Tuesday, November 24, 2015
  • Caribou Coffee Offering Daily Surprises For Holiday Season

    To drive traffic to the site, the surprises and the link are being teased each day on the brand's social media channels. The site is also being promoted with paid digital and social ads and signage in the chain's stores. ...Read the whole story

  • Viacom Urges Social Change Via Video

    "Viacom and Witness are both dedicated to sharing the power of visual storytelling with citizens around the world," Ali Tuck, VP, corporate responsibility at Viacom, tells "Marketing Daily." "This powerful collaboration was a great opportunity." ...Read the whole story

  • Labatt Supports USA Sled Hockey

    Labatt is supporting USA Sled Hockey with two commercials featuring sportscaster John Buccigross from Resource/Ammirati New York and directed by Vincent Lan. ...Read the whole story

  • Fiat Chrysler In AMA Redux

    The 90-second spot features Atlantic Records artists Charlie Puth, country star Brett Eldredge, Ty Dolla $ign, and Latin music star Sofia Reyes. The ad is a pastiche where each artist sings Puth's "One Call Away." ...Read the whole story

  • RCA's 'Made For (Holiday) Moments'

    The company and its agency, gyro San Francisco, are repositioning a campaign that bowed earlier this year to align with the holiday season by suggesting that RCA products are the perfect gifts for families. ...Read the whole story

Around The Net

  • Paris Tourism Reeling After AttacksNPR

    France is the most-visited country in the world, with more than 80 million foreign visitors annually, but those numbers are down sharply as tourists are canceling trips since the Nov. 13 Paris attacks. Big conventions have been postponed, too, as have music acts, including U2. Museums and spots like the Eiffel Tower are under heavy guard, and shopping at large stores means getting to re-visit the airport security experience. Two big Paris chains say they've suffered a 30% to 50% drop in sales. ...Read the whole story

  • Warm Weather Equals Cold Sales Volume At RetailersAdvertising Age

    Unseasonably warm weather has been bad for retail, as consumers have not been buying cold-weather gear. With Black Friday coming up, the stakes are high for stores that ordered cold-weather gear based on last year's temperatures. Macy's posted a 3% drop in third-quarter revenue to $6.1 billion and lowered its forecast for the year. The company plans markdowns this quarter on winter gear. ...Read the whole story

  • This Could Be Strongest Holiday Shopping Season In YearsYahoo

    This could be a record holiday season for shopping, per investment strategist John Canally, with LPL Financial, who says this could be the strongest since at least 2006. He thinks consumers are "in the best shape they've been in about 10 years heading into the holiday season." He is also projecting more of the spending to be online this year than at brick-and-mortar stores. ...Read the whole story

  • The Muppets Join Spike, Charles, Samuel L. For Capital One NYSportsJournalism.com
  • New TrueCar CEO Hopes To Re-Build BridgesAutomotive News
4 Things Marketers Can Do to Avoid Consumers' Naughty Lists

With steep competition for consumers' attention and dollars this holiday season, the stakes have never been higher for marketers. ...More