As part of the agreement, Canon will be the "Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees." The sponsorship will include signage on Yankee Stadium's left-field wall as well as a home plate rotating advertisement.
In addition, as part of a Canon-sponsored promotional day scheduled for May 20, the first 18,000 fans in attendance will receive a cap featuring both the Canon logo and Yankees logo.--Karl Greenberg