Enfanticide: Fledgling WPP Unit Restructures, Slashes 8%
Feb 25, 2009, 8:30 AM
Enfatico, WPP's fledgling "agency of the future," which is still in the throes of creating a permanent organizational structure, announced a restructuring Tuesday that would downsize its global workforce by 8%. In a memo, CEO Torrence Boone said the restructuring was due to the downturn in the global economy, especially in the technology sector. Enfatico's sole client to date is Dell, though it has aggressively been pitching new business to fulfill its promise of being more than just "the Dell agency."