• KFC Drives Millennial Buzz With Chicken Corsages

    Buyers receive the basics, including baby's breath, and a $5 voucher for the piece of chicken that's to be attached, redeemable at their local KFC outlets. The choice of chicken part and KFC variety (Extra Crispy, Kentucky Grilled or Original Recipe) is up to them. ...Read the whole story

  • AutoTrader Says Industry Must Connect Digital Dots

    At Wednesday's NADA /J.D. Power-sponsored Automotive Forum, Jim Franchi, division president of media at AutoTrader.com, drew a roadmap for how automakers and dealers can stay relevant as consumers move back and forth between on and offline media. ...Read the whole story

  • Macy's Reignites American Icons Campaign

    Macy's is revisiting last year's American Icons marketing campaign, this time tapping the likes of swimmer Ryan Lochte, model Ireland Baldwin, and actress Zooey Deschanel. And in addition to the red, white and blue imagery and the tie-in to events like its Fourth of July fireworks, the Cincinnati-based retailer is also re-upping its link with Got Your 6, a veteran empowerment initiative. ...Read the whole story

  • Vizio Knows Moms Love Tech, Too

    Lily Knowles, vice president of product marketing for Vizio, tells "Marketing Daily," "Moms are becoming a more common influencer and decision maker for technology in their household, and, thus, moms are just as relevant to technology these days as dads are." ...Read the whole story

  • MasterCard Renews Rugby World Cup Sponsorship

    MasterCard kicked off its renewal of its worldwide partnership with Ruby World Cup with an appearance by New Zealand rugby star Dan Carter. Carter, the world's leading points scorer, fine-tuned his skills by kicking at London's biggest set of rugby posts, the Tower Bridge. ...Read the whole story

  • Sam's Club Looking To Spark Electronics Sales

    Anyone who buys a TV priced at $500 or more gets a $99 four-year SquareTrade protection plan that includes delivery, set-up, haul-away and recycling of their old TV. The deal, exclusive to Sam's Club, also provides a guaranteed buyback program. ...Read the whole story

  • McDonald's Launches McGriddles Push

    In the latest on the QSR breakfast wars, the campaign follows McDonald's' two-week-long offer of a free cup of McCafe (which ended April 13), which began immediately after Taco Bell launched its aggressive breakfast menu push. ...Read the whole story

  • Mini Spotlights Owners For Mini Hardtop

    Since its launch in the U.S. in 2002, Mini has cultivated in its marketing and CRM an almost Harley-Davidson-esque relationship with its buyers: more a national club than an owner base. When you buy a Mini, you are part of an enthusiast's society where everyone is a brand evangelist in one way or another. ...Read the whole story

  • Nestle USA In Hispanic Shopper Marketing Initiative

    In the "Set the Table" campaign, running from April through December under Nestle USA's El Mejor Nido ("The Best Nest") marketing platform, 41 Superior Grocers stores in the Los Angeles metro area will be blanketed with multi-brand displays and bilingual POS promotions. ...Read the whole story

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