football player will still get their own signature shoe, but the questions are less about which athlete gets the sponsorship, and more about which brand will tap them for it, and how awful the design will be. Read the whole story...

  • One-On-One With Power Couple Andy And Kate SpadeSemaine

    The American duo first met while at university in Arizona in the early '80s and were working at the same clothing store when 21-year-old Andy's beat-up car wouldn't let him turn the key. Kate "from the Midwest" offered him a lift, the young students became best friends, and-not without a few hiccups along the way-life as a couple came to be. Read the whole story...

  • Jose Cuervo Delays IPO Plans Because Of ElectionDrinks Business Review

    Tequila giant Jose Cuervo has reportedly postponed its initial public offering in Mexico amid uncertain market conditions owing to the outcome of the U.S. elections. The decision follows Donald Trump's surprise win in the presidential elections which is likely to result in possible changes in the North American Free Trade Agreement. Read the whole story...

  • Amazon Addresses Islamphobia In Christmas AdHuffington Post

    Amazon chose to highlight a moment of friendship between a Christian and a Muslim in its Christmas advertisement this year. Amidst reports that Islamophobia is on the rise in the United Kingdom and the United States, the ad promotes the message that you don't need to follow the same religion to be a good friend to your neighbor. Read the whole story...

  • Lovato Joins Curry, Lillard, Jones To Stump For JBLNYSportsJournalism.com

    Demi Lovato already hangs with Nick Jonas and DNCE. Now, the singer/actress is joining another high-profile crew that includes Stephen Curry, Damian Lillard, the NBA, DNCE and legendary musician/producer Quincy Jones. Lovato has signed a deal to become a global ambassador for JBL audio, a division of Harman, and will appear in multi-platform marketing. Read the whole story...

  • Former Disney Exec Says Truth Is Future Of AdvertisingForbes

    In a post last year which ran on CMS Wire, Tom Stockham, CEO of Experticity said, "Across the board, marketers are overvaluing traditional advertising and not placing nearly enough emphasis on actual people who, it turns out, are what actually impact consumers most. Research that his company completed showed that 47% of consumers trusted brand ads. Read the whole story...

  • Lego Severs Relationship With 'Daily Mail'Fast Company

    Lego has dismantled its relationship with "The Daily Mail," the first major victory for the Stop Funding Hate campaign. "The Daily Mail" has been under scrutiny for publishing articles that some view as fear-mongering and homophobic. Founded in August, Stop Funding Hate aims to sever ad ties between companies and publications that perpetuate a "culture of hate." Read the whole story...

  • Pharma Reps Need $750 Licenses In ChicagoFiercePharma

    It's official: To promote drugs in Chicago, you'll need a $750 license-and some serious record-keeping skills. The Chicago City Council approved an ordinance that requires pharmaceutical sales reps to obtain special licenses before promoting their drugs within the city limits. Reps also must track their interactions with doctors and other healthcare professionals. Read the whole story...

  • Mars Sues Smucker Over Pet Pill ProductWashington Business Journal

    Mars Inc. has found another company's pill-disguising pet treats hard to swallow. The McLean-based company is suing J.M. Sucker Co. - best known for its Smucker's fruit spreads - alleging the company is infringing on its trademark for Greenies Pill Pockets pet treats with its Milk-Bone Pill Pouches. Read the whole story...

  • Chipotle Faces Suit Over Alleged 300-Calorie Burrito USA Today

    As City News Service reports, one of the men behind the proposed class-action lawsuit brought in Los Angeles Superior Court ordered the menu item on Nov. 3 thinking it was a 300-calorie dish. David Desmond "felt excessively full and realized that the burrito couldn't have been just 300 calories" after eating it, per the complaint. Read the whole story...

  • Adidas, Audi, Take Advantage Of Increase In MLS FansNYSportsJournalism.com

    As Major League Soccer prepares for its conference finals, marketing partners are reaping the rewards for what has been a time of steady growth for the league. That is particularly good news for sponsors such as Adidas, Audi, Anheuser-Busch, Heineken, Comcast, Brown-Forman, Papa John's and PepsiCo. Read the whole story...

  • Lowe's SmartSpot Stores Aid Customers Charlotte Observer

    Lowe's is testing a way to help customers answer their questions about home-automation products with the help of a California company, b8ta of San Francisco, which will allow vendors to remotely adjust the store displays and capture information about how the customers are interacting with the displays. Read the whole story...

  • AT&T Backs Witherspoon's Digital Media VentureBrand Channel

    Reese Witherspoon's Hello Sunshine is being billed as a consumer-facing content company dedicated to telling female-driven stories. It aims to "leverage the experience of its founders to create, curate and discover powerful content by and for women across all platforms, from daily social and short form digital content to television shows and motion pictures." Read the whole story...

  • Dell CMO Discusses Post-Merger MarketingForbes

    The marketing challenges surrounding the ability to communicate the new Dell Technologies' value proposition to both internal and external stakeholders are many. And perhaps few are as well positioned to manage this cultural and organizational transformation than Jeremy Burton. He brings years in product and marketing management in the technology, software and services arena to the position. Read the whole story...

  • NASCAR Chief Hints At New SponsorsCharlotte Observer

    An occasionally combative chairman Brian France said he expects to soon announce a new title sponsor for NASCAR's top series, while aggressively pushing back on issues like how his endorsement of President-elect Donald Trump might impact the sport's diversity push and the drop in attendance and television ratings. Sprint announced in 2014 that it was leaving the sport after this season. Read the whole story...

  • NFL's Hall Of Fame Gets Sponsorship USA Today

    Hall of Fame Village, a $500 million project on the Pro Football Hall of Fame campus, won't be completed for two years, but it already has a corporate sponsor. Johnson Controls has agreed to pay nine figures over 18 years for the naming rights, the Pro Football Hall of Fame announced on Friday. The village will be known as Johnson Controls Hall of Fame Village. Read the whole story...

  • Denny's Focuses On Appealing To MillennialsCampaign Live

    John Dillon, who became Denny's CMO two years ago, has focused on growing the classic chain's digital footprint, particularly on social media, where it has found success with digital video like its "Grand Slam" YouTube series, which launched last May. Denny's takes a lighthearted tone online, and often incorporates current events into posts-a nod to its positioning as "America's Diner." The brand took part in the social media craze #MannequinChallenge. Read the whole story...

  • Coca-Cola Tries Out Selfie BottleDrinks Business Review

    Coca-Cola has unveiled selfie bottle, which will automatically take a picture every time someone takes a sip. The bottle was created by the ad agency Gefen Team for Coca-Cola Israel. It features a built-in camera at the base, which gets triggered when the bottle tilts at least 70 degrees. The pictures can be shared across social media platforms. Read the whole story...

  • Forget Ad Breaks, Marketers Make Their Own PodcastsThe New York Times

    For a brand seeking to reach the podcast-listening public, there is one thing better than sponsoring a hit series: creating your own. General Electric pulled it off with the GE Podcast Theater. Its eight-part science-fiction thriller "The Message," produced with the Panoply podcasting network, hit No. 1 on the iTunes podcast chart and had nearly five million downloads. Read the whole story...

  • WWE Rolls Out New Business ModelESPN

    The WWE is set to roll out a new business model around its four annual major events. Beginning with WrestleMania 33 in April of next year, the organization will bring all their other franchises into that same city, with shows from those brands surrounding the main event. Having all the events in one venue helps streamline ticket sales. Read the whole story...

  • TripAdvisor CMO Steered Company Through TurnaroundMarketing Land

    Barbara Messing, chief marketing officer of TripAdvisor, has been credited with achieving exponential growth in user reviews and visitors at TripAdvisor, driving a 400% increase in content collection and attracting 390 million monthly unique visitors. Messing talks about steering marketing during the company's transition to an e-commerce player. Read the whole story...

  • Some Trump Supporters Are Taking Aim At PepsiWashington Post

    PepsiCo CEO Indra Nooyi's comments on the election prompted a furious social media response from some Donald Trump supporters. The CEO said in an interview that after the election the company's non-white, female and LGBTQ employees wondered if they were safe. She also spoke of unifying the country and acknowledging the democratic process. Read the whole story...

  • 7-Eleven Intros Sustainably Sourced CoffeeDrinks Business Review

    7-Eleven has launched a new Nicaragua single-origin coffee from Matagalpa, which is available exclusively at it stores. The recently introduced premium brew is the retailer's first coffee to be Rainforest Alliance certified. The Rainforest Alliance is an international nonprofit that seeks to conserve biodiversity and ensure sustainable livelihoods. Read the whole story...

  • Alfa Romeo Unveils SUV At L.A. Auto ShowThe Verge

    The Alfa Romeo Stelio SUV, unveiled at the Los Angelesby Auto Show, is part three of a reboot that began with the 4C sports car and was followed by the Giulia sports sedan. Alfa says it's the fastest SUV in its class, with an estimated 0-60 mph time of 3.9 seconds. The company claims it will be the fastest SUV ever to traverse Germany's famed Nurburgring Grand Prix race track. Read the whole story...

  • 5 Ways For Marketers To Use Virtual RealityForbes

    Augmented and virtual reality is technology that is becoming far more important to the societal landscape than just gaming. It's found its way into the marketing arena as a heavyweight implementation tool as well. Just consider the following five excellent examples at the jump that have already been put into space. Read the whole story...

  • Disney's Film Trailers Capitalize On NostalgiaForbes

    When we watch Disney's trailers for "Beauty and The Beast," "Rogue One: A Star Wars Story," and "The Jungle Book," we are also listening. These iconic movie themes are powerful and evoke nostalgic emotions that make us excited to re-enter their magical worlds. Disney capitalizes on the synergy between music and film to launch the re-imagined classics. Read the whole story...

  • Arby's Makes Comeback, Thanks To New CMOMarketing Land

    So how did Rob Lynch, who is now in his fourth year as Arby's CMO, take an outdated brand and make it so hot that it enjoyed a same-store sales growth rate more than three times as high as most of its competitors in 2015? It started with building the right team of talented people and creating a culture of risk-taking that engages customers. Read the whole story...

  • Philips Arena Upgrades Target MillennialsAtlanta Journal-Constitution

    Philips Arena, home to the NBA's Atlanta Hawks, is planning a $192.5 million renovation aimed at wooing more young adults. There will be everything from clubs to white-tablecloth restaurants in the arena. Three more major companies -- Delta, UPS and Kumho Tire -- have signed on as sponsors with multi-year contracts worth multi-millions of dollars. Read the whole story...

  • Meet Miles, BP's Interactive PumpBrand Channel

    BP has just introduced Miles, its new Personality Pump that uses a proprietary interactive technology to audibly greet consumers and start the gassing-up process. While fueling, consumers can listen to music on Pandora, record a video e-card to share on social media sites or play music trivia. The effort is clearly aimed at a social media-savvy crowd. Read the whole story...

  • Whole Foods Adding More RestaurantsOrange County Register

    Whole Foods is adding in-store dining options. Of the Texas-based chain's 464 stores, 180 have bars or tap rooms, including stores in Laguna Niguel, Newport Beach and Brea, Calif. Adding popular branded food offerings like gourmet sandwich chain Mendocino Farms is the latest iteration of that dining strategy. Read the whole story...

  • Trump Name To Come Off Of Three BuildingsThe Guardian

    The Trump brand will be removed from three New York buildings after hundreds of residents signed a petition. The petition cited Donald Trump's "appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance [and] his outright lying." Equity Residential, which owns the building, said the rebranding will make the apartments more appealing to renters. Read the whole story...

  • Lyft Losing Its 'Glowstache'SFGate

    Lyft's distinctive pink mustache, which started as a furry appendage to drivers' front grilles and evolved into a glowing hunk of pink plastic called the glowstache, isn't long for this world. Instead, the San Francisco ride-hailing company is rolling out Amp, an illuminated device perched on the dashboard that will change colors to help passengers find their driver. Read the whole story...

  • Insurance Could be Based On Routes You DriveUSA Today

    Using sophisticated tracking technology, in the future insurance companies could customize drivers' rates for each trip according to the roads they choose, the weather conditions and the number of passengers, among other factors. Drivers could check the recommended "cheapest," aka less risky, route via smartphone or other device. Read the whole story...

  • Whole Foods Adding More RestaurantsOrange County Register

    Whole Foods is adding in-store dining options. Of the Texas-based chain's 464 stores, 180 have bars or tap rooms, including stores in Laguna Niguel, Newport Beach and Brea, Calif. Adding popular branded food offerings like gourmet sandwich chain Mendocino Farms is the latest iteration of that dining strategy. Read the whole story...

  • Election Prompts Marketers To Rethink Customer AssessmentsThe New York Times

    When Donald Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts - questions about the fundamental nature of their business. Read the whole story...

  • GrubHub CEO Trump Stance Hurt The BrandThe Wall Street Journal

    CEOs have been cautiously expressing their views about a Donald Trump presidency. PepsiCo's Indra Nooyi criticized Trump's statements about women. New Balance supported his antitrade stance. GrubHub CEO Matt Maloney was more blunt, criticizing his employees for supporting Trump. The stock is down by one-fifth since its earnings report late last month on concerns of slowing growth. Read the whole story...

  • Ford Draws On Japanese Anime To Sell AutomobilesNYSportsJournalism.com

    Ford has tapped into popular Japanese anime characters in a series of new spots for the car company's Fusion and Focus. The anime characters utter statements such as "The new Ford Fusion is the most stylish car I've ever seen" and "We want a car that has an audio system from Sony for listening to our favorite tunes." Read the whole story...

  • Is Macy's Circling The Drain?SFGate

    The issues plaguing Macy's are the same that have brought Sears close to extinction: falling traffic, underinvestment in stores and a reliance on discounting to attract customers. On a positive note, Macy's said earlier this week that it's seeing improvement in its apparel sales and now expects same-store sales declines to slow in the fourth quarter. Read the whole story...

  • Chipotle Says Sales At New Burger Restaurants Are StrongBloomberg

    Chipotle Mexican Grill Inc. says its foray into burgers is going well. Its new offshoot restaurant called Tasty Made is seeing "strong" sales, according to spokesman Chris Arnold. Breaking from Chipotle's focus on burritos, Tasty Made offers a limited menu of burgers, french fries, soda and milkshakes. It's also selling a smoky bacon sauce. Read the whole story...

  • McDonald's Tests Sriracha Items In OhioColumbus Dispatch

    McDonald's Ohio restaurants are testing a Sriracha Big Mac and standalone Sriracha Mac Sauce for fries and Chicken McNuggets. The sriracha-flavored items will be offered for a limited time here. During the summer, the fast-food chain made the sauce an option in its customizable "Signature Crafted" sandwiches at restaurants in southern California. Read the whole story...

  • ConAgra Foods Changes Name To Just ConAgraAssociated Press

    ConAgra Foods has adopted a new name after completing its spinoff of frozen potato business Lamb Weston. ConAgra CEO Sean Connolly says the company is ready to focus on growing sales of its brands, which include Orville Redenbacher, Banquet, Healthy Choice and Marie Callender's. The move completes two years of transition at ConAgra. Read the whole story...

  • Shake Shack Expands Mobile OrderingThe Street

    The burger player said that it has expanded its new mobile ordering service to two more locations in New York City. Shake Shack originally launched its first-ever mobile ordering app at one location in Midtown East in New York last month. To order their burgers or chicken sandwiches, diners simply select their item and choose an available pickup time. Read the whole story...

  • JetBlue Unveils Retro Paint SchemeUSA Today

    Dubbed "What's Old Is Blue Again," JetBlue says the A320 features "a one-of-a-kind paint scheme designed to celebrate the iconic jet age of air travel and to highlight JetBlue's innovative style." What makes this retro livery unusual is that JetBlue is a relatively new airline, having inaugurated service just in 2000. Read the whole story...

  • Newman's Own Reinvents Itself For MillennialsThe New York Times

    Newman's Own is making more of a show of its record of magnanimity, rolling out a marketing initiative aimed at Millennials who might not recognize the famous face of the brand and might have little to no knowledge of its altruistic story. For a no-frills company that has tried to avoid the spotlight, the new promotional effort is an unusual step. Read the whole story...

  • Land Rover Enlists Surfer Laird HamiltonAutoGuide.com

    The Land Rover Discovery Venice pop-up opened to the public with surfer Laird Hamilton and wife Gabby Reece, champion volleyball player and fitness leader. Attendees can view a curated selection of premium activity gear, try out interactive training experiences and state-of-the-art fitness technologies with virtual reality. Read the whole story...

  • Starbucks Intros 2016 Holiday Red CupsDrinks Business Review

    Starbucks has unveiled its 2016 Holiday Red Cups to welcome the holiday season. This year, for the first time, the cups will feature designs created by customers with 13 distinct cups in stores starting Nov. 10. Since 1997, Starbucks has welcomed the holidays with the cups that celebrates the spirit of the season. Read the whole story...

  • Amazon Recruiter Eager To Hire VetsSeattle Times

    Ardine Williams, one of the lead recruiters for Amazon.com's fast-growing cloud computing unit, knows well the technical skills and can-do attitude veterans bring to the table. But she also knows, first hand, how hard it is to make those first steps in the civilian world. Williams was a captain in the U.S. Army Signal Corps in the 1980s. Read the whole story...

  • Macy's May Redevelop More StoresUSA Today

    Faced with sharply declining profits, Macy's said it struck a deal with a private investment firm to weigh redevelopment options for at least 50 key assets - primarily stores in malls not controlled by major mall property owners. Net income in the third quarter tumbled from $118 million a year ago to $18 million and sales were down 4.2%. Read the whole story...

  • Shaq Shops Small With Kendrick Lamar For American ExpressNYSportsJournalism.com

    Shaquille O'Neal and Grammy Award-winning musician Kendrick Lamar star in a new multi-media campaign for American Express. O'Neal has signed on to represent AmEx in its "Shop Small" platform, which encourages card members to populate small businesses beginning Nov. 12 and then through the holiday season. Read the whole story...

  • The Millionth Mazda MX-5 Miata Is Making Its Final Stop In The U.S.AutoGuide.com

    The milestone Miata has made its way around the world throughout much of this year and will make its 20th and final stop in the U.S. in Los Angeles next week. The roadster will be on display in the Ride & Drive area outside the Los Angeles Convention Center and those who register to test drive Mazda vehicles on public days will have the opportunity to sign the car. Read the whole story...

  • Mylan Targeted In Two EpiPen ProbesAssociated Press

    The maker of EpiPen emergency allergy injectors, under a microscope for repeatedly jacking up the price of the life-saving device, revealed it is a target of two price-related probes by federal agencies and has had its premises searched. The came after Mylan reported a third-quarter loss, mainly due to a settlement for overcharging the federal government. Read the whole story...

  • 2017 Green Car Of The Year Finalists AnnouncedHybridCars.com

    Green Car Journal announced the five finalists for its annual award, four-out-five of which are available now in plug-in hybrid variations and one being an all-electric vehicle. The five 2017 model year nominees are the BMW 330e, Chevrolet Bolt, Chrysler Pacifica, Kia Optima, and the Toyota Prius Prime. Read the whole story...

  • CVS Health's Profits Increase, But Revenue DisappointsSFGate

    CVS Health Corp. missed Wall Street's revenue expectations in the third quarter, despite sales jumping due to acquisitions. The company trimmed its profit forecast for this year, triggering a stock sell-off. The drugstore chain and pharmacy benefits manager also noted significant headwinds that forced it to reduce its 2016 profit forecast by a nickel per share. Read the whole story...

  • Samsonite Campaign Plays Down ProductBrand Channel

    Samsonite established itself as America's pre-eminent luggage brand in large part through ads that demonstrated the indestructibility of its products. Now, new ads barely show the luggage. Instead, Samsonite's new "We Carry the World" tagline invites consumers to imagine all the places the brand can take them and their possessions intact. Read the whole story...

  • McDonald's Plans For Ordering Via App CNBC

    McDonald's is ready to launch its long-awaited mobile order-and-pay technology for smartphone users. The app is set to be unveiled in 2017 in the U.S. and select international markets, including Australia, Canada, France, and the UK, with the service reaching customers at up to 25,000 restaurants worldwide by 2018. Read the whole story...

  • Big Papi Busy In Retirement NYSportsJournalism.com

    David Ortiz may have retired from baseball following the 2016 season, but he has not slowed down when it comes to marketing and activation. The ex-Boston Red Sox star has appeared in marketing for MLBAM's StatCast (along with Joe Torre) and Big Papi's Kitchen and attended events for Big Papi's Cigars and Big Hapi beer from Sam Adams. Read the whole story...

  • Customers Buying 'Clean' Meat Despite CostSupermarket News

    Demand for "clean'" meat products keeps growing, despite higher price points compared to conventional meat, according to data from Nielsen Perishables Group. Overall, meat prices have dropped 5% in the past year, but meat prices for some "clean" claims - which include natural, minimally processed, organic, antibiotic-free and hormone-free - are up. Read the whole story...

  • Schlotzsky's Hires Coke Veteran As VP Global MarketingFast Casual

    Schlotzsky's has hired Claire Quinn, an 18-year Coca-Cola marketing veteran, as its vice president of global marketing. Quinn has an extensive marketing background across a range of disciplines, including brand management, marketing strategy, innovation, consumer trends, and marketing analytics and insights. Read the whole story...

  • 'You've Got Mail' Man Drives For UberSFGate

    Elwood Edwards, the iconic voice behind the AOL notification-turned-iconic digital culture catchphrase, "You've got mail," now spends his retirement working as an Uber driver in Ohio. Brandee Barker, a former Facebook publicist in the Bay Area was in Ohio campaigning for Hillary Clinton when she discovered that the man driving her rideshare was the famous voice. Read the whole story...

  • Millennials Hate Chip CardsUSA Today

    It's been just over a year since the rules around credit card fraud changed, creating an incentive for banks to issue cards with EMV chips and merchants to accept them. Consumers have adapted well, according to a recent survey by NerdWallet and Harris Poll. Millennials are the only generation to prefer traditional magstripe cards over EMV. Read the whole story...

  • Ads Focus On Relief From The ElectionThe New York Times

    Hefty is "trashing" the campaign and Excedrin is curing headaches caused by the caustic debates. In previous election years, it was not unusual for brands to create ads that lightly poked fun at the political process or went heavy on patriotism and optimism. Now, marketers have a new focus when connecting with voters: fatigue and disillusionment. Read the whole story...

  • Anheuser-Busch Buys Another Craft BreweryDrinks Business Review

    Beer giant Anheuser-Busch has agreed to acquire Texas craft brewer Karbach Brewing for an undisclosed sum. Karbach joins a portfolio of craft breweries within The High End, the business unit within Anheuser-Busch that concentrates on its craft and import brands. Karbach's MainStay brews include Hopadillo IPA, Kolsch Love Street and a pale ale, Weekend Warrior. Read the whole story...

  • VW Faces More Scrutiny Over DieselsThe Wall Street Journal

    Germany's transport ministry said it would follow up on any findings from regulators in California on software installed on some of Volkswagen AG 's Audi models. The comment comes after the California Air Resources Board discovered a software on some Audi models that appears to have allowed the cars to cheat carbon-dioxide emissions-testing standards. Read the whole story...

  • Purina, Blue Buffalo Settle LawsuitsAssociated Press

    Rival pet food makers Nestle Purina PetCare and Blue Buffalo Co. have settled lawsuits filed against each other, both claiming false advertising. Purina filed suit in 2014, claiming that tests showed Blue Buffalo used chicken byproducts in some food. Blue Buffalo denied the claim and filed a countersuit that accused Purina of false advertising and unfair competition practices. Read the whole story...

  • Why Netflix Needs Comcast More Than EverWashington Post

    For two companies that not long ago were at each other's throats, the deal may come as a surprise. But circumstances are forcing Comcast and Netflix to work together. Netflix is facing particular pressure from investors to show it can attract and keep users in the face of rising content costs. In July, analysts widely downgraded the company's stock after Netflix missed its new-subscriber targets by more than 30%. Read the whole story...

  • Putting Sugary Soda Out of ReachThe New York Times

    Can public health officials force Americans to break their soda habit? The answer may come soon from the University of California, San Francisco, a health sciences center that has more than 24,000 employees on its sprawling campus. Last year, the school removed sugar-sweetened beverages from every store, food truck and vending machine on campus. Read the whole story...

  • Samsung Recalls Washing Machines, Lids Could DetachNPR

    Samsung is offering repairs, refunds and replacements for about 2.8 million top-load washers after receiving hundreds of reports of machines vibrating excessively - in some cases, so much that the lids became detached. The consumer electronics company is still reeling from a total recall and halt of its Galaxy Note 7 phone. Read the whole story...

  • Xbox Spent Almost $40 Million On October TV Adsmspoweruser.com

    Microsoft's Xbox gaming console has been experiencing a recent upsurge in popularity, beating out Sony's Playstation 4 multiple times. It could be attributed to the deals from retailers, some still to come, like one from Dell for Black Friday. While deals could have something to do with increased sales, Xbox spent almost 40% on TV ads in October. Read the whole story...

  • Changes Are Afoot At Victoria's Secret Washington Post

    Victoria's Secret still rules the lingerie business, but there are signs that all is not well in the bra and panties empire. Promotions like its ubiquitous "free panty" offer aren't working anymore. Executives said that this free panty parade was coming to an end. During the presentation for investors at the company's Columbus, Ohio, headquarters, they laid out exactly why. Read the whole story...

  • Faygo, Detroit Favorite Pop, Celebrates 109th Birthday Patch.com

    Detroit's first beverage is getting long in the tooth. Faygo pop, which Detroiters will defend to the death as the elixir of life, turned 109 Friday. Detroiters are unapologetically pro-Faygo, which comes in about 50 flavors. We could tell you 109 things to love about Faygo, but, let's face it, you're going to click out of the story before you get to No. 11. Read the whole story...

  • Dunkin' Donuts Adds Hot TeaNew York Post

    Dunkin' Donuts is showing its herbal side with a relaunch of five premium hot teas, including chamomile and hibiscus, that come in dainty, pyramid-shaped sachets. If you read the tea leaves, Dunkin' is taking a page from Starbucks and is seeking to appeal to a younger crowd. Starbucks carries more than 30 varieties of its pricey teas. Read the whole story...

  • Marketing Was Ready When Cubs Won World SeriesNYSportsJournalism.com

    After a drought of 108 years, the marketing floodgates were opened to celebrate the Chicago Cubs World Series victory. Nike, Anheuser-Busch, ESPN, Under Armour, Adidas, Chevrolet, American Airlines and Red Bull were among the brands and companies that hit the ground running with activations almost immediately after the Cubs won their first World Series title since 1908. Read the whole story...

  • Nutella Says It's Not Just DessertBloomberg

    U.S. consumers are putting more of their Nutella on toast and less on ice cream, and now the federal government may change its view of the smearable treat. The Food and Drug Administration is looking into reducing Nutella's serving size to one tablespoon, which would effectively cut in half the fat and calories consumers see on the label. Read the whole story...

  • Pentagon Seeks Funds For Ad CampaignABC News

    In a new move to attract a broader pool of military recruits, the Pentagon is asking to spend $140 million over the next five years to create an advertising campaign for the defense department. The plan is part of a wider effort to beef up recruiting and the ROTC program. The individual military services have routinely done the bulk of the advertising. Read the whole story...

  • Delta Adds Premium Economy Class SeatsCNN Money

    Delta Air Lines on Thursday unveiled a new premium economy class seat for its airliners, seeking to tap into the fast-growing market for frugal business travelers and economy fliers who value comfort over price. The move comes as carriers in the U.S. and around the world are rolling out new premium economy class seating for their long-range jetliners. Read the whole story...

  • UK Court Would Put 'Brexit' To Parliamentary VoteThe New York Times

    The British government must consult Parliament before proceeding with formal negotiations over its withdrawal from the European Union, the High Court ruled on Thursday, a move that is likely to aggravate the political uncertainty surrounding the country's exit from the bloc. The decision is likely to be appealed to the Supreme Court of the United Kingdom. Read the whole story...

  • Arby's Sells Out Venison SandwichUSA Today

    An Arby's in Nashville sold out of venison sandwiches on the first day, effectively ending a promotion that was scheduled to continue through Nov. 3. The store was the first of 17 locations in the country to offer the venison sandwich special. Some people drove for over an hour to try it, according to Arby's. Read the whole story...

  • Ikea Digs Into American Dream In Brand LaunchThe Drum

    Swedish home furnishing company Ikea has been in the U.S. for more than 30 years but was recently having trouble penetrating existing and new markets - mainly because most people associate Ikea with "starting out" or college furniture. The company sought to overcome these perceptions with a new campaign from Ogilvy & Mather. Read the whole story...

  • World Series Captivates ViewersChicago Tribune

    Television ratings for the current World Series are, to put it scientifically, boffo. When the title is decided, average viewership may well be the highest that baseball has seen in 12 years, since the Boston Red Sox beat the St. Louis Cardinals in the game's 100th championship battle, breaking Babe Ruth's curse. Read the whole story...

  • Cats Destroy Holiday Decor For Temptations' Cat TreatsCampaign

    Mars Petcare's Temptations cat treat has unveiled a festive campaign that features a cast of felines doing what they do best. After destroying a room full of gifts and food, the kitties are distracted by a sound most cat owners will be familiar with - the treat shaker. The work is running online as part of the brand's "#TreatThemToo" campaign. Read the whole story...

  • Marketing Of Female Libido Drug BungledBloomberg

    Valeant Pharmaceuticals was sued by former investors of Sprout Pharmaceuticals over claims the company bungled the marketing of a female libido pill it acquired from Sprout in a $1 billion buyout of the drugmaker. The lawsuit claims Valeant violated terms by overcharging for Addyi and failed to make promised investments to market the drug. Read the whole story...

  • Uber Partners With GM's MavenTechCrunch

    Uber is teaming up with GM's car-sharing company, Maven, allowing drivers to rent GM vehicles on a weekly basis in a 90-day pilot program. This is separate from, but similar to, GM's Express Drive program, wherein the carmaker makes vehicles available to Lyft drivers on an all-in short-term rental basis when they lack their own vehicle to qualify for use with Lyft. Read the whole story...

  • Coke Launches Ginger Flavor In AustraliaDrinks Business Review

    Coca-Cola South Pacific has launched a limited-edition flavor in Australia in a bid to enter the $80-million ginger-flavored carbonated soft drink market. The soft drinks giant claimed that the world-first ginger launch spearheads its summer campaign in Australia. As of now, limited-edition packs have been released in Woolworths, Coles and independent retailers. Read the whole story...

  • Big Money Spent Marketing Unhealthy Baby FoodsCBS News

    Ads for baby and toddler foods often go against the nutritional advice of health experts, a new study shows. Researchers found that in 2015 companies spent $77 million in the United States on marketing infant formula, baby food, and food and beverages for toddlers. A large share - almost 60% - went toward products that are not recommended for most young children. Read the whole story...

  • MasterCard CMO Sees Opportunities In Financial Services MarketingHuffington Post

    The financial services sector faces several opportunities to grow, says Raja Rajamannar, MasterCard CMO. "There is a huge chunk of consumers who don't have access to the financial system. Getting them is a huge opportunity," he says. "We have started getting involved and working with government to get these folks into the financial system. It's both humanitarian and economic." Read the whole story...

  • Pepsi Responds To Changing Consumer TastesDigiday

    As consumer tastes evolve, they expect different things from their preferred brands. Few people are more aware of changes in customer demand than PepsiCo North America Beverages CMO Seth Kaufman, who leads the brand's beverage portfolio. Pepsi is responding to these changes by transforming not just its marketing but also its product lineup. Read the whole story...

  • Tumi Exec Shares How The Brand Plans To Go 'Beyond Incremental'Marketing Land

    Charlie Cole, chief digital officer at Tumi, shares how his company is thriving with a model of "positive tension." Cole has organized his team and fostered a culture of honoring unique talents without compromising healthy debate. The results: Cross-functional alignment to help the brand grow "beyond incrementality" with more effective customer engagement. Read the whole story...

  • Chobani's Founder Receives Threats For Helping ImmigrantsThe New York Times

    By many measures, Chobani embodies the classic American immigrant success story. Its founder is a Turkish immigrant who bought a defunct yogurt factory in upstate New York and now employs about 2,000 people making Greek yogurt. But the extreme right has a problem with Chobani: In its view, too many of those employees are refugees. Read the whole story...

  • Bernie Sanders Blasts Pharma CompaniesAttn:

    Vermont Senator Bernie Sanders took another swing at the pharmaceutical industry, calling out drug companies for spending more on marketing and sales than research and development. Though drug companies tend to justify high drug prices, in part by citing investments in research and development, Sanders is not buying that argument. Read the whole story...

  • Ram Finds Goldmine In Cargo Van SegmentBrand Channel

    Don't look now but one of the sexiest segments in the slowly easing U.S. auto market is also one of the most mundane: cargo vans. And Ram has launched a new "Maximizing Efficiency" campaign to try to capture more sales for its ProMaster and ProMaster City models. Ram commercial sales overall are up more than 30% so far this year compared with a year ago, and industry-wide commercial sales are more than 15% higher. Read the whole story...

  • Streetwear Brand Mixes Skateboarding, BasketballComplex

    In 2012, Bam Barcena and his partners came up with the concept of Rokit, a brand rooted in skateboarding and basketball. "We wanted to create a lifestyle brand reminiscent of our youth that was not only different but also a perfect blend of our two passions: basketball and skateboarding," Barcena says. The brand's merchandise is finally hitting stores. Read the whole story...

  • Is Black Friday On Its Way Out? USA Today

    The frenzied post-Thanksgiving shopping experience that traditionally draws turkey-satiated shoppers out of the house before dawn for years sparked long lines, bustling crowds and fever-tossed shelves. But in the past two holiday seasons, Black Friday lost its title as the busiest shopping day of the year. Read the whole story...

  • Boston Bank Geared Toward MillennialsBoston Globe

    Former Boston Private Bank & Trust chief executive Mark Thompson is leading a takeover of Admirals Bank and plans to relaunch the Boston-based institution as a retail bank serving Millennials, young entrepreneurs, and nonprofits. The new institution will be called Bank & Trust Company of Boston. Read the whole story...

  • Amazon To Open 20 Grocery Stores In Next Two YearsYahoo

    Amazon wants to open 20 brick-and-mortar grocery stores over the next two years. The company believes the U.S. market has room for up to 2,000 of its Amazon Fresh-branded grocery stores over the next decade. Amazon is planning to operate a pilot program for its grocery stores by the end of 2018 in places like Seattle, Las Vegas, New York, Miami and the Bay Area. Read the whole story...

  • Veggie Burgers Debut In Whole Foods Meat CaseChicago Tribune

    It looks like a beef burger. Tastes like a beef burger. And for the first time ever, it's being sold alongside sirloin, lamb and honest-to-goodness ground beef in the meat department at Whole Foods grocery stores. The Beyond Meat veggie burger proclaims to be the world's first plant-based variety that looks, cooks, and tastes like traditional ground meat burgers. Read the whole story...

  • JCPenney Experiments With New Sephora FormatFortune

    JCPenney is trying out a new, more compact format for the Sephora beauty boutiques within its mammoth department stores in the hopes of bringing the highly successful concept to its smaller stores, too. The partnership has been a boon for Penney: Annual sales per square foot at the shops inside JCPenney are about $500 to $600. Read the whole story...

  • Bacardi Installs Bat Habitats At Rum PlantDrinks Business Review

    Bacardi has erected several large bat habitats at its rum bottling facility campus in Jacksonville, Fla. The wooden bat caves, which stand 20 feet off the ground, are engraved with both the Bacardi and Lubee Bat Conservancy logos. The goal is to provide habitats for local bats to help maintain the community's natural wetlands, farming and forest areas. Read the whole story...

  • Purple Carrot, Whole Foods Team UpBoston Globe

    Vegan meal kit company Purple Carrot will begin selling its boxes of premeasured ingredients in local Whole Foods stores. It's an interesting move for Purple Carrot, which has until now relied on an e-commerce subscription model to serve its customers, like other meal kit companies, such as Blue Apron, Chef'd and HelloFresh. Read the whole story...

  • Onstar, Watson Collaborate For GM-IBM PlatformBrand Channel

    With a new alliance, IBM and General Motors are pairing some of the oldest brands in their tech stables-Watson and OnStar, respectively-in an attempt to leverage their connectivity and artificial intelligence successes to leapfrog the competition and control the computerized blitz occurring in the passenger compartments of automobiles. Read the whole story...

  • CMOs Believe AI Is A Game Changer, Survey ShowsCampaign Live

    Artificial intelligence is set to transform the marketing and communications world even more than social media has, according to 55% of CMOs surveyed by Weber Shandwick across five markets. Of the 150 senior executives surveyed, 68% said their brand is currently selling, using or planning for business in the AI era. Read the whole story...

  • Arby's Testing Venison SandwichesUSA Today

    Fast-food chain Arby's will begin testing venison sandwiches in select markets by the end of the month. The sandwich features a thick-cut venison steak and crispy onions with a berry sauce on a toasted roll, according to the company. The sandwich is part of Arby's "It's Meats Season" campaign, which celebrates the start of hunting season. Read the whole story...

  • Uber Self-Driving Truck Makes Budweiser DeliveryBloomberg

    Uber Technologies Inc. and Anheuser-Busch InBev NV teamed up on the delivery, which they said is the first time a self-driving truck had been used to make a commercial shipment. With a police cruiser in tow, the 18-wheeler cruised more than 120 miles while a truck driver hung out back in the sleeper cab, the companies said. Read the whole story...

  • Chipotle Sales Decline AgainFortune

    Chipotle Mexican Grill's quarterly sales tumbled for a fourth straight quarter as the chain still suffers in the wake of a poorly handled and prolonged food-safety crisis that started a year ago. Chipotle was hot until fall 2015, when the brand's promise of fresher and healthier foods than rivals like McDonald's came into question after E. Coli outbreaks hit several states. Read the whole story...

  • United Airlines Hires Chief StorytellerPR Week

    United Airlines has hired Dana Brooks Reinglass as its first chief storyteller and MD of digital engagement. Reinglass reports to Jim Olson, United's SVP of corporate communications, with a dotted line to Mark Krolick, MD of marketing and product development. Olson said United created the position in response to CEO Oscar Munoz's vision for the brand. Read the whole story...

  • Tesla Turns First ProfitReuters

    Tesla Motors reported its first quarterly net profit in more than three years on Wednesday, and CEO Elon Musk said the company could turn a profit again in the fourth quarter. The electric car maker also signaled it has substantially reduced the costs for launching production of its high volume Model 3 sedan next year. Read the whole story...

  • Coke Taps Fountain Data For New Flavor: Sprite CherryAtlanta Journal-Constitution

    Coke plans to introduce Sprite Cherry and Sprite Cherry Zero after that flavor combo turned out to be one of the most popular options among customers using its Freestyle soda fountains, which allow people to make mix-and-match drink flavors. The machines keep track of the flavors people pick and forward the data digitally to Coca-Cola. Read the whole story...

  • Buick Receives Accolades from 'Consumer Reports' USA Today

    Buick became the first auto brand from Detroit's Big 3 automakers in three decades Monday to place in the top three in Consumer Reports' annual ranking of the most reliable automobiles. The upscale General Motors nameplate came in third behind Lexus and Toyota in the closely watched index that predicts how well cars will hold up over the years. Read the whole story...

  • Girl Scout Cereal Coming To Grocery StoresFortune

    If you've ever needed an excuse to eat cookies for breakfast, your wait is over: Girl Scouts is releasing Thin Mint and Caramel Crunch flavored cereal in January. General Mills confirmed the release of the flavors, however, the Instagram account CandyHunting first broke the news when it shared two pictures of the Thin Mint and Caramel Crunch cereal boxes. Read the whole story...

  • Playboy Enterprises Wins Jury Verdict Against Play BeveragesDrinks Business Review

    A jury returned a unanimous verdict in favor of Playboy Enterprises against Play Beverages and CirTran Beverage, awarding Playboy $7 million in damages. The case was brought in Illinois as Play Beverages/CirTran continued to sell and to market energy drink products using Playboy trademarks, even though the license to use such trademarks had ended. Read the whole story...

  • P&G Profits Beat ForecastCincinnati Enquirer

    Procter & Gamble reported a $2.7 billion profit for the three months ended Sept. 30, an increase of 4% from a year ago. Sales were flat during the first quarter of the fiscal year, staying at $16.5 billion. Organic sales, which excludes the impact of foreign exchange rates, acquisitions or divestitures, increased a robust 3%. Earnings per diluted share were 96 cents. Read the whole story...

  • O'Neal Sweetens Marketing Roster With Krispy Kreme Alliance NYSportsJournalism.com

    Shaquille O'Neal has become the owner of a Krispy Kreme location in Atlanta, which has been a doughnut shop location for more than 60 years, according to the company. He also is the brand's new global spokesperson and will appear in multi-media marketing. For its first activation with O'Neal, Krispy Kreme has unveiled Shaq-or-Treat," a social media promotion. Read the whole story...

  • Walgreens Adds Former Kmart Rx CustomersChicago Tribune

    As closing Kmart stores sell off their remaining inventory, the retailer also is selling customers' pharmacy records to nearby chains. That could provide a new group of customers for Walgreens - both for pharmacy goods and general merchandise they might pick up while filling prescriptions - but the focus is on health care, according to a Walgreen's spokesperson. Read the whole story...

  • Visa Profits, Revenue Rise, Beat EstimatesReuters

    Visa, the world's largest payments network operator, reported better-than-expected quarterly profit and revenue, boosted by the inclusion of Visa Europe's results and as customers spent more using its network. The company said total payments volume increased 47.1 percent to $1.86 trillion on a constant dollar basis in the fourth quarter ended Sept. 30. Read the whole story...

  • Food Industry Goes Beyond Looks To Fight WasteThe New York Times

    Some food sellers, after decades of displaying piles of identical, aesthetically pleasing produce, are starting to sell slightly less beautiful - but still tasty - fruits and vegetables. And bargain-hunting consumers, who get a hefty discount for their willingness to munch on too-small apples and blemished oranges, seem to be buying it. Read the whole story...

  • Avril Lavigne Pulls Off Greatest Product Placement Of All TimeBrand Channel

    The new Avril Lavigne video takes the product placement cake-even though it only features one product.[more] "Oh, my new Sony phone is ringing," says Avril as she picks up her Sony Xperia-which is bobbing in a glass of water. She then launches into her new single, "Rock N Roll." The product placement is so blatant that it comes off as punk performance art. Read the whole story...

  • NHTSA Urges Automakers To Focus On CyberSecurityTechCrunch

    Following its release of guidelines for automakers regarding self-driving cars, the National Highway Traffic Safety Administration has released a similar set of guidelines or "best practices" for cybersecurity in vehicles, designed to provide guidance for car makers. The best practices document is 22 pages and is non-binding. Read the whole story...

  • Trump Hotels Ditches Name For New SitesTravel + Leisure

    Amidst reports that occupancy rates at Trump Hotels have slipped this election season, the company announced that new hotels will no longer bear the Trump name. The newest line of luxury hotels, geared towards Millennials, will be called Scion. Toyota previously had a line of vehicles badged Scion, but shuttered the brand early in 2016. Read the whole story...

  • Chase Courts Instagram GenerationThe New York Times

    Created with the agency Droga5, a new Chase campaign includes three videos featuring James Corden interviewing innovators in the restaurant, transportation and lodging fields. The series is called "Reserve What's Next" and it's for Chase's Sapphire Reserve credit card. Corden is the host of "The Late Late Show" on CBS. Read the whole story...

  • Canada Delivers An Inspiring Message To U.S.Washington Post

    Our ever-friendly neighbors to the north have watched from afar a U.S. election cycle that has broken all norms for civility. For many, it's been disheartening and demoralizing to watch. Riffing off Donald Trump's slogan, the Garden, a creative agency in Toronto, launched a campaign called "Let's Tell America It's Great." Read the whole story...

  • ESports Reaching MLB, NBA LevelsNYSportsJournalism.com

    ESports is reaching the point where the number of players, followers and marketing and media partners is approaching NFL, MLB and NBA levels, according to research and consulting company NewZoo. More non-endemic companies including Coca-Cola, Samsung, MasterCard, Buffalo Wild Wings and General Mills, are becoming official partners in eSports. Read the whole story...

  • The 50 Greatest Menswear Brands Of All TimeComplex

    Ralph Lauren, Brooks Brothers and Armani are the top men's brands selected by the blog "Put On This," which wrote: "We had to narrow our terms a bit. We decided that for our purposes, 'menswear' meant tailored clothing and the accoutrements thereof. So no Levis and no aloha shirts. Magnum PI, be damned. We'd include a few token shoemakers." Read the whole story...

  • Two Hepatitis A Cases Linked To Detroit Whole Foods MarketPatch.com

    The Detroit Health Department is investigating two cases of Hepatitis A that could be linked to a Whole Foods Market store in Detroit. The Austin-based organic food grocer said there is "no definitive link" between the two cases. The news rattled investors already concerned the organic grocer is losing market share to traditional grocers. Read the whole story...

  • Excedrin Wins Wednesday's Presidential DebateCNN Money

    Excedrin just might be the winner of Wednesday night's presidential debate. The brand sent a pitch-perfect promoted tweet tied to the debate, and it that took off like few ads ever do in the Twitterverse. "The possibility of a #DebateHeadache is high. Be prepared with Excedrin," it said. The tweet quickly got more than 2,100 likes and 900 retweets, and the hashtag #DebateHeadache started trending on Twitter. Read the whole story...

  • Perdue Promotes No-Antibiotics ChickenChicago Tribune

    Perdue Farms chicken products in Chicago, Denver, Minneapolis, St. Louis and Milwaukee will be sold under the claim "No Antibiotics Ever," a subtle shift in the grocery store that represents a harbinger of large-scale change coming to the chicken industry. The announcement is another step in Maryland-based Perdue's years-long quest to rid its birds of antibiotics. Read the whole story...

  • Nintendo Unveils The 'Switch'TechCrunch

    Nintendo has removed the veil of secrecy from it's latest gaming console, and it's a lot like what they had suggested the Wii U would be. The new Nintendo Switch, expected in March 2017, is a home console, portable player hybrid with a controller that connects to a TV for home use. The controller can be attached to a portable display for on-the-go gaming and entertainment. Read the whole story...

  • NBA To Broadcast In Virtual RealityFox Sports

    The NBA announced that it will broadcast one basketball game per week in virtual reality -- a telecast that the audience can watch in 360 degrees with the proper technology installed. The requirements to access the virtual reality include an NBA League Pass subscription, Samsung Gear VR headset, and Samsung smartphone. Read the whole story...

  • Bissell Underwrites 1,000 Pet AdoptionsMLive

    October is "Adopt a Shelter Dog" month, and Grand Rapids, Mich. based Bissell Pet Foundation is going all out. The foundation has partnered with 51 shelters and rescue groups in Michigan for "Empty the Shelters" on Oct. 22. Bissell has absorbed the adoption fees for all cats and dogs in the participating shelters with the goal of spurring 1,200 adoptions. Read the whole story...

  • Macy's Bucks Trend, Opens Earlier On ThanksgivingUSA Today

    Macy's plans to open store an hour earlier on Thanksviging this year, at 5 p.m., instead of 6 p.m. like last year. Macy's bold move comes as the nation's largest shopping mall, the Mall of America, announced it would close and give most of its 1,200 workers the day off on Thanksgiving. A slew of other retail chains are expected to close on Thanksgiving. Read the whole story...

  • Mars to debut caramel M&M'sCandyandSnackToday.com

    Mars has created a caramel variety of M&M's that is expected to appear on retailers' shelves next May, marking the first time M&M's has featured a soft and chewy product option. "In our research, our fans were enthusiastic at the possibility of a Caramel variant and we can't wait for them to try the perfect balance of soft caramel and delicious M&M'S chocolate this spring," said Brand Director Tanya Berman. Read the whole story...

  • Pizza Hut Wants To Pay Someone To Attend NCAA ChampionshipPR Week

    Pizza Hut is recruiting for a new role at the company, the Pizza Hut All-American, who will be expected to celebrate all Division I NCAA championships during the 2016-17 season. The job has been created as part of the brand's first season as the official pizza partner of the NCAA, and the winning candidate will receive a $50,000 salary. Read the whole story...

  • Ford CEO Offers 'Two Fords' StrategyBrand Channel

    Ford CEO Mark Fields and his colleagues must keep Ford competitive in a U.S. and global car sales environment that has cooled noticeably, even while they pivot decisively, forcefully and sustainably toward a future that will be noticeably different based on just two developments alone: the self-driving push and electric vs. gasoline vehicles. Read the whole story...

  • Epson Inks Formula One Driver HamiltonThe Drum

    Epson has inked a deal with three time FIA Formula One champ Lewis Hamilton to show off the speed of its new EcoTank printer. A new ad featuring the driver shows Hamilton getting doused with gallons of ink in a wind tunnel. Read the whole story...

  • Avis Scores Hit With New App AdCampaignUS

    Avis puts a spin on the traditional "businessperson traveling" trope with a sweet father-daughter story in an ad for its new Avis Now app. The spot uses a relatable family moment to score well with consumers, says Ace Metrix. Read the whole story...

  • Patagonia Marketing Chief Addresses New ChallengesFast Company

    Former Lululemon vice president of brand creative Corey Bayers speaks with Fast Company about his new role as vice president of marketing for Patagonia. The brand has incredible passionate fans and a brand mission of environmental responsibility and activism, but only a fraction of its competitors' media budget. Read the whole story...

  • Wal-Mart CEO McMillon Takes Lead Role In AdsFox Business

    In what is believed to be a first for the retailing giant, Wal-Mart has cast its CEO, Doug Mcmillan, in a commercial to tout the company's commitment to employees, not its latest savings. While the tactic can build credibility and rally workers, it can be risky as CEOs may not garner sympathy among consumers. Read the whole story...

  • Red Robin Wants You To 'Burger'Nation's Restaurant News

    Let it not be said that marketers can't invent grammar. Red Robin has launched a new marketing campaign. In its new marketing campaign, Red Robin is encouraging people to "burger," as in enjoy the hamburger culture. The effort will include TV ads, digital video and social media, including Snapchat filters that show how people would look with a burger head. Read the whole story...

  • Visa CEO Can't Hack It In San Fran, Too Far From FamilyCNN Money

    Visa CEO Charlie Scharf is stepping down, saying he needs to spend more time with this family on the East Coast of the United States -- and away from Visa's San Francisco headquarters. "My decision is entirely personal," Scharf said on a call with investors, noting that he and his wife have "worked hard to spend time with our daughters." Read the whole story...

  • Trappist Monks Bake Biscotti Into Their Bottom LineUSA Today

    Trappist monks dressed in white pants and shirts, their hair covered with stretchable white caps, work together at the biscotti cutter. One feeds a slab into the machine's revolving blades while the other catches sliced biscotti on a tray at the other end. Biscotti are one of two new product lines being sold by the abbey, best known for its popular line of Monks' breads. Read the whole story...

  • Airlines Add Airport PerksChicago Tribune

    The United Club under construction at O'Hare International Airport was originally built in the 1980s and looked the part, with wood finishes, a black-tile bathroom, and a limited selection of both snacks and electrical outlets. Airlines are taking a second look at the extra niceties offered to the top customers that airlines want to keep loyal. Read the whole story...

  • Dutch Agency Latest With Tesla ConcernsReuters

    The Dutch agency that approved Tesla's "Autopilot" driver assistance system for use in Europe is concerned the name could be misleading.Tesla says autopilot has been used in the aerospace industry for decades to describe a system operating with a human driver, and the company has made it clear that the system requires drivers to pay attention at all times. Read the whole story...

  • Luke Perry Is New AARP Cover Model ... GulpSan Francisco Chronicle

    AARP is bringing about an age-related panic attack among fans of the Aaron Spelling drama, "Beverly Hills, 90210," by wishing actor Luke Perry a happy 50th birthday. The magazine whipped up a special cover with the headline "Welcome to the 902-5-OH." Many people were not pleased about being reminded not only of Perry's age, but of their own mortality. Read the whole story...

  • LeBron Won't Sell You A Sprite In 'Wanna Sprite' EffortNYSportsJournalism.com

    In its new "Wanna Sprite'" multi-media campaign, Sprite has LeBron James using soft-sell: "I would never tell you to drink Sprite, even if I was in a Sprite commercial, which I am, and even if you were watching me in a Sprite commercial, which you are, and even if you were eating tacos with extra hot sauce." The campaign includes online and social media. Read the whole story...

  • For-Profit College Agrees To Stop Making Success Claim In AdsBusiness Insider

    DeVry University has agreed to stop advertising a claim about the success of its students that had been challenged by the federal government. The Education Department announced a settlement with DeVry after saying the for-profit college chain couldn't support one of its marquee claims, that 90% of its graduates since 1975 found employment in their field of study within six months of graduation. Read the whole story...

  • Former Verizon Actor Talks About Shifting To SprintThe New York Times

    The ad set off a flood of interest. Sprint said most new commercials get between 30,000 and 40,000 views on YouTube. Sprint's first commercial featuring the former Verizon actor has been viewed over 14 million times. More than 970 articles were written about the actor's switch in allegiance, the company said, and the ad created over three billion impressions. Read the whole story...

  • Germany Says Tesla Should Stop Using 'Autopilot' In AdsReuters

    German Transport Minister Alexander Dobrindt has asked Tesla to stop advertising its electric vehicles as having an Autopilot function, as this might suggest drivers' attention is not needed. A spokeswoman for the ministry said the Federal Motor Transport Authority had written to Tesla to make the request. Read the whole story...

  • Illinois Egg Supplier Accused Of False AdvertisingChicago Tribune

    The egg carton depicts an idyllic scene with an expansive green pasture, a red barn in the distance and a few white chickens walking upon the logo for Davidson's Safest Choice eggs, with nothing but azure skies above. But one of the most influential animal welfare organizations in the U.S. is saying that's a bunch of avian excrement. Read the whole story...

  • Avis Car Rental Launches Campaign Travel Pulse

    Avis Car Rental is launching two TV spots highlighting the company's mobile app. "Jet-Setter" shows a businesswoman on an airplane utilizing the Avis mobile app in order to change her rental to meet the differences in weather. "Travel Partner" shows a businessman who makes his daughter happy when he adds a child safety seat to his rental, indicating she will be traveling with him. Read the whole story...

  • Cover Girl Hires (Gasp) A Male As SpokesmanNew York Magazine

    CoverGirl made history this week by announcing its first male spokesmodel a 17-year-old Instagram sensation. CoverGirl ambassador Katy Perry broke the news on Instagram about the New York-based makeup artist. "Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first CoverBoy, James Charles!" Read the whole story...

  • Half Of Millennials Block Mobile AdsCampaign Live

    The advertising industry has a responsibility to win over millennials on mobile "before it's too late," says the chief executive of programmatic specialists The Exchange Lab. Chris Dobson told the IAB Engage conference in London that a recent survey showed nearly half of people aged 16-24 are blocking ads on mobile - more than twice as many as the next older generation. Read the whole story...

  • Campbell Says Anyone Can Be A SuperheroThe Drum

    Campbell's latest ad in its "Real, Real Life" campaign is a gender stereotype-shattering TV spot. Designed to promote the company's Spiderman range of soups, the ad shows a kid running around the house wearing the Marvel hero's costume. When the Mom in the spot shouts "lunch is ready," the costumed crusader unmasks and is revealed to be a little girl. Read the whole story...

  • Abercrombie & Fitch Stresses Fresh Image In Holiday CampaignBizJournals

    Abercrombie & Fitch knows what you're thinking and is ready to convince you you're wrong. The brand revealed the first advertisements and images from its holiday campaign, a more traditional promotional tactic that would have been anathema to the previous leadership which leaned on attitude and store experience to drive its sales and reputation. Read the whole story...

  • Creepy Clown Hysteria Forces Ronald McDonald Into Hiding Business Insider

    Ronald McDonald - with his clown-like face paint, red wig, and yellow jumpsuit - has long been the face of McDonald's. But with a recent rash of disturbing clown sightings across the country, Ronald McDonald's appropriateness at public events is suddenly being called into question. The creepy sightings began in Greenville, S.C., in August. Read the whole story...

  • Avon Reboots Image With Campaign To Attract EmployeesBrand Channel

    The company that has empowered women for more than a century is launching a campaign showcasing the flexibility and financial opportunities that come with being an Avon representative. "This is Boss Life" is designed to drive Avon representative recruitment and refresh the brand for a younger cohort, inviting those interested to become a #BeautyBoss. Read the whole story...

  • Harley-Davidson Looks East For New RidersReuters

    U.S. motorcycle maker Harley-Davidson Inc. plans to boost its focus on Asia to accelerate growth by entering new countries and expanding its dealerships, its chief executive said, as it seeks to become less dependent on its home market. Harley is optimistic about its growth from existing Asian markets including China, India and Vietnam, and was studying entering new countries like Cambodia. Read the whole story...

  • Chrysler Turns To Kids For Pacifica CampaignDetroit Free Press

    Fiat Chrysler Automobiles turned to a group of kids to help sell its 2017 Pacifica minivan in a new social media campaign that gives consumers a chance to win a new minivan. To create the campaign, the automaker put actors ages 8 - 13 in charge of a California auto dealership for a day. As families came in to shop for a Chrysler Pacifica, they were greeted by kids. Read the whole story...

  • Chuck E. Cheese Swaps Tokens For Loyalty CardBloomberg

    After 39 years, the company is phasing out tokens in favor of rewards cards. Christelle Dupont, a spokeswoman for the restaurant's parent company, CEC Entertainment, says the cards "will be easier for everyone." Easier, of course, for Chuck E. Cheese to collect data on customers' gaming habits and easier for gamers recover points if they lose their cards. Read the whole story...

  • Samsung Abandons Flagship ProductThe New York Times

    Samsung says it is killing the Galaxy Note 7 entirely. The drastic move is highly unusual in the technology industry, where companies tend to keep trying to improve a product rather than pull it altogether. And it caps a nearly two-month fall for Samsung, which has taken a beating from investors, safety regulators and consumers over its trustworthiness. Read the whole story...

  • Millennial Buying Power Still Years AwayBrand Channel

    While marketers are clearly courting the upcoming generation, 75% of Millennials can only afford to buy what they need, not what they want-sobering news for those out to sell them luxury goods, home furnishings, and travel. That's according to a white paper from BoomAgers and the Natural Marketing Institute. Read the whole story...

  • P&G Wants To Improve Quality Of MarketingMarketing Week

    Procter & Gamble CEO David Taylor says the company needs to make its products "more relevant" in customer's lives. Speaking at the annual shareholder meeting, he says that even though sales are up, the company "still has to do better." P&G plans to invest more heavily in marketing to increase the reach, consistency and effectiveness of its campaigns. Read the whole story...

  • Nordstrom Pulls Drug-Themed Clothing After ProtestFortune

    Nordstrom has pulled a fashion line by high-end brand Italian designer Moschino that was criticized for making light of drug addiction. The line includes clothes and handbags that look like prescription pill bottles or are covered in the likeness of pills. The Capsule line features a $950 prescription pill bottle shoulder bag and a $795 print wool knit sweater. Read the whole story...

  • Applegate Farms Names New Marketing VPFood Business News

    Nicole Glenn has been named vice president of marketing for Applegate Farms, a standalone subsidiary of Hormel Foods Corp. Glenn was a marketing director for WhiteWave Foods Co., where she most recently led the Earthbound Farms organic produce business. She also has had positions with Procter & Gamble, Constellation Brands and Terlato Wines International. Read the whole story...

  • Airbnb Offers Housing To Hurricane VictimsDigital Trends

    Airbnb is looking to help east coast residents cope with the aftermath of Hurricane Matthew. Airbnb has activated its disaster response program, which involves the availability of more than 3,000 rental homes and apartments throughout Florida, Georgia, and South Carolina completely free of charge for Hurricane Matthew evacuees. Read the whole story...

  • Samsung Stops Note 7 SalesNPR

    There's more bad news for Samsung Electronics as the South Korean company was trying to solve the problem of its flagship Galaxy Note 7 smartphone catching fire. Samsung, the global leader in smartphone production, announced that it is suspending sales of the smartphone after reports that some replacement devices were also spontaneously igniting. Read the whole story...

  • Sports Stars Take Issue With What Trump Calls 'Locker Room Talk' Complex

    After Donald Trump got caught making a series of inappropriate remarks about women in a 2005 recording, he responded by putting out a statement that dismissed his comments as "locker room banter." Pro athletes from a wide variety of sports and teams took issue with that characterization, stating in independent tweets that they are offended by the assertion. Read the whole story...

  • Movie Marketing Veteran Explains Tug-Of-War Over SpendingVariety

    Dwight Caines, the recently departed president of domestic marking at Sony, says there's still a tug of war between who controls film-marketing spend at the major studios, but digital marketing is gaining ground. Data is still something studios struggle with interpreting. Those who only count views or streams forget there's a person on the other side of the data point. Read the whole story...

  • How Viagra Changed Pharma MarketingMedical Marketing & Media

    When Pfizer launched Viagra, in 1998, it did so with eyes wide open about the immediate impact the drug would have - on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles. What the company may not have anticipated was the longer-term influence that Viagra's wild success would wield on pharma marketing as a discipline. Read the whole story...

  • Designers Give Celebs Free Wedding DressesThe New York Times

    As the field of bridal dress design becomes more crowded, a number of designers are following the pattern set by Hollywood's red carpet scene. In return for much-needed publicity, designers are giving dresses to celebrities, whom potential customers can see immediately on television and in social media. Read the whole story...

  • Tesla To Unveil New 'Unexpected' ProductTechCrunch

    Tesla will unveil something on Oct. 17, according to CEO and founder Elon Musk. It'll be a new product, he tweeted on Sunday, which will be "unexpected by most." It will be separate from a Tesla/SolarCity product event on Oct. 28, which will include the unveiling of joint products from both the electric car and the solar energy companies. Read the whole story...

  • Olive Garden Grows In Otherwise Stagnant Restaurant CategoryBrand Channel

    It's tough to be a quick-serve or fast-casual restaurant brand these days. Financial stresses and bankruptcy filings are piling up in the sector for a number of reasons, making it unusual when a long-struggling brand such as Olive Garden is able to ride above the troubles. The Darden-owned chain has logged its eighth consecutive quarter of same-store sales growth. Read the whole story...

  • PepsiCo Calls Naked Juice Lawsuit BaselessDrinks Business Review

    The lawsuit alleged that PepsiCo has been making false and misleading claims to consumers about its Naked Juice drinks. PepsiCo responded saying every bottle of Naked Juice displays the constituent fruits and vegetables. PepsiCo also clarified that the sugar content in the product comes from the fruits and/or the vegetables used to make the juice. Read the whole story...

  • Ruth's Chris Steak House Promotion Goes WideUSA Today

    The Ann Arbor, Mich., restaurant offered a 1% discount for every point by which the University of Michigan football team beat Rutgers, covering Sunday through Thursday. Then UM trounced the visiting team 78 - 0, which would have given diners 78% off their meals. Ruth's Chris hurriedly made a small clarification: The discount would be capped at 50%. Still, a good deal. Read the whole story...

  • Tic Tac Condemns Trump's Groping RemarksHuffington Post

    Tic Tac USA tweeted: "Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable." The tweet was in response to a video from 2005 in which Trump can be heard saying he must have some Tic Tac breath mints before greeting actress Arianne Zucker, with whom he was about to tape a scene. Read the whole story...

  • Walt Disney World, Other Businesses Close Due To HurricaneUSA Today

    Walt Disney World closed at 5 p.m. Thursday and planned to remain shuttered Friday. Guests have been evacuated from some resorts. Many stores, restaurants and other businesses have shut down. Total economic losses to the state's businesses could be in the tens of billions of dollars and even rival the $70 billion in damage wrought by Hurricane Sandy. Read the whole story...

  • Emirates Airlines Brings Back Jennifer AnistonGulf Business

    Dubai carrier Emirates has unveiled a new digital and TV advertising campaign featuring actress Jennifer Aniston. The airline previously teamed up with the "Friends" star in a $5 million ad deal last year. In the short clip, Aniston is shown enjoying a shower onboard an Emirates A380 before returning to her first class seat to find a child playing with a toy plane. Read the whole story...

  • Beats By Dre Losing CMOFast Company

    After overseeing Beats By Dre's rise to become one of the most stylish and best brand storytellers around, Chief Marketing Officer Omar Johnson announced today he will be leaving the company Nov. 1. Working with agency R/GA, he oversaw the brand's transition from a curiosity to a constant presence in pop culture. Read the whole story...

  • Women Love H&M's Latest Ad CampaignEconsultancy

    H&M's latest campaign has been met with a flurry of positivity from people on Twitter and other social networks. H&M's less-than-glamorous approach places fashion in the context of every day, depicting women wearing clothes exactly how they would actually be worn in real life situations - not on a runway or in front of a green screen. Read the whole story...

  • Crown Royal Intros Vanilla Flavored WhiskeyDrinks Business Review

    Crown Royal has expanded its family of whiskies with the introduction of a new vanilla-flavored whiskey. Its launch will be supported through the implementation of a full marketing mix including television, print and online advertising, as well as public relations, digital extensions and point of sale materials featuring the tagline, "Vanilla So Good." Read the whole story...

  • NBA Partners With ExxonMobil In U.S., ChinaSportsProMedia

    The partnership will initially focus on ExxonMobil's flagship brand, Mobil 1. It will be activated throughout the coming season via advertising, video content and social media initiatives. The NBA said the partnership "represents the largest and most comprehensive ever in the motor oil category during the league's 70-year history." Read the whole story...

  • Hershey Intros New Cookie Layer Crunch LineDelish

    This December, The Hershey Co. will debut its Cookie Layer Crunch bars, which combine layers of cookies and filling topped with chocolate. This launch was announced after Mondelez fired shots against Hershey's, announcing it was coming after the U.S. chocolate market, bringing a similarly layered bar to the States, the Oreo Milka bars. Read the whole story...

  • Kmart CEO Denies Closing Rumors Chain Store Age

    Eddie Lampert, the beleaguered CEO of Kmart parent company Sears Holdings Corp., says the discount retail story is not going out of business, despite rumors to the contrary. Lampert notes that Kmart continues to operate more than 700 stores, a significant number of which are profitable. Kmart's second-quarter same-store sales fell 3.3%. Read the whole story...

  • Weird And Wacky At The Paris Auto ShowAutomobile Magazine

    Cool cars abound at the 2016 Paris auto show, but dig a bit deeper, walk around the darker corners of the less-trafficked halls, and you come across cars that are ... interesting. That's not to say the major manufacturers aren't also occasionally doing their best to defy all rules of logic and aesthetics-they certainly are. Read the whole story...

  • JetBlue Just Wants To Go To CubaBoston Globe

    JetBlue Airways is making another attempt for permission to fly between Boston and Cuba, petitioning the U.S. government to strip a rival airline of a new route between Los Angeles and Havana and replace it with a flight from Logan Airport. JetBlue is asking the government to reject a request by Alaska Airlines for more time to get the flight up and flying. Read the whole story...

  • MickeyD's Tries To Keep Breakfast MomentumChicago Tribune

    All-day breakfast has been a huge driver in McDonald's effort to turn around years of lagging sales. It has not been without complications, but as year two begins, McDonald's is hoping that a breakfast menu expansion will be what it needs to keep the ball rolling. The chain is expanding its all-day breakfast menu to include McGriddles, a popular breakfast sandwich. Read the whole story...

  • PepsiCo Sued Over Naked Juice ClaimsBusiness Insider

    The Center for Science in the Public Interest says PepsiCo misled consumers by marketing its Naked Juice beverages as healthier than they are. Its Pomegranate Blueberry juice advertises that it is a no-sugar-added beverage, but a single 15.2-ounce container (the smallest option) contains 61 grams of sugar, about 50% more sugar than a 12-ounce can of Pepsi. Read the whole story...

  • P&G Shrinks Work Force Cincinnati Enquirer

    Procter & Gamble completed its split off from 41 beauty brands that have merged with Coty resulting in10,000 P&G workers leaving the payroll. P&G now employs 95,000 workers worldwide. Through a combination of buyouts, layoffs, attrition and brand sales, P&G has cut 34,000 jobs or 26.4% of its workforce since it announced its restructuring plan in 2012. Read the whole story...

  • Toys 'R' Us Sells FAO SchwarzChain Store Age

    ThreeSixty Group has acquired FAO Schwarz from Toys "R" Us, which purchased the upscale toy store in 2009. FAO Schwarz was one of the oldest retail establishments of any kind when its flagship in Manhattan closed in 2015. The name has lived on with FAO Schwarz-branded products sold on Toys "R" Us website and in its stores. Read the whole story...

  • Automakers Focus On User ExperienceWard's Automotive

    User experience designers have a message to the auto industry: You ain't seen nothin' yet. An example: Perfumes, which luxury automakers such as Mercedes-Benz and BMW are beginning to implement in their vehicles, will become more pervasive. Other new technologies include driver monitoring, which will play a big role in the rollout of autonomous driving. Read the whole story...

  • Uber Adds Another Option For MarketingThe Verge

    The partnership with Yext will allow national chains like Guitar Center to add a "Call me an Uber" button to their homepage or marketing emails. A customer shopping for a new Fender can click on the Uber button to book a ride to the closest Guitar Center. The partnership will also allow corporations to serve up marketing material to consumers on Uber. Read the whole story...

  • Arizona Coyotes Apologize For Past CampaignsPhoenix Business Journal

    The Arizona Coyotes are ditching cliched ad campaigns for this upcoming hockey season. Gone are the slogans and tag lines with the team focusing marketing efforts solely on players and on-ice performance.The NHL team has even penned a letter to fans apologizing for past ad campaigns with slogans such as "Join the Hunt," "Run with Pack" and "Coyotes Cool." Read the whole story...

  • U.S. Telecom Campaign Pushes Back Against FCCMorning Consult

    The U.S. Telecom Association is rolling out a digital ad campaign pushing back against the Federal Communications Commission's proposed rules on broadband internet privacy. The campaign, which includes a website calling for "equal privacy rules," says that the FCC's rules should apply to internet companies like Google and Facebook, not just service providers. Read the whole story...

  • Goldman Sachs Creates In-House Content StudioEconsultancy

    Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth is also making investments in digital marketing. The company has created its own in-house studio. But it isn't tasked with creating ads or drumming up new business. Instead, its focus is on creating a variety of digital content that helps the firm connect with the public online. Read the whole story...

  • Most Retailers Invest In Social MarketingThe Drum

    Social and mobile marketing are becoming more important to retailers, who are putting more resources into digital efforts. The "State of Retailing Online 2016: Marketing and Merchandising," by the National Retail Federation and Forrester, uncovered that paid search and email marketing top the list in terms of importance, but social and mobile are quickly making inroads. Read the whole story...

  • Key Automakers Avoid Paris Auto ShowNBC News

    What if you threw an auto show and nobody came? That's a question that faced organizers of the Paris Motor Show this year as some brands decided to skip the event, which takes place Oct.1-16. Despite being snubbed by makers like Ford, Mazda and Lamborghini. the Paris show is expected to deliver dozens of new cars, trucks and crossovers. Read the whole story...

  • Pharrell Williams Unveils New Adidas CollectionComplex

    A pair of sneakers might not save the world, but they can act as a common ground for people from different walks of life to come together and better understand each other. This has been a consistent theme in Pharrell Williams' collaboration with Adidas, and it continues to be a focal point for his latest collection with the brand, which is inspired by Native Americans. Read the whole story...

  • P&G Comes Out With Teeny-Tiny PampersUSA Today

    The new Pampers Preemie Swaddlers is three sizes smaller than a diaper for a newborn and is designed for tiny babies born in the second trimester. It is the result of three years and 10,000 hours of research and was developed with the help of Neonatal Intensive Care Unit nurses. It will be available in hospitals around the United States by the end of the year. Read the whole story...

  • Community Focus Could Be Next Big Thing For MarketersThe Drum

    Consumers today indeed want to feel connected - and fulfilling that need will present an opportunity for brands and marketers in the years ahead. The Pokemon Go phenomenon is a good example of this concept in action. It took just 19 days to reach 50 million downloads - and had 500 million downloads within 70 days. It also earns about $10 million a day. Read the whole story...

  • Online Video Views: Can We Count On Them? The New York Times

    The Association of National Advertisers took the opportunity to scold Facebook, which has rapidly altered the online ad industry. "With more than $6 billion of marketers' media being directed to Facebook, we believe that it is time for them - and other such major media players - to be audited and accredited," said the agency's chief executive, Bob Liodice. Read the whole story...

  • Louis Vuitton Looks To Youth SpiritBrand Channel

    CEO Michael Burke credits Creative Director Nicolas Ghesquiere with reviving the brand with a youthful elan that is paying off in the marketplace. Annual revenues are estimated to reach $10.25 billion this year, with Louis Vuitton accounting for up to half of LVMH's profits.Ghesquiere unveiled the brand's spring collection during Paris Fashion Week. Read the whole story...

  • Supermarkets Use Bread-Baking Aroma To Attract CustomersBBC

    Supermarkets deliberately bake too much bread in-store as a marketing tool to attract shoppers, food waste charities claim. Supermarkets have rejected the claims, saying all stores have targets to reduce waste. But one food expert said bread is used as a loss-leader in a bid to emphasize the value of higher-priced items. Read the whole story...

  • New Social Network Aimed At TweensBoston Globe

    Jet.me, a new chat and photosharing app targets children under 13. The app was designed to conform to the standards set by the federal government. Children can only search and find their friends if they know their real names, and the Jet Parent app allows parents to manage and regulate their child's social media interactions. Read the whole story...

  • Land Rover, Zenith Partner To Create Watch CollectionForbes

    Land Rover and Zenith are partnering for the Zenith Range Rover watch collection, commemorating their shared legacy as makers of high-performance luxury products. Land Rover introduced the first prototype for a luxury off-road vehicle in 1969, the same year Zenith unveiled its signature El Primero chronograph movement. Read the whole story...

  • Home Depot Pulls 'Peeping Tom' DecorationChicago Tribune

    With its leering eyes, furrowed brow and hands cupped around a pockmarked face, there is no mistaking what the "Scary Peeper Creeper" is meant to imitate: the head of a "peeping Tom" looking in through a window. Read the whole story...

  • Red Robin, New Belgium Beer Collaborate On BeerDrinks Business Review

    Red Robin Gourmet Burgers has partnered with New Belgium Brewing to create a burger-inspired beer. Dubbed Grilled Pineapple Golden Ale, the new beer will mark its debut during the Great American Beer Festival in Denver Oct. 6-8. The beer is inspired by Red Robin's Banzai Burger. It is said to be complementing the burger's pineapple and teriyaki flavor profile. Read the whole story...

  • Snapchat Name Change Positively ReceivedFox News

    When a company makes a change to its brand, any number of things can happen. Loyal users may reject the change -- as happened when Coca-Cola tried to introduce "New Coke" in one of the worst marketing disasters in history. Snapchat has renamed itself "Snap Inc." and introduced a new product to go along with the change, and it seems to be well received. Read the whole story...

  • Joe Jonas Talks Natural BrandingBillboard

    For brands looking to connect with consumers via artist relationships, Joe Jonas suggested "finding ways for artists to talk about the product where it doesn't feel staged. You look at some artists and you can tell it's an ad. There are ways it can be comfortable for the artist that make sense for your brand." If that jibes, the campaign "will live beyond" just a tweet. Read the whole story...

  • Land Rover Breaks World Record With Giant Lego TowerBBC Top Gear

    Land Rover has broken the Guinness World Record for the world's largest Lego structure, by revealing the Discovery alongside a 5,805,846 brick Lego model of Tower Bridge. The structure, which is twice as high as a two-story house, took Lego experts five months to build. Laid end to end, the bricks used would stretch from London to Paris. Read the whole story...

  • New York Launches Ad Campaign To Combat IslamophobiaPatch.com

    New York has launched a campaign to combat racial discrimination and violence against Muslims. The city will undertake a social media campaign aimed at promoting "respect, understanding and support for the city's diverse Muslim communities." The city will be sharing ads on Facebook, Instagram and Twitter with the slogan "I am Muslim, I am NYC." Read the whole story...

  • Facebook's 4 Million Advertisers Validate MobileForbes

    When it comes to advertising, small screens are the new big screens. This is what Facebook CEO Sheryl Sandberg says the company's latest milestone - announcing 4 million advertisers - signifies about the growing importance of mobile to consumers and marketers. Read the whole story...

  • Talking Tecate's Beer Wall With Brand Director Belen PamukoffBrand Channel

    It's the border wall America needs. Mexican beer brand Tecate has debuted its "Beer Wall," a "tremendous wall," the "best wall," a wall that "brings us together." Tecate's beer wall ad campaign is scheduled to reach audiences nationwide on Monday night during one of the most anticipated political debates of all time. Read the whole story...

  • Unilever Continues Commitment To Remove Stereotypes The Drum

    Unilever's commitment to stop stereotyping women in its ads is beginning to pay off. Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1,000 ads exposed that 50% had a stereotypical portrayal of women. Read the whole story...

  • Russian Burger King Campaign Mixes Art With AdsSmithsonian.com

    Art and food advertising have always had a close relationship, whether it the classic commercial art of mid-20th century print ads or Andy Warhol's subversive screen-printed soup cans. Gut when ad campaigns start appropriating images from famous art pieces, things can get a bit strange. Take Burger King's recent campaign for political artist Pyotr Pavlensky. Read the whole story...

  • Wells Fargo CEO To Give Up Some Stock Mid-ScandalLos Angeles Times

    Wells Fargo & Co. Chief Executive John Stumpf will forfeit compensation worth about $45 million, part of the company's response to the still-unfolding scandal over millions of fake accounts created by bank employees. Stumpf will give up about 910,000 shares in unvested stock awards, and will not get a bonus this year. Read the whole story...

  • Target's New Digital Chief Already OutDrug Store News

    Jason Goldberger, the recently promoted chief digital officer of Target Corp., has left the company, effective immediately. No reason was given for his departure. Goldberger's responsibilities will be split, with Target CIO Mike McNamara overseeing the website and digital operations, and chief merchandising officer Mike Tritton taking on pricing and promotions. Read the whole story...

  • Rick Bayless' Frontera Foods Sold To ConAgra, Staying In ChicagoChicago Tribune

    Frontera Foods, the Chicago-based gourmet Mexican food company started by Chef Rick Bayless, has been purchased by ConAgra Foods, the packaged food giant known for such brands as Slim Jim, Banquet and Reddi-wip. The acquisition does not include any of the Frontera-branded restaurants. Terms of the deal were not disclosed. Read the whole story...

  • TripAdvisor's Revenue Risk-Smart Or Not?Boston Globe

    TripAdvisor built a global business around an endless stream of advice about the best places to stay, visit, or grab a meal. But good advice only pays so much. Nearly two years ago, the company made a push into the reservations market, hoping that consumers scanning its travel reviews will stay and book on the site. The results, so far, have been mixed. Read the whole story...

  • Retailer West Elm Launches Boutique HotelsThe Wall Street Journal

    West Elm, part of Williams-Sonoma, Inc., will design, furnish and market the hotels, the first of which will open in Detroit and Savannah in late 2018. DDK, a hospitality management company, will operate them. Guests will be able to buy the room furniture and other decor online. Many major hotel chains have launched boutique hotel brands in recent years. Read the whole story...

  • P&G Says Bye-Bye To BeautyCincinnati Enquirer

    Procter & Gamble's split from 41 beauty brands is nearing completion as the consumer giant wraps up an exchange offer this week. The final structure of the deal will shape Procter's financial position and will influence future moves by the Cincinnati-based consumer product giant's from potential acquisitions to a boost in dividends. Read the whole story...

  • Former GM Marketing Exec ReflectsForbes

    While he was at GM, Scot McLaren defined and promoted CRM capabilities, customer contact center initiatives, and digital marketing strategies for GM in the global market. He also worked as national advertising manager for the Saturn line, and responsible for taking the Saturn VUE to the top of the compact SUV segment in just two years. Read the whole story...

  • The Past Three Weeks Saved The Year For Sneaker SalesComplex

    If you let the experts tell it, there's never been a bigger time for footwear sales. The sneaker business is booming, and while Nike has reached a plateau and slowed down, Adidas and Under Armour continue to grow at a rapid pace. But if you were to ask people who care about sneakers beyond sales figures, then 2016 has been a total snooze fest. Read the whole story...

  • Why Sportswriters Love Marriott HotelsVocativ

    Among the federation of traveling sports writers, many of whom spend as many nights on the road as at home, Marriott points are so embedded in the profession's culture that retired journalist John Henderson wrote a blog, "Confessions of a Marriott whore," wherein he called the Rewards program "as much a part of an American sportswriter's job as a notepad and pen." Read the whole story...

  • Mazda Partners Again With IHeartRadioThe News Wheel

    Mazda's largest interaction is at the Daytime Village across from the Luxor Hotel and Casino, where people can check out Mazda's latest lineup, including the 2017 Mazda CX-3, the official vehicle of the festival. In addition, to reach concert-goers wherever they might explore, Mazda will feature the new 2017 MX-5 RF and 2016 CX-9 outside the arena. Read the whole story...

  • Consumers MisInformed About RecyclingMarketing Week

    Nespresso has admitted that as part of its sustainability efforts it needs to speak to "misinformed" consumers about recycling, as it airs its latest ad with George Clooney. The coffee brand has previously faced negative headlines around its single-serve pods, which have been accused of creating unnecessary waste. Read the whole story...

  • Yahoo Data Breach Affects 500 MillionCNN Money

    Yahoo says data "associated with at least 500 million user accounts" have been stolen in what may be one of the largest cybersecurity breaches ever. The company said it believes a "state-sponsored actor" was behind the data breach, meaning an individual acting on behalf of a government. The breach is said to have occurred in late 2014. Read the whole story...

  • Nike Rids Self Of Golf Gear; Players Miss MemoThe New York Times

    On Thursday, in the first round of this year's event, Paul Casey played at East Lake alongside Rory McIlroy; each shot 68, two shots behind the leaders Dustin Johnson, Hideki Matsuyama and Kevin Chappell. Casey and McIlroy again used their Nike gear, even though it was difficult not to look at their clubs and bags as soon-to-be collector's items. Beginning next season, the most likely place to find them could be on eBay. Read the whole story...

  • H&M Details Growth StrategyBrand Channel

    Since its founding in 1947, Swedish retailer H&M has grown to define fast-fashion in the highly competitive and quicksilver world. With nearly 4,000 stores worldwide, H&M plans to have more than 8,000 stores in the future. The retailer is also set to announce a new freestanding chain by year's end, with the first stores opening in 2017. Read the whole story...

  • Retailer Rebecca Minkoff Adds Full-Length Virtual MirrorChain Store Age

    The specialty retailer is bringing its store-level smart mirror experience into its shoppers' hands through a new app which allows consumers to virtually "try on" fashions before buying online or trying them on in-store. After uploading a full-body picture into the app, shoppers tap a product they see online, in print or in store, and it is displayed on their actual body image. Read the whole story...

  • States Sue Drugmaker For False AdvertisingAssociated Press

    Thirty-five states filed an antitrust lawsuit alleging that British drugmaker Indivior tried to keep cheaper, generic versions of Suboxone off the market. The complaint also names New Jersey's MonoSol Rx, a pharmaceutical dissolving-film company, for conspiring to corner the market on the popular medication used to treat people hooked on heroin and other painkillers. Read the whole story...

  • How The Seventh Generation, Unilever Deal Went DownFortune

    In April, Seventh Generation CEO John Replogle said that he loved that the eco-friendly household products company he runs was private. But in the spring, after Unilever reached out to him, Replogle started having informal conversations with the Dutch consumer goods giant about both companies' purpose-driven operating principals. Read the whole story...

  • Mylan CEO Gets Bipartisan Boos Over EpiPen Price HikeUSA Today

    The CEO of the drug maker that sells the EpiPen allergy-reaction injector defended the company's six-fold price increases Wednesday in congressional testimony, painting the lifesaving treatment as less profitable than it might appear. Heather Bresch was assailed in a bipartisan chorus over the increases. EpiPen has gone from $100 for a two-pack in 2009 to $608 today. Read the whole story...

  • Mattress Company Offers Chatbot For InsomniacsInc.

    Casper is rolling out a chatbot targeted toward people who have trouble sleeping--just send it a text and it'll talk with you, (hopefully) much in the way a human would. The chatbot, called Insomnobot3000 and accessible via text, is the result of months of secretive development by a 10-person team spanning Casper's tech, design, data, and creative departments. Read the whole story...

  • Vera Bradley Lays An EggJezebel

    Vera Bradley's new ad campaign asks why it's good to be a girl and some of the answers are sad. The company is going after a new target, a demographic they label as the "daymaker," otherwise known as women from 25-40. Along with this change in focus they've rolled out a hashtag campaign #ItsGoodToBeAGirl, which seems to be missing an apostrophe and any coherent meaning. Read the whole story...

  • Furniture Store Chain Closes Early For DebatesNew Haven Register

    Eliot Tatelman wants to make sure you're in front of a TV Monday night, trying to decide which presidential candidate to vote for rather than in his store, debating whether to buy a cloth or leather couch. Tatelman, president and chief executive officer of Jordan's Furniture, is so sold on the idea that he is closing all of the chain's six stores an hour earlier than normal. Read the whole story...

  • Disney Names Marketing ExecYahoo

    John Rood is returning to the Walt Disney Co. as head of marketing for Disney Channels Worldwide. As senior vice president, marketing, Rood will report to Gary Marsh, president and chief creative officer, Disney Channels Worldwide. Rood will be responsible for overseeing creative marketing for a portfolio that includes Disney Channel, Disney XD and Disney Junior. Read the whole story...

  • Clive Owen Returns To BMW Film EffortHollywood Reporter

    BMW Films is bringing back its series of short films with Clive Owen reprising his role as "The Driver." The new short, The Escape, co-stars Dakota Fanning. Presented as an homage to the original series - which featured A-list directors as Alejandro G. Inarritu, Ang Lee and the late John Frankenheimer - The Escape will premiere Oct. 23 on BMWFilms.com. Read the whole story...

  • P&G, Unilever Invest In Clinton FoundationFortune

    The Clinton Foundation's No Ceilings initiative is launching a multi-pronged effort to invest in women, address violence against women and girls, and promote female leadership with a coalition of major companies, including Airbnb, Unilever, Sodexo, Dermalogica and Avon. The approach enlists more than 20 partners from the corporate and nonprofit worlds. Read the whole story...

  • Amazon To Open Another Brick-And-Mortar BookstoreBoston Globe

    Amazon.com Inc. appears to be planning a brick-and-mortar bookstore in the Boston area. The new location would join three Amazon Books outlets: one in its hometown of Seattle, another in San Diego, and a third planned for Portland, Ore. Media reports have also indicated that Amazon may open bookstores in Chicago and New York. Read the whole story...

  • Skittles Strikes Back At Trump Jr.Salon

    Trump Jr. used a Twitter post to liken Syrian refugees to poisoned Skittles. A spokeswoman for Wrigley Americas, which makes Skittles, clearly rebuked Trump's dehumanizing comparison. "Skittles are candy. Refugees are people. We don't feel it's an appropriate analogy," said Denise Young, vice president of corporate affairs for the company. Read the whole story...

  • Drug Marketing Affects Prescriptions WrittenUPI.com

    Direct-to-consumer advertising of psychiatric drugs appears to have an effect on prescription levels, and while increased awareness of specific drugs may help some people, it also could be leading to overprescribing drugs for patients who don't need them, researchers at Brown University report. Read the whole story...

  • Maine Ad Agency Makes Music Video For Gorton's Seafood[Portland, Maine] Press Herald

    Rinck Advertising created an online music video that channels the late country singer Johnny Cash and features the song, "We'll Meet Again." The video features Rinck employees dressed in black and singing along with a small band. Agency president Laura Davis said she wanted her firm's nine-year relationship with Gorton's Seafood to end on a high note. Read the whole story...

  • Is LGBT Community Missing From Ads?Campaign Live

    One year after the launch of PrideAM, the founder questions whether the ad industry has come far enough in representing LGBT+ people. Earlier this year the group ran a lesbian ad competition in which agencies were asked to re-imagine brand ads. The experience of participants showed that there's still some way to go in creating an open environment. Read the whole story...

  • Twitter Loves The Netflix Emmy SpotCNN.com

    Netflix didn't take home a ton of hardware at the Emmys this year, but the company was able to make waves on Twitter with an ad it ran during the TV awards show ceremony. The spot is called "She Rules," and it highlights the strong female leads on some of Netflix's most successful shows. The ad comes as the issue of diversity in Hollywood has come to the forefront. Read the whole story...

  • Female-Focused Marketing Must EvolveMarketing Week

    Marketers need to work harder to normalize the portrayal of strong women in their advertising, according to Google UK's head of ads marketing Nishma Robb. Robb praised the impact of advertising such as Sport England's "This Girl Can." However, she suggested the mission statement-style of messaging to promote gender equality could lose its impact. Read the whole story...

  • KFC Reignites Image Via New ColonelBrand Channel

    KFC has been squawking about it plans to re-accelerate growth. "Re-Colonelization" has included not only bringing back personifications of a more authentic Colonel via famous comics and celebs but also a total brand refresh, reinventing the KFC menu, remodeling restaurants and retraining employees across the U.S. Read the whole story...

  • New England Patriots Player Talks Financials For MassMutualMassLive

    New England Patriots tight end Rob Gronkowski and his hard-charging family have made a series of videos for Springfield-based MassMutual Financial Group saying everyone - NFL player or not - needs to take control of their own financial future. Available online and through social media, it is called "Gronk Financial Fitness." Read the whole story...

  • When Phones ExplodeShelly Palmer

    Overheard: "I'd buy a Samsung Note7, but they explode." No, they don't. Defective lithium-ion batteries explode. This is an important distinction. And regardless of the sensationalist claims you've heard from ratings-seekers and click baiters, lithium-ion batteries don't explode very often. Samsungs don't explode; defective lithium-ion batteries explode. Read the whole story...

  • Adblock Plus Changes FocusThe New York Times

    The new platform will allow publishers to choose from ads that Adblock Plus deems acceptable. They can then display these ads on their sites. In explaining the service on its website, Adblock Plus said it would help publishers make money when an Adblock Plus user saw that "preapproved" ad instead of a blocked space. Read the whole story...

  • Johnson & Johnson Buys Abbott Labs Eye Health UnitAssociated Press

    Johnson & Johnson says it is paying more than $4.3 billion in cash to buy the eye health unit of Abbott Laboratories to boost its vision business. The unit, called Abbott Medical Optics, makes lasers and other equipment used for cataract surgery and laser vision correction procedures. It also makes eye drops and contact lens cleaners. Read the whole story...

  • Solar Backpack Company Partners With DisneyForbes

    Soular Backpack is partnering with Disney for the Sept. 30 release of The Queen of Katwe, which is about a poor girl in Uganda who becomes a chess star despite having access only to lighting from kerosene lamps at home. Soular backpacks have a solar panel connected to a battery pack that can be charged by the sun and then used back at home. Read the whole story...

  • Chipotle To Hire 5,000 Workers In One-day SpreeCNN Money

    Chipotle is setting aside its problems and going on a hiring spree. The company, which has struggled in recent months with an E. coli outbreak and a lawsuit accusing it of mistreating workers, plans to offer jobs to 5,000 people across the country on Sept. 28. A spokesman says Chipotle needs the staff as it opens more than 200 restaurants this year. Read the whole story...

  • One Man's Fight Against Out-Of-Home AdsComplex

    Jordan Seiler created PublicAdCampaign, a guerilla initiative to cover up and swap out corporate street advertising with actual art. He does it in part by welding keys that unlock cases on buses and subways that protect ads from "vandals." Seiler uses those keys himself and shares them with a community of street artists. His slogan? "We Got Keys For That." Read the whole story...

  • Meijer Partners With Shipt For Home DeliveryDrug Store News

    Meijer has kicked off its partnership with Shipt, allowing for home grocery home delivery. Beginning in southeastern Michigan, shoppers can use the app to order their groceries to be delivered within an hour. The super center chain has not revealed when the service might be expanded into its other markets in Ohio, Wisconsin, Illinois, Indiana, Wisconsin and Kentucky. Read the whole story...

  • P&G Creates Global Media Director Job To Boost BrandsCincinnati Business Courier

    Procter & Gamble Co. has filled the new position of global media director with an executive from the firm that makes Oreo cookies. Gerry D'Angelo, who is a high-level media executive with snack and candy company Mondelez International, will join P&G in January and be based in Geneva, Switzerland. Read the whole story...

  • Burger King Cheetos Chicken Fries Coming Soon USA Today

    Burger King is hoping on another wacky food mashup with the introduction of Cheetos Chicken Fries. On Sept. 14, Cheetos Chicken Fries will be available to the masses at participating Burger King restaurants. The cheese-dusted chicken sticks cost $2.89 for a nine-piece order, touted as "chicken on the inside, dangerously cheesy on the outside." Read the whole story...

  • Staples Testing Workbar Spaces In SuburbiaBoston Globe

    Inside Staples, the Workbar space is set back from the retail aisles, and there's a path on the carpeting that leads to its glass doors. Enter the 3,500-square-foot, awkwardly arranged room and you'll find all the trappings of the innovation economy. Smart Boards and large interactive screens, free-flowing coffee and snacks. Read the whole story...

  • Will World Cup Drive NHL Brands, Fans Back To ESPN?NYSportsJournalism.com

    When the World Cup of Hockey begins Sept. 17, it won't just feature many of the sport's best players in the world but also a roster of top-flight marketers that have attached their name to a two-week event. The roster includes Adidas, Exxon/Mobil, Geico, Honda, Pepsi, SAP and Visa. ESPN for the first time in a dozen years is covering it from start to finish. Read the whole story...

  • Care Bears, Rock 'Em Sock 'Em Robots Heading To Hall Of FameFortune

    That Care Bear you were attached to as a child may be headed to the National Toy Hall of Fame. Care Bears-along with Rock 'Em Sock 'Em Robots, Fisher-Price Little People, and Transformers-are among a dozen other finalists competing for the chance to be inducted into the 2016 National Toy Hall of Fame. Read the whole story...

  • Shinola Plans Hotel For Downtown DetroitCurbed

    Shinola, best known for its high-end wrist watches, and Bedrock are planning the first Shinola Hotel, located in downtown Detroit. Bedrock and Dan Gilbert, the chairman and founder of Rock Ventures and Quicken Loans Inc., bought the building in 2013. Built in 1915 as a hardware store, the building was most recently home to Eastern Wig and Hair Co. Read the whole story...

  • Ford Ditches Sony For Harmon Globe and Mail

    Ford is leaving Sony, its longtime audio partner, in favor of the high-end B&O Play sound system across its lineup. The car maker made the announcement to exclusively go with the Harman brand at the "Further with Ford" trend conference. B&O Play will start appearing in new Ford vehicles next year. The deal is exclusive to Ford. Read the whole story...

  • Research Paints Sinister Picture Of Sugar BizSan Francisco Chronicle

    Researchers believe they have uncovered a decades-old effort by the sugar industry to exonerate sugar as a dietary culprit for heart disease and shift the blame onto fat and cholesterol. The researchers reveal a scheme in which the sugar industry's main trade group paid two Harvard scientists to conduct a literature review in the mid-1960s. Read the whole story...

  • Fresh Step Litter Debuts Fashion Week PromoSanta Monica Observer

    Fresh Step Litter debuted its "Hot to Adopt" campaign during Fashion Week in New York, which is aimed at eliminating barriers to cat adoption. Actress and cat lover Katie Cassidy partnered with Fresh Step to bring felines and fashion together on the catwalk to turn the cat lady stigma upside down at the Fresh Step Feline Fashion Lounge and Adoption Event. Read the whole story...

  • Heineken USA Brings More Beers To U.S. MarketDrinks Business Review

    Heineken USA is expanding its beer offers in the US with the creation of a new venture that will put more focus on its global brands. The venture, dubbed Five Points Trading Company, will launch Jan. 1. It intends to incubate a range of popular global beers in the U.S. including Tiger, Birra Moretti, Affligem, Murphy's Stout, Prestige, Sagres and Mort Subite. Read the whole story...

  • Big Food Crusading Against Big FoodDenverPost

    A crowd waits to see an exhibit about fast-food ingredients such as beakers of powders and liquids that purportedly go into what is meant to look like a McDonald's burger. Just below are leaves and spices that Chipotle says make up its burrito. Chipotle's "Cultivate" festivals encapsulate the food industry's hottest marketing trend: crusading against Big Food. Read the whole story...

  • Declining Food Prices Hurt KrogerCincinnati Inquirer

    Food prices are down at supermarkets across the country, which is good news for shoppers, but is denting profits and sales for retailers. Downtown Cincinnati-based Kroger Co. blames lower prices for denting its second quarter profits, as well as forcing it to lower financial projections for the rest of the year. Read the whole story...

  • Ford Unveils Semi-Automatic VehicleThe New York Times

    The company provided the first public demonstration of the fleet of self-driving cars it is building at its sprawling engineering campus near Detroit. Ford allowed reporters to take a ride in some of the 10 white Fusion sedans it has outfitted so far with radar; lidar, a kind of radar based on laser beams; cameras; computer chips and other gear. Read the whole story...

  • Chipotle Settles With Customers Who Got SickDenverPost

    Chipotle Mexican Grill settled nearly 100 legal cases brought by customers sickened in last year's food-borne illness outbreak. Terms were not disclosed. Except for one: One client asked for "free-burrito" coupons as part of her settlement. The cases were a mix of customers sickened from the E. coli, salmonella and norovirus outbreaks in cities nationwide. Read the whole story...

  • Office Depot Rewards Students For Ignoring PhonesChicago Tribune

    Students earn points that can be redeemed for discounts when they use the app to lock their phones while on campus. And while Pocket Points can't guarantee students aren't distracting themselves with their laptops instead of their phones, it does make an effort to make sure it's rewarding phone-free class or library time. Read the whole story...

  • Sneaker Culture And The Sneaker That Started It AllComplex

    People wore sneakers before 1985. But the release of the original black and red Air Jordan 1 that year changed the way sneakers would be consumed, viewed and marketed from then on out. Their namesake, Michael Jordan, then a rookie for the Chicago Bulls, would go on to become the best basketball player ever, and his sneakers would both create sneaker culture and dominate it for years to come. Read the whole story...

  • Woman Injured At Target Gets $4.6 Million AwardUSA Today

    A jury has awarded a South Carolina woman more than $4.6 million after she was stuck by a needle picked up in a Target parking lot. Before Carla Denise Garrison's lawsuit against Target Corp. went to trial, her lawyer offered to settle with the retailer for $12,000, but the offer was rejected. Target is considering post-trial motions and appeal options. Read the whole story...

  • Liberty Media Acquires Formula One RacingNYSportsJournalism.com

    Liberty Media Corp., whose global investments include the Atlanta Braves, Live Nation and SiriusXM, has acquired Formula One, the venerable international racing circuit. Financial terms were not revealed, but the price was put at $4.4 billion in cash, stock and convertible debt by industry analysts and investors. Read the whole story...

  • Samsung Galaxy 7 Facing RecallChicago Tribune

    The U.S. Consumer Product Safety Commission says owners of the Galaxy Note 7 smartphones should turn them off and stop using them because of the risk that their batteries can explode. The agency also says it's working with Samsung on an official recall of the phones "as soon as possible." Read the whole story...

  • Pizza Hut Launches Literacy ProjectBrand Channel

    How brands choose which causes to support says a lot about the brand. In the case of Pizza Hut, its long association with promoting children's literacy was inspired by the personal interest of one of its past presidents. The global pizza chain is launching the next chapter in that commitment with The Literacy Project. Read the whole story...

  • VW Engineer Pleads Guilty In 'Clean Diesel' FiascoNPR

    A veteran Volkswagen employee has pleaded guilty to federal charges related to the carmaker's use of so-called "clean diesel" engines that actually cheated on U.S. emissions tests. As part of the plea deal, James Robert Liang faces a mutually agreed-upon sentencing guideline that sets a maximum of five years in prison. Read the whole story...

  • Capital One Partners With Hotel Tonight AppInquisitr

    Capital One announced a partnership with HotelTonight that gives Venture and VentureOne cardholders an extra 10% discount on top of other deals. Many who use the app are Millennials and spontaneous travelers. Studies show that mobile bookings, Millennials' purchasing power, and last-minute trips are all on the rise. Read the whole story...

  • Kylie Jenner, Tyga Star In Fashion CampaignCosmopolitan.com

    Alexander Wang gave a preview of the fall campaign to come with Polaroids debuting the new faces of his collection, including Kylie Jenner, and her rapper boyfriend, Tyga. Jenner also stars in campaigns for her own collections with Puma. Wang launched a social media-focused campaign last spring introducing Kaia Gerber on Instagram. Read the whole story...

  • Mattress Company 9/11-Themed Marketing Sparks OutrageThe Wrap

    Texas-based Miracle Mattress is facing criticism for an ad promoting its sale connected to the anniversary of Sept. 11, 2001. The TV spot features a woman flanked by two men, standing in front of two towers of mattresses. When the woman says all mattresses will be on sale for the price of a twin mattress, the two men fall back into the stacks, causing them to collapse. Read the whole story...

  • Apple Kills Much-Maligned Gold WatchFast Company

    Apple introduced a range of new Apple Watches this week, including the new Series 2, a new Series 1, and a Nike+ model, but one thing Apple didn't do was keep its gold model alive. It appears the gold Apple Watch Edition, which started at $10,000, was either too expensive or too gaudy, keeping people from buying it and Apple from continuing the model. Read the whole story...

  • American Airlines Strikes A Nerve Conde Nast Traveler

    The shadow of an American Airlines plane appears over gorgeous natural landscapes as a text-over spells out what makes a great air traveler. While it seems like American's ad was designed to thank their best customers and acknowledge fliers who improve the experience for everyone else on board, many travelers are finding the message ineffective and tone-deaf. Read the whole story...

  • Apple iPhone Event Is 'Test Of Trust'The Verge

    Apple is facing challenges it hasn't had to face before.They all relate to the fundamental issue of trust - something that Apple has enjoyed in unconditional form in the past, but will now have to justify and reinvigorate anew. The one significant design change Apple is making is the thing people are most wary of: the removal of the headphone jack. Read the whole story...

  • Pershing Square Reveals Stake In ChipotleThe Wall Street Journal

    Activist investor William Ackman bought a big stake in Chipotle, whose stock has tumbled in the face of a series of food-safety questions. Ackman disclosed a 9.9% stake, worth about $1.2 billion as of Tuesday's close, which will make his Pershing Square Capital Management LP the second-biggest holder of Chipotle shares. Read the whole story...

  • Starbucks Debuts Original Content SeriesTechCrunch

    Starbucks debuted its first-ever original content series called "Upstanders" which aims to inspire Americans with stories of compassion, citizenship and civility. The series features podcasts, written word, and video, and will be distributed via the Starbucks mobile app, online, and through the company's in-store digital network. Read the whole story...

  • Rebooted Rams Ramp Up Marketing NYSportsJournalism.com

    Maybe the NFL's Rams franchise should have moved back to Los Angeles from St. Louis sooner. Fans, brands and the Hollywood elite have welcomed them with open arms and open wallets. American Airlines, Wells Fargo, Anheuser-Busch (Bud Light), Corona Extra, Papa John's and Albertson's have signed on as official partners. Read the whole story...

  • Kraft's Hungry-Man Slogan Faces LawsuitChicago Tribune

    Pinnacle Foods, a New Jersey-based processed food company, is suing Kraft Heinz over alleged trademark infringement of the marketing slogan for its Hungry-Man frozen meals. The lawsuit alleges Kraft Heinz infringed registered trademarks for Hungry-Man frozen meals with a "confusingly similar" slogan for its recently launched Devour line of frozen meals. Read the whole story...

  • Driscoll Aims To Hook Berry-Buying CustomerThe New York Times

    On 40 acres at a farm near the central coast of California, new varieties of strawberries, raspberries, blackberries and blueberries are being tested, each of them proprietary. Now the business behind it all - Driscoll's, the family-owned berry juggernaut - is hoping a new marketing campaign will make berry lovers care about that distinction. Read the whole story...

  • Whole Foods Hires Walmart Exec To Head MarketingDrug Store News

    Whole Foods Market has named the former VP of marketing for Walmart's Sam's Club division as global VP of marketing. Sonya Gafsi Oblisk will lead Whole Foods' marketing, advertising and brand development efforts, including digital, brand marketing and customer relationship strategies. Read the whole story...

  • Subaru Cultivates Hippie ImageBrand Channel

    Forget hipster marketing-Subaru is perceived as a hippie brand, and proud of it. The automotive subsidiary of Japan's Fuji Heavy Industries has made "love" a central pillar of its North America marketing and is doing it again: giving owners and potential buyers yet another emotional reason to buy its products. Read the whole story...

  • Americans Interested In Cars From Google, AppleCarConnection

    Automakers, pay attention: a new survey suggests that more than half of U.S. consumers would be interested in cars developed by tech giants Google and Apple. The survey was conducted by TECHnalysis Research, which polled 1,000 Americans who (a) currently own a vehicle and (b) plan to purchase another one within the next two years. Read the whole story...

  • Carling Launches Connected 'Beer Button'Drinks Business Review

    Molson Coors' Carling brand has launched what it claims to be the world's first connected beer button. The device will enable Carling drinkers in the UK to order beer using a button in their fridge. Carling's beer button seems to have been inspired by Amazon's Dash Button, which was introduced recently. Read the whole story...

  • Nestle Waters Elevates Exec to EVP/BrandsBevNet

    Nestle Waters North America had promoted CMO Antonio Sciuto to executive vice president - brands. Sciuto's expanded role includes leading NWNA's four brand business units - Nestle Pure Life, Regional Spring Waters, International and Tea - as well as the company's work in the areas of Insights, Innovation, eBusiness and Consumer Affairs. Read the whole story...

  • Theatre Community Rallies Against Wells Fargo AdsPlaybill

    An ad campaign from Wells Fargo, an American banking and financial services company, has prompted outrage from the theatre community. The ads imply that it is more valuable for young people to pursue a career in the sciences rather than the arts. A brochure shows a man in a science lab. "An actor yesterday. A botanist today. Let's get them ready for tomorrow." Read the whole story...

  • New Influencers Change Face Of MarketingPR Week

    Getting influential people to endorse a brand used to involve little more than plonking a smiling, glamorous actor or footballer in front of a camera and asking them to say a few nice words in return for bags of cash. Well, almost. But that was before the new breed of home-grown social-media influencers turned the model on its head with their millennial magic. Read the whole story...

  • Brands Embrace Sustainable, Ethical Business PracticesCampaign Live

    More companies are putting sustainability and ethics at the heart of their businesses. The challenge for them now is to communicate this message to consumers in a way that engages and inspires. Former U.S. Vice President Al Gore inspired such activity. Adding "green" to a company's corporate-social-responsibility strategy became an easy way to create goodwill. Read the whole story...

  • NFL Draft Results In $80 Million Economic ImpactNYSportsJournalism.com

    The NFL Draft, a long-time staple in New York before relocating to Chicago in 2015, is on the move again, returning to Philadelphia for 2017. Local planners envision more than 200,000 visitors and an $80 million economic impact on the city. The week-long party in late April is scheduled to include many league and city marketing partners and sponsors. Read the whole story...

  • Brands See The Appeal In U.S. OpenNYSportsJournalism.com

    ESPN is logging in more than 1,400 hours on network and WatchESPN to keep such marketing partners as Chase, American Express, JP Morgan, Mercedes-Benz, Citizen, Emirates, IBM, Heineken, Grey Goose, Westin and Polo-Ralph Lauren in the eyes and wallets of tennis fans, TV viewers and other consumers for the next two weeks. Read the whole story...

  • Jared Leto Stars In Gucci CampaignLos Angeles Times

    Sexy sells - especially to Millennials - and so Gucci is refreshing its fragrance master brand Gucci Guilty with steamy new advertising. Starring Jared Leto along with models Julia Hafstrom and Vera Van Erp. It unfurls as a series of dreamy flashbacks as the trio explores each other and their environs in a highly sensual fashion. Read the whole story...

  • FedEx Gets Boost With Office Depot DealBrand Channel

    The rise of online retail has made it more difficult for stores like Staples and Office Depot to get customers to walk through the physical doors of its locations. One way Office Depot is hoping to boost foot traffic is through a new partnership with FedEx. The retailer will offer FedEx at its more than 1,500 U.S. retail locations instead of UPS. Read the whole story...

  • Jack Daniels Releases Anniversary WhiskeyDrinks Business Review

    The Jack Daniel Distillery will release a limited-edition, Tennessee whiskey to commemorate its 150th anniversary. Master Distiller Jeff Arnett created a distinctive taste profile for this commemorative whiskey that combines the Distillery's whiskey-making tradition with the artistry of modern-day craftsmanship. Read the whole story...

  • White Sox Get No Money From Naming Rights DealChicago Tribune

    The new naming rights deal for the publicly owned stadium where the White Sox play baseball is worth $25.1 million but will deliver no additional money to the team, documents associated with the agreement show. The White Sox will receive only the remaining value of the original 2003 agreement with U.S. Cellular, which amounts to $20.4 million. Read the whole story...

  • Toyota Drives Sponsorship Spend In Sports, EntertainmentNYSportsJournalism.com

    With alliances including NASCAR, NFL, Dew Tour, Rock 'n' Roll Marathon, Nitro Circus and Lallapalooza, Toyota has become the most active sponsor among car companies in the U.S., spending more than$200 million in a category in which the Top 10 automakers spent $790 million on deals last year, according to a new report from research and consulting firm IEG. Read the whole story...

  • Abercrombie & Fitch In Trouble AgainCNN Money

    Abercrombie & Fitch has struggled to stay relevant. The song "Summer Girls" by LFO, which praised the look of girls in the brand, was released way back in 1999. Nobody's singing about A&F now. Younger consumers are opting for cheaper, fast fashion from the likes of H&M, Zara, Uniqlo and Forever 21. Read the whole story...

  • JetBlue Lands First Commercial Flight To Cuba In DecadesUSA Today

    The flight from Fort Lauderdale to central Cuba on Wednesday morning took only 51 minutes, but it represented a major step in ending decades of isolation between communist Cuba and the United States. JetBlue Flight 387 was the first regularly scheduled commercial flight between the Cold War foes in 55 years. Read the whole story...

  • Dodge Partners With Mecum AuctionsMLive

    The Dodge logo and cars will be featured prominently at Mecum Auctions and in its marketing materials, as part of a partnership announced Wednesday. The first partnership will be evident at Mecum Louisville Sept. 8-10, when Dodge plans to offer thrill rides in its 707-horsepower Challenger and Charger SRT Hellcat cars as well as Dodge Vipers. Read the whole story...

  • Sears Brings Back Paint, Kmart Courts MillennialsRetail Dive

    After halting house paint sales in 2012, Sears is reintroducing paint in 23 U.S. stores, with plans to expand the effort to all of its retail locations. Meanwhile, Kmart's new "Whole Lotta Awesome" effort is another gasp for air, one that acknowledges how retailers must fashion their stores to appeal to Millennials expecting something more than stuff on shelves. Read the whole story...

  • Google Takes On Uber With Ride Sharing ServiceThe Wall Street Journal

    Google is moving onto Uber's turf with a ride-sharing service to help San Francisco commuters join carpools. A pilot program around its California headquarters enables several thousand area workers at specific firms to use the Waze app to connect with fellow commuters. It plans to open the program to all San Francisco-area Waze users this fall. Read the whole story...

  • IBM Aces 2016 U.S. Open TechBrand Channel

    A mainstay at the U.S. Open, IBM is once again covering center-court at the Arthur Ashe Stadium in Flushing, Queens for tennis fans engaging on digital platforms in New York and beyond thanks to its AI pro, Watson. IBM is orchestrating a Federer-like mash-up of data, historical, predictive and cognitive analytics plus video and real-time scores. Read the whole story...

  • Instacart Targets Senior Citizens As Next MarketBoston Globe

    Instacart, which allows users to order groceries online for delivery in as little as an hour, has become a darling of the new tech economy by combining cutting-edge software with an on-demand labor force of smartphone-wielding grocery couriers. For its next act, the company wants to help aging residents navigate the necessities of hometown living. Read the whole story...

  • Kardashian Endorsement On Instagram: Is It An Ad?The New York Times

    The millions of people who follow Kim Kardashian West and her sisters on social media have become accustomed to seeing them praise everything from fat-burning tea to gummy vitamins for healthier hair. But in the last week, watchers of the sisters' accounts may have noticed a small addition to those laudatory messages about the latest miracle product: "#ad." Read the whole story...

  • Elie Tahari Rolls Out 'Madame President' Campaign New York Magazine

    The fashion world hasn't exactly been subtle about its support for Democratic nominee Hillary Clinton; there are even rumors Anna Wintour is curating Clinton's campaign wardrobe behind the scenes. Earlier this summer, Elie Tahari hinted that its fall campaign might have something to do with a woman in the Oval Office. Read the whole story...

  • Oreo Kicks Off Campaign For New Flavors In UKCampaign Live

    The brand launched mint and strawberry cheesecake flavors in July, joining the already available original, golden, chocolate creme and peanut butter flavors in the range. TV will be supported by a seven-week experiential campaign, the Oreo Flavor Mobile, which began its travels London and will move to seven cities and three festivals. Read the whole story...

  • Anheuser-Busch Launches Cherry Lime-Ahh-RitaDrinks Business Review

    Anheuser-Busch's margarita flavored beer Lime-A-Rita has launched a limited-edition Cherry-Ahh-Rita flavor. The drink, designed for autumn and winter, will be available on the shelves of stores till March 2017. Recently, the company had entered into a contract with Craft Brew Alliance for continued partnership in distribution. Read the whole story...

  • Women More Interested In Being GreenScience Daily

    Studies show that men are not as environmentally friendly as women. Let's face it, not too many "man caves" feature solar panels, recycle bins or posters of electric cars. It's just not manly. But could men be persuaded to go green? New research indicates the answer is yes -- and it's all about branding. Read the whole story...

  • Nintendo Learns From Launch MistakesThe Drum

    Nintendo is hoping lessons from its misjudged marketing for the launch of the Wii U console will help the brand's latest product, the NX, resonate better with consumers. The gaming company admitted that it "has to do a better job communicating the positioning for the product," when the NX comes out in 2017. Read the whole story...

  • Mondelez Drops Bid For HersheyReuters

    Mondelez International Inc., the maker of Oreo cookies and Cadbury chocolates, said it was no longer pursuing the acquisition of Hershey Co., two months after the U.S. chocolate company turned down its $23 billion cash-and-stock bid. The abandoned deal underscores the grip that a charitable trust has on the maker of Hershey's Kisses and Reese's Peanut Butter Cups. Read the whole story...

  • American Airlines Wants To Humanize The AirlineSkift

    Instead of bragging about product or routes, American mostly will emphasize its passengers, calling them the "world's greatest flyers." The campaign is the first major one created by American's new agency, Crispin Porter + Bogusky, which last year replaced TM Advertising, a Texas-based affiliate of McCann Erickson, as American's lead agency. Read the whole story...

  • How Millennials Will Transform Health CareKnowledge@Wharton

    Two years from now 80% of what doctors do will be replaced by an IBM Watson type of thing. The role of the doctor is going to be around communication. It's going to be about observation versus seeing. We can't continue to select and educate doctors the same way that we have for the last 50 years. Read the whole story...

  • National Dog Day Inspires Marketing ContestThe Drum

    Last week, we called on the advertising and creative industries to nominate their furry work friends to contest the title, and the response was barking mad. From managing paw-tners, to chief barketing officers and beyond, canines from all backgrounds were put forward to take the crown... but there can only be one winner. Read the whole story...

  • KLM Airlines Uses Humor To Bolster ImageThe New York Times

    Market research shows that many Americans often think KLM means either milk or music. So the airline, which is formally known as Royal Dutch Airlines, is embarking on an advertising campaign that is heavy on self-deprecating humor to explain what the letters mean. The approach underscores KLM's effort to solidify its American market. Read the whole story...

  • Goyard Favorites Among RappersComplex

    Goyard also dedicates an entire section on its site to its "clientele," name dropping. The luxury leather goods company left a pretty large and famous contingent off that list: the Goyard-obsessed rap community. The label's trunks and bags are favorites of Kanye West, A$AP Rocky, Big Sean, Metro Boomin, Travi$ Scott and Tyga, to name just a few. Read the whole story...

  • Uber Tests $2 Flat Rate FeeCNN Money

    It costs $2.25 to ride a city bus in San Francisco. Uber is testing a new flat-rate option that could make it a tempting alternative. The ride-hailing company is experimenting with a new service in limited areas that will charge users a flat rate of $2 to catch an UberPool, where a car is shared with other riders going the same direction. Read the whole story...

  • Ramen Popular Commodity In PrisonStumbleUpon

    Any casual viewer of "Orange is the New Black" will tell you that prison isn't known for having good food, but a new study by Michael Gibson-Light of University of Arizona's school of sociology reveals that the reality is even worse than fiction. According to his research, Ramen is now the most popular traded item in U.S. prisons - even more than cigarettes. Read the whole story...

  • Judge Dismisses 'Ice' Suit Against StarbucksDrinks Business

    A California federal judge has dismissed a lawsuit which accused Starbucks of deceiving customers by using more ice and less liquid. The judge ridiculed the plaintiff and his lawyers for filing the case in the first place. According to the judge, any reasonable adult customer would know that some portion of the iced drink would include ice which can be clearly seen in the cup. The judge added that even a child could understand this fact. Read the whole story...

  • Barbie Heading To FranceWNYC

    Barbie at the Louvre?! Sacre bleu! But it's true - the impeccably dressed blonde bombshell has her very own exhibition in Paris. We've come a long way since Malibu Barbie; over the years, she's been a flight attendant, a surgeon, an office clerk, a cheerleader, a presidential candidate, a Royal Canadian Mountie, a nun and a dentist, just to name a few. Read the whole story...

  • Ryan Lochte And The Impatience Of Corporate SponsorsThe New Yorker

    What the companies' relatively swift action showed was that Ryan Lochte had chosen the wrong era for misadventure: these days, companies are much quicker to cut athletes loose for even the appearance of bad behavior. It wasn't always thus: when Kobe Bryant was accused of sexual assault, in 2003, Nike kept him on its roster, and it waited a month after Michael Vick was indicted for running a dog-fighting ring before terminating his contract. Read the whole story...

  • United Airlines Rallies To Help La. Flood VictimsCrowdRise

    United Airlines is inviting consumers to raise money for four organizations (Americares, AirLink, the American Red Cross and Feeding America) working in Louisiana to provide critical aid to those in need. Donations will help people impacted by the floods in Louisiana. United Airlines is giving MileagePlus bonus award miles for each donation. Read the whole story...

  • U.S. Cellular Field To Become Guaranteed Rate FieldChicago Tribune

    U.S. Cellular Field, home of the Chicago White Sox, will become Guaranteed Rate Field on Nov. 1. The Chicago-based mortgage lender and the team signed a 13-year naming rights agreement, according to the White Sox. Terms were not disclosed. Read the whole story...

  • Car Companies Spent A Lot On Olympics AdsBusiness Insider

    The industry spent more than $159.5 million on TV advertising during the games - more than any other sector. Four of the top-10 advertisers were automakers. And the top spender overall was auto insurer GEICO. Chevrolet, BMW, Ford, and Toyota were the top auto advertisers, and the industry as a whole ran 89 spots nearly 1,500 times during the games. Read the whole story...

  • GMC Canyon Named Best Midsize PickupAutomotive World

    The 2016 GMC Canyon has been named the Best Midsize Pickup Truck of 2016. Cars.com put the current lineup of midsize pickup trucks to the test in its Midsize Pickup Truck Challenge to determine the overall best option for buyers. Canyon, the segment's only premium midsize truck, was also named the top pick in a 2015 midsize pickup comparison test. Read the whole story...

  • It's Crunch Time For Apple, New iPhone 7Mashable

    People have been talking trash about Apple. They claim its best days are over. Its revenue engine, the iPhone, is slowing down and the company has no new ideas. The next big iPhone, the iPhone 7, which most people believe will arrive sometime in the next 60 days, will be a snooze fest of innovation. Read the whole story...

  • KFC Introduces Sunscreen That Smells Like Fried Chicken Time

    KFC has created a Kentucky Fried Chicken SPF 30 sunscreen, the chain announced on Twitter. The fried chicken giant decided to get into the skincare game, launching a website and free sun protection product that is imbued with the alluring scent of fried chicken. The giveaway of 3,000 bottles has already been exhausted. Read the whole story...

  • NASCAR Offers Kids Under 12 Free AdmissionFox Sports

    Starting next year, children 12 years of age and younger will be admitted free to every NASCAR XfinitySeries and NASCAR Camping World Truck Series race And while many tracks already have various programs and events for young people in place, letting kids into races free of charge is a bold and innovative idea that could help build fans from a young age. Read the whole story...

  • Nike Wins The OlympicsComplex

    The USA won the Olympics with a total of 121 medals (46 gold, 37 silver, and 38 bronze), and the vast majority of U.S. Olympians were either personally sponsored by Nike or wore the brand's sneakers. A total of 44 athletes who were sponsored by Nike personally or had their team sponsored by Nike without personal sportswear sponsors won gold medals. Read the whole story...

  • Rams Return To L.A., Launch CampaignYahoo

    In anticipation of the first NFL season in Los Angeles in more than two decades, the Rams are debuting a branding campaign called "We're Home" from Art Machine. Creative features larger-than-life Rams players leaping over Los Angeles landmarks, including The Griffith Park Observatory. Read the whole story...

  • SEC Investigating Hampton Creek For Mayo BuybackBloomberg

    The U.S. Securities and Exchange Commission is looking into whether Hampton Creek broke the law by not disclosing that it was buying its own vegan mayonnaise from stores, which made the product appear to be more successful than it was. The agency is trying to determine whether the company improperly recognized revenue from those purchases. Read the whole story...

  • Speedo, Ralph Lauren Drops LochteCNN Money

    Disgraced U.S. swimmer Ryan Lochte lost two sponsorship deals Monday. Speedo was the first to drop the swimmer. "While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for," said its statement. Read the whole story...

  • Hip Hop Artists And Their Love Affair With Tommy HilfigerComplex

    Tommy Hilfiger and his brother Andy took notice of the unlikely endorsement and started building relationships with hip-hop artists. Soon, they were dressing everyone from Raekwon to TLC, placing them in ad campaigns and inviting them to walk in runway shows for the brand's sportier offshoot, Tommy Jeans. Read the whole story...

  • Jason Aldean Reps For Field & StreamPeople

    Country music superstar Jason Aldean is the new face of the Field & Stream brand. In his role as brand ambassador, he shot a TV ad which launched Aug. 22 on ESPN, telling the story of his own outdoor traditions. Aldean is joined by his father Barry around a campfire sharing some of their favorite outdoor memories. Read the whole story...

  • Marketing Exec Leaves The Grind BehindLinkedIn

    In 2004 I retired my lipstick and executive career to live on an island. I was thirty-four years old. I had been working since the age of eleven and quite frankly, I was tired. I was also curious. Curious about all the people who made their living leading kayak tours and whitewater adventures whilst I swam from corporate meeting to corporate meeting in a pinstripe suit. Read the whole story...

  • Kardashian Family Accused Of Deceptive MarketingNew York Post

    A legal letter from Truth in Advertising Inc. was sent to Kris Jenner and her lawyer saying, "We have found that members of the Kardashian/Jenner family are engaged in deceptive marketing campaigns." The watchdogs decided to pursue action after reviewing the Instagram accounts of Kim, Khloe and Kourtney Kardashian, plus Kylie and Kendall Jenner. Read the whole story...

  • P&G Hires Transgender Model For Ad CampaignNew York Business Journal

    Procter & Gamble Co. revealed today it has signed transgender model Tracey "Africa" Norman for an ad campaign. Norman, 64, will help the Cincinnati-based company promote its Clairol Nice'n Easy brand through its new "Color As Real As You Are" ad campaign. She will appear in print ad and in a TV spot, which is to begin airing in January. Read the whole story...

  • Ryan Lochte's Ralph Lauren Deal In JeopardyComplex

    The scornful public eye is unlikely to leave Olympic swimmer Ryan Lochte any time soon as his lies have likely cost him millions in endorsement money. The first domino in that chain fell on (or around) Sunday afternoon as Ralph Lauren apparently scrubbed him from the "Meet Our Athletes" page on their website. Read the whole story...

  • Cadillac's CMO Discusses Brand TransformationBrand Channel

    After a flurry of activity this year behind launching two new vehicles and a brand experience home at its New York SoHo headquarters, marketers for Cadillac may have banked on taking a breather this summer. But you can never sleep on revitalizing GM's luxury brand - not when Cadillac's year-to-year sales performance remains the worst among its General Motors siblings. Read the whole story...

  • Pizza Hut Offers Turntable Pizza BoxVice

    The fancy pizza box is being billed as the "first playable DJ pizza box," and it was made in collaboration with printed electronics company Novalia. The battery-powered box is actually pretty advanced. There's a mixer, a crossfader, two turntables, and effects. It can even connect to a phone or laptop via Bluetooth, and it is compatible with DJ software. Read the whole story...

  • Man Loses 330 Pounds Walking To WalmartComplex

    After a scary trip to the doctor, Pasquale Brocco went home and took a photo of himself before throwing out all of the food in his house, forcing him to walk to Walmart when he was hungry. That meant a one mile walk to Walmart to get his meal and a one mile walk back home to eat it. He did that for three meals a day-walking six miles daily. Read the whole story...

  • Sprint, TMobile CEOs Get Personal On TwitterFortune

    The CEOs of wireless carriers T-Mobile and Sprint often feud on Twitter, but the quips escalated quickly into a personal attack. Both T-Mobile CEO John Legere, who has 2.9 million Twitter followers, and Sprint CEO Marcelo Claure, who has almost 129,000 followers, began posting on the social network about new unlimited data plans that each of their companies introduced on Thursday. Read the whole story...

  • Kanye West Opens Pop-Up Pablo ShopsVogue

    Call it the year of merch-everyone from Justin Bieber to Zayn Malik has thrown their hat into the ring. Drake brought his Summer Sixteen pop-up to New York City just two weeks ago. And with 21 temporaryPablo stores set to open across the globe on Aug. 19, Kanye West is set to take that idea to the world stage. Read the whole story...

  • Ryan Lochte's Endorsements Could Be In DangerCNN Money

    Even without a scandal, Lochte went to Rio with fewer sponsors than he had in London, when he was endorsed by companies like Gatorade, Nissan, Mutual of Omaha and P&G. The 12-time Olympic medalist is currently sponsored by Speedo, Airweave and Polo Ralph Lauren. None of those companies have yet to comment on the incident. Read the whole story...

  • Pokemon Go Not A Fad, Offers Marketing OppsMarketing Week

    Brands have been quick to jump on the Pokemon Go bandwagon. In Japan, McDonald's paid to turn its restaurants into 'PokeGyms' and 'Pokestops', areas of the game where players congregate. Speaking on a recent press call, McDonald's CEO Steve Easterbrook said he is "very pleased" with the sales boost the brand has seen from the tie-up. Read the whole story...

  • American Apparel Gives Lesson On Data CollectionKnowledge@Wharton

    How many Facebook likes and Instagram followers does your company have? As these numbers grow from hundreds to thousands to millions, you may assume that your business is riding high. But according to Thoryn Stephens, the chief digital officer at American Apparel, measurements like these can constitute what he calls "fake or false metrics." Read the whole story...

  • Influencer Marketing: Beware Of CelebritiesCampaign

    The theoretical argument for influencer marketing has always been strong - people trust recommendations from real people significantly more than they trust advertising and promotion from brands. But marketers are being driven to be ever more pragmatic beasts, and theoretical is no good without some hard proof of return on investment. Read the whole story...

  • Under Armour Credits Olympics For Boosting BrandThe Drum

    Under Armour's chief executive revealed that stock was up by almost 10% since Aug. 5. The brand's success during the Olympics has been boosted by the marketing with its brand ambassador Michael Phelps, who clinched his 18th gold medal in Rio to become the most successful Olympian of all time with a total of 22 medals. Read the whole story...

  • Why Athletes Can't Stop Eating McDonald'sTime

    The line snakes out of the door and into the Olympic athlete village in Rio de Janeiro. Some of the world's fittest human beings have gathered to endure 30-minute waits for food. At the end of the long queue? The same Big Macs, McNuggets and milkshakes that are available at many of the more 36,000 McDonald's restaurants elsewhere in the world. Read the whole story...

  • Millennial Brides Favor Sneakers As Wedding GearThe New York Times

    The fashion industry is helping by making sneakers as glamorous as possible. Brides have an expanding choice of comfortable yet stylish sneakers from sources like Bill Blass, Keds and Converse. Tory Birch is also showing dressed-up sneakers, and there are high-heeled Chuck Taylors. Read the whole story...

  • Band Sues Sotheby's For Using SongNew York Post

    A Queens, NY band whose songs have been featured on such TV shows as "Keeping up with the Kardashians" and "CSI: Miami" is suing Sotheby's International Realty and an affiliated California Realtor for using its tune in an online marketing video. The complaint claims the group's song "Fade In/Out" was used to jazz up a boring video of Sotheby's partners at a meeting. Read the whole story...

  • Ad Shows Difficulty Of Deployment On Military KidsTask & Purpose

    Titled "Letters to Dad," the ad features a young boy attempting to send letters to his father, stationed overseas, by turning them into paper airplanes. A little help from a kindly neighbor, paired with a heartwarming piano score, and this kid's story becomes one that all military parents and children can relate to. Read the whole story...

  • Less Than Year On Job, Barnes & Noble CEO FiredUSA Today

    The board of book store chain Barnes & Noble announced Tuesday that it has ousted CEO Ronald D. Boire, saying he "was not a good fit for the organization." Boire, who had been on the job less than a year, will be replaced by Executive Chairman Leonard Riggio, the company announced. Read the whole story...

  • Quest For Souvenir Cup Drives Olympic Beer SalesBloomberg

    Ambev SA's pricey sponsorship deal for this year's Olympics is playing out well in the stands. The Brazilian beer company has been peddling its Skol brand in souvenir cups, each one emblazoned with a different Olympic sport. The strategy has led spectators to guzzle beer to get the whole collection of 42. Not only is Ambev selling a lot of beer, it's getting the Skol name into kitchen cupboards the world over. Read the whole story...

  • Walgreens Tries Game-like Program For Med Taking Chicago Tribune

    Walgreens plans to offer a digital health program aimed at helping patients stick to their medications. The free program awards points for taking medications on time, refilling prescriptions and taking educational quizzes about their conditions and medications. Participants will be able to redeem points for discounts on health-related products at Walgreens. Read the whole story...

  • Restaurants Are Real Estate AmenityBoston Globe

    Developers are pitching upscale restaurants at your doorstep as amenities for tenants. With promises of insider service, their goal is to transform a generic luxury building into an 18-hour high-rise neighborhood, one where you can channel your inner Norm Peterson of "Cheers" fame at the bar, or wander downstairs in a sweat shirt during a snowstorm. Read the whole story...

  • Meet The Man Charged With Reviving Nokia's MarketingCnet

    The company has tapped Pekka Rantala, former CEO of Angry Birds game maker Rovio, to revive the Nokia phone brand as its chief marketing officer. Nokia was once the dominant player in the phone business. If you owned a phone in the '90s, it was probably a Nokia. But the company faded into irrelevancy amid competition from Apple's iPhone. Read the whole story...

  • How Fruit Makes It Into Fast FoodChicago Tribune

    When Wendy's wanted to add blackberries - a fruit it had never used on its menu before - to a new salad, the process of finding farmers and growing enough berries took more than two years. McDonald's faced a similar challenge when rolling out a new fruit smoothie. It took the chain more than two years to find and grow enough mangoes. Read the whole story...

  • Hacienda's Ads Deemed Offensive By SomeABC News

    New billboards read that Hacienda Mexican Restaurants are "the best Mexican food on this side of the wall" inferring that there is a wall between the United States and Mexico. Hacienda is known for their colorful ad campaigns, but this time, they went too far, state some critics. Read the whole story...

  • Panera Sues Papa John's For Poaching Digital ExecCincinnati Enquirer

    Panera will likely prevail in its case against Papa John's in its claim the pizza giant stole a high-ranking executive and architect of the digital technology that speeds delivery to consumers, according to a federal judge. Judge John Ross has barred former Panera executive Michael Nettles, at least for now, from working for Papa John's Pizza. Read the whole story...

  • Qualcomm Gives 30-Minute, Yes Minute, Ad A ShotThe New York Times

    As more people skip or block ads when streaming shows or browsing websites, advertisers are trying to find new ways to deliver their messages. The internet has long been a place where companies have tried to break out of the 30- and 60-second ad model, but as it has become easier to present high-quality videos online. Read the whole story...

  • Gymnasts Make Kellogg's Special K BoxUSA Today

    Kellogg, which sponsors all-around Olympic champion Simone Biles, will release special-edition boxes of Special K. The boxes will feature a photo of Biles with her all-around gold on one side and a photo of her with the rest of the Final Five - Aly Raisman, Gabby Douglas, Laurie Hernandez and Madison Kocian - on the other. Read the whole story...

  • BMW, Alexa Aim To Fight Tesla Brand Channel

    Alexa is claiming a growing beachhead in the smart car market as well as the smart home market. The Amazon voice-command platform is doing so via BMW, which in turn is trying to emerge as a serious Tesla fighter with a new and expanded strategy for electric cars. BMW and Ford are the only automakers to offer an Alexa integration. Read the whole story...

  • General Mills Braces For Lawsuit Over Marketing ClaimsThe Drum

    General Mills must face a lawsuit over the marketing of its Cheerios Protein brand according to a ruling from a federal judge.The company has failed in its fight to stave off the prospect of legal action from consumers over the product, which billed itself as a high-protein alternative to regular Cheerios. Read the whole story...

  • Retailers Try To Win College Kids Over For LifeChicago Tribune

    It's back-to-college season, which means retailers are battling to equip as many of America's freshmen with laptops, futons and mini-fridges as they can. Amid the flood of deals and discounts, some have their eyes on a bigger prize: figuring out how a new generation of customers shops and hooking a group of potential lifelong repeat customers. Read the whole story...

  • British Cyclist Builds His BrandBBC

    Between the heights of "Wiggomania" in the summer of 2012 and now, Sir Bradley Wiggins has slowly transformed himself as a public figure, preparing the road for his post-Rio career. The haircut, sideburns and long frame, the dry British humor and spiky, rock 'n' roll personality - in brand terms, it's a winning combination. Read the whole story...

  • Five Questions With Ford Explorer Brand Marketing ManagerBrand Channel

    Amid the auto industry's anxiety about what kind of customer the car-shunning, ride-sharing Gen Y will become, Ford is doing a good business selling a particular high-profit nameplate to what has become a forgotten demographic cohort in America: Generation X. The Ford Explorer Sport has the highest percentage of Gen X buyers of any non-luxury SUV in the U.S. Read the whole story...

  • Samsung Buys Top-of-the-Line Dacor AppliancesLos Angeles Times

    Samsung Electronics America announced late Wednesday that it would acquire the City of Industry company, which competes on the very high end of the market. Terms of the deal were not disclosed. The Korea Economic Daily said the arm of the South Korean conglomerate paid $150 million, citing unnamed sources. Read the whole story...

  • Chase, Ritz-Carlton Enhances Rewards Credit CardLoyalty 360

    Chase and the Ritz-Carlton announced enhancements to the Ritz-Carlton Rewards Credit Card, including the upgrade of the card to Visa Infinite. Card members will now get airline ticket discounts, access to more than 900 Priority Pass lounges, Global Entry application fee reimbursement, special car rental privileges and numerous exclusive experiences. Read the whole story...

  • Walmart Discontinues Price Matching At More StoresNBC News

    One of Wal-Mart's primary selling points is its low prices, but customers at a growing number of stores are out of luck if they happen to see lower prices on a competitor's shelves. After eliminating its price-matching policy at 500 stores in June, the retail giant added another 300 locations to that list at the beginning of the month, according to Consumerist.com. Read the whole story...

  • P&G To Scale Back Targeted Facebook AdsWall Street Journal

    Procter & Gamble will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness. "We targeted too much, and we went too narrow," says Marc Pritchard, P&G's chief marketing officer. "And now we're looking at: What is the best way to get the most reach but also the right precision?" Read the whole story...

  • Tesla Owner In China Blames Autopilot For CrashUSA Today

    The owner of a Tesla Motors Model S sedan in China reportedly said his vehicle crashed into a car on the side of the road while the vehicle's Autopilot system was engaged, but the automaker said the driver was using the system improperly. The owner criticized Tesla sales people for allegedly describing the vehicle as "self-driving." Read the whole story...

  • Brandwood Global Changes Entertainment Brand PlacementThe Drum

    Brandwood Global, the world's first global online marketplace for branded entertainment, aims to change the current system and has come out of beta, which began in September 2015, launching a full, public version of an incredibly in-depth but useful proprietary platform that matches the right talent and projects to the right brands. Read the whole story...

  • Kind Bars Beats USDA Deadline For DisclosureBloomberg

    Kind is to start posting the "added sugar" content of its more than 60 products on its website. The information, which will appear on the bars themselves early next year, shows that, as with other foods getting ingredient makeovers, some of the bars now have less added sugar than they once had. Read the whole story...

  • Audi Ad Banned In UK For Linking Speed, ExcitementCampaign Live

    The film, created by Bartle Bogle Hegarty, shows a close-up of a driver's eye, with the pupil dilating and reflecting the street lights of the nighttime road scene ahead of the car. This cuts to a slow-mo shot of an R8 driving through a tunnel, before a final shot of the car outside, braking suddenly to a halt. Read the whole story...

  • Rockstar's Daughter Appears In Reebok CampaignNME.com

    Noel Gallagher's daughter, Anais, has appeared in a new ads for Reebok, launching the campaign at a London event last week. Anais Gallagher, 16, appears in the latest Reebok Classic campaign, promoting the brand's Vector line of clothing. Read the whole story...

  • PetSmart Offers Soothing Music To Pets, PeopleConsumerist

    Petsmart is offering a new music system meant to soothe pets (in the boarding area) and energize their owners (in the shopping area). Will it work? Maybe as long as people think it does, and people control the wallets, that's good enough. The new system is set up to have separate shopping music and music for the chain's PetsHotel boarding facilities. Read the whole story...

  • Honda Celebrates International Cat DayThe Drum

    Honda is going all out for the holiday this year with a "catvertising" campaign complete with a short video, GIFs and memes. Created by RPA, the campaign includes a 30-second video called "Meow is the Moment" that features a number of cats who begin to sing a rendition of The Go-Go's 1984 hit "Head over Heels." Read the whole story...

  • Meijer Steps Up War With Walmart, E-CommerceBrand Channel

    Pressure grows almost daily on brick-and-mortar retailers from e-commerce brands, and U.S. retail chain Meijer is trying to stay ahead of it with new gambits such as the expansion of its Curbside click-and-collect drive-up delivery program. The Midwestern grocer has expanded its online ordering and pick-up program to a few dozen stores. Read the whole story...

  • Golf Sponsor Spend To Top $1.8 BillionNYSportsJournalism.com

    Worldwide sponsorship spend on golf is expected to top $1.82 billion this year, up 5.1% from the $1.72 billion spend in 2015. Anheuser-Busch InBev is the most prevalent brand in the category, followed by MasterCard, Coca-Cola, Bacardi and Rolex. Young golfers such as Jordan Spieth, Rory McIlroy, Rickie Fowler and Lydia Ko are "resonating" with brands. Read the whole story...

  • Dieageo Drops Guinness From NameDrinks Business Review

    Diageo is dropping Guinness from the name of its U.S. beer business as part of a plan to expand its investment in the market. The name will change to Diageo Beer Company USA from Diageo-Guinness USA to signal the company's commitment to the broad category of premium beer. Diageo has been concentrating on Guinness and Smirnoff Ice brands recently. Read the whole story...

  • Anti-Litter Campaign Is A Three-PointerChicago Tribune

    Disheartened after seeing lakefront beaches littered with garbage after Memorial Day weekend, four interns at Chicago agency Cramer-Krasselt, devised a plan to make clean-up a little more fun. After a brainstorming session, the group landed on an idea to install basketball-style backboards onto garbage cans and recycling bins on the beaches. "We had all gone to Chicago beaches growing up, most of us, and spent a lot of time there and just care about the city," said one of the interns, Angela Sullivan. "We thought it was pretty abhorrent what happened - the fact you can't walk and not step on a beer can - and wanted to do something about it." Read the whole story...

  • Kellogg's Puts Priority On U.S. Snacks PortfolioBakingBusiness.com

    Last fall, Deanie Elsner, president of U.S. Snacks at The Kellogg Co., laid out four key priorities for the Battle Creek-based company during 2016. A little more than eight months later, a progress report on the priorities indicates the company is on track. The company's first priority was to expand margins. Read the whole story...

  • Walmart Buys Online Retailer JetBrand Channel

    Walmart is the world's largest brick-and-mortar retailer-but the world is increasingly doing business online. So the Arkansas-based retail giant is spending $3 billion in cash and $300 million in stock to purchase online retailer startup Jet. While the two-year-old Jet has yet to turn a profit, the acquisition is the largest involving an e-commerce startup. Read the whole story...

  • FTC Sues 1-800-Contacts For Search AdsFox News

    The U.S. Federal Trade Commission has sued 1-800 Contacts, which it called the largest U.S. online retailer of contact lenses, alleging the company illegally maintained anticompetitive agreements with rival online contact lens sellers. These agreements "suppress competition in certain online search advertising auctions." Read the whole story...

  • Hampton Creek Ran Undercover Project To Buy Own ProductsBloomberg

    Expense reports reviewed by Bloomberg show contractors bought back jars of Just Mayo from Safeway stores. Former workers say Hampton Creek also purchased its own products at Kroger, Costco, Walmart, Target, and Whole Foods locations across the country. Founder/CEO Josh Tetrick claims that the products were purchased for quality-control purposes. Read the whole story...

  • Mercedes Wins Luxury Market With Unusual StrategyBusiness Insider

    Even though growth so far this year is flat, the three-pointed star is still setting the pace for the luxury car sales in the U.S. As result, Mercedes is leading the way in sales among luxury makers including BMW, Lexus, and newcomer Audi. What is interesting is that Mercedes sales prowess is due to selling a ton of cars in a market that craves crossovers and SUVs. Read the whole story...

  • Bud Light Pulls Nugent Concert SponsorshipMediaMatters.org

    Bud Light's name has been removed from promotional websites for an upcoming concert in Peoria, Illinois featuring National Rifle Association board member Ted Nugent. Nugent has recently made headlines for promoting an anti-Semitic contest, using a racial slur against a Latino critic and promoting misogynist reasons why guns are better than women. Read the whole story...

  • Fabletics Disses Cher, Releases New Kate Hudson AdBrand Channel

    After Cher tweeted negatively about the athletic clothing brand, the company responded with a tongue-in-cheek diss. And in the wake of-or maybe because of-Cher's and others' outrage, Fabletics has gone back to its co-founder, popular actress Kate Hudson, for a new ad titled "Kate Hudson in Real Moments." The goal is to humanize the brand. Read the whole story...

  • Papa John's Vying For NFL Stadium Naming RightsNYSportsJournalism.com

    The naming rights deal to Sports Authority Field at Mile High Stadium, home to the NFL's Denver Broncos, has been in disarray since the retailer unveiled plans to go out of business and sell off its assets. The Broncos have acquired the contract and are in the midst of speaking with potential naming rights partners, including Papa John's. Read the whole story...

  • Nike Clubs Golf Equipment BusinessChicago Tribune

    Nike will stop making clubs, golf balls and golf bags, and instead focus on making shoes and apparel, which has long been its strength. "We're committed to being the undisputed leader in golf footwear and apparel," said Trevor Edwards, president of Nike Brand. "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf." Read the whole story...

  • Under Fire, Coke Pulls Sexist Sprite AdsAdAge

    An online ad that ran on Irish men's lifestyle site JOE.ie featured headlines such as "She's seen more ceilings than Michelangelo" and "A 2 at 10 is a 10 at 2." They were part of its #BrutallyRefreshing ad campaign. "We're sorry for any offense caused by the #BrutallyRefreshing Sprite campaign in Ireland, which was intended to provide an edgy but humorous take on a range of situations," the company said in a statement. Read the whole story...

  • Cigna Targets Expats In Global CampaignMedical Marketing & Media

    A digital campaign for the health insurance company aims to reach the increasing number of Americans working overseas. "We'll be able to help connect customers to the local medical systems as they engage in other important things and adjust to their new environment," says Stephen Cassell, Cigna's global branding officer. The campaignwill run in Hong Kong, Thailand, Indonesia, and Spain. Read the whole story...

  • E! News Elevates Pop CultureBroadwayWorld

    A new digital campaign encourages Millennials to "Be Pop Cultured." The ads are intended to be topical, trendy and informative, allowing people to know what's trending in the world of pop culture. "E! News is a core brand differentiator. There are very few brands that consumers recognize, respect and truly engage with, and now is the time for us to make an investment in the growth of the brand on a larger scale," said Jennifer Neal, Executive Vice President of Marketing at E! Read the whole story...

  • Bridgestone Makes Olympic DebutThe Tennessean

    The company's "Built to Perform" campaign depicts teams of athletes sprinting, swimming and somersaulting juxtaposed with shots of tires rolling long and cars in motion. "The marketing strategy is to highlight the parallels between our products and the athletes," says Philip Dobbs, Bridgestone's chief marketing officer. "The athletes are (under)taking an incredible amount of training. To perform at the highest level, we fundamentally believe and know our products are made differently." Read the whole story...

  • Kraft To Sell Planters Peanuts In ChinaFood Navigator

    Kraft Foods has introduced its Planters Peanuts to China for the first time. The $1 billion nut brand is now available in mass stores and through online retailers in eight varieties including sea salt, honey and jalapeno. Kraft expects to bring more products to China in the future. Kraft has been eying the Chinese market since merging with Heinz last year. Read the whole story...

  • Oregon Trail Makes A Comeback At TargetChicago Tribune

    Eighties and '90s kids, The Oregon Trail is back - this time as a card game. The new version, created by Pressman Toy Co., is based on the classic video game designed to teach about the perils of 19th century pioneers' journeys West and is sold only at Target stores.The Oregon Trail, created in 1971, was a popular home and classroom computer game. Read the whole story...

  • Gap Under Fire For Another AdFortune

    Critics are calling a new Gap children's clothing ad sexist. The ad depicts an image of a boy, labeled "the little scholar," wearing a t-shirt with Albert Einstein's face. Next to him, an image of a girls' t-shirt, captioned "the social butterfly." The ad says of the boy "your future starts here," while the girl's clothes are "the talk of the playground." Read the whole story...

  • Hershey Trust Plagued By DramaThe New York Times

    With Hershey now the subject of a $23 billion takeover bid, the trust is enduring one of its periodic turns in the klieg lights, and the timing is hardly ideal. A leaked internal memo has revealed back-stabbing, allegations of insider trading and the threat of something called a "suicide parachute." Read the whole story...

  • Marimekko Debuts '70s-Inspired CampaignFashion Times

    The Finnish design house is launching a 1970s-inspired campaign, shot in a forest just outside of Helsinki. It juxtaposes nature with urbanity, something Marimekko is known for doing. The brand, which also is introducing a new jewelry collection, launched a collection at Target earlier this year. Read the whole story...

  • Apple Replaces Pistol Emoji With Squirt GunUSA Today

    Apple removed the pistol emoji and replaced it with a bright-green water gun in its newest iOS 10 operating system for iPads and iPhones. The change was part of more than 100 new emoji characters. Other changes include adding female and racial preferences to existing professions, family options for single parents and a pride flag. Read the whole story...

  • McDonald's Strives For Healthier ImageChicago Tribune

    McDonald's is accelerating plans to simplify its food and announced intentions to remove artificial preservatives from its chicken nuggets, breakfast sausage patties and egg products. The fast food giant will also remove high-fructose corn syrup from its buns by the end of this month. Read the whole story...

  • P&G 4th Quarter Profit Tops EstimatesBloomberg

    Procter & Gamble Co. posted fourth-quarter profit that topped analysts' estimates, and its new leader told investors that the world's largest consumer-products company would work to restart sales growth as well. CEO David Tayor, making his earnings conference-call debut, laid out ways P&G is trying to change an entrenched and often sluggish culture. Read the whole story...

  • Ralph Lauren's Olympic Uniforms Look Like Russian FlagCNN.com

    Team USA's Olympic uniform is being mocked on social media. The uniforms were unveiled last week by designer Ralph Lauren and the United States Olympic Committee. It wasn't long before critics on social media started pointing out the design of the T-shirt, visible just above the jacket, bore a striking resemblance to the Russian flag. Read the whole story...

  • Marriott Targets Generation ZBrand Channel

    Every marketer pays attention to Millennials and the dollars they can potentially spend. Marriott, for one, has its eyes set a little further down the line as well. The brand is testing out a hotel in Charlotte, North Carolina, that it hopes will appeal to those in Generation Z, who were born between 1995 and 2005. Read the whole story...

  • Neiman Marcus President Rumored To Step DownNew York Post

    Luxury retailer Neiman Marcus is generating a lot of buzz - but not the kind it wants. Multiple industry insiders are whispering to On the Money that the company's recent struggles are spurring rumors that Karen Katz, Neiman's president and chief exec and a 31-year veteran of the company, is stepping down soon. Read the whole story...

  • Why Apple TV Is Turning Marketers' HeadsMarketing Week

    Despite the first Apple TV launching in 2006, it is only now that brands are seeing the opportunity and including the platform in their marketing strategies. Kantor Media's Andy Brown believes that despite a competitive TV market - where Apple is battling with companies such as Netflix and Amazon Prime - Apple's brand strength will ultimately help it gain traction. Read the whole story...

  • How Rappers Became Fashion Brand AmbassadorsComplex

    ung Thug is in new Calvin Klein ads. In June, A$AP Rocky collaborated with J.W. Anderson on a capsule collection, and then fronted Dior Homme's new campaign. In February, Alexander Wang tapped Travis Scott, Vic Mensa, and Pusha T. But high-fashion labels haven't always embraced hip-hop. So what changed? Read the whole story...

  • Retailers Try More Tech To Lure ShoppersMilwaukee Wisconsin Journal Sentinel

    The transformation has chains making major investments. At Kohl's, some 200 people work on e-commerce, mobile applications and farther-out experiments like holographic displays using water vapor, or a "digital hanger" that, when a blouse is removed, triggers a nearby screen showing suggested coordinating items. Read the whole story...

  • McDonald's To Bring 'Restaurant Of The Future' To U.S.Business Insider

    A recently renovated McDonald's in New York City may be the first concrete glimpse of the company's extensive turnaround plan. The midtown location, which opened this week, features the city's first "Create Your Taste" kiosks. The company boasts that you can craft the "burger of your dreams." Read the whole story...

  • McConaughey Signs Deal With Wild TurkeyThe New York Times

    Actor Matthew McConaughey has signed a contract with Gruppo Campari, the premium spirits company, to serve as creative director for Wild Turkey bourbon. The multiyear deal goes far beyond pitching a product, as McConaughey has recently done for Lincoln. In addition to appearing on camera, he will write and direct the spots. Read the whole story...

  • Cargill Faces Marketing Challenge For Breakthrough SweetenerMinneapolis Star Tribune

    The product, called EverSweet, got a stamp of approval in June from the Food and Drug Administration as safe for people to consume in food and beverages. But at a time when foodies and activists around the world debate food origins, labels and health claims, Cargill faces an enormous marketing challenge with its breakthrough ingredient. Read the whole story...

  • Kanye West Video Doubles As AdVogue

    Parisian luxury fashion house Balmain has partnered with Kanye West to produce a music video for West's The Life of Pablo track "Wolves," which doubles as the brand's campaign. Directed by Steven Klein and art directed by Pascal Dangin of KiDS Creative, the video was shot in New York City and stars West, his wife, Kim Kardashian West, and a slew of models. Read the whole story...

  • Mercedes Pulls Ad Touting Self-Driving CarReuters

    Mercedes-Benz has withdrawn an ad touting the self-driving qualities of its new E-Class model in the United States, following allegations from consumer groups that the claims were misleading. Last week, Consumer Reports urged the FTC to scrutinize Mercedes' "The Future" campaign, which markets automated driving features available in the new E-Class. Read the whole story...

  • Always Updates 'Like A Girl' For OlympicsCampaign

    "Keep playing" addresses the fact that half of young women quit the sports they're passionate about due to outside pressures associated with their gender. The spot comes four weeks before the 2016 Olympic Games. The spot follows the now well-known format of interviewing real girls, asking simple questions that start wider global conversations. Read the whole story...

  • Coke CEO: People Still Love SodaUSA Today

    Coca-Cola CEO Muhtar Kent is pushing back against the narrative that's come to define the soda industry in recent years: that customers are shunning the sugary drinks over health concerns. Kent was adamant on an earnings call with media that soda lovers are still out there, they're just consuming smaller amounts of the syrupy beverages. Read the whole story...

  • Harley-Davidson Reduces Bike ShipmentsMilwaukee Wisconsin Journal Sentinel

    With U.S. motorcycle sales not expected to improve much anytime soon, Harley-Davidson Inc. on Thursday said it would reduce bike shipments for the year and remain cautious in its sales outlook. The Milwaukee company said its profit fell 6.4% in the recent fiscal quarter, from $299.8 million a year ago to $280.4 million in the three-month period ended June 30. Read the whole story...

  • Chinese Communist Party's TV Ad Asks: 'Who Am I?'The New York Times

    In a TV ad marking 95 years since the party was founded, the question is used to promote it as a community of humble do-gooders who quietly hold China together. It includes a series of vignettes that show Communist Party members as the hardworking backbone of Chinese society. Read the whole story...

  • Mondelez Takes Its Chocolate To ChinaChicago Tribune

    Mondelez, maker of iconic brands including Cadbury and Nabisco, will start selling its Milka brand chocolate in China in September, hoping to capture a slice of a still-small market the company believes is ripe for opportunity. The company already sells items from its biscuit and gum categories in China. Brands under those umbrellas include Oreo, Ritz and Trident. Read the whole story...

  • Marketers Say Olympics Marketing Rules Too StrictBloomberg

    Companies can still feature Olympians they've backed, but they can't make any reference to the Games, and can't use words including "Rio," "gold" or "summer" in any marketing. The IOC aggressively restricts use to companies like Nike Inc., Visa Inc. and McDonald's Corp., which pay hundreds of millions to use those words and images in ad campaigns. Read the whole story...

  • Victoria's Secret Expands To AthleisureBrand Channel

    The brand's sexy models appear in the Victoria Sports ads but they aren't showing off their come-hither looks. Instead, they are pulling their hair back and showcasing their workouts. These women have plenty to say about bras and none of it is about how attractive they might be wearing them. Read the whole story...

  • Staples Brings Bots To Easy ButtonInternet Retailer

    Many retailers are likely familiar with and perhaps even own a Staples Easy Button. The office supplies retailer is testing the incorporation of technology into the button to enable shoppers to press the button to order or reorder a product by voice, or to ask common order-related questions, such as when an order will be delivered or the status of a return. Read the whole story...

  • Coke's Profit Rises, But Revenues Continue To SlideThe Drum

    Coca-Cola's strategy of pushing smaller cans and bottles at premium prices to lift margins in North America has saved the drinks giant after it reported a 1% rise in volumes in the region, which helped off-set flat volumes globally and falling revenues. Read the whole story...

  • Can Verizon Unlock Yahoo's 'Hidden Value'?Knowledge@Wharton

    Yahoo CEO Marissa Mayer said the deal represents a "great outcome" for the company and "it is also a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising and social." To grow, Yahoo hopes to leverage Verizon's vast base of more than 100 million wireless users. Read the whole story...

  • Target Ends Indy Car SponsorshipMinneapolis Star Tribune

    For 27 years, Target's bull's-eye has been a triumphant fixture on the IndyCar scene, connected to more than 101 victories including four Indianapolis 500 wins. But not for much longer. The Minneapolis-based retailer is ending its longest-running sports sponsorship and one of the longest-running in all of motor racing. Read the whole story...

  • Fiat Chrysler Revises Sales NumbersThe Wall Street Journal

    Fiat Chrysler Automobiles says its longstanding streak of year-over-year sales gains actually ended in 2013 instead of continuing into 2016, a change that reflects a new accounting method it has adopted amid a federal investigation into allegations related to the way it reports U.S. sales numbers. http://www.wsj.com/articles/fiat-chrysler-revising-sales-reporting-process-amid-federal-investigations-1469552654 Read the whole story...

  • Gwyneth Paltrow, Mario Batali Partner With CadillacWomen's Wear Daily

    If Gwyneth Paltrow is backing a car brand, it might as well be Cadillac. Alongside chef Mario Batali, the actress and Goop founder hosted the first in a series of "Road to Table" dinners in New York at Batali's newest restaurant, La Sirena, as part of a partnership between Paltrow's Goop and the car brand. Read the whole story...

  • Foot Locker Enlists James Harden Footwear News

    Is NBA superstar James Harden hearing voices? Yes, according to a Foot Locker commercial. The new spot, created by BBDO, promotes the retailer's back-to-school marketing push. During the 60-second ad, Harden talks about the power of trusting the voices in his head - in this case, that's the voice of actor Colin Farrell. Read the whole story...

  • Financial Advisers Use Tech To Attract MillennialsCNBC

    Just 29% of Millennials have sought the advice of a financial professional, a figure that hasn't gone unnoticed by the industry. After all, millennials stand to inherit $30 trillion as part of the great transfer of wealth in the next three decades. To stay relevant, financial advisors are recognizing that technology has to be a big piece of their pitch to this generation. Read the whole story...

  • Twitter Launches Campaign To Attract Users, BrandsTechCrunch

    Twitter is kicking off a marketing campaign that aims to get the word out about what Twitter really is: a source for news, entertainment and politics - from "big events to everyday interests." This is not the first time that Twitter has tried to explain itself to potential users. The fall TV commercial, however, failed to capture users' interest. Read the whole story...

  • Tesla, Solar City Close To MergerReuters

    Tesla Motors and SolarCity Corp have made progress in putting together a deal that will merge the electric car maker and the solar panel installer, people familiar with the matter said. The two companies, which count billionaire Elon Musk as a major shareholder, are in the final stages of carrying out due diligence on each other. Read the whole story...

  • All-Day Breakfast May Not Be Enough For McDonald'sSeeking Alpha

    McDonald's had a huge win when it made breakfast available all day long. It was a surprise to some that it took so long to make this decision and that it was so well received. But breakfast won't be enough to keep the excitement going. It's getting close to the time when McDonald's will need a second act. Read the whole story...

  • SunTrust Marketing Exec Talks About Moving 'On Up'Brand Channel

    "We've actually achieved more than 300,000 individuals joining the movement," Corinne Cuthbertson, senior vice president of brand advertising and digital marketing for SunTrust, told Brandchannel. "We're really providing people with the information and resources to start their financial journey and be able to do it in small steps." Read the whole story...

  • Sponsored Content Is Becoming King In A Facebook WorldThe New York Times

    In recent years, publications large and small have invested in teams to make sponsored content - written stories, videos or podcasts that look and feel like journalistic content - hoping to make up for declines in conventional advertising. To varying degrees, they have succeeded. Read the whole story...

  • Rio Olympics Hits Marketing SnagsInternational Business Times

    The International Olympic Committee is going to have a hard time tamping down unauthorized marketing that happens around the games, putting at risk the fastest-growing source of revenue for the Games: the billions that the IOC and host cities reap from "official" Olympics sponsors that pay tens of millions apiece for that privilege. Read the whole story...

  • Planned Parenthood Turns To Tumblr To Reach The YoungThe New York Times

    To connect with those who were born after Roe v. Wade, the organization and its advertising agency, Kraftworks, turned to the microblogging social network Tumblr. The campaign features stories of patients, staff members and volunteers told through text, photos and video to create a series of vignettes done in the style of Humans of New York. Read the whole story...

  • Apple Car Arrival Pushed Back A YearUSA Today

    It appears Apple's long-rumored electric car project will stay in the garage an extra year. The delayed rollout could be connected to reports earlier this year Steve Zadesky, who spearheaded the Apple car dubbed Project Titan, left the company for personal reasons. A separate report claims Apple design chief Jony Ive is not pleased with progress. Read the whole story...

  • NBA Builds Audience On TwitterNYSportsJournalism.com

    Calling it "the fastest way to find out what's happening in the NBA and to have a discussion about it," Twitter has signed what was called "an expanded content partnership" with the league that will bring exclusive NBA original live programming and more video to Twitter, Vine and Periscope. Read the whole story...

  • More Restaurants Do Double Duty Chicago Tribune

    Sit-down restaurants want more of the stand-up crowd. Restaurants in Chicago are adding bakeries, cafes and markets to fill in the gaps between breakfast, lunch and dinner. The markets, which offer grab-and-go items like gourmet sandwiches, salads and baked goods, are usually housed near (or even in) the restaurant. Read the whole story...

  • Tesla, GMC Favorite Brands Among New Vehicle OwnersDetroit Bureau

    Despite a recent series of high-profile problems, Tesla captured the hearts and minds of its owner group to earn top brand honors on AutoPacific's Ideal Vehicle Awards. The EV maker scored the 2016 Most Ideal Brand Overall while GMC took this year's Most Ideal Popular Brand title. The top vehicle in the survey was the 2016 Volvo XC70. Read the whole story...

  • Hendrick's Gin Offers Booze Bus Tour Campaign

    Visitors to the double-decker bus, which is disguised as a giant cucumber, will be offered a selection of Hendrick's cocktails as they tour London. The bus, named "Hendrick's extraordinary roving bus for exceptionally refined travel" (or H.E.R.B.E.R.T for short), is designed to offer Londoners an alternative option to the sticky summer commute. Read the whole story...

  • Amazon Launches New Literary OfferingSan Francisco Chronicle

    Your selection of potential reading material on Amazon just got a little larger. This week the company launched Singles Classics, a new place to purchase fiction and non-fiction stories and essays from celebrated authors such as Norman Mailer and Gloria Steinem. The program is an extension of Amazon's existing Kindle Singles program. Read the whole story...

  • NBA Yanks All-Star Game Due to Anti-LGBT LawCBS News

    The NBA has been very transparent about the league's feelings regarding the House Bill 2 in North Carolina: Change the law, or the NBA will pull the 2017 All-Star Game from Charlotte. In response, North Carolina adjusted the law ever-so slightly, but the NBA still felt like the necessary changes weren't made. Read the whole story...

  • McDonald's Nabs Pokemon Go IntegrationBrand Channel

    Brands are eager to have a piece of the exploding Pokemon Go phenomenon, so it comes as no surprise that McDonald's has struck the first branded integration with the Nintendo/Niantic Labs augmented reality game with a deal to create "sponsored locations" in Japan, where Pokemon Go launched on Thursday. Read the whole story...

  • Chivas Regal Supports Social EntrepreneursBrand Channel

    Chivas Regal's The Venture-an international contest open to social entrepreneurs using their business as a force for good-recently announced the winners. With $1 million to allocate, five finalists were selected to pitch in front of a live audience and a jury that included actress Eva Longoria and Pernod Ricard chairman and CEO Alexandre Ricard. Read the whole story...

  • With Selina, Coke Remains America's Most Powerful BrandNYSportsJournalism.com

    For the ninth consecutive year, Coca-Cola has been named the 'most powerful brand' in the U.S., topping a list of 100 companies that include Hershey (No. 2), Disney (No. 4), Apple (No. 5), and Microsoft (No. 6), according to Tenet Partners. Coke retains the lead position thanks in part to Selina Gomez, who has been a key spokesperson for the brand. Read the whole story...

  • Millennials Not Game Changers After All, Per StudyUrban Daily

    Much has been made of the Millennial, the generation of Americans born between the early 1980s and early 2000s, and the different way they do things. They seem to prioritize a mobile, urban life over the picture of settled suburbia. But are Millennials really so different from the generations before them? Read the whole story...

  • Why Prime Day Was a Win For Amazon, Other RetailersKnowledge@Wharton

    Amazon's self-created sales holiday on July 12 - Prime Day - set records for the two-year old event, and offered cues to longer-term shifts in retailing trends. Amazon's success with Prime Day is a testament to the stickiness of its customers, whose growing numbers reveal the huge distance rival Walmart has to cover, according to experts. Read the whole story...

  • Glitch Takes Down Southwest WebsiteUSA Today

    Southwest Airlines flights were being disrupted across the nation and the company's website was down Wednesday because of "technical systems" issues. Southwest confirmed the issue, saying that it "began experiencing intermittent performance issues earlier this afternoon with multiple technology systems as a result of an outage." Read the whole story...

  • Soda Drinkers Can 'Vote' Via PurchaseSupermarket News

    Stew Leonard's took to Twitter to invite soda drinkers to cast their "straw" poll vote for Hillary Hooch or Trump Tonic. The premium, old-fashioned soda is locally produced by Avery's Soda of New Britain, Conn. Read the whole story...

  • Rule 40: Olympics Advertising ExplainedPaste Magazine

    Little in this world is outside the influence of the almighty dollar. The Olympic Games, for all the International Olympic Committee's high falutin' rhetoric around the purity of sport, are no exception. In order to provide some clarity on how the image of the games can be used for profit, the IOC has attached a bylaw to Rule 40 of the Olympic Charter. Read the whole story...

  • PacSun Aims to Attract 'Cool Teens'Complex

    PacSun's quest to attract every cool teen in the universe and ensnare their allowances in the process continues with a campaign starring two teen icons. The new campaign for PacSun denim features "the Internet's coolest teenager" Luka Sabbat and Kate Moss' little sister Lottie. Read the whole story...

  • Jack In The Box Embraces Virtual Reality AdsMobile Marketing Watch

    Jack in the Box is now harnessing the power of virtual reality to engage with patrons in an immersive new way. Executives at the fast food restaurant said they wanted to think outside the box when it came to promoting its new Jack's Brewhouse Bacon Burger. So the fast food giant produced a short VR film giving patrons "an immersive experience." Read the whole story...

  • Swatch Watches Take Financial HitBrand Channel

    Living the life of luxury has become a bit more difficult around the world-and luxury brands are feeling the pain. Swiss watchmaker Swatch, which creates higher-end timepieces from its Tissot and Omega brands, is the latest to take the hit. Its shares fell off a cliff after CEO Nick Hayek let it be known that earnings in the first half of the year were down 50% to 60%. Read the whole story...

  • GM's Trash Talk Ad Fails To Deliver SalesCarConnection

    General Motors launched a series of ads suggesting that the Ford F-150 wasn't what it used to be, and that GM trucks were much tougher. Did the ads convince shoppers to make the switch? Not so much. Silverado sales dipped 3.7% in June, while the GMC Sierra fell 7.85%. Ford's F-Series pickups, however, saw a 29% uptick in deliveries. Read the whole story...

  • Robert Mondavi Winery Marks Milestone AnniversaryDrinks Business

    An icon of Napa Valley, Robert Mondavi Winery marked its milestone 50th Anniversary with a public celebration that brought together winery staff, alums and the community-at-large. Mondavi established his winery in 1966, inspired by the belief that he could produce world-class wines to rival the best international bottles. Read the whole story...

  • Milk Life Teams With Olympic Swimmer PR Week

    The Milk Life campaign has teamed up with the U.S. Olympic Committee to show the benefits of drinking milk. The 30-second ad follows Caitlin Leverenz from childhood to competing in the Olympics. The spot focuses on how her mother's encouragement, in the form of notes attached to milk bottles, helped Leverenz become an Olympian. Read the whole story...

  • Paramount Hires Google Exec For MarketingVariety

    Paramount has named Google executive Rebecca Mall as co-president of domestic marketing and launched its first-ever brand strategy division. The hiring is part of a restructuring of the studio's marketing operations that includes six other new hires and promotions. Paramount has been attempting ramp up the number of movies it releases. Read the whole story...

  • Feds Probe Fiat Chrysler Sales NumbersCNN Money

    Fiat Chrysler is under investigation for allegedly inflating its sales figures. The automaker confirmed Monday that both the Justice Department and the Securities and Exchange Commission are conducting probes. The automaker has been reporting some of the industry's best sales growth in the seven years since it emerged from bankruptcy. Read the whole story...

  • 'Consumer Reports' Criticizes TeslaVenture Beat

    "Consumer Reports" is criticizing Tesla for its Autopilot driver-assistance software and recommending that its automatic steering function be disabled. The crux of its argument is that the name of the system, Autopilot, and some of its marketing around the launch of software it still deems a beta-test version, "create potential for driver confusion." Read the whole story...

  • Jeter Is Back As 'Captain' For Nike's Jordan BrandNYSportsJournalism.com

    Derek Jeter, former captain for the New York Yankees, is reclaiming his title thanks to a renewed and expanded alliance with Jordan Brand. "Captain" Jeter will have a hands-on role in the training and baseball categories, assisting in defining new styles and designs while also appearing in marketing to support products from his signature Re2pect line. Read the whole story...

  • Organic Valley Traces Milk's OriginsThe New York Times

    Organic Valley bills itself as the largest cooperative of organic farmers in the United States. Call it table-to-farm marketing. Initiatives, which include a new website, are meant to cater to what the Organic Trade Association describes as people's increasing interest in "transparency in the supply chain and to know where food comes from." Read the whole story...

  • Fiat Chrysler Offers Hackers Cash Detroit Free Press

    Fiat Chrysler Automobiles is asking so-called white-hat hackers to take their best shot at breaking into the automaker's software to find vulnerabilities. If successful, they will get paid. Dubbed the "Bug Bounty Program," the contest could earn a hacker up to $1,500 each time he or she successfully identifies a previously unknown flaw. Read the whole story...

  • New Era Goes Hollywood, Caps Deal With L.A. LiveNYSportsJournalism.com

    New Era has expanded its role in entertainment, signing a multi-year deal with global sports-entertainment firm AEG to become a founding partner and exclusive headwear provider for L.A. Live, the district that includes Staples Center, The Grammy Museum, the West Coast broadcast center for ESPN and Microsoft Theater. Read the whole story...

  • California Rejects VW's Recall PlanFortune

    California has rejected a proposed recall plan from Volkswagen to fix 16,000 3.0-liter diesel Volkswagens, Audis and Porsches in the state equipped with devices designed to cheat emissions tests. The California Air Resources Board said the plan to fix the luxury vehicles, which range from model years 2009-2016, was insufficient. Read the whole story...

  • Lucas Watson Is New CMO At IntuitMobile Marketing Watch

    Watson will join Intuit on Aug. 22, leading the company's global sales and marketing organization. Most recently, he worked for Google, where he served as VP, global brand solutions and innovations. Before that, he was at Procter & Gamble in sales, marketing, and digital business roles across the globe. Read the whole story...

  • Brands Shouldn't Fear Being 'Left Behind' On SocialThe Drum

    From live-streaming to Snapchat and near-constant Facebook algorithm changes what's a marketer to do when it comes to navigating the rapidly changing world of social media? Hollie Bennett, UK digital and community manager at Sony, says creating meaningful content with influencers is one of the biggest challenges facing brands. Read the whole story...

  • Campbell's CMO Takes Over Digital MarketingAdweek

    Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light earlier this week when Umang Shah, director of global digital marketing and innovation, announced he left the food brand a few weeks ago. Read the whole story...

  • ColorTV Aims To Bring Ads To Connected TVTechCrunch

    Unlike traditional TV advertising, where audience demographic on a certain show is as much a guess as it is based on fact, ColorTV's platform has insights that are unique to each individual audience member. This means targeting marketers' ads will be far more precise. Read the whole story...

  • Whole Foods Applies For 'World's Healthiest'Brand Channel

    A recently filed U.S. service mark application by Whole Foods Market may not only prove to be a lengthy uphill battle for health-conscious dominance, but it may also be a sign of future global endeavors for the chain. On June 23, Whole Foods filed a federal service mark application for the mark "WORLD'S HEALTHIEST GROCERY STORE." Read the whole story...

  • Cancer Hospital Ads Triple Since 2005Fox News

    Between 2005 and 2014, U.S. cancer centers upped their spending on ads targeting the general public, with 890 centers spending $173 million on ads by 2014, according to a new analysis. Spending more than tripled since 2005 and was highly concentrated among a small number of cancer centers. Read the whole story...

  • Amazon Prime Day Tops In SalesCNBC

    So much for concerns that the second Prime Day event didn't live up to Amazon's expectations. The online retailer said Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60% compared with the previous Prime Day. In the U.S., orders rose by more than 50%. Read the whole story...

  • Nissan Unveils Its Answer To Tesla AutopilotCarConnection

    Nissan announced that its ProPILOT semi-autonomous driving software will be available in Japan next month. Like Tesla's Autopilot, ProPILOT is designed for use under very specific circumstances, specifically, on highways at speeds ranging from about 20 mph to 60 mph. Read the whole story...

  • Taylor Hill Is The New Face Of LancomeVogue

    It's clear that the Victoria's Secret Angel is a master of easy, all-American beauty. So when Taylor Hill revealed that she was the new face of Lancome, the iconic French cosmetics house, we wondered what the ultimate girl next door would have to say on the subject of hair and makeup a la Parisienne. Read the whole story...

  • NHL's Penguins Have Loyal FansNYSportsJournalism.com

    The Pittsburgh Penguins are not only the 2015-16 NHL Stanley Cup champs, they also are title holders of the most loyal fans in the league. The Penguins came in No. 1 in the 2016 NHL Sports Fan Loyalty Index from research, analytics and consulting firm Brand Keys, New York. Read the whole story...

  • Yelp Marketing Executive Dies At Grand CanyonNew York Daily News

    A Yelp marketing executive fell to her death while hiking with friends in the Grand Canyon on Friday. Colleen Burns, 35, accidentally stepped off an edge at Ooh Aah Point, approximately one mile down the popular South Kaibab Trail, according to witnesses. Read the whole story...

  • Starbucks Offers First Espresso Drink With Coconut MilkDrinks Business

    Coffee giant Starbucks has launched its first iced espresso beverage that features coconut milk. The Iced Coconut Milk Mocha Macchiato is available in participating company-operated and licensed stores. Starbucks has also introduced a new iced tea, the Teavana Shaken Berry Sangria Herbal Tea. Read the whole story...

  • Ashley Madison Rebrands Post-Hacking ScandalUSA Today

    The owner of infidelity site Ashley Madison is ditching its corporate name in a rebranding push after a devastating hacking episode last year exposed the site's database of cheaters and philanderers to the world. Toronto-based Avid Life Media said it is rebranding as Ruby Corp. Read the whole story...

  • Secret Shoppers Put Tesla Dealers In Last PlaceWard's Automotive

    The electric-car maker, which has skirted the traditional dealership franchise system in favor of owning its own sales outlets, ranked dead last on this year's Pied Piper Prospect Satisfaction Index. Infiniti took the top spot (for the first time), followed by Lexus, Mercedes-Benz, Toyota and Audi. Read the whole story...

  • Millennials Spring For High-End Pet Food Boston Globe

    Millennials have supplanted baby boomers as the largest pet-owning generation in America, and, increasingly, they're feeding their pets as they feed themselves: free range, organic, and gluten-free. And despite stagnating wages and student debt, market researchers say that Millennials are more likely than their elders to spring for high-end pet food. Read the whole story...

  • Marriott Expands Millennial-Focused Moxy HotelsBrand Channel

    Hotels are no longer just for sleeping and meeting. Millennials, who hold the interest of pretty much all brands these days just as Baby Boomers did for decades before them, are all about creating and selling experiences, so hotel brands-fearing they'll lose them all to Airbnb-are attempting to up their game. Read the whole story...

  • Burberry Board Shakes Up Leadership The Guardian

    Burberry's chief executive, Christopher Bailey is to cede control of the company's day-to-day management as part of a boardroom overhaul amid criticism from investors. Marco Gobbetti will take over as chief executive in 2017, leaving his position at the helm of French luxury brand Celine. Read the whole story...

  • Denny's Reveals New Pancake OfferingUSA Today

    Hoping to stack the deck in its favor when it comes to the breakfast wars, Denny's unveiled a new pancake recipe Monday that replaces the just-add-water powdered mix routine with fresh buttermilk and eggs. The new hotcakes are 50% fluffier, executives say. Read the whole story...

  • Samsung Not Waterproof, Per 'Consumer Reports'Forbes

    Samsung has marketed its entire S7 line as remarkably durable, including commercials featuring rapper Lil' Wayne pouring champagne over an S7 Edge. But "Consumer Reports" has released results showing the S7 sibling pitched as the most durable may, in fact, be the least likely to survive such rough treatment. Read the whole story...

  • Childless Women To Marketers: We Buy Stuff, TooThe New York Times

    According to census figures, more women in the United States are childless than at any other time since the government began keeping track in 1976. Nearly half of women between the ages of 15 and 44 did not have children in 2014. And 15.3% of women ages 40 to 44 are childless. The numbers are growing internationally as well. Read the whole story...

  • Sony Faces Marketing Challenges With 'Ghostbusters'Today.com

    The studio is trying to build up excitement for the picture by fanning nostalgia from the original 1984 classic. At the same time, the advertising campaign has downplayed the novelty of a summer action blockbuster anchored by women, in the hopes that a large percentage of tickets are sold to men. Read the whole story...

  • Chipotle Stock Drops After Author Tweets Of Food PoisoningDenverPost

    Chipotle Mexican Grill shares plunged by as much as 3.7% after Eric Van Lustbader, author of the Jason Bourne thrillers, tweeted to his more than 3,700 followers that his editor likely got food poisoning at one of its New York restaurants. Chipotle has been struggling since last fall, when the first of a series of food-borne illnesses linked to the chain were reported. Read the whole story...

  • Tesla Spends $6 Per Car On AdvertisingBenzinga

    In an email to investors, Global Equities Research analyst Trip Chowdhry discussed one astonishing metric about Tesla's young business that should give Tesla bulls reason for optimism. While other car companies are spending between $248 and $3,325 in advertising per car sold, Tesla is spending just $6 per car. Read the whole story...

  • McDonald's Expands Sriracha Big Mac TestBurger Business

    McDonald's has expanded the test of its mashup of Big Mac and sriracha sauces to western Washington State. Originally tried last month in San Diego as part of the continuing test of the Signature Crafted customization platform, Signature Sriracha was one of several topping combos available. Read the whole story...

  • Virgin Media Gets Bolt Up And Running For OlympicsNYSportsJournalism.com

    Usain Bolt, the fastest man in the world, is preparing to compete in the Summer Games in Rio in an attempt to add to his six gold medals. He is getting timely acceleration from Virgin Media, which has unveiled a multi-platform campaign to support its broadband and other telecom options. Read the whole story...

  • Schick Brings Robot Razor To San Diego Comic-ConBrand Channel

    The brand is having fun with the Robot Razor, a character that debuted in Schick's Super Bowl 50 commercial earlier this year. In the ad, an everyday Schick razor transform into a "super razor" to battle other inferior razors. Schick is getting the party started early via social media, asking fans to tweet funny irritations of everyday life. Read the whole story...

  • Consumers Smarten Up About LoansChicago Tribune

    Consumers appear to be disciplined about paying their loans on time, with delinquencies during the first quarter of this year falling well below the 15-year average, according to the American Bankers Association. The banking group said a broad range of loan payments show consumers are handling their loans well. Read the whole story...

  • Merck Holds Parents Accountable In Gardasil AdFiercePharma

    On the heels of a recently renewed push by researchers and doctors to encourage HPV vaccinations, Merck is out with a new HPV awareness campaign that puts the onus of vaccination on parents. A recent spate of published studies pushes for doctors to become more assertive in recommending it to young patients. Read the whole story...

  • Pfizer Agrees To Note Addiction Risks In Opioid Marketing FiercePharma

    Pfizer and the city of Chicago have hammered out an agreement on painkiller marketing. The agreement - which publicly codifies Pfizer's internal rules - could potentially be used as a model for other drugmakers selling the highly addictive opioid drugs. Read the whole story...

  • Marvel Announces New Iron Man Will Be A Black WomanTime

    There's a new Iron Man. Well, Iron "Man" for now. She's still working on the name. The events at the end of the comic-book event series Civil War II will result in Tony Stark stepping out of the Iron Man suit and a new character, Riri Williams, taking over. Read the whole story...

  • Unilever Could Use VR In New WayThe Drum

    Unilever is naturally treating virtual reality (VR) with caution but one area it thinks the medium could make a difference is using it to sell sustainability. VR is fast emerging as 2016's standout technology for marketers, with the likes of Audi and the BBC testing its long-term potential in recent months. Read the whole story...

  • Ad Heavyweights Face Off For $1 Billion McDonald's AccountChicago Tribune

    After splitting its advertising between Leo Burnett and DDB Chicago, the hamburger giant has enlisted Publicis and Omnicom, their respective parent companies, to compete. Everything from creative to digital to in-store marketing is up for grabs, with a holding company expected to be chosen by next month, sources said. The competition is winner take all. Read the whole story...

  • Cadbury Heir Launches Ethical Chocolate BrandFoodBev Media

    The great-great-grandson of George Cadbury, one of the founding fathers of the global confectionery company that bears his name, has launched a new ethical chocolate start-up offering a range of artisan chocolate bars. But the difference with Love Cocoa, founded by James Cadbury, is that the bars will be handmade in the UK. Read the whole story...

  • Big Boy Restaurant Gets A MakeoverCincinnati Enquirer

    Big Boy's mascot has looked the same since the mid-1970s and seemed overdue for a makeover "We didn't take this change lightly; we wanted to keep him recognizable but we wanted to update him," a company executive said. "He's not skinny, he doesn't have six-pack abs, but he's healthy." Read the whole story...

  • Another Tesla Crashes In AutopilotDetroit Free Press

    An art gallery owner told police his 2016 Tesla Model X was in autopilot mode when it crashed and rolled over on the Pennsylvania Turnpike last week. The crash came just one day after the National Highway Traffic Safety Administration issued a report on a fatal crash in May involving a Tesla that was in self-driving mode. Read the whole story...

  • Chipotle Marketing Exec Arrested On Drug ChargesUSA Today

    A Chipotle marketing executive who allegedly made repeated purchases of cocaine from a Manhattan drug ring turned himself in Tuesday morning, according to his attorney. Mark Crumpacker, Chipotle's chief creative and development officer, was arrested and arraigned on seven counts of possession of a controlled substance. Read the whole story...

  • BlackBerry Kills Smartphone As Senate Drops BrandBrand Channel

    BlackBerry Classic, the phone that launched last year to bring in mobile users who love typing on an actual keyboard rather than a digital one, is going the way of the dodo bird. The news comes as the U.S. Senate said it will switch from BlackBerry to iOS and Android devices. Read the whole story...

  • Will We Buy Budweiser As A Patriot?Chicago Tribune

    Some marketers might have hesitated, worrying a move such as this was crass or cynical or just a wee bit over the top. But with nationalistic fervor at least simmering in this election year, there's a certain logic in running America (the lager) up the flagpole to see who salutes. Read the whole story...

  • Nintendo Marketing Exec To Leavegamespot

    Nintendo Executive Vice President of Sales and Marketing Scott Moffitt is leaving the company after five years. The executive, who formerly held marketing positions at PepsiCo and Henkel, will work at Nintendo through the end of July, before moving on. The position reportedly is being dissolved. Read the whole story...

  • Olympics Eases Ad BlackoutThe New York Times

    For years, Olympic athletes have found reasons to gripe about the ad restrictions written into the 40th rule of the Olympic Charter, which essentially dictates what can be seen and said in the days before and during the world's largest international athletic showcase. But now, thanks to a small amendment to the rule, the ad floodgates have swung open. Read the whole story...

  • Coca-Cola Invests In Aloe-Based DrinkFortune

    Coca-Cola has acquired a minority stake in an organic aloe water beverage startup, one of several investments the soda maker has recently made beyond its core business as soda sales soften in the United States. Coca-Cola bought a stake in a California-based startup called L.A. Aloe, which is known for the company's Aloe Gloe brand. Read the whole story...

  • Marketing Execs Mull Effects Of BrexitCampaign Live

    Marketers are mulling whether to change investment levels due to England's decision to leave the European Union. Some have been hit by the weakening pound and must off-set this inflation. This will be the biggest issue for those who import their stock or a big chunk of their raw materials from outside of the UK. For major exporters such as Jaguar Land Rover, the opposite could be true. Read the whole story...

  • Johnnie Walker Launches Island Green Scotch WhiskyDrinks Business

    Johnnie Walker has launched Island Green, a scotch whiskey for those who want to explore the world of single malt Scotch whisky. A rare blend of rich single-malt whiskies from the four corners of Scotland, Johnnie Walker Island Green provides drinkers with a distinctive flavor experience. Read the whole story...

  • General Mills Segments Products By PotentialMinneapolis Star Tribune

    In the U.S., which accounts for about 60% of General Mills' business, the growth categories include cereal, snack bars, yogurt, pizza rolls, Mexican food and natural and organic products. They account for about three-fourths of the company's sales and operating profit. Read the whole story...

  • Walmart's Takes Aim At Amazon PrimeUSA Today

    Walmart is taking direct aim at Amazon when it comes to free shipping. The retailing giant announced Wednesday that it is going to offer a free 30-day trial of its ShippingPass, good for unlimited two-day shipping. ShippingPass launched last year and is similar to Amazon Prime. Read the whole story...

  • Ogilvy Exec Joins McDonald'sThe Drum

    Colin Mitchell will report to McDonald's global chief marketing officer Silvia Lagnado and will be tasked with articulating the fast-food chain's brand vision and positioning. He will also be charged with "impacting major pieces of the McDonald's brand, including advertising, visual identity and packaging." Read the whole story...

  • Tesla Under Investigation For Self-Driving Car FatalityJalopnik

    One person died in a May crash in Florida involving a Tesla Model S cruising on its semi-autonomous Autopilot mode and the National Highway Traffic Safety Administration is investigating the wreck. It was in a Model S, and details of the crash are only becoming public now, thanks to a statement from Tesla and an investigation from NHTSA. Read the whole story...

  • Hershey Rejects Buyout Bid From MondelezChicago Tribune

    Hershey has turned down a takeover offer from Mondelez International, the Deerfield, Ill.-based maker of Oreos and other snack foods. A merger between the two companies would have formed the world's largest candy manufacturer. It's unknown whether Mondelez will up its offer. Read the whole story...

  • Nestle Faces Scrutiny Over Water BottlingBloomberg

    The Nestle Waters North America facility slated for western Phoenix is nearing fruition amid a series of battles the company has faced elsewhere. Three environmental groups have sued the U.S. Forest Service for letting Nestle continue to bottle in the San Bernardino Mountains. Read the whole story...

  • Thrillist Launches Booze-Focused SiteThe Wall Street Journal

    Supercall is being sponsored by Diageo, but will run as an independent editorial property. The new site focuses on spirits, covering everything from how to make a proper Negroni to drinking culture in a newly West-connected Cuba. Read the whole story...

  • Angry Orchard Intros Cider Made Exclusively With N.Y. ApplesDrinks Business

    Boston Beer-owned Angry Orchard has launched its first hard cider made exclusively with New York apples. Dubbed Walden Hollow, the cider is the company's fourth style of small batch craft ciders. Read the whole story...

  • Adidas, Kanye West Announce New Products, StoresComplex

    Adidas announced it will have a "long-term relationship with Kanye West in the launch of Adidas + Kanye West, a Yeezy-branded entity creating footwear, apparel, and accessories for all genders across street and sport," including retail stores. Read the whole story...

  • Metallica Becomes Face Of Brioni Luxury MenswearLoudwire

    Brioni is rebranding with the help of a heavy metal band. Bringing in Metallica is part of the overall effort to reposition Brioni as a masculine brand. The campaign is from new Brioni creative director Justin O'Shea. Read the whole story...

  • Skechers Wins Second Round In Converse LawsuitComplex

    An International Trade Commission judge ruled that the stripes, toe bumper, and toe cap all constituted valid trademarks that were worthy of protection. On June 23, after review by the full ITC, the decision was overturned. Read the whole story...

  • Chipotle Offers Incentives To Attract CustomersUSA Today

    The chain is launching a "Chiptopia" summer promotion starting Friday that rewards customers for their number of visits. Chipotle has been scrambling to regain loyalty from former fans after alienating many with several incidences of E. coli and Norovirus at stores last year. Read the whole story...

  • JetBlue Opens Book Vending Machines In DetroitWDIV

    Five new vending machines are opening up across the city of Detroit. But these aren't your average vending machines -- they contain books. The free vending machines are part of JetBlue's "Soar with Reading" program, which was created to ensure that schoolchildren have access to age-appropriate reading material, even when school is not in session. Read the whole story...

  • PepsiCo Reintroduces Diet Pepsi With AspartameBrand Channel

    PepsiCo is hoping that Classic Diet Pepsi turns out as well as Classic Coke's reboot. A 10-month-long test of substituting sucralose for aspartame in Diet Pepsi has shown that customers prefer the original formulation, so PepsiCo is giving the people what they want and bringing back Diet Pepsi with aspartame in September. Read the whole story...

  • General Mills Gains Ground In Yogurt CategoryMinneapolis Star Tribune

    General Mills was a longtime leader in yogurt with its Yoplait brand, but the company was slow to catch on to the Greek yogurt trend when Chobani started to take the category mainstream in 2007. Since then, General Mills has gained ground in the Greek yogurt market with Yoplait Greek 100. Read the whole story...

  • Stella Artois Enlists Actress Hilary DuffBrand Channel

    The Belgian AB InBev brand is kicking off its "Host One to Remember" campaign. The idea is to get people to host parties and make sure they purchase plenty of Stella Artois for potential revelers. After all, this beer has been involved in plenty of celebrations over the years. Read the whole story...

  • Bono, Ali Hewson Join Natural Beauty JuggernautThe New York Times

    Beautycounter, the California-based natural beauty line, has bought Nude, the natural beauty line founded by Bono's wife, Ali Hewson, from LVMH Moet Hennessy Louis Vuitton. Bono will become an investor in Counter Brands, the parent company of Beautycounter, and Ms. Hewson will become a board member. Read the whole story...

  • Brands Embrace Wimbledon TennisNYSportsJournalism.com

    Wimbledon is supported by marketing partners including IBM, Jaguar, Rolex, Stella Artois, Evian, HSBC bank and Ralph Lauren. Returning to the marketing roster is Haagen-Dazs. A five-year deal includes $3.4 million marketing campaign and a limited-edition flavor, Strawberries & Cream, sold exclusively on the tournament grounds. Read the whole story...

  • Lennox Combines Art, Engineering In ExhibitMashable

    Picture a mural transforming before your eyes. You would assume that it's digital, a projected image. But if you look closely, you see it's not. It's a painting that's being changed by air. That's how art was created at "Degrees of Perfection," presented in Los Angeles by Lennox. Read the whole story...

  • Volkswagen Faces $15 Billion SettlementBloomberg

    Volkswagen AG's price tag to settle lawsuits in the U.S. over its rigging of diesel emissions tests has jumped to more than $15 billion -- $5 billion more than previously reported. VW will set aside up to $10.03 billion to cover costs including buying back vehicles at pre-scandal values and compensating drivers as much as $10,000 per car for their troubles. Read the whole story...

  • Finish Line CEO Credits Adidas For Recent Sales SurgeSole Collector

    The growing buzz surrounding Adidas' sneakers isn't benefiting only the sportswear brand, but its retail partners as well. According to reports, Finish Line Inc. surged the most it has in the past seven years, after surpassing first-quarter expectations. Read the whole story...

  • Uber Partners With Hertz To Expand Rental DealChicago Tribune

    Uber Technologies partnered with Hertz to offer short-term auto rentals to ride-hailing drivers, a move intended to court new drivers and keep current ones on the road. The partnership launches in Los Angeles and will be rolled out to other U.S. cities in the coming months. Read the whole story...

  • Stonewall Inn Declared First Monument For LGBTQ RightsComplex

    President Obama will recognize the significance of the Stonewall Inn by naming it a national monument, marking the first one dedicated to LGBT rights in the nation's history. The site of the landmark 1969 Stonewall riots against the New York Police Department has long symbolized the LGBT community's fight for visibility and progress. Read the whole story...

  • Kendall Jenner Is Unrecognizable In Marc Jacobs CampaignHuffington Post

    Marc Jacobs has a talent for transforming his models to fit the story he's trying to tell for a given collection, both in runway shows and campaigns alike. For his star-studded Fall 2016 ads, which feature the likes of Cara Delevingne, Courtney Love, Marilyn Manson, Missy Elliott, it is Kendall Jenner as a "goth goddess" who is the most unrecognizable. Read the whole story...

  • This Insane Car Is The Future Of Automotive AdvertisingTechnoBuffalo

    It looks like a vehicle Batman might drive, but it's actually being used for advertising. The Mill Blackbird is an adjustable car rig that is used as a base for photoreal CG cars, allowing companies to essentially use this in place of an actual vehicle when filming commercials. Read the whole story...

  • Study: Men Less Likely To Use Condom With Hot PartnersComplex

    A new study reveals men are less likely to use a condom if the woman they're with is attractive. Apparently, the condom challenge to promote safe sex was a bust, as evidenced by a map of the most sexually transmitted disease-ridden cities in the U.S. Read the whole story...

  • VW To Pay More Than $10 Billion To Settle Emissions ClaimsThe Wall Street Journal

    Volkswagen AG has agreed to pay more than $10 billion to settle claims from U.S. owners of diesel-powered vehicles affected by the automaker's emissions-cheating scandal. The deal affects 500,000 owners of diesel-powered vehicles with two-liter engines that contain software capable of duping government emissions tests. Read the whole story...

  • NFL, ESPN, Pizza Hut, Dunkin' Donuts Rate HighNYSportsJournalism.com

    The NFL, ESPN, Cabela's Sporting Goods, In-N-Out Burger, Pizza Hut and Dunkin' Donuts are patting themselves on the back after having topped their respective categories in the "2016 EquiTrend Study" from The Harris Poll, which has released its entire list of leading brands as named by consumers. Read the whole story...

  • General Mills Tries To Make Brands 'Ageless'The Drum

    The company created an entire rap album for its Hamburger Helper brand in April, with tracks named "Watch the Stove" and "Feed the Streets" after initially joking about it around the time rapper Drake announced his imminent album launch. It's a ballsy move for a traditional food company and one indicative of changing attitudes to stereotypes in marketing. Read the whole story...

  • Macy's CEO Who Killed Marshall Fields To Step DownChicago Tribune

    Macy's longtime CEO Terry Lundgren, who spearheaded a landmark acquisition that created a powerhouse national department store chain, will step down early next year, the company announced Thursday as it struggles to reinvent itself amid online competition and changing consumer habits. Read the whole story...

  • Stoli Tells Men To 'Drink What You Want'Campaign Live

    A campaign for Stoli Vodka from The Martin Agency encourages men to get over their fear of being judged and drink things that taste good. Despite Roger Sterling's penchant for Stolichnaya on "Mad Men," there's apparently a perception among Millennials that vodka, particularly flavored varieties, aren't "manly." Read the whole story...

  • MetLife May Axe SnoopyNew York Post

    MetLife, which uses the lovable "Peanuts" pooch as its mascot, is thinking about phasing out America's most famous beagle from its marketing efforts. MetLife's licensing deal with United Media, which owns the rights to Charles Schulz's "Peanuts" gang, runs through 2020. Read the whole story...

  • Bank Cards Offer Help With Student LoansBoston Globe

    Banks offer free airline tickets and hotel stays through their rewards programs. Earning up to 1.5% cash back on purchases is a standard perk of credit card companies. Now, one local bank is offering a debit card that takes 1% of all purchases and directs it toward paying down college debt. Read the whole story...

  • Film-Food Festivals Sponsorship Spend Hits $878MNYSportsJournalism.com

    Marketers and brands are finding a fertile ground in both film and food festivals as witnessed by an anticipated record $878M in sponsorship spend for 2016, according to research firm IEG. Leading companies in spend include Anheuser-Busch, PepsiCo, Coca-Cola, Marriott and Starwood Hotels. Read the whole story...

  • San Franciscans Most Hooked On SmartphonesSan Francisco Chronicle

    More so than other Americans, San Francisco residents interact with their smartphones more than they do with other human beings on any given day. Half admitted to using their phone to escape social interaction and nearly a third said they feel anxious when they don't have access to their phones. Read the whole story...

  • Sneaker Wars Pit Curry (Under Armour) Vs. James (Nike)The New York Times

    At a time when sales of basketball shoes have been sluggish, Under Armour's have taken off. They were up 95% in the fourth quarter of last year (compared with 2014's fourth quarter) and another 64% in the first quarter of this year. Read the whole story...

  • Rolls-Royce Imagines Bespoke Driving ExperienceBrand Channel

    The 103EX concept car offers a virtual in-car valet to personalize and create an exquisite experience: an artificial intelligence system known as "Eleanor." She will look after you, She will determine what your mood is like today, and then change the way the car drives, change the ambiance inside of it, maybe change the music. Read the whole story...

  • New Belgium Brewing, Ben & Jerry's Partner Drinks Business

    New Belgium Brewing and Ben & Jerry's are working together again to create a new ice cream-inspired beer. The new Chocolate Chip Cookie Dough Ale is due to be released this fall. The companies will donate $50,000 of the proceeds to climate change awareness group Protect Our Winters. Read the whole story...

  • Lessons On Marketing From Will SmithThe Drum

    He might be better known as the Fresh Prince of Bel-Air, but actor and singer Will Smith said recently that he considers himself a marketer, and offered up the advice that brands should shift their focus "from product to people." Read the whole story...

  • CVS Pharmacy Makes Healthy Food CommitmentDrug Store News

    CVS Pharmacy plans to improve its convenient food offerings with healthier foods and beverages across more than 2,900 locations, up from an initial 500 pilot stores announced last year. Stores will offer national and niche better-for-you brands that make healthier eating on-the-go, convenient and affordable. Read the whole story...

  • New England Fishing Makes A ComebackBoston Globe

    After years of struggle in the face of a declining local fishery, the Fish Pier in Boston is again bursting with seafood businesses. But with New England fishing stocks tightly managed, the Fish Pier dealers are now more reliant on fishermen from distant oceans. Read the whole story...

  • Five Questions With Yieldmo's Lucas PiazzaBrand Channel

    Yieldmo is redefining the mobile ad tech industry with its purpose-driven business model aimed at minimizing bad mobile ads through a thoughtful and innovative redesign of the medium. Its mission-to produce mobile ad formats that respect consumers' experience while maximizing ROI for advertisers and yield for publishers. Read the whole story...

  • Six Flags Adds VR To Favorite Roller CoasterChicago Tribune

    Riders will be offered Samsung Gear VR headsets that will show virtual images during the ride, said Katy Enrique, Six Flags Great America's communications manager. Officials are still deciding what visuals the riders will see. Read the whole story...

  • Whole Foods Is Getting Destroyed By AldiBloomberg Businessweek

    The 365 concept is Whole Foods' response to sales declines at stores open at least a year. The parent store's focus on on organic and local has been copied elsewhere, cheaper. It's getting destroyed by Trader Joe's and Aldi, which are owned by the same German company. Read the whole story...

  • Businesses Explore Cashing In On Muhammed Ali BrandThe New York Times

    Ali's increasing inability to move with his former grace or speak with his onetime loquaciousness did not bother the entrepreneur Robert F. X. Sillerman. In 2006, he paid $50 million for 80% of Ali's G.O.A.T. (Greatest of All Time) company to control Ali's name, image, likeness and publicity. Read the whole story...

  • Pfizer Develops PR, Ad CampaignThe [New London, Conn.] Day

    With attacks on the pharmaceutical industry having ramped up because of recent spikes in drug prices and Pfizer Inc.'s failed attempt to use a now-banned financial tactic to escape U.S. taxes, the company is fighting back with a new media campaign featuring scenes from its Groton laboratories and an interview with one of the region's top scientists. Read the whole story...

  • Kroger First-Quarter Profit Rises To $680 MillionCincinnati Enquirer

    Kroger earned a $680 million profit in its first quarter of 2016, an increase of nearly 10% from a year ago. Total sales for the Downtown Cincinnati-based grocery store chain rose 4.7% to $36 billion in the three months ended May 21. Excluding fuel, sales rose 7.8% from a year ago. Read the whole story...

  • Target Hires Former Bleacher Report Exec For Secret Tech ProjectMinneapolis-St. Paul Journal

    Sam Parnell's title will be vice president innovation engineering. Based in Target's office in Sunnyvale, Calif., he'll focus on building an engineering team to support Target's innovation efforts. Parnell has a background in tech and online media. He was most recently founder/CTO of podcast network Binge Media. Read the whole story...

  • Stroh's Beer Returns To DetroitDetroit Metro Times

    Brew Detroit has recently received label approval for Stroh's Bohemian-Style Pilsner. The brewery, which brews beers for Michigan brands such as Atwater Brewery and Badass American Lager, will likely brew the beer for Stroh Brewing Co., the previously Detroit-based brewery which is now owned by Milwaukee-based Pabst Brewing Co. Read the whole story...

  • Sam Adams Brewer Jim Koch On Consulting, 'Hamilton'Chicago Tribune

    Jim Koch, who launched Boston Beer Co., from his kitchen 30-some years ago with a 19th-century family recipe, said he had no idea that his Samuel Adams beer was name-checked in Broadway's cross-cultural megahit "Hamilton." His eyes lit up when played the playful allusion to the signature brew (named for a patriot) in a pub scene set in 1776. Read the whole story...

  • How High-End Brands Are Embracing The InternetKnowledge@Wharton

    Patek Philippe's online store, where customers can look but not purchase, is certainly atypical of most shopping websites. It's an excellent example of how some high-end retailers are dealing with a dilemma born of the digital age. How does a luxury brand retain its extravagant feel while catering to the growing horde of consumers who love to shop online? Read the whole story...

  • Panera Bread Boots Artificial Ingredients In StoresCNBC

    Panera Bread is ditching all artificial flavors, sweeteners, preservatives and colors from its grocery store products. The company, which has already removed antibiotics and non-naturally occurring trans fats from its food products, hopes to be free of additives by the end of this year. Read the whole story...

  • Obama Trades BlackBerry For Samsung GalaxyArstechnica

    Barack Obama carries a secure "smartphone" that is so locked down that he compared it to an infant's toy phone. There's only one mobile device supported by the Defense Information Systems Agency-the agency that provides the White House with communications services. That phone is a "hardened" Samsung Galaxy. Read the whole story...

  • Orlando Tragedy Is Personal For TargetChain Store Age

    Target Corp. is donating $250,000 to the OneOrlando Fund in honor of the retailer's two associates and other victims killed in the nightclub massacre. Target lost two employees, Mercedes Flores and Luis Omar Ocasio-Capo, and a third employee remains in critical condition. Read the whole story...

  • Dos Equis Keeps It InterestingBrand Channel

    It's one of the toughest challenges a brand with an iconic ambassador faces-what happens after you no longer use said ambassador? That's the challenge facing Dos Equis, which parted ways in March with the actor who portrayed "The Most Interesting Man in the World." Read the whole story...

  • Disney Donates $1 Million For Orlando Shooting VictimsComplex

    OneOrlando almost immediately raised $1.75 million with $1 million coming from the Walt Disney Company. The second-biggest donation of $500,000 was from Darden Restaurants. JetBlue and AT&T were also major contributors, with $100,000 each. Read the whole story...

  • What Americans Really Do With Their SneakersForbes

    The NPD Group's Consumer Tracking Service asks millions of consumers product-related questions. When asked about their primary intended purpose for athletic shoes purchased, about 25% of all U.S. consumers said they would use the shoes for athletics and sports. Read the whole story...

  • Buster Posey Expands Deal With Under ArmourNYSportsJournalism.com

    Baltimore-based Under Armour said it has signed Buster Posey to a multi-year extension of their partnership. As part of the renewed partnership, Posey now becomes the face of Under Armour's exclusive baseball collection in collaboration with Dick's Sporting Goods. Read the whole story...

  • Ford Fusion Named Safest VehicleNew York Daily News

    The 2017 Ford Fusion has earned the designation of Top Safety Pick+ from the Insurance Institute for Highway Safety, the highest honor given out by the well-respected non-profit. The National Highway Traffic Safety Administration has not released its test results for the 2017 Fusion. Read the whole story...

  • Allstate Focuses On Financial Domestic AbuseBustle

    When women are stuck in abusive relationships, people who don't understand the situation often ask why they don't just leave. But many things might be keeping them captive - including, as the "Free To Walk" campaign from Allstate Foundation Purple Purse shows, money. Read the whole story...

  • Orlando Brands Respond to Tragedy at Pulse NightclubBrand Channel

    While politicians and pundits began to comment on the tragedy, big brands also did the same-particularly those attached to Orlando, a city famed for its hospitality, tourist destinations and entertainment attractions. Read the whole story...

  • How China Won Keys To Disney's Magic KingdomThe New York Times

    The Shanghai park, which opens Thursday, has become mission critical for Disney as it faces business pressures in other areas like cable. It is designed to be a machine in China for the Disney brand, with a manicured Magic Kingdom-style park and"Toy Story"-themed hotel. Read the whole story...

  • Chevrolet Replaces Kid Rock With Luke BryanDetroit News

    General Motors Co.'s Chevrolet brand is partnering with country music star Luke Bryan and ending its relationship with Michigan rocker Kid Rock. GM and Chevy were criticized for sponsoring Kid Rock's 2015 summer concert series because of the rocker's past use of the Confederate flag. Read the whole story...

  • Why Don't Mazda And Toyota Cars Have Apple CarPlay?CarConnection

    The list of cars that don't yet support Apple CarPlay is still relatively long, but the list of manufacturers who won't support it wholesale is remarkably short-with notable exceptions. Neither Toyota nor Mazda want to CarPlay right now. Read the whole story...

  • Pets Before Profits: The $40 Million Gamble That Paid OffForbes

    Lucy Postins, founder and CEO of The Honest Kitchen, will not allow pet stores that sell puppies to stock and sell her all-natural pet food products because the ASPCA estimates that 99% of those puppies come from puppy mills. Sticking to her morals from day one has proven quite valuable. Read the whole story...

  • Lenovo Aims At Home RemodelsSan Francisco Chronicle

    Lenovo will sell an advanced smartphone in September with depth- and motion-tracking cameras that could make remodeling a home much easier. The device uses technology from Google that allows users to map out and measure areas of their home using the phone's cameras. Read the whole story...

  • Heineken Signs On As Formula One SponsorThe Guardian

    The deal is for five years. Heineken has made a point of stressing it will be bringing innovation to promote the sport, specifically in social media and expect the relationship to further increase the visibility and popularity of F1 in new markets round the world. Read the whole story...

  • Detroit Zoo's Marketing Highlights ConservationDetroit Metro Times

    The Detroit Zoo launched a new campaign this week called "A Zoo That Could" aimed at highlighting what it does beyond its 125 acres. "A Zoo That Could" aims to "provide an expanded view of the Detroit Zoo's impact on wildlife, wild places and the community." The campaign focuses on conservation, animal welfare, sustainability, education, and community. Read the whole story...

  • Target Rolls Out Connected Home DisplayChain Store Age

    The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target's Ridgedale location in Minnetonka, Minn. Read the whole story...

  • London Mayor Bans Body Shaming Ads BBC

    As part of his mayoral election manifesto, Sadiq Khan pledged to ban adverts promoting "unhealthy or unrealistic" body images from public transport in London. The Advertising Standards Agency received 378 complaints in 2015 about a weight-loss advert that asked customers if they were "beach body ready?" Read the whole story...

  • When The Lone Ranger And Gracie Allen Pitched ProductsThe New York Times

    When Gracie Allen struggled to bake a cake on "The George Burns and Gracie Allen Show" in the 1950s, an actress playing Betty Crocker stopped by to help. The Lone Ranger endorsed Cheerios, which sponsored that TV show from 1949 to 1957. Read the whole story...

  • Fiat Owner's Manual Commented On Women's LegsCarConnection

    Most startlingly, the manual assumed that cars would always be driven by men, with women only riding as "co-pilots" in the passenger's seat or back seat. It also assumed that women don't wear pants. "If a lady's skirt is too short, we recommend that she travel in the backseat to keep our concentration." Read the whole story...

  • NBA Releases Emoji App For FinalsUSA Today

    The NBA launched the NBAmoji App, providing fans with access to a series of Finals-related animated emojis for download. LeBron James, Stephen Curry, Draymond Green, and the rest of the players on the Golden State Warriors and Cleveland Cavaliers rosters all have their own emoji. Read the whole story...

  • Lands' End Looks To Surf, Sports, AthleisureBrand Channel

    Still searching for growth in a retail and apparel market where renaissance is proving difficult, Lands' End is taking a fresh tack-one that could prove its most significant product diversification under CEO Federica Marchionni. The company has introduced Lands' End Sport. Read the whole story...

  • WPP's Geometry, Unilever Join To Teach MarketingCrain's Detroit Business

    Shopper marketing has become a big part of many marketing budgets, but it remains largely absent from college marketing curriculum and something of a mystery even within marketing organizations. WPP's Geometry and Unilever have joined to help change that by backing an undergraduate course at Michigan State University that they believe is the first of its kind. Read the whole story...

  • A Truce In War On Ad BlockersBoston Globe

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  • American Apparel Tries To Restore ImageThe Drum

    American Apparel has launched a new campaign called "Make America Gay Again" as the troubled fashion brand continues its turn-around journey after a checkered past that has seen a six-year long history of declining sales, controversial ads and a scandal-plagued former chief exec. Read the whole story...

  • Nike Continues Sharapova SponsorshipCampaign Live

    Nike and tennis racquet brand Head have said they will stand by tennis star Maria Sharapova despite her two-year ban for failing a drugs test. Nike had initially suspended its relationship with her, saying it would monitor the investigation. Read the whole story...

  • Snapchat Beats Instagram In Time Spent In AppBusiness Insider

    Snapchat has overtaken Instagram in the amount of time users spend in the app, according to a new report from app analytics company, App Annie. Snapchat sits above three of Facebook's premiere apps in that category (WhatsApp, Messenger, and Instagram). It now only lags behind Facebook. Read the whole story...

  • Nissan Highlights Cars' Ability To 'Take On' ChallengesBrand Channel

    Each spot in the ad campaign features a cherry-red version of the featured vehicle-a Sentra, Altima, Maxima, Rogue, Murano or Pathfinder-in regional and national TV commercials and digital spots that underscore the technology chops of its product offerings. Read the whole story...

  • Pepsi Sued Over Super Bowl AdWestfair Business Publications

    Betty Advertising, Norwalk, Conn., has filed a suit against PepsiCo Inc. over its 2016 Super Bowl commercial with Janelle Monae. The suit accuses Pepsi of stealing its human jukebox concept of a hero character going from room to room, with the style of music changing in each. Read the whole story...

  • The Food Marketing Myths We've All Swallowed WholeThe Guardian

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  • Philly Takes First Step In Taxing SodaNBC News

    The city would become only the second municipality in America to impose a tax on sugary drinks and diet soda sold. Dozens of other local governments have attempted to implement similar taxes, but only Berkeley, Calif., has succeeded. Read the whole story...

  • GoPro, A-B, Red Bull Lead Action Sports SponsorsNYSportsJournalism.com

    When it comes to action sports, GoPro, Anheuser-Busch, Samsung, Chrysler and Red Bull are all in. These companies top the list of most active sponsors in the action sports category, with consumer electronics the most active category, according to IEG, Chicago. Read the whole story...

  • Five Questions With Mazda Marketing VPBrand Channel

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  • Consumers Vexed By Chip CardsBoston Globe

    Many chip readers don't yet work and those that do angrily beep, befuddling shoppers and exasperating cashiers. Rather than a quick side swipe of the card, customers need to insert their credit or debit card into a slot and wait for the tone that signals approval for some transactions. Read the whole story...

  • Soldiers Could Soon Wear New BalancePortland Press Herald

    New recruits receive vouchers to buy their own athletic footwear, which means many soldiers purchase sneakers made in Asia. Maine legislators would like to see those men and women buying sneakers made in Maine, where New Balance operates three factories. Read the whole story...

  • Lincoln Marketing Chief Departs For Ford EuropeDetroit News

    Matt VanDyke, the director of marketing, sales and service for Lincoln Motor Co. - who helped launch the popular Matthew McConaughey ad campaign - has been named vice president of marketing for Ford of Europe. Robert Parker, president of Lincoln China, will replace VanDyke. Read the whole story...

  • AK-47 Maker Looks to RebrandThe New York Times

    A Kalashnikov-brand clothing line is being unveiled in September, and the company plans to open 60 retail stores in Russia, selling clothes and rifles. It also introduced a marketing campaign, with a new logo - a stylized letter K, with a curved ammunition magazine as one of the arms - and a slogan, "Kalashnikov: Real. Reliable." Read the whole story...

  • GM CEO Says Automaker Is 'Undervalued'Bloomberg

    Mary Barra made the case in an interview with Bloomberg Television that GM can handle a downturn and sustain profits if the economy slumps in the next few years. The company also is making investments in ride sharing and self-driving cars to ensure its long-term future. Read the whole story...

  • Americans Buy Four-Millionth Hybrid VehicleHybridCars.com

    Since the first funky-looking hybrid cars came on the U.S. scene in late 1999, Americans have now purchased over four million examples of these gas-electric fuel savers. Today there are three-dozen hybrid vehicles on offer - some which sell negligible numbers, others that pull more weight in the market. Read the whole story...

  • Tom's Of Maine Expands Clothing LinePortland Press Herald

    Ramblers Way Farm, founded by Tom's of Maine's Tom Chappell and his wife, Kate Chappell, plans to open three new retail locations in the coming months, one in Portland and two in New Hampshire. The company, which makes high-quality wool and cotton garments for men and women, opened its first store in Kennebunk in November. Read the whole story...

  • Hotels Aim To Stand Out With Local ArtThe New York Times

    Seeking to appeal to guests' desire for new experiences and to stand out in a competitive market, hotel brand managers are mining their local art communities. "I think it's all part of the same movement to help the guest experience something new," said Dan Vinh, vice president for global marketing of Marriott's lifestyle portfolio. Read the whole story...

  • Vernors Ginger Ale Celebrates 150th BirthdayDetroit Free Press

    Deliciously different. That's the slogan James Vernor crafted for the iconic ginger ale he created in Detroit 150 years ago. The ginger ale pop (don't call it soda in Michigan) was created by Vernor, a young pharmacist employed with the Higby & Sterns drugstore, in 1866. Read the whole story...

  • Verizon's 'Can You Hear Me?' Guy Now At SprintUSA Today

    The actor with the horn-rimmed glasses who delivered that famous catchphrase as Verizon's "Test Man" character has changed his allegiances. Paul Marcarelli is now a Sprint customer, and is appearing in TV spots for the nation's fourth-largest wireless carrier. Read the whole story...

  • Adidas Shares Video Of New Yeezy Boost 750Complex

    The latest Boost release from Kanye West will feature a translucent rubber gum sole, perforated toe cap, reinforced stretchable Velcro strap, and is rounded out with premium leather and suede lining at the heel. Read the whole story...

  • Saks Supplies Bedding For United's Business ClassLuxury Daily

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  • NFL Joins With Disney, ESPN For Pro BowlNYSportsJournalism.com

    The NFL is moving the game in 2017 to Camping World Stadium in Orlando, with a scheduled date of Jan. 29, in keeping with the tradition of holding the event one week before the Super Bowl (being played on Feb. 5 in Houston). Read the whole story...

  • Samsung's New Earbuds Play TunesSFGate

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  • McDonald's Opens Aussie Location That Only Serves FriesPopSugar

    The purpose of the pop-up Maccas is to get people trying out potential toppings to be added to its Loaded Fries range. Even if you can't get to Sydney, you can cast your vote for the topping you want added to the menu on McDonald's Australia's Facebook page. Read the whole story...

  • Snapchat Passes Twitter In UsersBloomberg

    Snapchat has 150 million people using the service each day, making  the four-year-old messaging app more popular than Twitter Inc. by daily active users. Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December. Read the whole story...

  • New Emojis Coming To Phones EverywhereSFGate

    Dozens of new, fun emoji are headed to phone keyboards. Following "a final determination" at a Unicode Consortium Meeting earlier this year, 72 out of 79 new emoji candidates were accepted for mobile release this month.

    Read the whole story...

  • The Marketing Guide To RedditPR Week

    Advertising and sponsored posts have existed on Reddit for years, but the network's 234 million unique users are known for their adverse reaction to brandsViable participation options aside, Reddit has always been a network that marketers should watch.

    Read the whole story...

  • State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799MNYSportsJournalism.com

    State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties report a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago. Read the whole story...

  • Former P&G Exec To Become Cooper Tire CMOCincinnati Business Courier

    Former Procter & Gamble Co. executive Bryan Hesse has been hired as marketing chief for Cooper Tire & Rubber Co., an Ohio firm that is the fifth-largest tire maker in the United States. Read the whole story...