TOP 25 WEBSITES BY PROPERTY AOL websites, with a unique audience of 29,132,000 and each user spending an average of 0:13:59 hours, were the favorite for at-home users during the week of September 24,
according to Nielsen//NetRatings. It was followed by Yahoo! (26,842,00 0:28:28), MSN (20,396,000, 0:21:13), Microsoft (16,545,000, 0:06:00), Lycos Network (9,549,000, 0:08:29), Excite@Home (8,964,000,
0:15:48), Walt Disney Internet Group (7,792,000, 0:13:38), Time Warner (5,931,000, 0:11:19), eBay (5,034,000, 0:55:20), About.com (4,952,000, 0:06:57), AltaVista (4,631,000, 0:09:12), NBC Internet
(4,559,000, 0:07:18), eUniverse Network (4,453,000, 0:07:18), Amazon (4,186,000, 0:08:21), LookSmart (3,814,000, 0:4:49), AskJeeves (3,595,000, 0:06:18), iWon.com Inc. (3,559,000, 0:26:41), EarthLink
(3,131,000, 0:08:56), Gator.com (3,100,000, 0:06:33), CNET Networks (2,848,000), 0:06:21), The Go2Net Network (2,601,000, 0:06:42), Real Network (2,474,000, 0:04:31), Napster Inc. (2,474,000,
0:07:01), Weather Channel(2,350,000), 0:05:43), and American Greetings (2,308,000, 0:07:49). At-work users preferred Yahoo! (15,019,000, 0:40:26), AOL Websites (14,017,000, 0:17:50), MSN
(12,197,000, 0:27:40), Microsoft (10,007, 0:08:53), Lycos Network (6,152,000, 0:12:36), Walt Disney Internet Group (5,496,000, 0:17:51), Excite@Home (5,455,000, 0:19:52), Time Warner (4,043,000),
0:15:44), AltaVista (3,682,000, 0:11:12), eBay (3,226,000, 1:02:07), Amazon (3,175,000, 0:11:18), About.com (2,934,000, 0:06:17), iWon.com Inc. (2,873,000, 0:38:26), NBC Internet (2,478,000,
0:09:02), CNET Networks (2,373,000, 0:06:38), LookSmart (2,244,000, 0:03:12), Weather Channel (2,173,000, 0:07:05), The Go2Net Network (1,977,000, 0:07:12), Real Network (1,951,000, 0:05:43), ZDNet
(1,854,000, 0:10:52), AskJeeves (1,806,000, 0:05:22), Google (1,806,000, 0:08:04), EarthLink.com (1,755,000, 0:06:52), eUniverse Network (1,726,000, 0:06:51) and Gator.com (1,700,000, 0:11:42).
TOP TEN ADVERTISERS Once again TRUSTe has found itself first on the Nielsen//NetRatings list of top ten at-home advertisers with 554,290,000 impressions and 24.4% reach. It was followed by Microsoft
(475,019,000, 35.3%), Network Solutions (204,561,000, 28.1%), eBay (165,813,000, 22.5%), Barnes and Noble (110,402,000, 33.3%), America Online (93,170,000, 24.9%), Next Card (91,080,000, 17.9%), J2
Global Communications (90,950,000, 11.9%), AllAdvantage (88,333,000, 2.4%), and Amazon (77,442, 26.4%). At-work users put TRUSTe in the number one spot as well with 369,335,000 impressions and 32.2%
reach. It was followed by Microsoft (363,732,000, 42.6%), Network Solutions (121,317,000, 32.0%), Barnes and Noble (82,364,000, 40.4%), mySimon (66,889,000, 9.7%), eBay (62,811,000, 23.6%), iWon
(61,180,000, 8.7%), Datek (61,112,000, 10.6%), AllAdvantage (61,101,000, 1.0%), and E*TRADE (59,850,000, 10.9%).
INTERNET STATISTICS The at home active Internet universe was 65.6 million for
the week ending September 24, according to
