• Animated Characters Conceive Klondike Kandy Bars

    In the first TV/digital spot (viewable on YouTube), which appears to spoof old porn videos, an animated candy bar "nurse" suggestively tells an animated Klondike Bar "patient" that she knows how to make him feel better, then proceeds to initiate a passionate embrace. ...Read the whole story

  • NADA's McConnell Spotlights Franchise System Virtues

    Forrest McConnell III, chairman of the National Automobile Dealers Association and a Montgomery, Ala. Honda and Acura dealer, made a rousing speech. It was a blunderbuss with at least three barrels, but the big one is one aimed at Tesla's efforts to erode franchise laws. ...Read the whole story

  • Any Day On The Golf Course Can Be Perfect Day

    "One of the things that was keeping people away from the game was intimidation," Arjun Chowdri, senior director of marketing and communications, tells "Marketing Daily." "In fact, not all golfers are good ... Most aren't good. But that's not what makes the game great." ...Read the whole story

  • GM's Barra Announces New Global Safety Group

    General Motors CEO Mary Barra was fairly defensive during the Q&A portion of the auto forum in New York and wouldn't comment on who else might be let go or put on some sort of paid leave as were two engineers last week. ...Read the whole story

  • Enterprise Rent-A-Car Launches Stanley Cup Promo

    Enterprise Rent-A-Car, the official car of the National Hockey League, is launching a range of marketing efforts linked to the Stanley Cup playoffs, including a TV spot featuring St. Louis Blues forward T.J. Oshie. ...Read the whole story

  • MINI USA Becomes Hearst Men's Group Largest Digital-Only Ad Deal

    MINI USA looked for a media partner to launch a new hardtop model working in tandem with its test drive promotion. The automaker chose Hearst Men's Group to work with Ray Wert, part of the team behind the viral Jeff Gordon prank videos, to create an online series starring Adrian Simpson, former host of the BBC's "Top Gear." The deal created the group's largest digital-only deal to date. ...Read the whole story



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