If you needed any further proof that we are knee-deep in the days of high-def everything, no matter how ridiculous, look no further than the “High Definition Napkin” (HDN for short) from
guerrilla marketing crew AMG (Alternative Marketing Group). The HDN is essentially a standard 5-by-5-inch bar napkin with six-color images printed edge-to-edge on four panels (one side unfolded). AMG
calls the image “photorealistic.” But still, we are talking about bar napkins. People put them on their drinks when they go outside to smoke, or scribble a phone number they hope
they’ll be able to read the next morning when they can focus again. These are drink coasters. They might be super-absorbent, but HD?
