Napster Still Fighting
Sep 29, 2000, 12:31 PM
Napster - it's Metallica's worst nightmare, the labels hate it, and there's no doubt on anyone's mind that it has caused quite a stir in the industry. So, what good is it? Music-buffs love it and Internet music and streaming media sites have leveraged the attention to their benefit, especially when it comes to ad revenue. The latest research released from AdRelevance reveals that advertising revenue on many popular Internet music and streaming media sites showed an upward trend during the weeks following the Napster injunction. Live365.com, Sonic.Net and AudioFind all posted impressive individual advertising revenue gains. New advertisers such as State Far Insurance, Bonzi Software, Allstate, Network Solutions, X10 and Citicorp combined to add over 3 million dollars to music download and streaming media coffers.
More info: http://www.adrelevance.com/intelligence/snapshot/intel_snapshot.jsp