Wednesday, November 26, 2014

Around The Net

  • Chrysler's Pentastar Going Away For New FCA LogoUSA Today

    With the formation of Fiat Chrysler Automobiles now complete, the stylized letters FCA as a logo now are appearing everywhere - from the corporate websites to Twitter accounts to the sign to the sign outside Chrysler's headquarters in Auburn Hills, Mich., reports the "Detroit Free Press." The Pentastar, meanwhile, is largely being phased out - a move that has angered Chrysler fans and has spawned a Facebook page and a petition drive to save it. ...Read the whole story

  • New Agency Sought For Corona Light And Modelo EspecialCrain's Chicago Business

    Goodby Silverstein & Partners will no longer handle Constellation Brands' Corona Light and Modelo Especial. The Chicago-based beer importer is actively searching for a new agency for the two brands. The agency and marketer both said that the two parties mutually agreed to end their relationship. Corona Light hasn't gotten the same exposure as Corona Extra, which is handled by Chicago ad agency Cramer Krasselt. Goodby launched a campaign aimed at middle-age drinkers. ...Read the whole story

  • Frozen Tops Xmas List For GirlsChicago Tribune
  • Best Buy's Dress RehearsalWashington Post
  • Hyundai And Kia Sales To Hit Eight Million, A RecordDetroit Bureau
Doing Well With Purpose: The Rise Of The Craft Movement

Is there a relevant craft story for your brand? Are you missing an opportunity to align with this powerful movement to create differentiation and customer loyalty? ...More