- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
Planning & Buying Insider, Joe Mandese - Thursday, February 29, 2024
"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Campbell Named Sales Director, Spotlight Outdoor Ads
People on the Move, Fern Siegel - Friday, February 23, 2024
Jay Campbell will work with ad agencies nationwide, with a special foc ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Las Vegas' Sphere Continues To Be Hot Property
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 13, 2024
AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
MediaDailyNews, Joe Mandese - Wednesday, February 7, 2024
The new association within the association signals a return to DPAA's out-of-ho ...
- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- NFL Conference Championships: NFC +20%; AFC +17%
Television News Daily, Wayne Friedman - Tuesday, January 30, 2024
The NFC Championship game this past weekend was up 20% to 56 ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Stephen Fry Narrates Podcast, Part Of Missing People Campaign
MAD, Fern Siegel - Tuesday, January 16, 2024
A novel awareness campaign underscores the pain of those whose loved on ...
- Seed Health Launches Giant Times Square Billboard
Out to Launch, Fern Siegel - Thursday, January 11, 2024
The Manhattan activation is a continuation of Seed's anti-marketing approach. ...
- Genesis House Celebrates Holiday Season With New Activations
Marketing Daily, Tanya Gazdik - Tuesday, December 26, 2023
Genesis and Boston Dynamics, also part of Hyundai Motor Group, have team ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Ash To Head Sales For Worldcom OOH In London
People on the Move, Fern Siegel - Wednesday, December 6, 2023
Ash's hire is part of the company's consolidation of its operations ...
- Toyota Partners With Uber, Uber Eats
Marketing Daily, Tanya Gazdik - Tuesday, December 5, 2023
Toyota Motor North America is the first U.S. automaker to use t ...
- Turo, Warner Brothers Partner For 'Elf' Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
Turo has created five limited-edition "Elf"-themed cars for guests to book ...
- Napkin Ads Boost Online Therapy Service -- And Maybe Nikki Haley
Marketing Daily, Les Luchter - Friday, November 17, 2023
Online mental health provider BetterHelp had a successful NapkinAds pilot with t ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- American Express Highlights Love Affair With Small Businesses
Marketing Daily, Laurie Sullivan - Friday, November 10, 2023
The campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Ruggable Debuts First OOH Work
Out to Launch, Fern Siegel - Tuesday, October 31, 2023
The work, created by the retailer's in-house creative team, utilizes local Chica ...
- Killer Milk? OOH Campaign Touts Dairy's Role In Fatal Allergies
Marketing Daily, Les Luchter - Monday, October 30, 2023
The message proved too much for the three leading national out-of-home (OO ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- Selling A Hotter Sex Life, Flo For Partners Goes Faux-OOH
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
"Two heads are better than one -- so are two orgasms," rea ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Television News Daily, Wayne Friedman - Monday, October 23, 2023
U.S. local advertising is projected to climb 8.6% to $175.6 billion ne ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...