Google Details URL Policy Change

Attempting to provide more relevant results in search engine queries, Google has made the decision to change its AdWords policy, disallowing multiple display URL domains within a single ad group, according to Emel Mutlu. The change takes effect Feb. 24.

Providing examples of what this means for you, Mutlu encourages AdWords users to make necessary adjustments to ads in advance of the change as a result of the update. The change applies to all AdWords advertisers.

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Tags: search
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