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SEO's Role In Universal Search

From PubCon South in Austin, Texas, Abby Johnson interviews Amanda Watlington to get her views on Universal search and the impact it will have on SEO. Watlington calls it "a game changer" because it will force SEO experts to expand their skills and think "outside the site." They will need to consider the effects posts on Twitter, YouTube and other social network sites will have on their branded site.

Watlington said SEO experts have become much more closely involved in search marketing efforts. In the early days, SEO experts worked closely with IT and marketing departments, but now they also are required to work with videographers and people in public relations. "Rather than a brilliant soloist, they need to be more like a symphony conductor," she said.

Read the whole story at Web Pro News »

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