Minneapolis Cops Get A Makeover
Ad Age, Friday, February 20, 2009 11:15 AM
Amidst all the gloom about stock prices reeling and shelf prices ratcheting, Jeremy Mullman has found a novel marketing story about the Minneapolis Police Department, which is cleaning up its image in an effort to improve minority recruiting.
The effort by Kazoo Branding, a local firm, has turned into a brand makeover, in fact, replete with a new slogan ("Be looked up to") and redesigned squad cars.
When rank-and-file cops got wind of a new emphasis on "compassion" in department communications, a fairly rough pushback ensued, Mullman reports, particularly among the "grizzled veterans." "I'm used to dealing with business people, who are politicians," says Kazoo account director Tom Dupont. "Cops are not politicians." Adds Minneapolis Police Chief Tim Dolan: "If cops think something is silly or frilly, they let you know." We can only imagine.
Read the whole story at Ad Age »
The effort by Kazoo Branding, a local firm, has turned into a brand makeover, in fact, replete with a new slogan ("Be looked up to") and redesigned squad cars.
When rank-and-file cops got wind of a new emphasis on "compassion" in department communications, a fairly rough pushback ensued, Mullman reports, particularly among the "grizzled veterans." "I'm used to dealing with business people, who are politicians," says Kazoo account director Tom Dupont. "Cops are not politicians." Adds Minneapolis Police Chief Tim Dolan: "If cops think something is silly or frilly, they let you know." We can only imagine.
Recent Around the Net In Brand Marketing Articles
-
McDonald's Highest Calorie Item Ever! May 24, 8 a.m.
McDonald's is moving in a different direction in Japan than in the U.S. The company has ... -
Rolls-Royce Looking For Global AOR May 24, 8 a.m.
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held ... -
U.S. Retailers See Risk In Safety Plan For Bangladesh May 24, 8 a.m.
American retailers are opposed to joining an international plan to improve safety conditions at garment factories ... -
Kohl's Snags High-Level Starbucks Exec May 24, 8 a.m.
Michelle Gass, who had long been considered a possible replacement for Starbucks' CEO Howard Schultz, and ... -
TV Star Ashley Benson Touts 7-Eleven Slurpees May 24, 8 a.m.
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through May 27, medium Slurpees will ... -
Ford Boosting Production May 24, 8 a.m.
Ford Motor Company plans to roll-out 200,000 additional vehicles this year to meet customer demand in ... -
Girl, 9, Lectures McDonald's CEO On Nutrition May 24, 8 a.m.
McDonald's needs kids more than today's kids need McDonald's. Perhaps no one knows that better than ... -
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ...
Be the first to comment on "Minneapolis Cops Get A Makeover "
Leave a Comment