Thursday, August 27, 2015
  • Lavazza Runs First U.S. TV Campaign

    The ad began airing in the U.S. on Aug. 24. It will continue to run through year-end in early-morning and late-night slots on local network outlets and cable in the New York, Chicago, Miami and San Francisco markets. ...Read the whole story

  • Air France Sponsors NYC Run

    Air France will be the lead partner of New York Road Runners' first-ever France Run Aug. 29 in Central Park. The sponsorship was inspired by the French culture of running. ...Read the whole story

  • For Men, Facial Skincare Is The Final Frontier

    While men have become increasingly open to using many personal care products, bringing us words like mampering, brotox and chesticles, a new report from NPD Group says facial skincare is the category with the most potential for growth. ...Read the whole story

  • Lexus Extends Partnership With U.S.G.A.

    Sarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital engagement platform, the Virtual U.S. Open, which the USGA created with online golf game World Golf Tour. ...Read the whole story

  • Consumers Seek Sustainable Lawn And Garden Products

    California might be returning to cacti, sand and sidewinders, but for the part of the country that still gets rain, consumers into lawns and gardens are starting to think as much about what they are putting on their lawns as what they put in their bodies. ...Read the whole story

Around The Net

  • How Much Time Will Ronda Rousey Need To Put Down A Carl's Jr. Sandwich?

    Undefeated UFC champion Ronda Rousey will appear in a multi-media campaign for Carl's Jr. and sibling Hardee to support the Cinnamon Swirl French Toast Breakfast Sandwich. The campaign, "Winning Combination," will break next week with TV, Internet, social media including Facebook and Twitter, and retail. ...Read the whole story

  • Amazon Launches 'Underground'Consumerist

    Amazon has launched a new digital store called Amazon Underground. The company said it provides Android users with a list of top apps that are free. The company announced the program in a letter to consumers, noting that the store offers "over ten thousand dollars in apps, games and in-app items that are actually free." The company says the store is a partnership with thousands of developers. ...Read the whole story

  • Ford, UAW In Talks To Revive Ranger, Bronco In U.S.Bloomberg

    Ford may bring back its midsize pickup and SUV, Ranger and Bronco, respectively, to the U.S. market. If so, the company would build them at its Wayne, Mich. plant, but not until 2018. The vehicles would compete against the revived midsize truck market in which Toyota and GM are dominant. Bronco has been out of production for almost 20 years. ...Read the whole story

  • Peace Day McWhopper A Flopper? The Drum
  • CVS Health Looks To Expand MinuteClinicDrug Store News