News Brief

NYSE Euronext Launches B-To-B Campaign

NYSE Euronext, a holding company comprising the New York Stock Exchange and France-based Euronext N.V., has launched an advertising campaign that touts the company as a leader in global finance.

The effort, via Euro RSCG New York, uses the theme "The Exchanging World." MPG is handling the media planning and buying for the campaign, which targets investors and corporate leaders via print, online and out-of-home media including The Wall Street Journal, Financial Times, WSJ.com, FT.com, Bloomberg, Reuters.com.

Euro RSCG New York has also created a new microsite, www.nyx.com/exchangingworld, which houses a brand video and information about "The Exchanging World."--Karl Greenberg

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