Intercontinental Hotels Group - Mindshare
by Mar 23, 2009, 3:30 PM
Intercontinental Hotels Group named Mindshare as its global strategic planning agency, consolidating media planning and buying activities across all of its brands, including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites. Media services for those brands were previously handled by more than a dozen agencies worldwide. Mindshare was awarded the consolidated account after a review in which seven agencies participated. The account is valued at $80 million.