Time Inc. is trying to build its online ad business with an internal ad network that lets advertisers make targeted buys across its ad-friendly Web sites, reports
Ad Age. Dubbed Time Axcess,
the ad network will compete with rivals Martha Stewart Living Omnimedia and Conde Nast; its big plus is its scale and the company's popular properties. For example, People.com attracted 13 million
people in March, according to Compete.
