Thursday, May 21, 2015
  • Madison Avenue Trading Volume Falls 10% In April, Up 18% From 12-Month Low

    The U.S. ad marketplace declined 9.9% in April, according to a new dynamic market index of Madison Avenue's media trading volume. The index, called the U.S. Ad Market Tracker, is a collaboration between MediaPost and Standard Media Index, and is based on actual media dollar volume processed from a pool of agencies representing about 80% of the major agency holding companies. The index -- which stands at a 183 for April, the most recent month for which data is available -- was originally set to a base value of 100 in January 2009, which not so surprisingly proves to be ... ...Read the whole story

  • Mozilla To Let Advertisers Target Firefox Users Based On Browsing History

    Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy and giving them control over their data," Mozilla Vice President of Content Services Darren Herman writes in a blog post announcing the new product. ...Read the whole story

  • BASF Is The Latest Multinational Firm To Hold A Global Media Review

    BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately available. The company indicated that it was conducting the review as part of a periodic assessment that it undertakes with all suppliers. Incumbent UM is being invited to defend. ...Read the whole story

  • Turn Asks Judge To Send 'Supercookie' Lawsuit To Arbitration

    Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of "zombie" cookies to an arbitrator. The lawsuit grew out of reports that Turn tracked Verizon users' Web activity by drawing on headers that the telecom injects into mobile traffic. ...Read the whole story

  • Global TV Rises, Asia-Pacific To See Biggest Boost

    Global digital TV homes will continue to soar in numbers in the next few years. While North America will show only modest growth, U.S.-based TV companies could see financial benefits. The biggest rise will be in Asia-Pacific countries -- an increase by 400 million homes, with 93 million alone added in 2015. China will have 454 million digital homes -- the most of any country. ...Read the whole story

  • Programmatic Ad Spend Booms, Fueled By Retail

    Retailers are driving the boom in programmatic ad spending, new research finds. This year, the U.S. retail industry will spend $3.71 billion to purchase digital display ads programmatically -- nearly a quarter (24.9%) of the $14.88 billion U.S. advertisers will spend on programmatic buys. ...Read the whole story

  • Piracy Web Sites Net $209M From Digital Ads

    Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that appear on their sites, raising issues about brand safety and reputation. Overall, piracy Web sites made $209 million from digital advertising in 2014 -- unchanged from the previous year, including ads from 131 recognizable brands, up from 89 in 2013. ...Read the whole story

  • Cablevision, TWC Enjoy Stock Spikes

    Two major cable TV providers witnessed sharp hikes in stock prices on Wednesday. Cablevision Systems witnessed a major 18% rise to $24.73, due to Pivotal Research Group raising its expectation of the company to a buy from a hold, while Time Warner Cable saw an 5.4% hike to $166.55 on the expectation of further industry consolidation. ...Read the whole story

  • Digital, Be Darned; Auto Salespeople Are The Key To The Deal
  • Brands Should Listen, Not Talk (Too Much) In The Connected Car
  • AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age

If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at the currency of viewer engagement, not some vague brand recall stat. To ...More

  • The Outfront: Looking At The Upfront Now And In Future

    The upfront is just getting started and already there are prognosticators reporting that the decline in revenue will continue from last year. Agency execs at MediaPost's recent Outfront presentation discussed this year's upfront and what lies ...More

  • Most People Doubt Web Companies Will Keep Data Private

    Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service providers. That's according to the Pew Research Center, which today issued its ...More