Monday, April 27, 2015
  • Schick Creates 'Comfortopia' On The Onion

    As with last year's "Schick Xtreme Comfort Games" campaign, the new effort, via Beeby Clark+Meyler, puts the advertising platform on a Schick-branded page that includes Onion-esque news, but paid content about comfort. ...Read the whole story

  • Vizio Relies On Human Imagination For UHDTVs

    In a new series of digital video ads for its M-Series Smart televisions,Vizio uses only onscreen text, dramatic voiceover and sound effects to allow viewers to create an image in their mind's eye that would be as dramatic as one they might get from an advanced TV. ...Read the whole story

  • Diet Pepsi Ditching Aspartame In The U.S.

    Research has shown that Americans have very negative perceptions of the artificial sweetener. "Aspartame is the No. 1 reason consumers are dropping diet soda," Seth Kaufman, SVP of Pepsi and Flavors Portfolio, PepsiCo North America Beverages, said. ...Read the whole story

  • Coldwell Banker Renews MLB Partnership

    "This series allows us to connect with these icons on a more personal level. We've really started moving the brand voice more toward emotional connection with home," Coldwell Banker CMO Sean Blankenship tells "Marketing Daily." ...Read the whole story

  • Chevrolet Trax And Influencers Seek Hidden Gems In New York

    "The theme is going to places they haven't experienced and capturing it through video and photography." The campaign is centered at TraxHiddenGems.com, which examines 25 other cities and offbeat, popular places that "city smart" people would know about. ...Read the whole story

  • Report Says Ecommerce To Reach $334 Billion

    With online research influencing something like $1 trillion in sales, there are major opportunities for other segments that have trailed in the online arena, such as furniture and auto part sales -- both of which are growing faster than e-commerce overall. ...Read the whole story

Around The Net

Death By Magic Beans

Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to host those publishers' content on Facebook itself -- not to link to ...More