U2's Album Leak
Last year, at the Midem music industry convention in Cannes, he made an impassioned call for ISPs to police the Web for copyright violations. "For ISPs in general, the days of prevaricating over their responsibilities for helping protect music must end," he argued.
So it's ironic that the party responsible for the latest online leak is the group's own record label.
Earlier this week, the Australian branch of Universal Music Group began selling downloads of the group's new album, "No Line on the Horizon," which wasn't slated for release until March 3. Within 10 hours, there had been more than 100,000 downloads on BitTorrent, according to TorrentFreak.
Not even U2's tough security measures -- like eschewing review copies, according to TorrentFreak -- were enough to prevent the accidental leak.
s Still, the leak might not prove all that damaging to U2. Last year, Radiohead and Nine Inch Nails last year raked in huge sales revenue, even though they made free downloads available.
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I came up with my own term for this stuff a few years ago: The Leakest Wink -can be applied, rinsed and reapplied for years.
But . . . please do it more often than not, because now we understand that the rules of the game change - instantly , , , = so we're ready . . . or . . . . isn't this technology amazing>?
U2 manager Paul McGuinness is just another example of an overpaid BIG CORPORATION lay about that has lost touch with how to interact with consumers on their level.
It's high time the recording industry got it right: recorded music is like a marketing brochure to get more fans and lure them to see the live show. This is the new reality and resistance is futile.