Sonar Ad Network Expands
Jul 18, 2000, 8:42 AM
DoubleClick Inc. , announced yesterday that it has signed over 300 new sites and added 193 new advertisers to its online advertising network, the Sonar Network, since March. The Sonar Network, which aggregates sites and advertisers with similar content into niche categories, now represents over 600 sites in exclusive and non-exclusive advertising relationships and works with over 260 advertisers. Recently added sites include a variety of business-to-consumer and business-to-business sites, including Jobdirect.com , ApartmentGuide and Newspapers.com.