Interactive, Addressable Ads Slow To Impact Marketplace

by Steve McClellan

While the TV industry has been talking about and experimenting with advanced advertising techniques such as addressable and interactive ads for years, little progress has been made in deploying such approaches widely. A new study from Deloitte concludes that it will be more than five years before they gain traction, pegging the current market for advanced TV ads in the U.S. at under $200 million. ...Read the whole story

NCM Media Networks Holds First Upfront

by Wayne Friedman

In-theater advertising company NCM Media Networks joins the upfront for the first time this year, presenting at New York City's AMC Loews Lincoln Square movie theater in May. The NCM network covers 18,300 theater screens, and the company says NCM ranks high among the broadcast and cable TV networks' reach in 18-34 viewers in prime time Friday and Saturday. ...Read the whole story

CiCI's Pizza Launches TV, Digital Campaign

by Steve McClellan

CiCi's Pizza has just launched a new ad campaign featuring the first work from its recently selected new ad agency, Publicis Dallas.The new campaign, entitled "There's More Where That Came From," will feature TV and digital ads as well as in-store messaging, the client has confirmed. ...Read the whole story

Comcast Strikes Indy Network Deal

by Wayne Friedman

As part of its agreement to acquire a majority stake in NBCUniversal, Comcast has announced the first in a series of distribution deals for independently owned networks. The first four include networks headed up by entertainment entrepreneurs Earvin "Magic" Johnson, Sean "Diddy" Combs, Robert Rodriguez, and Constantino "Said" Schwarz. ...Read the whole story

Clear Channel Media Registers 5% Uptick

by Erik Sass

For the full year, total revenues for Clear Channel Media Holdings increased 5% to $6.16 billion. CCME (radio) revenues increased 4% to $2.99 billion, while Americas Outdoor also grew 4% from $1.29 billion to $1.34 billion, and International Outdoor jumped 11% from $1.5 billion to $1.67 billion. ...Read the whole story

A.H. Belo Ad Revs Sink 5%

by Erik Sass

The end of 2011 did not register any uptick for newspaper publishers, with multiple publishers reporting continued revenue declines in the fourth quarter. That list includes A.H. Belo, the publisher of Dallas Morning News, The Providence Journal and Riverside Press-Enterprise, which saw total revenues slip 4.9% from $130 million to $125 million. ...Read the whole story

Study Links TV Content To Ad Value

by David Goetzl

Bravo said a neuroscience study it commissioned shows advertising is much more likely to resonate when shown during a program with related content. The study, conducted by Melbourne-based Neuro-Insight, gauged the live brain response of 150 people using 24 ads in categories ranging from automotive to entertainment to retail. ...Read the whole story

Comcast Debuts Xfinity

Mullen Lands U.S. Cellular

Droga5 Adds Two+ Investors: Silverman, Pittman, Others

by Mike Bloxham

Online users are not comfortable with privacy violations, even if they continue to use the Internet. It is dangerous for brands to assume that usage ... ...More