Spedia and About Create New Ad Vehicle
For more than a year, major advertisers and networks have used Spedia's own advertising delivery vehicle, the SpediaBar, to reach users. In turn, Spedia rewards its members for running the SpediaBar on their screens as they browse the Internet.
About has now partnered with Spedia to create a private label ad delivery vehicle. The resulting About Bar and About Get Paid To Use The Net site, will be part of the About.com network, but will be administered by Spedia.
All infrastructure, including ad serving and tracking on the bar, members accounts management, points accumulation, payment disbursement and customer service, will be handled by Spedia. Both companies will generate revenue by selling advertising on the Bar.