- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Ash To Head Sales For Worldcom OOH In London
People on the Move, Fern Siegel - Wednesday, December 6, 2023
Ash's hire is part of the company's consolidation of its operations ...
- Toyota Partners With Uber, Uber Eats
Marketing Daily, Tanya Gazdik - Tuesday, December 5, 2023
Toyota Motor North America is the first U.S. automaker to use t ...
- Turo, Warner Brothers Partner For 'Elf' Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
Turo has created five limited-edition "Elf"-themed cars for guests to book ...
- Napkin Ads Boost Online Therapy Service -- And Maybe Nikki Haley
Marketing Daily, Les Luchter - Friday, November 17, 2023
Online mental health provider BetterHelp had a successful NapkinAds pilot with t ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- American Express Highlights Love Affair With Small Businesses
Marketing Daily, Laurie Sullivan - Friday, November 10, 2023
The campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Ruggable Debuts First OOH Work
Out to Launch, Fern Siegel - Tuesday, October 31, 2023
The work, created by the retailer's in-house creative team, utilizes local Chica ...
- Killer Milk? OOH Campaign Touts Dairy's Role In Fatal Allergies
Marketing Daily, Les Luchter - Monday, October 30, 2023
The message proved too much for the three leading national out-of-home (OO ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- Selling A Hotter Sex Life, Flo For Partners Goes Faux-OOH
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
"Two heads are better than one -- so are two orgasms," rea ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Television News Daily, Wayne Friedman - Monday, October 23, 2023
U.S. local advertising is projected to climb 8.6% to $175.6 billion ne ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox Audiences
MediaDailyNews, Karlene Lukovitz - Friday, September 29, 2023
Partnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
MAD, Steve McClellan - Tuesday, September 19, 2023
The Clean Creatives 2023 report is timed to "Climate Week NYC" a ...
- With 'Goaldiggers,' Dating App Celebrates High Achievers
D2C Insider, Sarah Mahoney - Monday, September 18, 2023
The League looks to connect ambitious singles and unapologetically weeds out slack ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Talon, Mediaplus Forge NA OOH Alliance
MAD, Steve McClellan - Thursday, September 14, 2023
In recent years global out-of-home agency Talon has struck strategic partnerships wi ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Marotel Heads European Ops For Worldcom OOH
People on the Move, Fern Siegel - Tuesday, September 12, 2023
Previously, Marotel held posts at Havas, Prisa, 24/7 Media Inc. ...
- The Rolling Stones Turn To DOOH In 'Angry' Video
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2023
While the music and lyrics are sure to be dubbed "iconic," it ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport Network
Mediapsssst, Richard Whitman - Wednesday, September 6, 2023
Lamar has digital advertising inventory in 25 airports across the country capab ...
- James Allen Wants New Yorkers To 'Rock' Out
MAD, Fern Siegel - Tuesday, September 5, 2023
The online jeweler kicked off its first OOH campaign in New York ...
- Hypocrisy Rules? Condom-Wearing Banana Plays Just In L.A.
Marketing Daily, Les Luchter - Friday, September 1, 2023
National OOH companies Lamar and Clear Channel rejected a billboard due ...