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• spirits Skyy Launches 'Be Part Of The Art' by Karlene Lukovitz

  To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched a campaign that combines an art-gallery theme and a hip-hop sensibility. The "Be Part of the Art" campaign, developed with agency partner Lambesis (La Jolla, Calif.), launched May 20. ...Read the whole story

• research 4 Types Of Marketing Cultures: How Fast Is Yours? by Sarah Mahoney

  A new report from Forrester says the trait shared by companies that are either the most successful innovators, the fastest, or both is knowing exactly what kind of marketing culture they already have, and what kind they hope to build. ...Read the whole story

• conference OMMA Social: Macy's Looks To Social For Connection by Karl Greenberg

  The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media and multicultural marketing, says the videos are adjacent to the counter where consumer engagement with video took off. ...Read the whole story

• telecom Industry Satisfaction Lagging, But Improving by Aaron Baar

  "Things are improving , but these are still industries that are not terribly satisfying to consumers, compared to other industries," ASCI managing director David VanAmburg tells "Marketing Daily." "These are still among the bottom of the industries." ...Read the whole story

• beverages Miller64 Partners With Former Pro Athletes by Tanya Irwin

  Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June 4, and consumers in Boston, Chicago, Houston, Las Vegas and Tampa are invited to "GO64" celebrity-hosted events. ...Read the whole story

• automotive Vespa Looks Back: 50 Years Of 50cc's by Karl Greenberg

  The five-week effort -- a decade per week -- combines Vespa's own creative input around what was happening in the transportation, pop and cultural landscape over the decades with what Vespa owners have to contribute about their scooters and the brand's history. ...Read the whole story

• insight Effective Digital Ads: A Fragment Of Your Imagination? by Ken Mallon

  As people spend more time consuming digital content, their time increasingly shifts, and becomes more diffused and the ability to reach a target audience on ... ...More

awards 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno by Gail Marie

Mizunos running shoes are stiff (for a reason) so they don't feel as cushy and comfortable as the mainstream brands. So trying Mizunos on in ... ...More