Report Warns Against DPI Technology
Internet service providers' use of controversial deep packet inspection technology poses a threat to the open nature of the Web, broadband advocacy group Free Press warns in a new report.
"Improper use of DPI (deep packet inspection) can change the Internet as we know it--turning an open and innovative platform into just another form of pay-for-play media," states the 18-page report. "When a network provider chooses to install DPI equipment, that provider knowingly arms itself with the capacity to monitor and monetize the Internet in ways that threaten to destroy Net Neutrality and the essential open nature of the Internet."
The report examines recent high-profile uses of the technology by Internet service providers like Comcast and Cox Communications, as well as ad companies like NebuAd. In 2007, Comcast used deep packet inspection to interfere with peer-to-peer traffic--triggering the Federal Communications Commission to sanction the cable company for violating net neutrality principles.
More recently, Cox has said it will use the technology to prioritize certain types of traffic to manage congestion on its network. Free Press argues that doing so could stifle innovation and lead to "balkanization" of the Web. "The result would be a hodgepodge of different networks instead of one unified and universal Internet, undermining the open platform and open market principles at the root of the Internet's success," the report states.
Behavioral targeting company NebuAd also used deep packet inspection technology to learn which sites Web users were visiting, until privacy concerns scuttled the company's plans last year.
The report noted that manufacturers are still selling monitoring tools despite "the Comcast and NebuAd debacles."
"Yes, DPI can help alleviate problems of congestion in a network, thus improving the user experience," the report concludes. "But the same DPI technology--the same electronics equipment, in fact--also allows providers to monitor and monetize every use of the Internet, and DPI vendors succeed by developing and marketing this capability."
Recent Online Media Daily Articles
-
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...


Be the first to comment on "Report Warns Against DPI Technology "
Leave a Comment