Advertising Book Released for Free on Internet
The book, which has received glowing reviews from Inc. and Christian Science Monitor, covers the array of media options and even helps set guidelines for developing an advertising budget.
The 163 page, thirty-chapter book covers such topics as logo development, co-op advertising, direct mail, and press releases-virtually everything a marketer needs to make intelligent advertising decisions.
Prescription for Advertising is a reference guide to help the businessperson decide what type of advertising to choose, where to go, and how to interact with professional advertising agencies and other advertising personnel. Concisely, but in sufficient detail, the relevant topics are covered: setting an advertising budget; working with printers, artists, photographers, writers, buying print, radio, and TV; advertising on billboards, buses, and benches; using logos; preparing newsletters and co-op ads. And yet the book is short enough to read and reread in one sitting.
"We are releasing the book for free on the Internet as a 'thank you' to the world community at large for making this book so successful," explained Edmond A. Bruneau, author of the book. "Since this book was written for the average businessperson instead of advertising executives, its practical and helpful advice can now reach thousands of people at no cost," he said.
When asked what his book provided that others don't, Bruneau responded, "There are few books written for the business owners and managers who wear all the hats. This is one that speaks to them in the common sense language they can understand."
The author has been a newspaper editor, radio station announcer, media director, agency account executive, creative services manager, advertising director, and award-winning copywriter. His book offers a well-rounded explanation of advertising choices and allows the reader to talk knowingly about reach, frequency, synergistic advertising and gross rating points.