Friday, October 9, 2015
  • Bowlmor AMF 'Crushes It' With New Campaign

    The company, which acquired Brunswick bowling centers a year ago, is launching a new effort aimed at younger consumers that features top bowler Jason Belmonte, known for trick shots and an unorthodox, two-handed style. ...Read the whole story

  • M&M's Tying In With 2016's 'X-Men: Apocalypse'

    "X-Men is one of the most popular and thrilling franchises in movie history, and we like to say that M&M'S are the official chocolate candies of the movies," said Berta de Pablos-Barbier, VP, marketing for Mars Chocolate North America, in announcing the deal. ...Read the whole story

  • NRF Predicts Solid Holiday Sales Gain; Online Growth Slow

    The overall increase is well above the 10-year average of 2.5% but less than last year's 4.1% increase. The difference is partially due to flat prices in many sectors of the economy, not to slower consumer spending. ...Read the whole story

  • Tech Continues To Be Hot Holiday Seller, CEA Finds

    Another bright spot will be emerging technologies such as smart-home devices, wearable activity trackers and drones. About 33% said they intend to buy a product in one of those categories, says Samantha Powers, senior manager of market research for the CEA. ...Read the whole story

  • Busch Renews NASCAR Sponsorship, Launches Twitter Account

    "We're all about finding everyday people who reward themselves with a cold one at the end of the day, and the Twitter platform gives us another avenue to engage with these folks," Chelsea Phillips, director of value brands, Anheuser-Busch, tells "Marketing Daily." ...Read the whole story

  • Essence, Vox Build Out Method's Virtual Home

    Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform consists of three different virtual rooms - a kitchen, dining/living space and bathroom - and the floorplan will be hosted on three Vox Media sites. ...Read the whole story

Around The Net

Are Brand Rankings A Hit Charade?

It's that time of year. Market research study season is upon us. Wait, there is no season for market research, it's like NASCAR. It's year round! ...More