• Horizon Taps Gambelli As Chief Investment Officer by Wayne Friedman

    Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive vice president/chief investment officer. She will replace Aaron Cohen, executive vice president and chief media negotiation officer, who will take on a senior advisory role in the media agency. ...Read the whole story

  • Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows by David Goetzl

    With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up shows their affiliated studios produce. After all, that's the way for the parent company to monetize shows across the spectrum, starting with ad dollars and moving toward a growing back end: subscription video on demand (SVOD). ...Read the whole story

  • TiVo Boosts Revs, Data Efforts by Wayne Friedman

    TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions. The time-shifting and technology company boosted multiple system cable operator revenue by nearly 100% -- adding nearly 280,000 subscriptions -- with overall revenue climbing $82.6 million from $67.8 million. ...Read the whole story

  • DPAA Taps Enhanced TV Ad Vet Frey As New Chief by Joe Mandese

    Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association as president-CEO. He is the fourth TV sales exec to helm the advertising trade bureau since it was founded six years ago as the Out-of-Home Video Advertising Bureau, and the first that is not a woman. He succeeds Sue Danaher, who resigned from the DPAA to take a senior sales position at DPAA member Adspace Digital Mall Network. ...Read the whole story

  • CBS Scores Big Victory In 18-49 Demo by Wayne Friedman

    Just two days before the finish of the TV season, CBS claims a major victory among 18-49 viewers in the broader metric that TV networks now use to analyze and promote -- seven days of TV program viewing. This is CBS' first victory in the key ad-watching demographic in more than a decade. ...Read the whole story

  • How Social Is Transforming TV by Gavin O'Malley

    Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and social media. Most of all, viewers want TV shows and networks to fulfill their "functional motivations." They expect air dates and times, episode recaps and character bios. ...Read the whole story

  • (Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY by Steve McClellan

    New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a number of their subsidiaries for breach of contract and negligence in connection with a TV ratings service that the companies operate in India. ...Read the whole story

  • Ad Council Raises Autism Awareness by Erik Sass

    The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to expand Autism Speaks' "Learn the Signs" campaign with public service advertisements specifically tailored to African-American and Hispanic audiences. ...Read the whole story

  • Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports by Erik Sass

    The Chicago City Council has awarded Clear Channel Airports a five-year contract to implement indoor digital signage programs for O'Hare International Airport and Midway International Airport. In addition to improving the airport experience for travelers with interactive displays delivering information in real-time, the contracts are expected to yield over $25 million a year in revenues for the city. ...Read the whole story

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