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'WSJ' Rallies As Crisis Rips Rivals

The Wall Street Journal's managing editor Robert Thomson and his team see opportunity where others in the newspaper business see pain. They have boosted circulation and doubled the number of visitors to the WSJ site while other major U.S. newspapers cut back and shut down.

Thomson sees the demise of other papers as a benefit. "Our core circulations are rising so strongly because papers around America are diminishing," he says. In San Francisco, Los Angeles or Detroit, the turmoil "helps us gain readers who are increasingly internationally aware and aware of their need to be well informed about the world."

Looking forward, Thomson says changes in the way journalists report news will be dictated by Internet speeds. "Content is fundamentally linked to the speed of delivery. There was a theory that as speeds increased people would use the Web less because they would access everything in a smaller amount of time. That was completely cockamamie -- the opposite is true." As access speeds increase, the content will continue to change "and things such as video will grow exponentially."

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