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Starbucks Rolling Out New Ice Cream

I'm happy to see that Andrea James, a regular byline in these aggregations, is still tracking down marketing stories as a survivor on the slimmed-down staff of the newly digital-only Seattle P-I. This morning, James informs us that Starbucks has unveiled an ice cream line. It comes in flavors inspired by its most popular beverages -- caramel macchiato, mocha frappuccino, java chip frappuccino, and, of course, coffee.

But wait a minute. Haven't I been buying Starbucks coffee ice cream at the A&P for years? Well, yes. Since 1996, Starbucks had been selling ice cream under a partnership with Dreyer's Grand Ice Cream. In September, it announced a switch to a partnership with Unilever, which also manufactures such brands as Ben & Jerry's, Breyers, Klondike and Good Humor.

"Since September, several customers noticed that they could not find the [Starbucks] ice cream on grocery store shelves and have written to the P-I in apparent distress," James reports. Now they have an answer to their queries and can go back to feeling guilty when they break training even as the softball season descends upon us.

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