• March 13, 2009

Raising Cane's Chicken Fingers, which now has 80 restaurants in 13 states, is making the most of the college-area locations of about half of those stores with a new basketball-themed campaign timed for NCAA Tournament season.

The campaign, the chain's first targeted marketing program, is supporting its taligate/party platter package (chicken fingers and sauce in quantities up to 100), according to Fastcasual.com.

The promotion, which ends April 12, positions Raising Cane's as "the dunking expert." Dunking tips appear on bag stuffers and tray liners and outdoor, and print ads and email promotions are in the works. --Karlene Lukovitz