Who Buys Books?

  • by March 18, 2009
Top 10 DMAs in which live adults who bought more than one book in the last year:

1 Washington, D.C. (Hagerstown, Md.)

2 Seattle/ Tacoma

3 Portland, Ore.

4 Minneapolis/ St. Paul

5 Denver

6 Chicago

7 Colorado Springs/ Pueblo, Colo.

8 San Francisco/ Oakland/ San Jose

9 Philadelphia

10 Hartford & New Haven, Conn.

Source: MRI's Market-by-Market study, www.mediamark.com

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