Wednesday, August 5, 2015
  • Sports Duo Offer Beard Growing Color Commentary

    "Their initial pairing was one of the most recognizable spots targeting men, according to Nielsen," Ralph Marburger, North American category director for Combe Incorporated's Just For Men brand, tells "Marketing Daily." ...Read the whole story

  • Nike Sharpens Its Retail Edge

    "These stores make a very big difference to the brand," says Andrea Weiss, a retail consultant and founder of the O Alliance in New York. Even though most of the athletic giant's customers buy their Nike products somewhere else. ...Read the whole story

  • Caress Launches Touch-Activated Instagram Films

    The innovation is being employed, appropriately, to promote Caress Forever body washes, which release a burst of scent when the user touches her skin within 12 hours after showering with the products. ...Read the whole story

  • Apple, Nike, Chipotle Emotionally Engage Millennials

    Emotional values like customization, meeting personal emotive needs and the ability to meaningfully 'talk' to the brand that actually 'listened,' are important to Millennials, Robert Passikoff, Brand Keys founder and president, tells 'Marketing Daily.' ...Read the whole story

Around The Net

  • Target To Rebrand Smaller Stores; New Name Is ... TargetChicago Tribune

    The Minnesota-based big-box retailer is rebranding its smaller, urban CityTarget and TargetExpress stores as regular Targets, it revealed Tuesday in a blog post. Target moved into the landmark Louis Sullivan Center building on Chicago's State Street - previously occupied by Carson Pirie Scott - under the CityTarget brand in 2012, as part of a plan to woo urbanites and compete with Wal-Mart's Market and Express store concepts. ...Read the whole story

  • McDonald's Says Have It Your Way ... Sort OfChicago Tribune

    Would you chow down on something called a "Chicago Woozy" burger, served on a pretzel bun with two quarter-pound beef patties, fries, smoked bacon, creamy garlic dressing, tartar sauce, mushrooms, tomatoes, grilled onions, Swiss cheese and shaved Parmesan cheese? McDonald's, looking to boost its sales, is in search of an iconic burger for the Chicago area and is soliciting recipes from the public for its Burger Build Off contest. ...Read the whole story

  • P&G CEO In Place Sets Stage For Execs' ExitsCincinnati Enquirer

    Last week's announcement that David Taylor will become the company's next leader, sets the stage for some eventual high-profile departures. Others may see their chances improved to one day become CEO. Adding a twist to the unfolding musical chairs: a leadership vacuum at Coty Inc. - the New York beauty company that is merging in 2016 with 43 brands being carved out of P&G. ...Read the whole story

  • Rockport Vet Returns To Lead After 30 YearsChain Store Age

    This week, investment firm Berkshire Partners and New Balance Holding completed their acquisition of The Rockport Company from the Adidas Group. As part of the transaction, New Balance affiliate Drydock Footwear will join with Rockport to form The Rockport Group. Bob Infantino was named CEO of the reorganized company. Infantino joined Rockport in its early years, working alongside company founders Bruce and Saul Katz. ...Read the whole story

  • Grill Brands Pass The Tongs To Younger GenerationAdvertising Age
The Invasion Of The Pod People

Les Nessman may have been the original pod person. He created his own office using tape to avoid intrusions. Today's cubicle-less, office-less creatives do the same with computers, mobile phones and ear plugs. ...More