Partnership Formed to Deliver Interactive Email
Mar 16, 2001, 9:07 AM
A strategic alliance to deliver interactive email solutions for direct marketing, and campaign, strategies has been formed between The Relizon Company, a provider of revenue-generating eCRM solutions, and application service provider e2 Communications. The application will change Relizon's current email marketing solution by adding advanced campaign analysis features, and giving customers the ability to assess the impact of their email marketing efforts. In addition, the application will fully integrate on-line customer management and support solutions. The resulting analysis can then be interpreted across multiple touch points, including direct mail campaigns.
- Adam Bernard