Multiword Searches Up

Searchers are using more multiword queries, notes Andy Beal, citing stats from a recent Hitwise study. There has also been a significant drop in the number of people using two- and three-word searches.

So, what does this mean for search engine optimization experts? Should you consider SEOing your site differently? Are Google, Yahoo and Microsoft search engines getting better at pinpointing the exact answer to each query as more words are added, or are people getting smarter in the way they use search engines?

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