Monday, August 29, 2016
Who Moved My Digital Inventory?

Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down. ...More

  • Time For The FTC Crackdown

    The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in advertising. Requiring clear and conspicuous disclosures across all social media channels is ...More

  • Cable Industry's 'Ditch The Box' Proposal Gains Ground

    FCC recently told executives from Fox, Disney and Time Warner that the agency was "seriously considering" the cable industry's ditch-the-box proposal. ...More