• January 17, 2001

AdFlight has contributed over 44 million online advertising impressions to a pro-bono/public service announcement online banner ad campaign on behalf of Special Olympics. The campaign, which began in September, was designed to recruit volunteers and donors for the Special Olympics and is running on the AdFlight network, as well as other sites. This effort was launched within the initiative to expand the Special Olympics' volunteer recruitment program and brand to the Internet.

Special Olympics has already enjoyed a 10% increase in the number of registered volunteers. Thus far, the online campaign has generated an approximate 55,000 qualified volunteer leads, far exceeding the expectations of this campaign. AdFlight has delivered 50% of all impressions generated for the entire campaign.

Due to this program's success, the Special Olympics are planning to use online advertising in their efforts to reach their worldwide target audiences. Special Olympics is an international organization with more than one million athletes in over 160 countries around the globe.