YellowPages.com to Use 24/7 Behavioral Targeting Solution
Oct 19, 2004, 12:00 AM
Global ad serving network 24/7 Real Media Inc. Tuesday said YellowPages.com Inc., will license Insight ACT(TM), 24/7's behavioral targeting solution. YellowPages.com has been using Open AdStream Central, as its ad serving solution, and Insight XE, 24/7 Real Media's analytics solution, which helps companies to measure, analyze, and report on the behavior of their Web site visitors in real time. YellowPages.com has a directory of over 14 million business listings; the company said it generates nearly 38 million page views a month.