Defining AdWords Account Vs. Profile

Google thought it best to go back to basics and teach AdWords users the difference between an "account" and a "profile" after more than 14,000 people in January searched its Help Center to look up the difference. Even long-time users said they had a vague understanding of the difference, according to the post.

So what's the diff? "To put it simply, an account contains a collection of profiles," according to the post. Next, the post provides profile dos and don'ts. For instance, do give each profile a different name so it's easily identifiable. Don't neglect to create a master profile with your original data for a Web site.

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Tags: search
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