Around the Net

How Longer Searches Influence Buying Process

It's important to remember "why" searchers come to a search engine to query. Ramez Naam reminds us searches don't occur in isolation and they are often part of a longer task. Remembering that searchers search for something specific, click on multiple results, perform follow-up searches and then come back in the following days to search on the same topic can help you do a better job at optimizing your site.

Live Search analysis reveals that "46% of the time customers spend on search tasks is on tasks that last half an hour or longer," he writes. What does that mean for webmasters and advertisers, and how does that influence the buying process? Naam tells us in the post.

Read the whole story at Microsoft Live Search »

Next story loading loading..