Gold Lasso Unveils RegReady
It promotes a performance-based advertising strategy that creates a marketplace by giving advertisers and publishers greater control of campaigns.
The advertiser does not pay unless someone opts in, with minimum bids starting at 10 cents per field. Advertisers take control of ad placement by selecting publishing partners.
Publishers who choose to monetize their Web site can reject advertiser bids. The Gaithersburg, MD company said MarketingSherpa, iMedia Connection, Marketing VOX, North American Publishing and AdRants are testing the product.--Laurie Sullivan