Bad Day At Mountain View
The TradeComet lawsuit alleges that Google improperly increased the minimum cost of pay-per-click ads.
While Google has won other similar cases in the past, the company can't be happy about having to defend a new lawsuit -- especially when it backed out of a deal to power Yahoo's paid search results precisely to avoid facing antitrust charges in court.
Google likewise can't be thrilled that Varney has been tapped to head the country's antitrust division. Last summer, she publicly said that she was troubled by Google's purchase of DoubleClick, according to Bloomberg. At the same time, while she said that Google monopolized search, she also acknowledged that the company didn't come into its position through predatory or other unlawful means.
In fact, Google grew to dominate search because users liked the results they got with Google. The company maintains its position for the same reason. It hardly seems fair to criticize Google for drawing a lot of traffic when it does so is because it gives people the information they want.
Companies who find themselves priced out of Google's ad program might have good reasons to be upset. But that doesn't mean they have valid antitrust lawsuits.