"We are launching this blog for anyone interested or involved in helping to make the web more social," according to the debut post on the company's social Web blog. "Whether you own a site and want to add social features to increase community engagement, or you're developing a great social application, this blog is for you."
Google has yet to make much impact when it comes to social media. Marshall Kirkpatrick at ReadWriteWeb noted that OpenSocial hasn't solved the data portability problem and FriendConnect has been "pointless." He also expressed concerns with Google social efforts such as the new Latitude service, which lets users tracks friends whereabouts via mobile device.
But, fittingly, the search giant said it also welcomes feedback on the social blog. --Mark Walsh
This is a really cool move by Google. It has been added to my feedreader and I look forward to HOPEFULLY hearing some good news for the opensocial platform. There's a lot of potential there to offer developers the same rich access Facebook developers enjoy today -- and it isn't being talked about enough.