• October 19, 2004

EchoPoint Media, the subsidiary of independent creative shop Young & Laramore, has hired Sue Lewis as media director for national accounts.

Lewis, 41, joins Indianapolis-based EchoPoint from the Neiman Group in Pennsylvania where she was a senior vice president and media director. A media professional for over two decades, Lewis was in-house media director at Disney. She also led the media planning and buying on the national Nike account at Wieden + Kennedy.

At EchoPoint, Lewis will head the media efforts of Young & Laramore, national accounts such as the Brizo and Peerless Faucet brands of Delta Faucet, Weaver Popcorn, Red Gold Tomatoes,and Steak 'n' Shake.

"We are particularly excited about Sue joining us because we feel that we have found a kindred spirit who is simultaneously an expert at national media planning, while embracing Young & Laramore's media-neutral approach to great advertising," said Paul Knapp, Young & Laramore's president.