Ion To Produce 12 Original Movies
Adding to its growing stable of off-network dramas, the Ion network is beginning to move into the original programming business, promising to eventually develop 12 original movies a year. Only a handful are likely to come in 2009.
In an upfront event Wednesday, the network said the first film would debut in the fourth quarter this year. The network said it would look, in part, to develop content in consultation with advertisers, perhaps offering marketing opportunities for brand integrations.
Ion is pitching advertisers that want "an alternative and expanded way to reach the consumer."
Ion did not offer any further details, saying the movies will span genres from romance to action to holiday.
The network, targeting adults 25 to 54, has a deal to air films from the Warner Bros. library and has been building a stable of off-network dramas that will include new entrants "Criminal Minds" and "Ghost Whisperer." "Boston Legal" and "NCIS" are already on air.
The network recently underwent a re-branding with a blue and orange hue and a "Positively Entertaining" tag.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "Ion To Produce 12 Original Movies"
Leave a Comment