Tuesday, October 21, 2014
  • Dentsu Aegis Appoints Klaassen To The New Corporate Strategy Post

    Dentsu Aegis Network has appointed Abbey Klaassen to the role of director, corporate development & strategy, Americas -- a new position at the agency. Klaassen will be responsible for developing the shop's organizational strategy and operating model across the Americas, will help shape the network's acquisition strategy and core capabilities in the region, and is tasked with assessing the business landscape and identifying new strategic opportunities, the agency said. ...Read the whole story

  • On A Roll, Rentrak Gets Patent For 'Off'

    On the heels of its $98 million deal with WPP Group to acquire one of its chief TV set-top data-based ratings rivals Kantar Media, Rentrak this morning announced it has been granted a patent by the U.S. Patent and Trademark Office for a crucial part of the method it uses to measure ratings via digital set-top devices: When TV sets are turned on or off. ...Read the whole story

  • Digital Ad Revenue Hits $23 Billion In First Half Of 2014

    Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013, per an IAB Internet Advertising Revenue Report released Monday by the Interactive Advertising Bureau (IAB). ...Read the whole story

  • Sen. Leahy Asks Comcast For Net-Neutrality Promise

    Comcast should vow to refrain from charging content companies higher fees in exchange for speedier delivery of their material, the head of the Senate Judiciary Committee said on Monday. The lawmaker is asking Comcast to promise to avoid paid prioritization arrangements -- regardless of whether its pending $45 billion merger with Time Warner Cable is approved. ...Read the whole story

  • Bose Consolidates Global Media Chores With 3 Shops

    Interpublic's MediaHub/Mullen retains the U.S. while sibling agency Initiative was awarded Canada and Mexico. WPP's MediaCom was awarded the audio products company's markets outside of North America including Europe and Asia. Bose spent about $275 million globally in 2012, more than $200 million of it in the U.S. ...Read the whole story

  • CBS Outdoor Comes 'Out,' Literally: Rebrands Outfront Media

    Following its spin-off from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20. "Outfront captures exactly who we are," Outfront Media CEO Jeremy Male said in a statement, adding that the company will utilize its own media -- out-of-home media -- "From Times Square to the Sunset Strip" to promote the company's new identity ...Read the whole story

  • Nick Brien Comes Out Too, Joins 'Outfront' Board

    CBS Outdoor Americas Inc., soon-to-be-renamed Outfront Media Inc., has named former McCann Worldgroup Global Chairman CEO Nick Brien to its board of directors. The company recently spun off from CBS Corp., and is now a separate publicly traded company, soon to be trading on the New York Stock Exchange under the OUT stock ticker symbol. ...Read the whole story

  • More TV Users Favor Time-Shifted Viewing

    A new study says only 41% of viewers like watching TV live, with 43% favoring time-shifted viewing; 18% wanting binge-watching; and 19% preferring video on demand. Nearly 91% says TV is their top device of choice for watching TV; 12% for laptops, 5% for tablets, and 3% for smartphones. ...Read the whole story

  • Gannett Revs Soar To $1.4B, Broadcast Leads Charge As Print Dips
  • 'Southern Living,' 'Coastal Living' Launch Branded Interior Design Network
Snapchat Ads Could Change Everything

Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people want to see, and we can make them any length, but they ...More