Wednesday, October 1, 2014
  • Kraft Launches Hockeyville In The U.S.

    "Hockey's popularity is growing rapidly, and this program enables Kraft to support a sport that's important to families and local communities," Julian Franklin, Kraft associate director of consumer engagement, tells "Marketing Daily." ...Read the whole story

  • Family Dollar Introduces 'Ad Match' Program

    As part of the program, the company will also honor competitors' loyalty card promotions if they are printed in the competitive ad, even if they don't have the loyalty card. "Buy One Get One" offers are also covered, as long as the ad specifies the price. ...Read the whole story

  • YouTube Cooking Stars Drive 133K Views For Truvia

    Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make recipes using Truvia's new brown sugar blend, and promote a consumer video contest supporting that product launch. ...Read the whole story

  • Wahl Shows Off Real Men's Grooming

    Known for its hair clippers and electric shavers, Wahl is launching the second iteration of its "Real Guys. Real Grooming" campaign. Like the previous effort, this year's campaign features real men using the products on themselves. ...Read the whole story

  • PepsiCo Pulse Drives Millennial Content

    "It's about how to start looking at not just traditional media buys," said Javier Farfan, head of music, entertainment and cultural marketing at PepsiCo., speaking at MediaPost's OMMA Premium Display conference, "but also unconventional ways of engaging." ...Read the whole story

Cisco Broadens Its Brand Position

"We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior vice president and chief marketing officer at Cisco, which turned 30 this ...More