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Survey: Consumers Prefer McDonald's Over Starbucks

  • Brandweek, Friday, February 13, 2009 10:45 AM
Participants were asked: Would you rather live in a place with more McDonald's or more Starbucks? Over all, McDonald's won by a score of 43% to 35%, with 22% declining to state a preference. But Starbucks won among 18 to 29-year-olds, 49% to 36%.

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