NYSE Euronext Launches B-To-B Campaign
The effort, via Euro RSCG New York, uses the theme "The Exchanging World." MPG is handling the media planning and buying for the campaign, which targets investors and corporate leaders via print, online and out-of-home media including The Wall Street Journal, Financial Times, WSJ.com, FT.com, Bloomberg, Reuters.com.
Euro RSCG New York has also created a new microsite, www.nyx.com/exchangingworld, which houses a brand video and information about "The Exchanging World."--Karl Greenberg