Thursday, October 2, 2014
  • Mondelez Accelerates Mix Shift Via Google Video Deal

    Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in digital and in online video, in particular. ...Read the whole story

  • Ford, Partners To Take Mustang On Road Trips

    Ford is hitting the ignition button on its 2015 Mustang with a marketing campaign that partners with culture brands and publishers to create branded content and five ideal road trips. ...Read the whole story

  • Staples Pushing No-Guilt Coffee Breaks

    With sales of core office supplies faltering, Staples is upping its coffee game, and wants to help American workers take more -- and better -- breaks. The retailer has started a mobile break room tour of America, called "Refresh. Recharge. Refuel." ...Read the whole story

  • GM CEO Talks Strategy To Investors

    General Motors CEO Mary Barra laid out plans for investors Wednesday, saying the automaker has big plans to focus overseas, grow its connected-technology line and give Cadillac a leg up. ...Read the whole story

  • Ad Trade Groups To Form New Anti-Fraud Unit

    This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will have its own board and leadership, the organization will monitor the ad-marketing ecosystem for compliance and develop incentives for broad industry participation and consequences for fraudsters and other bad actors. ...Read the whole story

Building An Authentic Brand That People Believe In

When people hear the word Zippo, most have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that companies and industry leaders can learn a lot from. ...More