• Judge Orders KSL's Long-Time Accountant To Testify

    It looks like a guy who knows where many of the proverbial bodies are buried in the KSL bankruptcy case is about to tell his side of the story. William Hughes, the media shop's outside accountant for 20 years, will submit to questions by the KSL Trustee and provide reams of documents relating to the agency's finances and taxes dating back to 2002. ...Read the whole story

  • MINI USA Becomes Hearst Men's Group Largest Digital-Only Ad Deal

    MINI USA looked for a media partner to launch a new hardtop model working in tandem with its test drive promotion. The automaker chose Hearst Men's Group to work with Ray Wert, part of the team behind the viral Jeff Gordon prank videos, to create an online series starring Adrian Simpson, former host of the BBC's "Top Gear." The deal created the group's largest digital-only deal to date. ...Read the whole story

  • Opera Mediaworks Taps Hunt For Hispanic Mobile Reach

    Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused on Latin America that also reaches U.S. Hispanics through a number of premium publishers. ...Read the whole story

  • NatGeo Exec Shuffle: Names Hill Chairman, Monroe CEO

    Just one day after the president of National Geographic Channels said he would resign, now the TV group is replacing its chief executive officer. David Lyle is leaving as CEO of National Geographic Channels to be replaced by David Hill, currently senior executive vice president of 21st Century Fox, who will be chairman. ...Read the whole story

  • Magazine Ad Pages Fall 4%

    The long, steady decline of print advertising continued in the first quarter of the year, according to the latest figures from the Publishers Information Bureau, which tallied total magazine ad pages at 28,567 -- down 4% from 29,745 in the first quarter of 2013. ...Read the whole story

  • NBCU To Debut Digital Video Programs

    Boosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as being offered in cross-media deals with linear TV advertisers. ...Read the whole story

  • Brands Get Less Buzz From 'Mad Men' Premiere

    That's according to analytics firm Kontera. "It is evident that this episode of 'Mad Men' was less impactful from a brand perspective than previous 'Mad Men' episodes, however, it's hard to tell at this point if this speaks to Mad Men's influence as a whole," says Ammiel Kamon, EVP of Marketing, Kontera. ...Read the whole story

  • Vertical Search Works Acquires DSP AddGloo, Takes 'Semantic' Approach To Advertising

    Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-side platform for online display advertising. VSW is a search marketing technology company that is stepping into broader display advertising with this acquisition. The company now lets its clients buy display ad inventory via real-time bidding. ...Read the whole story

  • Web Companies Rally To Google's Side In 'Innocence Of Muslims' Dispute

    Netflix, Facebook and Wordpress are among a host of outside companies that are siding with Google in a dispute about whether the company should be forced to take down the controversial clip "Innocence of Muslims" for alleged copyright violations. ...Read the whole story

  • MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well

    In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data to make the ads as effective as they could be. In hopes of taking in-app advertising to the next level, the mobile ad exchange has partnered with BlueKai, the Oracle-owned data management platform (DMP). ...Read the whole story

  • Fear The Finale

    The series finale of "How I Met Your Mother" went over like a lead balloon, joining such finale fiascoes as "Lost," "The Sopranos," "Dexter" and ... ...More



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