In the wake of its "Guiding Light" cancellation, Procter & Gamble is pushing to develop more digital properties and Web sites geared to women, reports Dow Jones. The company had used the soap opera to
pitch its products for decades. "Guiding Light," which originated on radio in 1937, is ending its TV run in September. The new sites will address a variety of topics, from health to food, but
advertise P&G products. P&G will develop some of these Web sites in partnership with NBC Universal.
