News Brief
Yahoo Taps Elisa Steele For CMO Post
Mar 23, 2009, 3:19 PM
Elisa Steele has joined Yahoo as chief marketing officer. Steele is
responsible for Yahoo's brand, its global marketing strategy and its
marketing functions including brand marketing, audience marketing,
corporate communications, insights, policy and privacy, community
affairs, and related central teams. She reports to Yahoo CEO Carol
Bartz.
Prior to joining Yahoo, Steele was senior vice president of corporate marketing at NetApp, where she led the company's global brand strategy including global communications, corporate relations, and integrated marketing functions. Her work at NetApp included strategically repositioning the brand in the category and a major global relaunch.--Karl Greenberg
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