• Huffington Post, Tuesday, February 17, 2009 10:01 AM

The Atlantic has published four distinct versions of its March cover, tailored to specific metro areas. The issue, which debuts this week, features a cover story, "How the Crash Will Reshape America," by urban studies professor Richard Florida, best known for his work about the "creative class."

The story points to declines in the suburbs and the Sun Belt, and economic improvements in certain metro areas. The Atlantic is targeting the metro areas named in the story with separate covers specifically tailored to their newsstands - proclaiming, "New York Wins," "Chicago Wins," "San Francisco Wins" and "Toronto Wins." The Chicago, San Francisco and Toronto covers will run only in those markets, while the rest of the country will carry the "New York Wins" cover.

The Atlantic is no stranger to experimentation: It recently unveiled a major redesign of both its magazine and its Web site and in the fall it rolled out an aggressive out-of-home marketing campaign to attract new readers.

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