Wednesday, July 23, 2014
  • 'Transformative' Trends Drive 200+ Campbell Launches

    Campbell Soup Company will launch more than 200 products in its coming fiscal year - including more organic and veggie- and protein-based offerings - as it seeks to boost sales in the face of what President and CEO Denise Morrison described as "dramatic shifts" in the landscape of the food business. ...Read the whole story

  • Peak And Danica Patrick Can Guarantee Anti-Freeze

    Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in a multimillion-dollar national campaign where the company promises it will replace a customer's entire cooling system if its products don't work. ...Read the whole story

  • Skechers To Leverage Demi Lovato's Social Swagger

    Skechers has tapped pop star Demi Lovato as its latest face, and says she will appear in global marketing and social media campaigns through 2016. Skechers' attention to young trendsetters and influencers is core to its strategy, as is its ongoing efforts to woo the Geezer set. (In addition to retired NFL great Joe Montana, it also works with Joe Namath, Pete Rose and Tommy Lasorda.) ...Read the whole story

  • Connected TV Device Market Set To Explode

    If you don't have a streaming media player (or two) by now, it's likely you will in the next few years. According to the NPD Group, the number of streaming media devices in the U.S. will reach 204 million by 2017, an increase of 100% and a total that will be more than double the number of projected households connected to the Internet. ...Read the whole story

  • Fiat Goes Surfing For Vans At U.S. Open

    For the second year, Fiat is back as the exclusive auto sponsor of the nine-day event. The Fiat Chrysler Automobile brand will have its entire lineup of cars on the beach, including the electric Fiat 500e and a Fiat 500L Vans-inspired concept created for the Open. ...Read the whole story

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