Ever thought about changing the name of your company because it's spelled like another? The small Normandy town of Eu did. The mayor recognized that the town's rich heritage wasn't enough to bring in
tourists, many of whom relied on the Internet to find point of interest around Europe. Try to find Eu on Google, Microsoft Live Search or Yahoo and the query will likely return a long list of
European-Union-related Web sites.
The last straw came when the computers of the SNCF railways decided that Eu did not exist. The article steps through possible actions the town's
mayor will take to make the town's name more SEO-friendly.
Read the whole story at Times Online »
