Monday, July 28, 2014
  • Marvel Rides Harley-Davidson Project LiveWire

    These days, if you want to get a message to consumers that your automotive products are futuristic or at least innovative, you pretty much have to get them into a Marvel movie, or any blockbuster with a superhero or two, or giant robots, and definitely a few Roman numerals in the title. ...Read the whole story

  • Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

    Mariel Llenza, director of Hispanic advertising at AT&T Mobility, answered questions about the company's Hispanic-themed Millennial-targeted "Mobile Movement" campaign. ...Read the whole story

  • Tullamore Extends 'Parting Glass' Campaign

    Tullamore D.E.W. Irish Whiskey has launched a global online contest seeking the best toasts to mark the beginning of life's new chapters. ...Read the whole story

  • Forrester: Cross-Channel Sales To Reach $1.8 Trillion

    As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains. A new report from Forrester says that cross-channel retail sales in the U.S. are on track to reach $1.4 trillion this year, and predicts they will rise to $1.8 trillion by 2018. ...Read the whole story

  • New Sonata Goes To Juilliard, Dances Giselle

    Usually so-called "short leads" -- where car companies invite press to drive a new car around the time of launch -- start at restaurants or one of those rented photo studios over on 11th Avenue. So the 10th floor of famed performance-art school Juilliard seems, at first take, an odd place to show off Hyundai's new Sonata, and get into its technical virtues. ...Read the whole story

  • Grey SF Drives New Ryder Campaign

    Ryder's first major campaign in nearly two decades is designed to raise awareness about the company and the benefits of services it offers. Grey SF, which won the account in February, is responsible for brand strategy, advertising, including television, print and digital as well as media planning and buying. ...Read the whole story

You May Already Have Won!

It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's the general manager of Ourisman Rockmont Chevrolet in Rockville, Maryland and about ...More

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