Monday, February 8, 2016
  • At The Super Bowl, Broncos Win, Budweiser Fumbles

    While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback Peyton Manning said he intended to spend the big night drinking a bunch of Budweiser. ...Read the whole story

  • CPGs Are Big Game Winners Off The Field

    The NFL and lucky football pool bettors aren't the only ones that clean up during Super Bowl season. For certain CPG categories, the days leading up to the big game drive a substantial share of overall annual sales. ...Read the whole story

  • Fitbit Blazes Into Super Bowl

    "We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big time on Sunday," says Tim Rosa, VP of global marketing at Fitbit, "so this is the perfect time for a Fitbit Super Bowl ad." ...Read the whole story

  • Bud Light Video Features Ronda Rousey

    Bud Light is promoting a video featuring mixed martial artist Ronda Rousey to complement its Super Bowl TV spot starring Amy Schumer and Seth Rogen. ...Read the whole story

  • GMC Digitizes Panthers, Broncos Sponsorship

    Rich Latek, GMC director of marketing, tells "Marketing Daily" that the campaign was developed by GMC's social team. "We reached out to fans of both teams and asked them what questions they wanted to ask the players." ...Read the whole story

  • Kia's Michael Sprague On Walken, Watson

    The campaign includes a social media element involving the services of mobile marketing firm Influential and, most unusual, Influential's use of IBM's Watson computer to identify 100 or so influencers whose zeitgeist matches Kia's. ...Read the whole story

Around The Net

Demented

The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander." ...More

  • How Structural Obsolescence Is Killing Your Marketing

    In 2005, when Google began punishing traditional SEO methods, it was prophetic. The irrelevance of meta-keywords was a sign of the entropic demise of not only Search Engine Optimization, but of every marketing technique then, now, ...More