Friday, August 28, 2015

Around The Net

  • Free Of Fogle, Subway Taps BBDOAdweek

    Subway has chosen Omnicom shop BBDO as AOR, with the New York office handling. The ad review, which jettisons Boston's MMB, Subway's prior agency for almost a decade, came after the departure of CMO Tony Pace, and news that brand mascot Jared Fogle was being investigated for child pornography. Fogle appeared in more than 300 ads. ...Read the whole story

  • Mondelez Makes Marketing Department ChangesAdvertising Age

    Mondelez International, maker of brands like Oreo and Ritz, is planning changes in North America next year that include marketing department cuts. The reorganization comes as it faces stakeholder pressure to boost margins. The company said it shared some of the details with employees. The company is based in Chicago, but the North American marketing division works mostly out of East Hanover, N.J., and Toronto. ...Read the whole story

  • FDA Says No, Not Natural, To Three Tobacco Brands NBC News

    The Food and Drug Administration took three cigarette brands to task for their labels, which claim they are "natural" or "additive-free." The warnings went to Winston maker ITG Brands LLC; Natural American Spirit maker Santa Fe Natural Tobacco Company Inc.; and Nat Sherman maker Sherman's 1400 Broadway N.Y.C. Ltd. The FDA said the products need an FDA modified risk tobacco product order before they can be legally introduced as 'natural' and 'additive free' into interstate commerce. ...Read the whole story

  • McDonald's, Tyson Cut Ties To Farm For Animal Cruelty USA Today
  • Ferrari May Make Chrysler Marchionne CEOBloomberg
Everything You Wanted To Know About Programmatic, But Were Afraid To Ask

Programmatic is about more than bidding on lowest price and getting efficiency. Or so I think. I've avoided the topic like the plague. ...More

  • Time To Stop The Online Retail Return Bloodbath

    Given that the return rate for online apparel purchases is 20%, and that for more expensive items return rates can hit 50%, according to Forrester Research, why are growing numbers of retailers chasing this "bento box" ...More