Friday, March 27, 2015
  • Content Is Still King, If It's Done Right

    PHOENIX -- MediaPost's Content Marketing Insider Summit included a panel on content distribution and choice overload and another on the intersection of content and social. A keynote focused on how The Barbarian Group collaborates with client GE. ...Read the whole story

  • Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'

    A study from Accenture, which measures the gap between customer expectations and retailers' offerings, reports that just 42% of shoppers find it easy to buy something using their mobile device, and many think the physical stores are in pretty bad shape too. ...Read the whole story

  • Martha Stewart Raps For Arm & Hammer

    There are also "how-to" videos with Stewart voiceovers that demonstrate how to use the product to clean a vase and to eliminate odors from pet bedding, and others that highlight every-day uses for the product in various rooms in the house. ...Read the whole story

  • Q&A: Belkin/WeMo CMO Kieran Hannon On The Internet Of Things

    As the Internet of Things and home automation have grown as a category, Belkin introduced the WeMo line of products to bring connectivity to products from light switches to coffeepots and slow cookers (via partnerships with Mr. Coffee and Crock-Pot). ...Read the whole story

  • Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs

    Seventy-three percent of Millennials said that they believe they are savvier car buyers than their parents. More than half the respondents also said they actively advise friends and family on the car-buying process, compared to 37% of older Americans. ...Read the whole story

  • Dr. Pepper, Telemundo Dare Viewers In New Campaign

    Dr. Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The on-air component of the "Atrevete A" ("Dare To") campaign consists of branded segments in the program "Suelta La Sopa" (roughly, "Spill the Beans"), a popular celebrity chat show, and targets Hispanic millennials. ...Read the whole story

The 'Mad Men' Set-Up: How Will We Deal?

"Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As I mentioned last week in my maudlin musings, I'm obsessed with -- ...More