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MediaCom Fights to Keep LVMH's $185 Mil. Account
- Adweek, Friday, March 6, 2009 9:45 AM
Paris-based luxury goods and fragrance marketer LVMH has placed the U.S. media portion of its ad account into review. The company spent $185 million in major domestic measured media in 2008, per Nielsen. Incumbent MediaCom will defend the account in the review, says insiders. The client's brands include Louis Vuitton, Moet & Chandon, Fendi, Christian Dior, Donna Karan and Celine.
