News Brief
RadioShack Tunes In New Creative AOR
Apr 16, 2009, 4:51 PM
RadioShack Corporation has tapped Sausalito, Calif.-based Butler, Shine, Stern and Partners (BSSP) as its creative AOR.
BSSP will oversee strategic and account planning and creative development across all channels, including digital and new media.
RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended Dec. 31.--Karl Greenberg
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