The beverage purchase program was introduced last year as part of US Airways' new à la carte business model--where customers pay for what they choose to use.
"We are firmly committed to the à la carte model and believe it's the right one for our business," said US Airways Chairman
and CEO, Doug Parker. "It is also a work in progress--US Airways was the only large network carrier to charge for drinks and that put us at a disadvantage." --Nina Lentini
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