Friday, January 30, 2015
  • PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs

    No company has more invested in the Super Bowl than PepsiCo, and that is reflected in planning that begins years in advance. This year, PepsiCo has some 62,000 multi-brand, Super Bowl-themed displays in prominent, coveted positions in key retailers across the country, says Ram Krishnan, SVP and CMO, Frito-Lay North America. ...Read the whole story

  • In Pre-Bowl Spot Lexus Touts RC F With RC (Radio-Controlled) Cars

    In last-minute buy, Lexus ads featuring scale-model remote control cars, will run in third quarter of Super Bowl. The spot is also running pre-game. The social videos, on Lexus.com/letsplay, feature a 1/10-scale remote-control version of the RC F coupe. The car does the kind of hard-to-believe drifting stunts typical of Ken Block's Gymkhana auto acrobatics videos. ...Read the whole story

  • PSAs That Pack A Punch: Domestic Violence's Star Turn

    The NFL is airing a NoMore.org PSA, which includes audio of a woman pretending to order a pizza in a 911 call, in the game's first quarter. And it's generating buzz about what does -- and what doesn't -- work on this complex social problem. ...Read the whole story

  • Pet Market Driven By Uptick in Small Dogs, Aging Pets

    "The shift towards smaller dogs is being driven by the aging population of boomers, who might find smaller dogs easier to manage, as well as the increasing urbanization of Americans, especially among Millennials, who might not have room for larger dogs in their apartments," George Puro, an analyst and the author of the report, tells "Marketing Daily." ...Read the whole story

  • Hill Holliday Crafts Soulful Sock-Puppet

    Sock puppets are adorable. Homeless people with ulcers on their feet aren't. Hill Holliday, in a series of spots for Boston Healthcare for the Homeless Program, combines the two with compassion. ...Read the whole story

Where Have You Gone, Go Daddy?

As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it turned around in time to run on The Big Game on Sun ...More