• April 3, 2009

Male lifestyle sites Crave Online announced Thursday the unveiling of its redesigned Web site, which is being sponsored by the upcoming 20th Century Fox Home Entertainment 3-Disc Special Edition, Blu-Ray and DVD release of "The Day the Earth Stood Still."

The new site concept includes a system that will mine Crave Online's verticals of entertainment, lifestyle, gaming, sports and video and present the most popular content from those sites to readers in a quick-to-navigate layout. The redesign also features a sleeker, more user-friendly interface.

Fox Home Entertainment is currently represented by digital agency Moxie Interactive, which has been an integral part of the media strategy, planning and buying for campaigns such as this.--Gavin O'Malley