PJA Advertising and Marketing tapped Doug Powell as media director for the agency's East and West Coast operations. Powell will oversee all media planning and buying. Prior to joining PJA, Powell was
director of media services at Swirl, helping clients such as Lexar and the Oakland Raiders with social media and viral word-of-mouth marketing. He was also chief integrator at Maiden Lane. Both Swirl
and ML are in San Francisco, where Powell is currently based.