• Folio, Monday, April 27, 2009 9:30 AM

New York magazine is cutting two issues from its weekly publishing schedule in anticipation of a summertime pullback by advertisers. The issues dated June 22 and August 17 will not be published.

"These are two weeks not popular with advertisers," says Serena Torrey, executive director of business development. New York also cut an issue in January, so it will publish 43 issues this year.

According to the PIB, ad pages for New York plummeted nearly 40% during the first quarter of 2009. Estimated revenue was also down 40%, or roughly $20 million.

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