Tuesday, June 28, 2016

Around The Net

  • Stella Artois Enlists Actress Hilary Duff Brand Channel

    The Belgian AB InBev brand is kicking off its "Host One to Remember" campaign. The idea is to get people to host parties and make sure they purchase plenty of Stella Artois for potential revelers. After all, this beer has been involved in plenty of celebrations over the years. ...Read the whole story

  • Brands Embrace Wimbledon Tennis NYSportsJournalism.com

    Wimbledon is supported by marketing partners including IBM, Jaguar, Rolex, Stella Artois, Evian, HSBC bank and Ralph Lauren. Returning to the marketing roster is Haagen-Dazs. A five-year deal includes $3.4 million marketing campaign and a limited-edition flavor, Strawberries & Cream, sold exclusively on the tournament grounds. ...Read the whole story

  • Volkswagen Faces $15 Billion Settlement Bloomberg

    Volkswagen AG's price tag to settle lawsuits in the U.S. over its rigging of diesel emissions tests has jumped to more than $15 billion -- $5 billion more than previously reported. VW will set aside up to $10.03 billion to cover costs including buying back vehicles at pre-scandal values and compensating drivers as much as $10,000 per car for their troubles. ...Read the whole story

  • Bono, Ali Hewson Join Natural Beauty Juggernaut The New York Times
  • Lennox Combines Art, Engineering In Exhibit Mashable