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• electronics 2 Audiences, 2 Approaches For Samsung Monitors by Aaron Baar

  In two online videos, created by digital marketing agency Possible, the company takes different approaches to the different targets, using humor to woo the general consumers while showing off the monitors' creative superiority to people who have a more than a passing interest in photography. ...Read the whole story

• food Jennie-O Partners With 'Recipe Rehab' by Karlene Lukovitz

  "Recipe Rehab," created by Everyday Health Media, is the first YouTube show to become a network TV series. In each 30-minute episode, airing on Saturday mornings, two noted chefs create a lower-calorie, healthier version of a "decadent" family recipe submitted by audience members. ...Read the whole story

• apparel Hanes Aims Destruction Videos At Gen Y by Sarah Mahoney

  In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts and undies, Hanes is introducing a new video campaign, leaving a trail of smashed cuckoo clocks, Ming vases, cantaloupes, and baby violins in its wake. ...Read the whole story

• financial services FirstBank Expands Ad Campaign by Tanya Irwin

  FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" to "faster" marks the latest iterations of the financial services provider's ongoing "Mortgages Made Easy" advertising. ...Read the whole story

• Google Plans To Transition Brands Into Content-Driven Advertising by Laurie Sullivan

  Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for agencies and those developing apps and utilities. Technologies like Google Glass and Google Now, as well as apps like Google Maps, will transition the ad industry into the era of content-driven advertising. ...Read the whole story

• DISH Offers New Customers Second Screen
• Duane Reade Windows Go Upscale

• advice Financial Considerations For CMOs In The Digital Age by Glen Hartman

  As CMOs begin to outline their financial planning strategies for the upcoming fiscal year, it is imperative that they consider the evolution of digital marketing ... ...More

insight Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources by Omer Artun

We can improve the variety of data we collect -- without drowning in the volume. Although information density decreases as we get farther away from ... ...More